The pulse of eCommerce

State of E-commerce Report: US

E-commerce thrived in Q4 2024, driven by holiday demand, standout performances across key categories and evolving retailer strategies. Dive into the trends shaping the market, from top revenue days to fast-moving retailers, and insights on tariffs and ad spend shifts.

23 January 2025

Valentine's Day Lingerie Sales Trends: Early Wins & Laggards

Some brands may be lagging now, but last-minute Valentine’s shoppers can still turn a slow January into a strong February finish.

22 January 2025

Winter Swimwear Boom: Sales Surge 37% as Spring Break Looms

During this mid-winter surge in swimwear demand—propelled by spring travel plans—retailers that effectively blend family-friendly offerings, on-trend collections, and timely promotions are capturing the market while others lag behind.

21 January 2025

Cyber Week 2024: An Inside Look at Performance Trends

Cyber Week 2024 brought an 11% YoY boost in U.S. e-commerce sales, with standout performances from Sporting Goods, Beauty, and Apparel categories. Dive into the trends, retailer strategies, and shopper behaviors that defined this year’s holiday shopping season.

05 December 2024

Big Deals Day Insights to Fine Tune Your Holiday Campaign

Learn how the latest Big Deals Day trends reveal actionable strategies for boosting revenue during one of the biggest shopping events of the year, including optimal discounting tactics and category-specific opportunities.

04 November 2024

Top Selling Categories US

Explore the top-performing e-commerce categories of 2024, including insights into growing sectors like Fashion, Electronics, and Luxury. Learn how these trends can inform your strategy and drive revenue growth for the rest of the year

04 September 2024

Top KPI Metrics E-Commerce Leaders Should Track

Tracking the right KPIs is crucial for e-commerce success. From Revenue Growth to Customer Lifetime Value (CLV), understanding these key metrics—and how they compare to competitors—can provide valuable insights to optimize performance and drive growth.

10 October 2024

Camper Email Campaigns Boost Revenue—Here's How

Camper used email campaigns to boost revenue through strategic messaging. See what worked and how Grips can reveal similar insights into your competitors.

21 October 2024

Petsmart Spending Reveals Different Hurricane Preppers

From early planners to last-minute dashers, spending in Florida highlights diverse approaches to hurricane preparedness.

10 October 2024

Prime Day Insights to Boost Your Holiday Sales Strategy

Learn how the latest Prime Day trends reveal actionable strategies for boosting revenue during the biggest shopping events of the year, including optimal discounting tactics and category-specific opportunities.

21 August 2024

Fast movers: Top e-commerce sites this week

Check out which retailers are the fastest movers this week. With Grips, e-commerce leaders can track the performance of their competitors in real-time.

29 January 2025

Sticker Mule Trump Email Boosts Sales for Competitors

Learn how political statements can impact retail sales and how Grips Intelligence helps brands navigate these changes.

18 July 2024

How Tractor Supply Company Announcement Impacted Sales

Explore how Tractor Supply Company's response to right-wing pressure impacted sales, with exclusive insights from Grips Intelligence

02 July 2024

Euro Sponsorship Boosts Adidas' DTC Sales in Germany

Adidas' strategic sponsorship of Euro 2024 fuelled a remarkable revenue surge in Germany, eclipsing competitors and igniting national pride

27 June 2024

Apple's ATT Slashes
E-Commerce Revenue
by 37%

Grips Intelligence, led by Director of Data Science Maximilian Kaiser, unveils pivotal findings on Apple's App Tracking Transparency, reshaping digital advertising dynamics for e-commerce.

20 June 2024

Top Beauty & Cosmetics digital companies to watch: Free read

Read this exclusive report revealing competitive intelligence on the Beauty & Cosmetics category in the US.

10 June 2024

Have Lancome's Frequent Sales Created a Buyer Hesitation Pattern?

Instead of driving sales, Lancome's relentless promotions are causing dips in revenue during non-sale periods. Learn why this could be a cautionary tale for your e-commerce strategy.

06 June 2024

Top Home & Garden digital companies to watch: Free read

Read this exclusive report revealing competitive intelligence on the Furniture category in the US, UK and Germany, including total e-commerce revenue, best-selling categories, top retailers, pricing and more.

22 March 2024

Super Bowl advertisers 2024 e-commerce ROI

Super Bowl advertisers invest millions on commercials. Online sales will be the first measurable ROI and Grips has the receipts.

30 January 2024

Holiday Spending Trends: Updated

Stay on top of the latest e-commerce trends this holiday season with Grips

10 November 2023

State of E-commerce Infographic: September 2023

Focus your marketing efforts on industries and retailers that are gaining market share and share of wallet according to our State of E-commerce infographic

01 November 2023

No, Ozempic isn’t going to steal your snack sales

Stop being duped by click-bait and get the facts you need to make informed decisions about your business

27 October 2023

Big Deal Days victory strategies from Kohl’s and Target

Lessons learned from Big Deal Days winners and how to leverage that to drive success during Cyber Week and beyond

13 October 2023

Halloween Spending Trends: Updated Weekly

Introducing the Grips Intelligence Halloween Spending Index: A Real-Time Look at Halloween E-commerce Trends

25 September 2023

Unlocking Revenue Potential: The key to maximizing DTC sales

Discover the power of DTC strategies in reshaping brand engagement and driving growth. Grips' e-commerce insights illuminate your path to success.

08 September 2023

Luxury Retail Raises Red Flags: Free Read

Luxury retail stores posted declining sales and things are getting worse: An analysis of the daily and monthly trends and leading brands.

24 August 2023

Back-to-school trends week-by-week

Optimize seasonal promotions and gain market share by understanding the products consumers buy week-by-week during the back-to-school season.

17 August 2023

Is Soccer Scoring Sales in the US?

Grips data explores how the US soccer industry is performing in light of recent tournaments and high profile players joining the league.

04 August 2023

4 Mobile Metrics That Give You a Competitive Edge

Mobile metrics are more than just traffic. Learn which transactional mobile metrics you need to gain a complete view into your competitor's performance.

25 July 2023

School Shoes brands: Slap or Wack?

Grips reveals the US school shoes brands that are gaining and losing market share ahead of back-to-school season

24 July 2023

Earnings report preview: Video

Get ready for earnings season with this 6 minute video on the state of the US e-commerce sector and a spotlight on two closely-watched retailers

21 July 2023

Water Bottles Sales Grow Online Due to DTC

Grips data reveals how leading premium water bottles brands like Yeti, Hydro Flask and Stanley drive online sales through DTC and retailer partners

13 July 2023

Apparel & Accessories category analysis

Read this exclusive report revealing competitive intelligence on the Apparel & Accessories and Shoe market in the US, UK and Germany, including total e-commerce revenue, best-selling categories, top retailers and pricing.

11 July 2023

Furniture category analysis

Read this exclusive report revealing competitive intelligence on the Furniture category in the US, UK and Germany, including total e-commerce revenue, best-selling categories, top retailers, pricing and more.

21 July 2023

SERP features' impact on CTR quantified

A large-scale study supported by Grips reveals encouraging as well as troubling evidence of the impact of SERP features on click-through-rate

07 July 2023

Video highlights: Barbie sales go meteoric

Here's your 90 second primer on Mattel's successful Barbie movie launch

29 June 2023

Video highlights: Furniture category benchmark report

Here's your 90 second primer on the state of the online Furniture category

29 June 2023

Kohl's quarterly sales accurately predicted by Grips

Grips' e-commerce revenue projections for Kohls.com shows a strong correlation with the company's own quarterly earnings proving it's value as an indispensable tool in estimating the performance of today's leading e-commerce brands.

24 May 2023

Pets & Animals trends to watch in 2023

US Pets & Animals retailers rang up $5.3 billion in e-commerce revenue in 2022. Here are 5 trends that point the way to future success and brands that are hot on the scent.

18 May 2023

Dollar General; Family Dollar generate pennies from e-commerce

Grips data combined with Dollar General and Family Dollar earnings reports reveal that dollar stores need to better embrace e-commerce to maximize growth

09 June 2023

Food and Beverage trends to watch in 2023

US Food & Beverage retailers rang up $15.1 billion in e-commerce revenue in 2022. Here are 5 trends to watch and brands that are crushing it.

09 May 2023

Beauty and Cosmetics trends to watch in 2023

US Beauty & Cosmetics retailers rang up $9.6 billion in e-commerce revenue in 2022. Here are 5 trends to watch and brands that are serving looks.

12 May 2023

5 factors that have a measurable impact on conversion rate

Looking to optimize your e-commerce site? (And who isn't?) Don't do anything before reading this post.

22 March 2023

How Lands' End Became the Best Converting US Apparel Site

The 60 year-old retailer has an e-commerce conversion rate more than three times higher than the apparel category average. Grips reveals what's driving their success and identifies other top-performing brands.

14 April 2023

How do Lululemon and other athleisure brands use paid search to drive revenue?

Athleisure brands spent an estimated $2.3 million on paid search between August and February. Which ones did the best job converting that into sales?

24 April 2023

US Apparel category poised for growth in 2023

Will back-to-work bring Fashion & Apparel sites back to growth in 2023?

04 April 2023

Americans Return to Nesting their Home and Garden

With interest rates rising, Americans returned to padding their existing homes over looking for a new one.

11 April 2023

US Sporting Goods Faces A Rebuilding Year

Sporting Good sites swing at and miss 2022 targets

06 April 2023

Red light therapy and infrared therapy is heating up

Red light and infrared therapy was one of the hottest health trends during the 2022 holiday season. Grips digs into the data to see what it's all about.

13 April 2023

Mobile transactions: Why Mobile Insights Make all the Difference

Mobile transactions now account for half of all online purchases, but your data partner may not be sharing insights into these conversions. Learn why mobile insights matter and how Grips can help.

18 April 2023

E-commerce Transactions: Grips Delivers the Metrics That Matter

Unlock the power of transactional data to optimize your e-commerce performance and stay ahead. Grips delivers accurate insights on revenue, conversion rates and average order value for thousands of domains.

21 April 2023

Three e-commerce investments to make in 2023

2022 was a challenging years for e-commerce but there were glimmers of hope. In this post, we'll highlight three opportunities to help ensure a profitable year.

17 March 2023

What is the state of e-commerce heading into 2023?

The state of e-commerce is complicated. In this post, we'll explain some of the trends having the biggest impact on the industry in 2022 so you're informed and able to stay one step ahead of the competition.

24 February 2023

State of E-Commerce Webinar: Inside digital retail's first recession

Grips recently hosted our first State of E-commerce webinar focusing on global trends coming out of 2022, which will go down as being the first digital recession on record.

17 February 2023

Your five minute holiday recap

If you missed our info-packed Holiday unwrapped webinar, recap with the five holiday season consumer trends that we revealed...

08 February 2023

Holiday Unwrapped: A look back at the 2022 holiday season

To preview our webinar looking at the trends of e-commerce's holiday season performance, we share some insights that we spotted in the data.

24 January 2023

Three takeaways from holiday e-commerce spending

What did the holiday season teach us about consumer spending on e-commerce? We took at look at the category-level trends in our latest post.

20 January 2023

What is the state of holiday shopping in 2022?

We analyze the impact of Cyber Week on e-commerce performance for retailers this holiday season.

09 December 2022

Black Friday 2022: Has it hit its peak in the US?

We look back at 2022's Black Friday to see what has changed this year, and dive deep into e-commerce performance during Cyber Week in the US.

01 December 2022

2022 Holiday Season Guide: Consumer Electronics

What should Consumer Electronics retailers be looking for in terms of buyer trends this holiday season? We took a look at transactional data from the US, Germany and the UK to find out.

28 November 2022

Is this the end of holiday shopping season as we know it?

2022 has been a challenging year for e-commerce and this holiday season will be no different. Which consumer trends will brands and retailers need to pay attention to this holiday shopping season?

25 November 2022

5 tips for brands to improve their Average Order Value

Average Order Value is an important eCommerce metric, but what are some ways that it can be improved?

30 September 2022

8 eCommerce KPIs that will unlock a full funnel strategy

Track and optimize these eight metrics to increase sales and profitability.

30 September 2022

What can CPG brands learn from digitally-native brands?

Find out what CPG companies can learn from digitally-native brands as they begin embracing direct-to-consumer eCommerce models.

30 September 2022

How the cost of living crisis impacts eCommerce in the UK?

We looked at 61.8m eCommerce transactions in the UK over a six-month period (November 2021 to May 2022) and compared it to the same period of the previous year. We identified trends in consumer behavior resulting from the cost of living crisis.

23 September 2022

Can grocery eCommerce survive the upcoming recession?

We analyzed transaction data in France, Germany, the UK and the US to understand the impact of the current global crisis on the performance of the grocery eCommerce market.

15 August 2022