Fast movers: Top e-commerce sites this week

Grips will report the fastest movers in the e-commerce space alerting you which sites are raking in sales so you can stay competitive. With Grips, e-commerce sites can measure, in real-time, the success of their competitors’ promotional activities, empowering them to make data-driven decisions about how to respond (or not).

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When it comes to Christmas tree shopping, consumer preferences vary widely across the Atlantic and even between major retailers. In our latest analysis, we looked at sales of over 1,000 distinct Christmas tree SKU sales on Lowes.com, in Menards stores, and on JohnLewis.com, uncovering fascinating insights into regional preferences for tree types, shopping channels and decorative styles. Whether it’s the convenience of online shopping in the US or the curated elegance of John Lewis offerings in the UK, our data sheds light on how holiday traditions shape consumer behavior in different markets.

Online Lowes.com
On Lowes.com, Christmas trees drive a third of seasonal decor sales (33%), the largest single subcategory, with pre-lit trees making up a significant portion. In fact, pre-lit varieties account for an impressive 86% of total Christmas tree revenue, with shoppers particularly favoring larger sizes. In fact, 9-foot trees are the most popular on Lowes.com accounting for 27% of sales alone. Trees 10 feet and taller account for 13% of sales. That preference for height does not necessarily translate to girth, as 29% of trees sold on Lowes.com are described as “slim.”

Pine trees tower over other genera, contributing 43% of Christmas tree revenue. Fir trees come in second with 25% of sales. Frasier Hill Farm brand trees–Lowe’s in-house brand–account for 29% of tree sales followed by Nearly Natural (21%) and National Tree (16%). 

In-store at Menards
Unlike on Lowes.com, tree sales account for just 23% of holiday decor sold at Menards brick-and-mortar stores. One factor driving lower tree revenue at Menards is shoppers’ preference for shorter (and cheaper) trees. In store, 7.5-foot varieties generate 46% of tree sales at an average price of $210. By comparison, trees 9 feet and taller account for just 21% of sales but have an average price of $324. 

One thing is consistent between Lowes.com and Menards in-store, and that is the dominance of pre-lit trees which account for 83% of revenue. When it comes to tree varieties, trees specified as pine are also the most popular at Menards accounting for 30% of tree sales followed by fir trees with 23% of sales. Menards presents less of an opportunity for other Christmas decor brands as their in-house brand, Enchanted Forest, accounts for a whopping 97% of tree sales.

How UK Holiday Tree Trends at John Lewis Compare to U.S

When comparing U.S. retailers to John Lewis, it’s fascinating to observe the differences in holiday tree preferences between American and UK shoppers. Similar to the U.S., convenience is key, with pre-lit trees accounting for 77% of Christmas tree sales at JohnLewis.com. However, UK shoppers lean toward slightly shorter trees, with 7-foot options being the most popular choice. Potted trees are also more popular accounting for 19% of online sales. 

In terms of tree varieties, most trees sold on JohnLewis.com don’t specify a genus. Among those that do, spruce trees take the top spot followed closely followed by pine. Like Menards, the John Lewis brand dominates trees sold by the retailer. Manufacturers seeking to break into John Lewis will almost certainly need to white label their designs, sacrificing their own brand recognition for that of the retailer. 

Flocked or not?

With most of the US and UK still green, some shoppers are looking for trees with a bit of snow. Flocked trees are especially popular with Lowes.com shoppers where they represent 31% of sales. Meanwhile, on JohnLewis.com, flocked or snowy trees account for just 12% of revenue, and in Menards stores, such options make up just 8% of sales.

Stay tuned for details on other holiday decor categories and performance during the Black Friday/Cyber Monday rush. 

Advent Calendar Frenzy on JohnLewis.com: Beauty Top-Sellers Sell Out While Shoppers Shift Focus!

At John Lewis, Advent Calendars have taken center stage in holiday sales, initially claiming a massive 27% share of total holiday sales on JohnLewis.com. Demand has been so intense that 9 of the top 10 overall best-sellers are now out of stock, including 8 out of the top 10 beauty advent calendars.

Sold-Out Favorites Include:

• John Lewis Beauty Advent Calendar – Sold out as of 11 November, after generating a whopping $650,00 in revenue since Halloween
• Rituals Classic Advent Calendar – Sold out as of 13 November, with $127,100 in sales season-to-date
• Jo Malone London Advent Calendar – Sold out as of 11/16 generating nearly $100,000 in sales

Why This Matters for Competitors:

With John Lewis largely sold out of top beauty advent calendars, there’s a major window of opportunity for competitors who still have beauty calendars in stock. Now is the perfect time to promote your available inventory and attract eager customers still searching for the perfect holiday treat.

Changing Shopper Trends:

With the surge in out-of-stock items leaving virtual shelves virtually bare, advent calendars’ share of John Lewis’ holiday sales dropped to just 14% from November 16 through 18. Among those still in need of a unique advent calendar, shoppers are gravitating toward Food & Beverage calendars, particularly those with alcohol themes. Here are the top calendars that consumers snatched up last weekend:

• Fever-Tree The Ultimate Gin & Tonic Advent Calendar – Generating $12,500 in revenue over the weekend and $64,000 season-to-date
• Beer & Snacks Advent Calendar – With $11,960 in sales last weekend and $60,500 since Halloween, this savory option is gaining traction
• Hotel Chocolat The Advent Calendar For Two – $10,000 in sales over the weekend accounted for nearly a third of revenue season-to-date

How Grips Helps You Stay Ahead:

Grips gives our clients unparalleled visibility into their competitors’ daily sales trends. When competitors sell out, it’s your chance to swoop in and capture unmet demand. See what’s driving holiday purchases in real-time and adjust your marketing to maximize sales.

Want to capitalize on shifting holiday trends and out-of-stock competitors? Book a demo and gain a competitive edge.

As retailers transition into new seasonal offerings, Grips dives into the latest performance trends among top retailers across the UK and US. This report highlights which holiday products are capturing customer interest and driving sales, offering a snapshot of what’s trending and where the market is headed.

John Lewis: Beauty Calendars Spark a Festive Sales Surge

Beauty advent calendars are dominating the seasonal product landscape this year, with seven out of the ten best-selling products falling into this category. Leading the charge is the John Lewis Beauty Advent Calendar, which has achieved a staggering $644,000 in sales from November 1st to November 13th—over double the sales of the next highest seller, Charlotte’s Beauty Treasure Chest of Love 12-Door Advent Calendar.

While traditional holiday items like Christmas trees and decorations remain popular, advent calendar gifting (or self-gifting) is capturing customer attention and driving sales significantly higher.

This trend is also mirrored in JohnLewis.com’s overall seasonal product sales. With holiday sales totalling £5.6 million the first week of November, sales have climbed steadily, reaching £10.5 million the week ending November 13th. Advent calendars accounted for 38% of holiday sales last week, helping to give the category a boost even if shoppers are less reluctant to spend on decor.

King of Christmas: Best-Selling Trees Power Holiday Sales

King of Christmas’ top-selling products highlight a clear consumer trend toward larger, pre-lit artificial trees with snow-covered or flocked designs. Models like the King Noble Fir and Queen Flock® dominate, reflecting a preference for hassle-free, elegant holiday décor that fits larger spaces. While premium trees with more LED lights, such as the King Fraser Fir, perform well, many best-sellers fall within the $400-$800 range, showing demand for quality options at more affordable prices. Additionally, smaller models like the 6-foot King Noble Fir still generate strong sales, indicating a market for budget-friendly choices as well. These trends demonstrate that consumers value convenience, festive aesthetics, and size, with flocked designs growing in popularity.

Frontgate: High-Value Holiday Décor Fuels Revenue Growth

Frontgate’s top-selling products showcase a strong demand for high-quality, festive décor that combines traditional holiday symbols with modern features. Items like the Christmas Cheer Cordless Wreath with Red Bow and Christmas Cheer Cordless Garland are popular, indicating consumers’ preference for pre-lit, hassle-free holiday décor. Notably, large, statement pieces like the 9 ft. LED Giant Nutcracker also perform well, catering to customers seeking unique, show-stopping decorations. Additionally, smaller, affordable items like the Christmas Cheer Cordless Teardrop Swag with Bow and various garlands highlight a trend for versatile, budget-friendly décor that adds elegance to home settings. The mix of lower- and higher-priced items shows that consumers are investing in both larger, premium pieces and smaller, easy-to-use accents for holiday decorating.

Apparel: Collaborations Offer a Path to Drive Sales

Converse, Jimmy Choo and Brunt Workwear have recently leveraged collaborations that allow their customers to feel a connection to their idols and admired figures—quite literally walking in their shoes.

Converse partnered with Billie Eilish, releasing a line on October 17th that drove daily revenue for Converse.com to $2.79 million, a significant leap from their typical $1.2 million average. This collaboration, featuring Eilish’s signature aesthetic, gives fans the opportunity to share a part of her unique style, appealing to both sneakerheads and music enthusiasts.

Daily e-commerce revenue on Converse.com

Jimmy Choo introduced the second instalment of its Pretty Guardian Sailor Moon collection on October 9th. This luxury line, which generated around $506,000 via JimmyChoo.com on launch day, invites fans to step into the world of an iconic anime series. The sale doubled their usual daily revenue of $186,000, proving that the nostalgia and allure of Sailor Moon resonate strongly with their high-end clientele.

Brunt Workwear launched the Vastbinder boot, inspired by rodeo star Eli Vastbinder, on October 17th, resulting in a revenue jump to $164,000 from an average of $90,000 on BruntWorkwear.com. This product offers Brunt’s audience of tradespeople and outdoor workers a chance to align with a figure they respect, while also offering the practical durability they need.

These collaborations demonstrate how aligning with admired figures can translate into sales success, offering fans a way to connect with their heroes and celebrities through products designed with that connection in mind.

Beauty & Cosmetics: Product Drops and Collabs Make Sales Pop

Recent trends among beauty brands like ColourPop, Tarte Cosmetics and Glossier highlight the power of strategic product launches and collaborations in driving significant sales spikes.

ColourPop recently saw a substantial spike in sales with its Bratz collaboration, launched on October 10th. The release, appealing to millennial nostalgia, drove daily sales for ColourPop.com to over $274,000. This followed other successful launches like the Stranger Things collaboration on September 26th, which generated $251,000, and the Pokémon collection on May 9th, which remains the brand’s biggest day this year with $458,000 in sales. For ColourPop, these partnerships have outperformed traditional sales events, making them key revenue drivers.

Products from the Bratz collaboration accounted for nearly three-quarters of all sales on ColourPop.com even two days after launch. The top-sellers include: Bratz x ColourPop Full Collection, Girls Night Out shadow palette and Yasmin lippie kit. The Raspberry Mojito lux lip oil is the top-selling non-Bratz product.

Daily e-commerce revenue for ColourPop.com

Tarte Cosmetics experienced a different kind of success with its 40% off Cyber Monday sale, held from October 15-20. This promotion, open to all customers, brought in an estimated $1.62 million in additional revenue on TarteCosmetics.com, with peak sales days reaching over $468,000. This event significantly outperformed Tarte’s earlier, more exclusive September promotion, which focused on loyal customers and added about $870,000 in extra revenue. The wider availability and tie-in with a major shopping event like Cyber Monday allowed Tarte to capture a larger audience.

Glossier also tapped into the power of limited-edition releases with the launch of their holiday-flavored lip balms on October 15th, adding an estimated $197,000 in additional sales between October 15th and October 21st. New flavors like Cookie Butter, Biscotti and Espresso were positioned as limited-time offers with messaging designed to create urgency. Despite this, the products have remained in stock, suggesting that Glossier’s inventory planning was prepared to meet heightened demand.

These examples show how beauty brands are using targeted product drops—whether through exclusive collaborations or limited-time releases—to drive short-term revenue surges. By aligning with cultural touchpoints or seasonal excitement, these brands can engage new customers and keep their core audiences returning for more.

Eyewear: Discounts Lead to a Bright Month for Sales

Crap Eyewear’s “Buy One Get One Free” (BOGO) promotion, running from October 16 to October 20, drove a significant revenue surge. Before the sale, from September 16 to October 15, the average daily revenue on CrapEyewear.com was approximately $15,000. However, during the BOGO event, daily revenues spiked, reaching around $38,000 on October 17 and maintaining elevated levels through October 20. This represented a more than 150% increase compared to the prior period’s daily averages.

Crap Eyewear’s top-performing SKUs, such as “The Sweet Leaf – Crystal Black Cherry Bio,” which generated $96,000 in sales during Q3, were instrumental in driving this uplift, showcasing the value of Grips’ real-time SKU-level data. This precise data allows for tracking product-level performance, enabling brands to effectively adjust their strategies in response to rapidly changing consumer demand.

Top-selling products CrapEyewear.com Q3 2024

Krewe’s sales promotion, offering discounts of up to 70%, took place from October 15 to October 21. In the four weeks before the sale (September 15 to October 14), average daily revenue on Krewe.com hovered around $12,000. During the promotional period however, daily revenues soared, peaking at $28,000 on October 19 and maintaining elevated figures through October 21. This surge marked an over 130% increase compared to the pre-sale period.

Both companies’ success highlights how targeted promotions, combined with strategic discounting, can drive substantial revenue growth, even as consumer behaviors fluctuate in the competitive eyewear market.

Brands that stay ahead are constantly adjusting their strategies. At Grips, we’ve been keeping a close eye on trends across the fashion and apparel industry, and we’re seeing several standout brands making impressive gains. Whether through product releases, targeted sales events, or exploring new categories, these brands are finding ways to capture consumer attention and boost revenue. Let’s dive into how some of the fastest movers are executing their strategies.

Camper: Rethinking Discount Strategies with Product Releases?

Camper, the Spanish footwear brand known for its unique designs and comfort, has traditionally leaned on mid-month discount events to drive sales. These promotions, held like clockwork, have reliably resulted in a brief doubling of daily sales on Camper.com versus the pre-sale average. However, recent data from Grips shows that in September, Camper started to experiment with a new approach—shifting away from discounts and focusing on product releases.

Instead of a sharp, temporary spike tied to sales, Camper saw a more gradual and sustained increase in revenue throughout the month driven by new product releases. Sales were up 40% month-over-month in September and doubled compared to the same period last year. This shift indicates that Camper is testing a new strategy to drive demand without sacrificing margin through heavy discounting. Given the competitive nature of the footwear market, maintaining brand value and appeal while growing revenue is a delicate balance, but Camper’s success in September may point to a new winning formula for the brand.

Camper.com daily sales

Taylor Stitch: Consistent Growth Driven by Best-Selling Basics

Taylor Stitch, a San Francisco-based direct-to-consumer (DTC) brand, has been steadily growing over the past year. Known for its high-quality men’s apparel, Taylor Stitch’s dedication to craftsmanship and sustainable fabrics has resonated with consumers looking for long-lasting wardrobe essentials.

According to Grips data, online sales for TaylorStitch.com in September were double what they were the previous year. October has already gotten off to a strong start as well, with the brand setting record sales, excluding the Black Friday/Cyber Monday period. The Après Pants, retailing for $118, and the Jack button-down shirt at $125, continue to be the best-sellers. With an average order value of $226, customers are frequently purchasing a complete outfit in a single transaction, helping the brand maintain steady growth.

TaylorStitch.com daily sales

Taylor Stitch has leveraged its commitment to ethical production and timeless designs, setting itself apart in a crowded market of fast fashion and fleeting trends. By continuing to focus on well-made, versatile staples, Taylor Stitch is successfully positioning itself as a brand for the long haul.

Vinted: Expanding Categories to Reach New Audiences

Vinted, a second-hand marketplace, has been riding the wave of the resale boom. As consumers increasingly seek sustainable shopping options, Vinted’s platform has grown rapidly, particularly in 2024. Grips data reveals that Vinted.com sales reached $15 million in September, a 150% increase compared to last year. This growth may be due in part to the introduction of a new Electronics category, which is opening the door to a broader audience.

Historically, Vinted has been more popular with female shoppers, with men accounting for only a quarter of the site’s transactions. However, the addition of electronics could be a strategic play to attract more male consumers, diversifying their customer base. As resale continues to gain traction and the sustainability movement shows no signs of slowing down, Vinted is well-positioned to continue growing by expanding its category offerings and customer reach.

Vinted.com daily sales

Jackery & EcoFlow: Powering Growth Through Natural Disasters

Jackery and EcoFlow, leaders in portable power solutions, saw a massive spike in sales following the landfall of Hurricane Helene and is seeing it again with Milton on final approach to Florida’s West coast. Natural disasters often create immediate demand for products like portable generators, and both brands were well-positioned to meet that need. Grips data shows that online sales for Jackery.com and EcoFlow.com jumped by 88% in the week following the hurricane.

Combined, the two brands have generated $436 million in online sales so far in 2024, reflecting a 70% year-over-year increase. As more consumers become concerned with emergency preparedness, demand for portable power solutions is on the rise, and these two companies are at the forefront of meeting that need. By positioning their products as essential tools in times of crisis, Jackery and EcoFlow have established themselves as trusted brands in the growing energy storage market.

Jackery.com and EcoFlow.com daily sales

Sweaty Betty: Maximizing Sale Momentum with Smart Discounting

Sweaty Betty, the UK-based activewear brand, saw a major sales surge in September, thanks to a well-executed sale strategy. Grips data shows that from September 16th to the 22nd, SweatyBetty.com sales spiked to $3 million, a 155% increase compared to the previous four-week average. Initially offering discounts of up to 60%, the brand smartly increased the offer to 70% off when sales began to slow, resulting in an additional 19% boost in revenue the following week.

Sweaty Betty has consistently been a favorite in the premium activewear space, competing with brands like Lululemon. Its loyal customer base is often drawn to the brand’s stylish, functional apparel, but strategic discounting has helped Sweaty Betty drive sales beyond its peak periods, like New Year’s resolutions or Black Friday/Cyber Monday. By using smart promotions to sustain momentum, the brand has set a new record for September sales, surpassing even the busy holiday shopping period last year.

SweatyBetty.com daily sales

Dolce & Gabbana: Blurring the Lines Between Fashion and Function

Luxury fashion brand Dolce & Gabbana is no stranger to high-profile collaborations, and its recent partnership with Stabilo, known for its premium writing instruments, is no exception. The limited-edition collection featured signature Dolce & Gabbana patterns on Stabilo highlighters, blending the worlds of fashion and function in a way that appealed to both loyal fans and new customers.

According to Grips data, this collaboration led to a 32% surge in revenues on dolcegabbana.com, with the collection selling out quickly and driving demand across the brand’s other product lines. Dolce & Gabbana’s ability to leverage collaborations that tap into new markets while maintaining their luxury positioning is a key driver of their continued success.

dolcegabbana.com daily sales

NARS Cosmetics: A Golden Launch Boosts Sales

NARS Cosmetics struck gold with the launch of its limited-edition 24 Karat collection. Grips data shows that sales for NARScosmetics.com spiked by 135% in the first three days after the collection dropped, totaling nearly $600K. This launch marked one of the brand’s best sales periods of the year, surpassed only by Black Friday.

The 24 Karat collection’s success showcases NARS’ ability to tap into the luxury beauty segment while staying true to its bold, edgy identity. Limited-edition collections have long been a cornerstone of NARS’ strategy, creating urgency and driving demand among beauty enthusiasts who want exclusive products. This recent launch proves that NARS continues to master the art of creating hype around high-end beauty releases.

NARScosmetics.com daily sales

Grandin Road: Capturing Seasonal Sales with Décor Promotions

Grandin Road, known for its high-quality seasonal décor, has been seeing impressive growth as consumers prepare for Halloween and Christmas. The brand began its Halloween promotions as early as June, and Grips data reveals that online sales on GrandinRoad.com steadily climbed from $5.4 million in June to an estimated $11.5 million in September, driven largely by heavy discounting on Halloween and fall décor.

The success of Grandin Road’s September sales, which were double the revenue from June, demonstrates the power of timely and targeted promotions. Offering up to 60% off Halloween items sparked consumer interest, and as Halloween approaches, these figures are expected to remain strong. By planning promotions well in advance of the holidays and using discounts to drive urgency, Grandin Road has been able to capture a significant share of the seasonal home décor market.

GrandinRoad.com daily sales

Conclusion: Strategic Shifts Are Paying Off for Fashion Brands

From experimenting with new product release strategies to expanding into untapped categories, these fashion and apparel brands are demonstrating the power of innovation in today’s competitive market. By carefully monitoring industry trends and sales data, Grips Intelligence helps businesses stay ahead of the curve, providing real-time insights into the moves that are driving growth across the industry.

Interested in seeing how your competitors are performing? Book a demo with Grips to learn more.

Apple’s iPhone 16 launch didn’t break the internet, but it boosted significant revenues for accessory makers and refurbished electronics platforms in a way few product releases can. Between September 9 and 15, as pre-orders for the iPhone 16 began, Apple itself saw a remarkable 50% boost in online revenue, amounting to an additional $341.5 million over the course of the week. However, this halo effect also extended beyond Apple to third-party accessory sites and refurbished electronics marketplaces, resulting in millions in excess sales.

Mobile Accessory Sites: Riding the Wave of Apple’s Success

During the week of the iPhone 16 launch, at least 19 mobile accessory sites triggered our anomaly alert. These alerts notify clients when a given domains generated sales in excess of our expectations. Combined, the 19 domains generated $6.2 million in excess revenue during the launch week. For some brands, this meant triple-digit percentage growth above expected sales levels.

• Otterbox.com: One of the biggest winners, with an extra $1.4 million in revenue, representing a 137% increase.
• Speckproducts.com and Tech21.com: Both saw major revenue surges of 266% and 301%, respectively.
• Magbak.com: This domain enjoyed the most significant percentage boost with a 357% increase in revenue, totalling over $601,000.
• Loopycases.com: Another standout performer with a 303% increase over expectations, raking in nearly $71,000.

Even smaller players like Case-mate.com and Nomadgoods.com enjoyed notable revenue boosts of 226% and 205%, respectively, showing that the accessory market as a whole capitalized on the new iPhone buzz.

Refurbished Electronics Platforms: A Beneficiary of Apple’s Product Cycle

Refurbished electronics platforms in Germany also caught our eye after posting substantial lifts in revenue, thanks to both trade-ins and an uptick in demand for lower-cost options following the iPhone 16 announcement. These sites collectively generated $1.4 million in additional revenue during the week.

• Refurbed.at led this segment with $522,000 in surplus sales, a 57% increase over expectations.
• Backmarket.de: With a 66% boost in revenue, this platform brought in $218,000 in excess sales.
• Asgoodasnew.de and Rebuy.de also saw healthy increases, benefiting from trade-ins and the desire for more affordable electronic upgrades, especially in the wake of Apple’s high-end product launch.

Understanding the Market Ripple Effect

Apple’s latest iPhone launch brings improvements like the new A18 chip, the 48MP Fusion camera, and Camera Control for more intuitive use of its powerful photography features​. This technological leap naturally creates demand for accessories that enhance and protect the iPhone 16’s capabilities, from MagSafe cases to rugged protection. These demands reverberate across the global mobile accessories market, as seen with sites like UrbanArmorGear.com and Caudabe.com, which experienced a 190% and an eye-popping 636% increase in revenue, respectively.

For refurbished electronics platforms, the iPhone 16 launch is a catalyst for consumers seeking to sell their old phones or purchase refurbished models. With increasing awareness around sustainability and eco-friendly tech solutions, platforms like Refurbed.at and Backmarket.de are well-positioned to benefit from Apple’s product cycle.

A Win-Win for Brands Aligned with Apple

Brands and platforms that align their product strategies with Apple’s annual release schedule consistently enjoy windfalls during launch periods. The iPhone 16 is no exception, as third-party retailers experienced significant lifts in revenue and transaction volumes.

Whether you’re selling fashion, home goods, electronics, or even beauty products, aligning your product launches, marketing campaigns, or promotions with larger market events can help drive traffic and sales. The key is being proactive and agile enough to seize these moments when they arise.

Grips Intelligence enables companies across all e-commerce sectors to track real-time transactional insights, helping you anticipate trends, identify opportunities and capture market shifts. Whether you’re looking to monitor competitors, optimize your product offerings, or simply stay ahead of demand spikes, Grips provides the data-driven intelligence needed to take your business to the next level.

Book a demo today to discover how Grips can help you turn actionable insights into business growth, no matter what industry you’re in.

As the retail landscape continues to evolve, several brands have capitalized on key trends and strategic launches to drive impressive sales growth over the past two weeks. From the fashion-forward Western-inspired collections at Christian Louboutin, to tech launches from DJI and GoPro, and even Peloton’s strength training innovations, brands are finding unique ways to engage consumers. In this post, we highlight the top fast movers across fashion, lifestyle, and electronics, breaking down how these companies are leveraging everything from viral moments to product innovation to capture market share. Dive into the details behind these surges and what it could mean for each brand moving forward.

Fashion & Apparel:

Converse.com: Converse experienced a successful end-of-summer sale, with revenues on Converse.com totaling $10.4 million between August 28th and September 3rd, a 30% increase compared to the previous four week average. This strong performance follows a recent return to growth for the brand, highlighted by a 9% year-over-year sales increase in July. After a period of flat or declining revenues earlier in the year, Converse’s momentum has been rejuvenated, with cultural relevance playing a role. Kamala Harris, the Democratic presidential nominee known for frequently wearing Converse, has inspired many of her supporters to adopt the footwear as a subtle political statement. This combination of cultural resonance and a well-executed promotional strategy contributed to the brand’s impressive end-of-summer sale success.

ChristianLouboutin.com: Christian Louboutin’s red-bottom shoes have been trending recently, thanks to both their innovative Western-inspired collection and notable appearances at high-profile events. The fusion of luxury red-bottoms with cowboy boots, along with viral moments like Real Housewives of New York star Brynn Whitfield’s shoe snafu at the US Open, has sparked significant attention on social media​. This buzz translated into tangible results, as sales on ChristianLouboutin.com for the week ending September 8th were 39% above average, reaching $1.9 million. 

BeyondYoga.com: Beyond Yoga experienced a highly successful Labor Day weekend sale, with revenues on BeyondYoga.com totaling $1.2 million between August 30th and September 2nd. This represents a 137% increase compared to the previous four-week average. According to Grips, the average transaction on the site amounted to $196, reflecting the brand’s premium positioning. Notably, this surge indicates strong consumer engagement and effective marketing strategies during promotional periods. The strong performance continues a broader trend for Beyond Yoga, as Q2 sales were up 11% year-over-year.

Lifestyle:

OnePeloton.com: Peloton experienced a significant surge in sales on September 3rd, reaching $1.1 million on OnePeloton.com, which is 53% higher than average for a typical Thursday and the first time daily revenues exceeded $1 million since January. This spike in sales coincided with the launch of their new Strength+ app, a dedicated strength training platform designed for gym workouts. The app, still in its beta phase, offers customizable strength programs, instructional videos, and progress tracking, aiming to make strength training more accessible both at home and in gyms.

Despite the initial boost in sales, the excitement was short-lived, as revenues returned to near normal levels immediately afterward, with sales from the 4th through the 8th not exceeding 8% above average. The brief spike suggests that while the new product launch generated immediate interest, it may not have sustained long-term momentum beyond its initial release. Peloton’s online sales were down 13% YoY for the 12 month period ending July 2024, according to Grips.

TissotWatches.com: Tissot has seen remarkable success following the launch of new additions to its popular PRX line on September 5th. The updated PRX Powermatic 80 models, which include innovative designs like forged carbon and gradient dials, have generated significant excitement among watch enthusiasts. As a result, sales on TissotWatches.com surged to over $500K per day starting on the launch day, maintaining this elevated level through at least September 8th. Between the 5th and 8th, online sales were 31% higher than average, showcasing the strong demand for the new models. This performance builds on Tissot’s strong online sales trajectory since May, with year-over-year revenues in positive territory and a 20% increase in Q2. The Average Order Value on Tissotwatches.com is $520, underscoring the brand’s premium appeal​

ShaneCo.com: Shane Co experienced an unexpected spike in sales on Sunday, September 8, which coincided with the first Sunday of the NFL season. Revenues on ShaneCo.com reached an estimated $368K, a 33% increase compared to the average Sunday over the previous four weeks. While there were no notable sales or product launches that day, the surge was triggered after Shane Co sent out an email promoting customized jewelry inspired by NFL team colors, appealing to the growing female football fanbase. Coincidence? This is the second NFL season since Taylor Swift began dating Kansas City Chiefs player Travis Kelce, a relationship that has contributed to the rise in female NFL fandom. Shane Co won’t be alone in capitalizing on this trend, using football season as an opportunity to drive sales for new female fans.​

Electronics: 

DJI.com: DJI’s recent launch of the Neo drone, marketed as a “palm-size drone for vlogs,” has proven to be a major hit with content creators, vloggers and social media influencers seeking a portable, high-quality tool for on-the-go footage. Grips reveals that revenue on DJI.com surged to its highest point in over a year on September 5th, with $4.5 million in sales—a 160% increase compared to the Thursday average over the previous four weeks. This momentum continued from the 6th through the 8th, with sales remaining at least 60% higher than average, underscoring the strong demand for the new drone.

GoPro.com: GoPro’s launch of the HERO13 Black and the new HERO on September 4th, 2024, drove a significant spike in sales on GoPro.com, with revenues hitting $1.6 million—188% higher than average. Sales continued strong on September 5th, with $1.2 million, or 125% above normal. However, despite these numbers, the overall excitement surrounding this launch was more subdued compared to the HERO12 Black launch last year, which generated $1.9 million on its first day.

Over the past year, sales on GoPro.com dropped by 16%, with a steeper 24% decline in Q2 2024. This suggests that consumers may be losing interest in the brand, potentially due to incremental updates that may not be seen as groundbreaking enough to reignite demand. While the HERO13 Black offers some attractive features like improved battery life and new lens mods, these may not have been sufficient to overcome the declining interest in action cameras​.

Bang-Olufsen.com: Bang & Olufsen’s release of the Beoplay H100 on September 3rd sparked a significant surge in sales, with revenues on Bang-Olufsen.com soaring to $307,000—190% higher than the previous four-week average. The new headphones, retailing for $2,199, are the brand’s most advanced and luxurious offering to date. Available initially in a single color, Sunset Apricot, with other colors available for pre-order, the headphones cater to high-end consumers seeking premium sound quality and design.

This strong launch marks the highest sales on the site in over a year, with continued elevated performance. Sales on September 4th and 5th remained 65% above average, and from the 6th to the 8th, they hovered 35% above normal levels. The Beoplay H100s are available exclusively online and via select Bang Olufsen stores, and with new colors hitting the market in a few weeks, sales could remain elevated and even post a second spike later in the month.

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From fashion to electronics, several brands made significant waves, driving impressive revenue spikes through strategic promotions and product launches. These five examples are just a snapshot of over 800 fast-movers identified for the week ending August 25th. Dive into the details to uncover what set these brands apart and how you can apply these insights to your own strategy.

Lifestyle:
Ridge.com: Ridge saw e-commerce sales spike on August 21st after starting a variation of their Summer Sweepstakes promotion touting discounts up to 30% off items plus four entries into their sweepstakes for every dollar spent. The sweepstakes, which will award the winner with a Hennessey Velociraptor or a gold-plated Tesla Cybertruck, began on August 1st and featured various bonus offers, but revenues for Ridge.com reached their highest levels of 2024 on August 22nd when sales reached $309K in a single day.

Grips reports SKU-level sales for Ridge.com and found that 30% of revenues come from their customizable wallets. Out of nearly 170 wallet configurations tracked by Grips, the best seller is the Carbon Fiber design. Another 30% of Ridge sales come from their Frequent Flyer kits with customers opting for the olive carry-on the most. Sales of Daily Driver Kits, consisting of a bundle of a wallet and keycase, account for another 26% of online revenue. Consumers have a slight preference for the magsafe carbon fiber configuration out of over 100 different options tracked by Grips.  

Fashion:
A-Ma-Maniere.com: A significant sales spike was observed at A Ma Manière on August 20, with daily revenue reaching an impressive $253K, 2800% higher than average and their best single day in over a year. This surge correlates with the launch of the new “while you were sleeping” collaboration with Nike and sold exclusively on A-Ma-Maniere.com. Notably, this event not only impacted the day of the release but also resulted in continued elevated sales on August 21st, where revenue hit $112, reflecting sustained interest and possible restocks or late purchases.

Sales were also notably higher on August 13th, when the new line was first unveiled. The line includes six different shoes, each of which has its own release date, so keep your eyes on this site over the coming weeks. 

Beauty:
NIRAskin.com: NIRA, makers of at-home laser hair removal devices and accessories celebrated their 5th anniversary on August 15th and celebrated by offering shoppers 30% off sitewide. Sales immediately took off surpassing Black Friday in the days that followed. During the six day promotion, sales reached $1.3 million, an increase of 360% versus the same period the week prior. Even after the discount ended, sales kept pouring. In fact, August 21nd and 22nd ranked as the fourth and 13th best days of the past year. It’s estimated that the promotion and the resulting boost in transactions resulted in a boost in revenues of at least $1.3 million for NIRA.

Sports:
WahooFitness.com: Wahoo is finding success with a new 48 hour flash sale with the bike enthusiast site offering discounts on many of their top products. On July 22nd, they launched their first flash sale and revenues climbed 50% higher than average. When the second 48 hour flash sale was held on August 19th and 20th, sales jumped 63%. (Important to note is that the average includes the first flash sale revenue.) Combined the two flash sales have resulted in an impressive boost in revenue of over $635K making the flash sale a great way to stand apart from competitors’ end of season promotions. 

Electronics:
BowersWilkins.com: Bowers & Wilkins released two new wireless earbuds, the Pi8 and the Pi6 driving sales to their highest level in over a year. On August 21th, the day of the release, online sales rose to $209K, nearly double the average for a Wednesday. Sales remained above average through the weekend resulting in a revenue boost of $230K in the first five days since launch.

Here are three bonus sites for those following the Fashion & Accessories industry, all of which posted strong gains in revenues the week ending August 25th:

TheReformation.com: The twice annual Reformation sale officially began on August 16th with items discounted 30% off. And shoppers rushed to the site to take advantage of the deals before highly-sought pieces ran out. Clearly, there was more than enough to go around because on the 21st, Reformation upped their discount to 50% driving even more traffic and revenue for the sustainable brand. More specifically, revenues shot up 120% higher than average on the first day of the sale (August 16) and on the 21st, revenues jumped another 31% representing a total increase of 139% above average. In the first week of the sale, online revenues were $2.9 million higher than average. 

Wrangler.com: Don’t tell Beyonce or Levi’s, but Wrangler is seeing a bit of a comeback. Following solid year-over-year growth in revenue in June and July, Grips reports that revenues on Wrangler.com have been steadily increasing during the back-to-school season as well with the site posting their highest single day in online sales since Cyber Tuesday last week. On August 22nd, revenues reached $267K, 15% higher than the previous four week average and 46% higher than the 2024 YTD average. That performance coincided with a sale on retro jeans offering two pairs for $99. In July, the average order value on Wrangler.com was $109, up from $92 a year ago.   

Vinted.com: Back-to-school season has been very good for secondhand marketplace Vinted.com, with sales steadily rising throughout July and August. In fact, the week ending August 23 was the best week of the past year for the site with daily revenues nearly reaching and sometimes surpassing $500,000. That’s 39% higher than their previous 365 day average. 

These latest numbers are on top of an already good 2024. Grips reports that Vinted.com revenues were up 98% during the first half of the year with sessions, conversion rates and average order values all growing. In July 2024, Vinted posted an average order value of $108, up from $87 a year earlier

Online sales among top furniture retailers have been on the rise for the past three weeks, with several sites surpassing Grips’ expectations over the past weekend. Although Labor Day is still two weeks away, many furniture and mattress retailers are already rolling out their seasonal promotions—whether branded as “Labor Day sales” or something else entirely.

One standout performer was LoveSac.com, which saw a remarkable 35% increase in sales from August 16-18. That spike coincided with a weekend sale which promised shoppers up to 30% savings. Overall, the spike in sales resulted in an impressive $762K increase in revenue to Lovesac’s online revenue. 

Lovesac.com daily revenue numbers Sunday May 19 – Sunday August 18, 2024

SleepNumber.com followed closely with a 24% boost in sales, translating to an additional $852K in revenue over the weekend. Sunday marked the (supposed) end of Sleep Number’s “biggest sale of the year,” which they’ve been promoting since August 5th. But, interestingly, the company sent out emails on the 19th still promoting the sale. 

Email sent by SleepNumber.com on August 19, 2024 a day after the supposed end of the “Biggest Sale of the Year”

RaymoreFlanigan.com and MyBobs.com were two other growing sites. Each experienced a 22% uptick in revenues over the weekend, resulting in $845K and $1.1 million in additional sales, respectively.

Even smaller gains made an impact: RoomsToGo.com, for instance, enjoyed a 13% increase, adding $570K to its sales, while EthanAllen.com saw a 12% rise, contributing an extra $113K to its weekend revenue.

While these sites are getting an early start on seasonal furniture sales, others seem to be biding their time. Article.com, RoomandBoard.com, Casper.com, HelixSleep.com, Perigold.com, and more maintained typical revenue levels over the weekend. We’ll be watching closely to see when they decide to jump into the fray.

Staying ahead of your competitors is crucial. With real-time insights into their performance, you can make informed decisions to protect your market share. Grips gives you the data you need to strategically plan your promotions, ensuring you launch at the optimal time for maximum return.

This week, several e-commerce giants have made headlines with impressive sales performances, driven by strategic promotions and timely product launches. Here’s a closer look at the standout retailers and what’s contributing to their recent success.

Levi.com: The Impact of a Warehouse Sale

On August 12, Levi’s kicked off its latest Warehouse Sale, requiring shoppers to enter a valid email address before accessing discounts of up to 75%. This strategy has proven effective in driving engagement and sales. From August 12 through 15, Levi.com saw a remarkable 67% increase in online revenues, translating to a revenue boost of over $5 million in just the first four days of the promotion.

Levi’s approach leverages exclusivity and substantial discounts to attract a high volume of traffic. By requiring email registration, Levi’s not only captures valuable customer data but also ensures a steady stream of potential repeat customers. This tactic has paid off, contributing to a significant surge in sales and a strong start to what is expected to be a successful week-long promotion.

AE.com: Back-to-School Boost

American Eagle and Aerie have experienced a notable uptick in sales as the back-to-school season ramps up. On August 11, just before the school year began in many parts of the US, AE.com hit a seasonal high with $2.3 million in sales for the day, a 45% increase over average daily revenue. Overall, the back-to-school season has brought an estimated revenue boost of $3.9 million to AE.com.

American Eagle and Aerie have effectively capitalized on the back-to-school shopping rush by offering a range of appealing products and promotions. Their ability to capture consumer interest during this peak shopping period underscores the importance of timely and targeted marketing strategies. As schools reopen, the demand for trendy and affordable fashion items continues to drive strong sales.

DolceGabbana.com: Fragrance Launch Success

Dolce & Gabbana’s launch of their new dog fragrance, Fefé, on August 6 has been a hit among consumers. In the 10 days following the launch, online sales increased by 54%, resulting in an additional $1 million+ in direct-to-consumer revenue for the luxury brand. The successful launch highlights Dolce & Gabbana’s ability to innovate and attract attention with unique product offerings.

The introduction of Fefé aligns with a growing trend in the luxury market towards pet-related products, reflecting both consumer interest in high-end pet accessories and Dolce & Gabbana’s strategic expansion into new product categories. This successful launch demonstrates the brand’s continued ability to captivate its audience and generate significant revenue through well-executed product launches.

Kith.com: Marvel Collaboration Delivers Record Sales

Kith’s release of their 85th anniversary Marvel collection on August 8 has led to record-breaking sales. The launch resulted in $764K in online sales on the day of the release, surpassing their previous best day (December 8) by 39%. The estimated one-day revenue boost was around $520K, driven by the high demand and sell-outs across the site.

The collaboration with Marvel, a highly popular and nostalgic brand, has proven to be a significant draw for Kith’s customers. The success of this limited-edition collection underscores the power of strategic partnerships and exclusive releases in driving consumer excitement and sales. Kith’s ability to leverage the Marvel brand for their anniversary collection has delivered exceptional results and solidified their position in the competitive streetwear market.

FarmRio.com: Escalating Summer Sale Success

Farm Rio has been ramping up its Summer Sale since July 19, but the most significant boost came when discounts were increased to 50% on August 5 and then to 70% on August 13. Each increment in discount led to a noticeable rise in sales. On August 13, the site saw revenues nearly double compared to an average Tuesday, resulting in an additional $200K in sales for the day.

The tiered discount strategy has proven effective in maintaining consumer interest and driving sales throughout the summer. By progressively increasing discounts, Farm Rio has managed to keep shoppers engaged and motivated to purchase, contributing to a strong performance in their summer sale.

Additional Highlights

Our anomaly alerts identified over 750 sites with significant sales movements this week, including Temu.com, JomaShop.com, and Vinted.com. These sites have also experienced notable changes in their sales patterns, driven by various factors such as promotional events, new product introductions, and strategic marketing efforts.

If you’re interested in exploring specific sites or learning more about current e-commerce trends, feel free to reach out. We’ll continue to track and analyze the evolving e-commerce landscape, providing you with the latest insights and updates.

This week, several e-commerce sites have made headlines with notable sales increases, fueled by a combination of global events and seasonal trends. Here’s a closer look at the top performers and what’s driving their recent success.

Wayfair.com has been making waves with its “Black Friday in July” event, which ran from July 26th to 29th. The promotion resulted in a significant 23% increase in sales compared to average levels, with the site generating an impressive $27 million in additional revenue over these four days. This surge comes as Wayfair continues to capitalize on the popularity of mid-year sales, drawing in shoppers eager for early holiday deals and summer home upgrades. The timing also aligns with the peak of home renovation season, which has historically seen increased consumer activity.

PeterMillar.com has seen a substantial boost in sales with its end-of-season sale, offering discounts of 30% to 50% since July 9th. Over this period, the site achieved $7.3 million in sales, a 69% increase from the previous month. The summer heat wave has not dampened consumer enthusiasm for golf apparel, as many golfers seek to update their gear before the season ends. This surge in sales reflects both the effectiveness of seasonal promotions and the brand’s strong position in the premium golf market, where consumers are willing to invest in high-quality gear even at discounted prices. Other golf sites, includingtaylormadegolf.com and carlsgolfland.com among others also triggered our alert this week.

Jansport.com has been experiencing a remarkable increase in sales as the back-to-school season ramps up. Between July 16th and 31st, the site’s sales reached $1.96 million, marking a 63% increase compared to earlier in the month and a staggering 196% rise from the latter half of June. This dramatic uptick underscores the intense demand for school supplies as families prepare for the new academic year. Jansport’s reputation for durable, stylish backpacks has positioned it well to benefit from the back-to-school shopping rush, which often sees heightened consumer spending on essential items. On a related note, Herschel.com also caught our eye this week for a similar surge in sales.

Speedo.com has enjoyed a notable sales boost, with revenues rising 34% above average since the start of the Olympics. The site generated an additional $210K in less than a week, reflecting the heightened visibility and consumer interest driven by Olympic athletes wearing Speedo gear. The Olympics not only increase global viewership of the brand but also inspire consumers to purchase performance swimwear. Speedo’s strategic marketing and athlete endorsements have capitalized on the heightened excitement surrounding the games, leading to a significant boost in sales.

GodisDope.com has experienced a dramatic sales surge following the launch of a Kamala Harris-themed shirt and hoodie featuring the slogan “say it to my face.” Sales on July 31st, the day the merchandise went live, skyrocketed by 551% above average, with nearly $238K generated in a single day. This surge illustrates the power of political events and timely merchandise in driving consumer interest. The combination of a high-profile political figure and a provocative design has resonated strongly with shoppers, leading to exceptional sales performance.

In addition to these highlights, our anomaly alerts have identified over 650 sites with significant sales movements this week, including JossandMain.com, Herschel.com, and Bissell.com. These sites are also experiencing noteworthy changes in their sales patterns, influenced by a variety of factors such as seasonal promotions, new product launches, and targeted marketing campaigns.

For a deeper dive into specific sites or to explore more about the current e-commerce trends, book a demo with us.

The Back-to-School Boom: How Key Retailers Are Cashing In

As the back-to-school season approaches, students and parents alike are gearing up for the return to classrooms and campuses. This seasonal shift is having a notable impact on online shopping trends, with several retailers experiencing significant sales boosts. Here’s a closer look at some of the companies that are benefiting from this annual shopping spree, and what might be driving their success.

PB Teen: A Surge in Dorm Furnishings

PB Teen, the popular home and dorm furnishings retailer, is seeing a remarkable uptick in sales as students prepare for campus life. Between Monday, July 22nd, and Wednesday, July 24th, PB Teen’s sales soared by 45% above average, bringing in an impressive additional $1.55 million. This surge can be attributed to the comprehensive range of products they offer, from stylish bedding to functional study furniture, all tailored to meet the needs of teens and young adults. The brand’s effective marketing campaigns and attractive discounts have also played a crucial role in driving this spike in sales.

Famous Footwear: Stepping Up for School

Famous Footwear is also riding the back-to-school wave, with online sales increasing steadily over the past two weeks. From July 22nd to July 24th, the company saw a 25% rise in revenues, translating to nearly $450,000 in additional sales. This growth is likely driven by the seasonal demand for new shoes as students and parents prioritize footwear purchases for the new school year. Famous Footwear’s extensive selection of trendy and comfortable shoes, combined with back-to-school promotions, has made it a go-to destination for shoppers.

Skullcandy: Sounding Off with New Launches

Skullcandy has amplified its sales with the release of the new Dime Evo earbuds on July 17th. These innovative earbuds, which can attach to various items like backpacks and keyrings, have captured the attention of tech-savvy students. The launch resulted in a staggering 142% increase in online revenues within the first week, generating nearly $700,000 in excess sales compared to the previous week. The successful launch can be attributed to Skullcandy’s strategic marketing efforts and the appeal of their new, versatile product to a young, mobile audience.

Puffco: Riding the High of New Products

Puffco, a leading brand in the premium vaporizer market, experienced a dramatic sales increase with the early access launch of the New Peak on July 23rd. Sales were 2.5 times higher than the previous Tuesday, with the site generating $237,000 in just two days, marking a $135,000 increase from the week before. This surge highlights the strong demand for innovative vaping products and the effectiveness of Puffco’s marketing strategy, which included creating anticipation through early access for loyal customers.

Ooni: Cooking Up Success with Promotions

Ooni, known for its viral backyard pizza ovens, launched the Great Outdoors Summer giveaway on July 23rd, which significantly boosted sales. Following weeks of declining sales, the promotional event led to a 45% increase on the launch day, resulting in almost $170,000 in additional revenue. The giveaway, supported by social media and email marketing, successfully engaged Ooni’s customer base, prompting many to purchase accessories despite the chance to win. This strategy showcases the power of interactive and engaging promotions in driving sales.

Monitoring the Surge

Over 750 sites triggered our anomaly alert in the last week, indicating a widespread surge in online shopping activity. Among these were popular retailers like Aeropostale.com and Vons.com. If you’re interested in a deeper understanding of last week’s trends and how they might impact your business, feel free to get in touch.

Beyond Amazon: Spotlight on E-commerce Stars During Prime Week

Prime Week has once again proven to be a blockbuster event, with Amazon rightfully soaking up much of the spotlight. This year, sales on Amazon.com on July 16 and 17 surpassed Black Friday and Cyber Monday by 10%, marking the best two days of the last year. However, it’s not just Amazon that’s basking in the sales glory. Grips reports that over 1,300 e-commerce sites triggered anomaly alerts this week, indicating significant spikes in revenue. Here’s a closer look at some of the standout performers across various categories.

Home

• BollandBranch.com: From July 15-17, BollandBranch.com saw an astounding 143% increase in revenue above their average. This surge can be attributed to their Annual Summer Event, which offered 20% off sitewide, as well as up to 40% off select styles and bundles. Customers also enjoyed free bath towels with purchases over $499, making their luxurious organic cotton bedding and home goods even more attractive.
• Frontgate.com: This site experienced a 116% surge in revenue on July 16-17. Frontgate, a premium retailer of home furnishings and décor, capitalized on Prime Week by offering significant discounts across a wide range of outdoor furniture and seasonal décor items, driving traffic and sales through their targeted promotions.
• PBTeen.com: With a 28% increase from July 15-17, PBTeen.com also saw impressive gains as college kids head off (or back) to campus. Catering to the teenage demographic with stylish and functional furniture, bedding, and accessories, PBTeen’s targeted promotions during Prime Week resonated well with their audience.

Electronics

• iRobot.com: iRobot’s revenue soared by 188% above average on July 16-17. As a leading brand in robotic vacuum cleaners, iRobot attracted significant attention with discounts on popular models like the Roomba, appealing to consumers looking to upgrade their home cleaning tech. Their strategic pricing and bundle offers were key drivers behind this spike.
• BlueAir.com: This site enjoyed a 126% increase on July 16-17. BlueAir, known for their high-performance air purifiers, benefited from heightened awareness around indoor air quality, coupled with attractive Prime Week deals. Promotions on their top-selling models played a significant role in their revenue boost.
• Bissell.com: Seeing a 123% rise on July 16-17, Bissell, a household name in floor care products, drove sales through promotions on their versatile range of vacuum cleaners and carpet cleaners. Their Prime Week deals were especially attractive to both new customers and loyal users looking to upgrade.

Health/Beauty

• LifeProFitness.com: With an impressive 302% jump from July 13-17, LifeProFitness.com led the health and beauty category. Specializing in fitness equipment like vibration plates and massage guns, LifePro Fitness tapped into the growing home fitness trend, amplified by Prime Week discounts and special bundle offers.
• Beachweaver.com: Experiencing a 123% increase from July 15-17, Beachweaver.com, known for its innovative hair styling tools, successfully engaged beauty enthusiasts with deals on their popular curling irons and hair care products.
• OralB.com: This site saw a 98% rise on July 16-17. Oral-B, a leader in dental care, attracted consumers with discounts on their electric toothbrushes and dental hygiene products, making the most of Prime Week’s heightened consumer interest.

Apparel

• OriginalPenguin.com: On July 10-11, OriginalPenguin.com saw a 221% increase in revenue. This American clothing brand, famous for its classic and stylish menswear, benefited from early Prime Week promotions, drawing fashion-conscious shoppers looking for great deals.
• MarineLayer.com: With an 81% rise from July 12-17, MarineLayer.com, known for its soft, casual apparel, resonated with consumers seeking comfortable and stylish clothing options, enhanced by timely Prime Week offers.
• Nordstrom.com: This site enjoyed a 73% increase from July 15-17. As a leading fashion retailer, Nordstrom capitalized on the shopping surge with strategic discounts across a wide range of luxury and everyday apparel and accessories.

Travel

• Jansport: From July 15-17, Jansport saw a 104% rise in revenue. Renowned for their durable backpacks and travel gear, Jansport attracted students and travelers gearing up for the upcoming school year and summer adventures, with attractive Prime Week deals.
• Monos.com: This site experienced a 90% increase on July 16-17. Monos, a premium luggage brand, appealed to travel enthusiasts looking to invest in high-quality, stylish travel gear, driven by special offers during Prime Week.
• Briggs-Riley.com: Also seeing a 90% rise on July 16-17, Briggs & Riley, known for its durable and innovative luggage, drew in consumers with promotions on their stylish travel essentials.

Notable Mentions

Other noteworthy sites that caught our eye this Prime Week include Dyson.com, HydroFlask.com, and GracoBaby.com. Each of these brands saw significant revenue spikes, demonstrating the broad impact of Prime Week across various retail sectors.

Want to learn more about one of these sites or curious about a site we didn’t mention? Book a demo with us today and we’ll give you a closer look!

As Hurricane Beryl swept through, certain e-commerce sites saw a significant uptick in sales, driven by both the storm and strategic marketing efforts. Here’s a detailed analysis of some of the fast movers for the week ending July 11, 2024.

Jackery.com and Ecoflow.com: Riding the Storm Surge

Hurricane Beryl made landfall in Texas on July 8th, creating a surge in demand for backup energy solutions. Both Jackery and Ecoflow capitalized on this need, resulting in impressive sales boosts.

• Jackery.com: Known for its reliable portable power stations, Jackery experienced a 71% increase in sales between July 8th and 11th versus the previous week. This surge translated into an estimated revenue boost of $1.2 million over the four-day period.
• Ecoflow.com: Similarly, Ecoflow, a competitor in the backup energy market, saw a 24% increase in sales week-over-week. Their four-day revenue boost was estimated at $1.1 million, highlighting the significant impact of the storm on consumer behavior.

Brahmin.com: Outlet Day Sale Success

Brahmin, a luxury handbag retailer, launched its five-day Outlet Day sale on July 10th. The sale was a major success, driving a dramatic rise in sales.

• Sales Tripling Overnight: On the first day of the sale, July 10th, sales more than tripled overnight to $369K, and by the next day, they had increased further to $672K. The estimated revenue boost after the first two days of the sale was $800K.

GetQuip.com: A New Product Launch Triumph

Quip, a brand known for its sleek dental care products, introduced its first oscillating brush, the quip 360, on July 10th. This launch significantly boosted sales.

• Quadrupling Sales: The launch day saw sales quadruple compared to the previous week, resulting in an estimated revenue boost of $427K over two days. This marks the best single day of sales for Quip in nearly a year, showcasing the effectiveness of new product launches in driving consumer interest.

NinjaKitchen.com: Introducing the Ninja SLUSHi

Following the success of the Ninja CREAMi, NinjaKitchen launched the Ninja SLUSHi on July 11th. Despite the relatively late-season debut, the product was well-received.

• Sales Jumping 52%: The launch led to a 52% increase in sales compared to the previous Thursday, with an estimated one-day revenue boost of $158K. This made it Ninja’s best sales day since December, illustrating the brand’s strong market presence.

Yeti.com: New Colors Captivate Shoppers

Yeti, known for its durable coolers and drinkware, introduced two new colors, Key Lime and Wild Vine, sparking a significant sales increase.

• 57% Sales Increase: The introduction of the new colors resulted in a 57% week-over-week sales jump on the launch day. The estimated one-day revenue boost was $310K, indicating that fresh product variations can effectively drive consumer engagement.

Additional Anomalies: PBTeen.com and Motorola.com

Beyond these highlighted retailers, over 800 sites triggered our anomaly alert in the past week. Notable mentions including PBTeen.com and Motorola.com. For detailed and actionable intelligence on your competitors, book a demo with Grips Intelligence today.

The recent heatwave sweeping across the UK has significantly impacted consumer behavior, particularly in the realm of online shopping for appliances. From June 24 to June 26, revenues for leading appliance stores airconcentre.co.uk, appliancesdirect.co.uk, and meaco.com surged by 137% overall compared to the same period a week earlier. This spike resulted in an impressive $1 million in additional sales in just three days.

Weather Overview

During this period, the UK experienced a sharp and intense rise in temperatures. Many regions saw temperatures climb above 30°C (86°F), significantly higher than the seasonal average. For example, Greater London and parts of the South East experienced highs around 34°C (93°F), a stark contrast to the typical late June weather​.

The forecast called for continued hot weather, which likely contributed to the surge in online sales. Consumers, anticipating prolonged heat, turned to online retailers for immediate relief solutions, such as air conditioners and fans. While online purchases do take a few days to arrive, the forecast of sustained high temperatures would have driven the urgency in these purchases​.

Daily revenue meaco.co, appliancesdirect.co.uk, aireconcentre.co.uk

Meaco.com Leads the Surge

Among the top performers, Meaco.com experienced the most significant growth, with sales increasing by a staggering 331% week-over-week. Known for its high-quality dehumidifiers and air conditioning units, Meaco benefitted immensely from the increased demand as temperatures soared. Meaco.com’s free next-day delivery ensures rapid relief from the head and customer satisfaction.

Airconcentre.co.uk: The Cooling Solution

Airconcentre.co.uk also saw substantial growth, with sales up 262% compared to the previous week. Specializing in air conditioning units and cooling solutions, the site became a go-to for consumers looking to beat the heat. Airconcentre.co.uk also offers free next-day delivery, making it an attractive option for those needing quick relief. The dramatic increase in sales underscores the importance of having a robust online presence and inventory that can meet sudden spikes in demand driven by weather changes.

Appliancesdirect.co.uk: Broad Appeal

While Appliancesdirect.co.uk experienced a relatively modest increase of 85%, it still contributed significantly to the overall surge in sales. As a broad-spectrum retailer of household appliances, the site benefitted from the heatwave, though its more diverse product range meant that it didn’t see as sharp a spike as its more specialized counterparts. Appliancesdirect.co.uk offers next-day delivery for thousands of products, although it is not free. They also provide same-day pickup options in Huddersfield and East Midlands, giving customers in those areas flexibility and convenience during urgent situations.

Here’s a look at a few standout performers between June 20 and June 26.

Zara.com: The Power of the Summer Sale

Zara’s much-anticipated summer sale launched exclusively at 9 PM on June 26th, and it didn’t disappoint. The surge in purchases resulted pushed daily revenues to just over $8 million, marking a 38% increase compared to the previous Wednesday. This single-day added an estimated $2.2 million to Zara’s coffers and the sale is expected to last at least a week.

Zara only holds two seasonal sales, one in December and one in June, along with their Black Friday and Cyber Monday promotions. These sales are highly anticipated by consumers, which likely contributed to the remarkable revenue spike. The strategic timing and aggressive marketing of the sale created a significant consumer rush, demonstrating Zara’s prowess in generating excitement and urgency.

MACCosmetics.com: Flash Sales Driving Massive Revenue

MAC Cosmetics held a three-day flash sale from June 22-24, which proved to be a game-changer. Revenues on MACCosmetics.com soared to $2.8 million across the three days, almost triple what the site achieved the previous week. This translates to an estimated $1.9 million in additional revenue driven by the sale. Flash sales are a powerful tool in MAC’s marketing arsenal, driving urgency and volume in short bursts, keeping the brand top of mind for beauty enthusiasts without diluting the perceived value of the brand with constant discounts.

LillyPulitzer.com: Surprise Sale with Mixed Results

Lilly Pulitzer’s unannounced three-day sale, starting June 26th, offered discounts up to 60% both online and in-store. Online sales on LillyPulitzer.com reached $1.3 million on June 26th, a 430% increase from the previous week. However, compared to a similar surprise sale in April, which saw day one sales hit $2.1 million, this most recent event was less impactful. Nonetheless, the sale still resulted in a significant one-day revenue boost of approximately $1 million. This suggests that while surprise sales can generate impressive spikes, their effectiveness can vary based on timing and consumer expectations.

Keurig.com: Unpacking the Sales Strategy

Keurig’s promotional strategy over the past week has been intriguing. From June 21-23, a 30% off sitewide sale lifted sales by 14% above average for those days. Surprisingly, a subsequent 25% off sale on June 24th led to an unexpected 31% increase in sales compared to a typical Monday for Keurig.com. While both sales offered free shipping for purchases over $29, it’s likely that email promotions featuring a more prominent display of “free shipping” and a more summery feel during the latter sale may have been a key driver of the improved performance. This underscores the importance of nuanced promotional elements, such as shipping offers, in influencing consumer behavior. The estimated one-day revenue boost from the 25% sale was around $238K. (See emails for both sales below.)

Other Notable Mentions

Beyond these highlighted sites, several others triggered our anomaly alert due to significant sales spikes. These include:

• Reebok.com: Capitalized on a sportswear trend, seeinga notable increase in traffic and sales.
• Sodastream.com: Leveraged a combination of summer promotions and increased interest in home carbonation.
• Spanx.com: Benefited from a targeted marketing campaign, driving both new customer acquisition and repeat purchases.

Last week was a dynamic one in the world of e-commerce, with several notable companies experiencing significant boosts in sales due to strategic promotions and events. Let’s dive into the highlights and what they mean for the industry:

Nintendo.com: Riding High on Nintendo Direct Buzz

Nintendo.com saw a remarkable 40% spike in sales on June 18th, coinciding with the highly anticipated Nintendo Direct event. The event unveiled a lineup of new games including “Super Mario RPG,” “Metroid Prime 4,” and remakes of “The Legend of Zelda: Oracle of Ages/Oracle of Seasons.” Daily sales soared to a staggering $7 million, showcasing the immense impact of well-timed product announcements on consumer spending. This surge highlights not only the enduring popularity of Nintendo franchises but also the potential for strategic event-driven marketing to drive immediate revenue spikes in the gaming sector.

Adidas.de: Scoring Big During Euro 2024

Adidas, as a sponsor of the German national football team during Euro 2024, capitalized on the football fever gripping the nation. Since the tournament kicked off, Adidas.de triggered our anomaly alerts four times due to a nearly 40% week-over-week increase in sales. This surge, estimated to have generated an additional $1.5 million in revenue, underscores the synergy between sporting events and consumer spending. It exemplifies how aligning marketing efforts with major cultural events can amplify brand visibility and drive sales, especially in the realm of sports apparel and merchandise.

SweatyBetty.com: Fitness Fashion Flourishes

Sweaty Betty’s savvy marketing strategy paid off with their “50% or More” sale launch on June 13th, triggering a doubling of online sales. June 17th marked their highest single-day sales in nearly a year, reflecting a robust consumer response to attractive discounts in the fitness apparel niche. This success story underscores the potency of targeted promotions in stimulating consumer interest and boosting transaction volumes within niche markets like activewear.

BeautyBrands.com: Beauty in Sales Surge

BeautyBrands.com saw a monumental single-day sales surge on June 19th, raking in $292,000—an astonishing 560% increase over their average Wednesday sales. The spike accompanied the launch of their liter sale, offering up to 70% off on liter-sized products. This promotional tactic not only drove immediate revenue gains but also positioned BeautyBrands.com as a go-to destination for beauty enthusiasts seeking exceptional value. The ongoing sale through August 4th is poised to sustain momentum, highlighting the enduring appeal of deep discounts in driving consumer spending in the beauty sector.

Industry Insights: Beyond the Headlines

Beyond these standout performers, over 650 other e-commerce sites triggered anomaly alerts last week, signaling notable deviations in their sales patterns. Companies like Beckett Simonon, Ray-Ban, Camper, and EcoFlow showcased resilience and adaptability in navigating market dynamics through targeted promotions and strategic initiatives. These insights underscore the diverse strategies employed across the e-commerce landscape to capture consumer attention and drive revenue growth.

These insights are just the tip of the iceberg of what Grips Intelligence has to offer. Make sure to book a demo today to get a more in-depth look into your competitors’ performance, including a peak at their top-selling SKUs.

Grips reports on the daily, weekly and monthly e-commerce sales for tens of thousands of domains. Book a demo today and we’ll give you a sneak peak into your comp set.

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April – June, 2024

November 2023 – March 2024