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Fast movers: Top e-commerce sites this week

Check out which retailers are the fastest movers this week. With Grips, e-commerce sites can track the performance of their competitior's promotions in real-time.
John Fetto
2 min read
16 November 2023
e-commerce fast movers weekly

Introduction

Grips will report the fastest movers in the e-commerce space alerting you which sites are raking in sales so you can stay competitive. With Grips, e-commerce sites can measure, in real-time, the success of their competitors’ promotional activities, empowering them to make data-driven decisions about how to respond (or not).

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Memorial Day weekend 2024

Memorial Day weekend 2024 presented a significant sales opportunity for US retailers, particularly those in the furniture, outdoor equipment and apparel sectors. With consumers eager to take advantage of holiday deals, several sites experienced extraordinary sales surges that set our anomaly alerts on fire. Here’s a look at the sites that caught our eye, including the products driving their success.

REI.com

REI’s “biggest sale of the year” began on May 17th, giving them a head start on the competition a full week before the holiday weekend. This strategic timing resulted in their highest revenues of the year to date. Between May 17th and 27th, revenues for the site fully doubled compared to the two weeks prior to the 11-day sale, leading to an estimated revenue boost of $20.4 million.

Ooni.com

Ooni, maker of popular backyard pizza ovens are a favorite among home cooks and outdoor enthusiasts, had their best sales of the year on Memorial Day. In fact, it was their top day since Cyber Tuesday, with a 20% week-over-week increase, generating $550,000 in revenue. High demand has led to shipping delays of up to 7 weeks for some products.

Top Products Driving Sales on Ooni.com during Memorial Day weekend:

  1. Ooni Koda 16 Gas Powered Pizza Oven: $599
  2. Ooni Karu 16 Multi-Fuel Pizza Oven: $799
  3. Ooni Pizza Turning Peel: $60
  4. Ooni Fyra 12 Wood Pellet Pizza Oven: $349
  5. Ooni Karu 12G Multi-Fuel Pizza Oven: $399

Weber.com

BBQ enthusiasts fueled a 27% increase in sales for Weber over the long weekend, adding $260,000 in revenue over the holiday weekend. Known for their high-quality grills and accessories, Weber capitalized on the start of the summer grilling season, offering discounts on popular models.

Jackery.com

In the green energy sector, Jackery stood out with a 22% week-over-week increase in sales, adding $350,000 in revenue. Jackery’s products, such as solar generators and portable power stations, have gained popularity among outdoor enthusiasts and those preparing for emergencies, making the Memorial Day weekend an ideal time for promotions.

Top Products Driving Sales on Jackery.com during Memorial Day weekend:

  1. Solar Generator 1000 v2: $1,299
  2. Solar Generator 3000 Pro: $3,699
  3. Explorer 1000 v2 Portable Power Station: $799
  4. Solar Generator 2000 Plus: $3,099
  5. Explorer 1000 Portable Power Station: $999

Tecovas.com

High-end boot maker Tecovas, known for their handcrafted cowboy boots, saw an impressive 80% increase in sales over the Memorial Day weekend, generating an additional $1.2 million in online sales for the company.

Top Products Driving Sales on Tecovas.com during Memorial Day weekend:

  1. The Cartwright: $295
  2. The Wyatt: $495
  3. The Earl: $265
  4. The Annie: $295
  5. The Dean: $285

LandsEnd.com

Lands End, known for its classic American apparel and home goods, experienced a remarkable surge in transactions, generating an estimated $15 million in online sales over the Memorial Day weekend—a 72% increase compared to the previous week. The boost was likely driven by their extensive promotions on summer apparel and swimwear resulting in an additional $6.3 million in revenue for Lands End online.

AshleyFurniture.com

Furniture sales were particularly strong during the long weekend, with Ashley Furniture, a leading home furnishings retailer, seeing a 22% increase in sales. Their promotions on living room sets and outdoor furniture attracted many holiday shoppers looking to upgrade their homes for the summer season, resulting in an additional $2.1 million in business over the previous weekend’s performance.

Over 750 other e-commerce sites triggered our anomaly alert engine over the holiday weekend. Were your competitors among them? For a deeper dive into your competitors’ performance and top-selling products, book a demo.

Update: May 13, 2024

smosh.com sales after Smosh The Sitcom LIVE airing on May 10 2024

Smosh, a brand synonymous with youthful energy and humor, has consistently captured the hearts of millions through its innovative content and engaging live shows. However, the impact of these live events stretches far beyond viewer engagement—they significantly boost merchandise sales, turning laughter into lucrative earnings.

In a striking example, data from Grips reveals how Smosh’s live events translate into extraordinary merchandise sales on smosh.com. During and following the live event “SMOSH THE SITCOM LIVE” on May 10, sales soared by an astounding 400% between May 10 and May 12, compared to the previous week. This event not only entertained but also opened the wallets of fans, contributing a net increase in revenue of $1.3 million over the three days. The popularity of the event led to the sell-out of the most sought-after items, prompting fans to post pleas to the creators to make more so they could purchase the coveted products.

Similarly, the “Anthony Is Dead: The Funeral Roast” event on December 9, 2023 also showed impressive results. Following this December live show, merchandise sales from December 9 through December 11 increased by 330% versus the week prior. The revenue impact from this surge in sales amounted to $1.1 million.

These numbers showcase a remarkable pattern: Smosh’s live events do more than just gather views; they create a shopping spree among their viewers. The timing of these shows often coincides with the release of themed merchandise, which might include limited edition items linked to the event’s content.

This dual thrill—entertainment paired with exclusive shopping opportunities—ensures that as viewers tune in to enjoy the unique content, they are also tempted to own a piece of the experience. Smosh has mastered the art of event-driven e-commerce, leveraging their popular live shows to drive significant spikes in merchandise sales. This strategy has proven to be a win-win, enhancing the viewer’s experience and substantially increasing the brand’s revenue.

As Smosh continues to innovate and entertain, the potential for future events to drive similar, if not greater, economic benefits remains promising. The marriage of live entertainment with strategic merchandise marketing stands as a powerful model for others in the industry to follow.

Update: May 6, 2024

US flower sales grow 27 days in a row

As Mother’s Day approaches, the floral industry is experiencing a remarkable surge in sales, and at Grips Intelligence, we’re at the forefront of unraveling the trends shaping this dynamic sector.

Our latest analysis delves into a comprehensive dataset comprising 11 prominent US floral sites, tracking daily revenue from July 19th, 2023, through May 5, 2024. The findings? A compelling narrative of consistent growth and opportunity.

For an unprecedented 27 consecutive days ending May 5th, US florists have witnessed a remarkable uptick in sales. Notably, sales on May 5th equated to an impressive 84% of the figures reported seven days before February 13th, traditionally the peak day for US flower sales online.

So, who are the frontrunners in this flourishing market? Our analysis reveals the top US retailers on May 5th, including industry giants such as 1800Flowers.com, FromYouFlowers.com, Bouqs.com, FTD.com and BloomNation.com. These market leaders are not merely selling flowers; they’re orchestrating a symphony of success in the digital landscape.

At Grips Intelligence, we don’t just observe trends; we equip businesses with the insights they need to thrive. Our platform offers unparalleled visibility into competitors’ daily performance, empowering businesses to anticipate market shifts, formulate effective strategies and emerge as leaders in their industry.

Learn more about how our real-time data can drive your success by scheduling a demo today.

Update: April 24, 2024

PCRichard.com revenue surge April 2024

Is there a correlation between YETI fans and retail revenue? For PC Richard & Son, this seems to be the case. The electronics and appliance giant has reportedly netted an extra $380K in sales this week, and all signs point to one of America’s favorite beverage containers.

In a spectacular 48-hour sale on April 22nd and 23rd on PCRichard.com, YETI products were snatched up at discounts reaching 40%, creating a buzz across Reddit boards and deal sites. The result? A cool 59% spike in online sales for PC Richard & Son compared to the previous week.

While the retailer has been hosting a Samsung Whole Household event since April 12th with up to 35% off on appliances and home theater equipment, the numbers tell a different story. The significant uptick in sales began only when the YETI promotion went live, hinting that savvy consumers are quick to jump on hot deals that send temperatures – and sales – soaring.

This remarkable response underscores the power of time-sensitive deals and the importance of having a finger on the pulse of consumer discussions online. For e-commerce professionals, this kind of data isn’t just nice to have – it’s essential for crafting campaigns that convert, stocking products that sell, and ultimately, pouring more into the glass of success.

Don’t let your strategy freeze up. Ensure you’re equipped with the insights to spot these trends and the agility to act on them with Grips Intelligence.

Update: April 15, 2024

The US Masters, an event steeped in tradition, not only draws the eyes of golf enthusiasts around the globe but also leaves an indelible mark on e-commerce revenue. Despite limitations on advertising, several golf-related websites saw a significant boost in revenue following the tournament, according to data by Grips Intelligence. The top 5 sites shown here generated more than $2.6 million in excess revenue alone.

During the period from April 8 through April 15, aligning with the US Masters tournament, a pattern of increased revenue was observed across various online golf retailers. Callaway Golf led the charge with an impressive excess revenue increase of $614,524, marking a 32% jump compared to the preceding eight days. Close on its heels was TaylorMade Golf, which enjoyed a 36% surge, amounting to $560,192 in additional revenue. Not to be outdone, other key players in the market such as PGATourSuperstore and Carl’s Golfland each notched a 26% rise, translating into significant financial gains.

The outlier, Malbon Golf, swung an astounding 121% increase in revenue, indicating that niche markets and specific brand alignments can greatly benefit from the halo effect of major sporting events. It is evidence like this that underscores the importance of having real-time insights into market shifts and competitor performance.

This data is a goldmine for e-commerce managers, directors and analysts. By understanding how major events influence consumer behavior, businesses can tailor their marketing strategies, stock the right products, and ultimately, stay a stroke ahead in the competitive world of e-commerce.

Update: April 8, 2024

warbyparker.com eclipse sales

Warby Parker, the beloved eyewear brand known for its stylish frames and innovative approach to vision, experienced an extraordinary sales phenomenon on April 8th. As North Americans gazed skyward to witness the celestial dance of the solar eclipse, Warbyparker.com sales soared to new heights, reaching a remarkable $2.6 million in a single day. This surge in sales surpassed their 2024 Monday average by an impressive 117%, equivalent to a staggering $1.4 million increase.

The confluence of celestial events and consumer behavior proved to be a winning combination for Warby Parker. While eclipses are known to captivate the collective imagination, their impact on commerce is not often as pronounced. However, on this particular day, the allure of the cosmic spectacle seemed to translate into a surge of consumer spending.

Warby Parker’s ability to capitalize on this unique moment underscores not only their brand’s popularity but also their agility in responding to shifting market dynamics. By aligning their brand with a contextually relevant moment of cosmic significance, Warby Parker not only boosted sales but also solidified their position as a brand in tune with the zeitgeist.

Keep your eyes peeled for more celestial-inspired success stories.

Update: April 5, 2024

Lilly Pulitzer’s online revenue on April 3rd and 4th received an unexpected 66% uplift, all due to a cleverly executed email campaign that whispered the news of a surprise sale into the inboxes of eager customers. This strategic leak sparked a shopping spree among the brand’s aficionados, who couldn’t wait to indulge in the promised discounts on LillyPulitzer.com. As a result, the days leading up to the official sale saw a significant rise in transactions, generating a $330,000 revenue windfall above the forecasted figures. This masterful blend of secrecy and marketing know-how underscores the power of anticipation and exclusivity in driving consumer behavior — even before the actual event takes place.

Update: April 2, 2024

petsmart.com daily revenue

Petsmart.com unleashed an extraordinary surge in sales on April 2nd, thanks to the commencement of a special bonus points event for members of their esteemed Treats Rewards program. As the day unfolded, sales leapt by an impressive 67%, bringing in an additional $1 million compared to the previous Tuesday, for a daily total nearing $2.5 million.

This windfall is attributed to the company’s strategic engagement of their loyal customer base through the Treats Rewards program. Known for its savvy approach to incentivizing shoppers, the program entices pet owners to earn and redeem points on a vast array of products and services. The start of this special bonus points sale proved to be a particularly effective promotion, resonating deeply with consumers who relish the opportunity to earn extra rewards while pampering their pets. As Petsmart continues to navigate the e-commerce waters with such targeted promotions, they exemplify how a well-structured loyalty program can lead to remarkable outcomes and cultivate enduring customer relationships.

Update: March 25, 2024

swatch.com sales soar

Swatch.com experienced a remarkable 300% week-over-week increase in sales, reaching $1.2 million on March 21st. This surge is attributed to the buzz surrounding their latest timepieces, including seven distinctive designs birthed from an exciting collaboration with Tate Gallery. Further amplifying interest, Swatch teased its new Bioceramic MoonSwatch adorned with Snoopy, setting the stage for its March 26th in-store launch. Since the big reveal, daily sales have consistently outdone projections by at least 89%, signaling a potent mix of art, nostalgia, and innovation driving consumer excitement and engagement.

UPDATE: March 19, 2024

fast-movers e-commerce March 18 2024 Grips Intelligence

Grips Intelligence witnessed a parade of record-breaking performances on March 18th, 2024, with Diamondback.com leading the charge. Their anniversary sale, slashing prices by up to 50%, wasn’t just a celebration—it was a clarion call to thrifty cyclists everywhere. Meanwhile, BlendersEyewear.com marked 12 years of visionary fashion with a sitewide 50% off sale that had customers seeing the value clearly.

Spring heralded more than just warmer breezes at Marmot.com, where their ‘Countdown to Spring’ sale bloomed with 25% off discounts, attracting outdoor enthusiasts in droves. Over at Kiehls.com, it was all about sharing the love and skincare with a friends and family BOGO event paired with a 25% off deal, doubling the joy for their patrons. And Reebok.com flexed its discount muscles with a hefty 60% off sitewide, sprinting past expectations and proving yet again that a good sale can energize more than just workout routines.

These standout performances highlight the potency of well-timed sales events. With Grips’ daily updates, you’re not just tracking these e-commerce feats; you’re gaining the insights needed to stage your own. It’s time to stop the guesswork and start benchmarking against the best. With Grips, every morning brings you closer to understanding the strategic moves that can help you maintain and expand your market share.

UPDATE: March 19, 2024 (part two)

titlelist.com sales rose fifty-four percent

The golfing world has been abuzz with the launch of the new Scotty Cameron Phantom mallets by Titleist, and the fervor has translated into significant sales. On March 18th, Titleist.com saw a staggering 54% surge in sales as golf aficionados eagerly placed preorders for the highly anticipated putters. This release wasn’t just a win for Titleist; their retail partners, including Carl’s Golfland, enjoyed a substantial 16% increase in e-commerce sales, surpassing expectations.

This moment exemplifies the power of timely market intelligence. Understanding the ebb and flow of competitor promotions and product launches is crucial in the cutthroat world of e-commerce. Daily updates on metrics like these can give you a competitive edge, allowing you to strategize effectively and secure your market share. Grips Intelligence stands at the forefront of this data revolution, offering a SaaS platform that delivers transactional insights and helps you stay one step ahead. Discover how Grips can empower your decisions and keep you in the lead with the latest data every morning.

Update: March 7th

this week's fast movers e-commerce March 7th

As spring temperatures begin to rise, so do the e-commerce sales figures. This past week, we’ve seen several digital storefronts achieve remarkable sales growth, with numbers soaring well above the 50% mark. Notable among them is rockbottomgolf.com, which saw an increase of 172%, indicative of the golfing community’s readiness to hit the greens. Similarly, radpowerbikes.com pedaled up to an impressive 147% increase, capitalizing on the cycling season’s upswing.

Lillypulitzer.com, with its signature vibrant apparel, experienced a 92% surge, likely due to seasonal wardrobe updates. Makeup giant bobbybrowncosmetics.com also painted a pretty picture with an 80% rise in sales, and omegawatches.com clocked in a solid 69% increase, possibly hinting at a trend where consumers are investing in timeless luxury. These figures serve as a bellwether for seasonal consumer spending habits, with Grips Intelligence providing the timely data that brands need to strategize and capitalize on these trends.

UPDATE: February 27, 2024

On Monday, February 26th, Big Bud Press, a vibrant player in the e-commerce retail space known for its colorful, unisex clothing designed and manufactured in Los Angeles, orchestrated a marketing masterstroke that resulted in a monumental surge in online revenue. The brand ingeniously promoted a mystery online sample sale, captivating the attention of shoppers and driving an extraordinary spike in sales. By the day’s end, revenues on BigBudPress.com had soared to an estimated $109,000, dramatically eclipsing Grips Intelligence’s forecast of $15,000 based on historical trends and easily surpassing the site’s daily revenue for any day during the last six months. This remarkable achievement represents a surge of over 600%, a testament to the power of innovative marketing strategies in the digital retail domain.

bigbudpress.com daily revenue

bigbudpress.com daily revenue

Big Bud Press’s success story underscores the unpredictable nature of e-commerce, where creative marketing initiatives can drastically alter the sales landscape overnight. The mystery sample sale not only generated significant revenue but also enhanced the brand’s visibility and appeal, contributing to its growing reputation as a forward-thinking and customer-centric retailer.

This event exemplifies the invaluable insights provided by Grips Intelligence, a leading SaaS platform that delivers trusted transactional insights into 50,000 e-commerce retail and Direct-to-Consumer (DTC) sites worldwide. Grips offers e-commerce managers, directors, and insights analysts unrivaled insights into their competitors’ daily performance. By delivering data every morning, Grips empowers its clients with timely intelligence, enabling them to react swiftly to their competitors’ moves.

The case of Big Bud Press highlights the importance of having access to real-time, accurate market data. Grips Intelligence’s daily revenue estimates for thousands of e-commerce sites equip brands and retailers with the information they need to protect and grow their market share in a highly competitive landscape. In a world where market dynamics shift rapidly, the ability to make informed decisions based on current trends is invaluable. Grips’s unique value lies in its ability to provide this critical information, offering a strategic advantage to clients eager to stay ahead in the e-commerce game.

As the digital marketplace continues to evolve, the success stories of brands like Big Bud Press serve as powerful reminders of the potential for growth and innovation. With the right strategies and insights, e-commerce retailers can seize opportunities to significantly impact their performance and market position. Grips Intelligence remains at the forefront of this revolution, offering the tools and data necessary for brands to thrive in the ever-changing world of online retail.

UPDATE: November 19, 2023

After early pre-holiday sales success by Bose, Sonos is in the game. Grips reports that Sonos.com was one of the fastest moving US e-commerce sites the weekend before Black Friday with revenues up 120% versus the weekend prior.

fast moving e-commerce sites November 18th and 19th 2023

VeraBradley.com and ToryBurch.com battled it out with competing holiday sales but Vera Bradley came out with the bigger boost with sales up 72% week-over-week while Tory Burch sales were up 51%.

Lego insiders were treated to early sales over the weekend helping to propel sales on Lego.com up 57% versus the previous weekend.

Daily US revenues lego.com

Daily US revenues lego.com

Thanksgiving hosts and guests alike were doing some last minute shopping with HarryandDavid.com and HappyBelly.com which turned up the heat on the sites by 54% and 53%, respectively.

Daily US revenues harryanddavid.com

Daily US revenues harryanddavid.com

UPDATE: November 15, 2023

Jewelry sales are on fire with three of the fastest movers on November 15th being jewellers. Mejuri.com, for instance, driven by the launch of their early Black Friday sale saw US revenues more than double between November 8 and November 15th. Tiffany.com and Zales.com also saw a revenue boost on Tuesday.

Early Black Friday sales also helped retailers like Hexclad.com and YoungLiving.com more than double their sales week-over-week as well.

Apparel sites, including Bombas.com, Adidas.com and TheNorthFace.com also saw a nice jump in sales.

fast moving e-commerce sites November 14th 2023

Check out the daily revenue trends for select fast movers to see whether their performance on the 14th was a blip (e.g.: Mejuri) or part of an accelerating trend (The North Face, Bombas).

Mejuri.com

Daily US revenues Mejuri.com

Bombas.com

Daily US revenues Bombas.com

Daily US revenues Bombas.com

TheNorthFace.com

Daily US revenues TheNorthFace.com

Daily US revenues TheNorthFace.com

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