Revenue jumps for American Eagle, Ralph Lauren, Mac Cosmetics and NAPA Autoparts

This week, the e-commerce landscape has been particularly dynamic, with several major retailers leveraging strategic campaigns and promotions to drive significant sales. The ongoing “Black Friday in July” phenomenon, often amplified by the “Prime Day halo effect,” continues to create a fertile ground for increased consumer spending. Here’s a detailed look at the activities of some prominent online stores.

This report draws on Grips Intelligence’s daily monitoring of SKU-level sales across leading brands, marketplaces, and retailers, providing a data-backed perspective on the latest eCommerce trends.

AE.com — July 29, 2025
American Eagle is experiencing a significant sales boost in July 2025, largely driven by its “Sydney Sweeney Has Great Jeans” campaign. This extensive marketing effort, featuring a 3D billboard in Times Square and a Las Vegas Sphere takeover, aims to solidify AE’s position as a leading jeans brand for Gen Z. Coupled with various discounts, including up to 40% off and Real Rewards program benefits, these initiatives are effectively attracting new buyers and increasing sales.

Ralphlauren.com — July 28, 2025
Ralph Lauren’s sales in July 2025 are significantly influenced by the launch of its limited-edition Polo Ralph Lauren for Oak Bluffs collection. This new product release, accompanied by a comprehensive marketing campaign including a documentary and partnerships, is generating considerable buzz. Alongside ongoing sales offering up to 50% off and various discount codes, this strategic product launch is a key driver of increased buyer activity.

Rapha — July 28, 2025
Rapha.cc is experiencing a strong sales period in July 2025, driven by its significant summer sale offering up to 40-50% off on cycling gear. The launch of new products like the Pro Team Ghost Kit, designed for extreme hot weather, and the ‘More Than Words’ special edition collection, are also attracting buyers. These new releases and promotions, combined with RCC member benefits, are contributing to a notable increase in sales.

MAC Cosmetics — July 29, 2025
MAC Cosmetics is seeing a surge in sales in July 2025, largely due to its National Lipstick Day promotions, including a free lipstick giveaway and 40% off select lip products. New product releases like the Strobe Cream in new packaging and the Studio Fix Powder with refillable packaging are also drawing customer interest. These combined efforts are effectively driving buyer engagement and revenue.

NAPA Autoparts — July 29, 2025
NAPA Online is experiencing increased buyer activity in July 2025, supported by various sales promotions and new product releases. Discounts up to 20% off site-wide, NAPA Rewards, and AAA member discounts are attracting customers. The release of new products like RDA Brakes Phantom & Extreme Brake Pads, along with ongoing marketing campaigns and their 100th-anniversary celebration, are contributing to the sales momentum.

This comprehensive analysis is powered by daily eCommerce competitor monitoring provided by Grips Intelligence, ensuring keen observation on market shifts and trends.