Swatch Revenue Spikes with Pre-Sales After Announcing Latest Collaboration with OMEGA

On February 27, 2025, Swatch and OMEGA unveiled their latest collaboration: the MoonSwatch 1965. This timepiece commemorates the 60th anniversary of the OMEGA Speedmaster’s selection by NASA as its official watch in 1965. The MoonSwatch 1965 will be available in select Swatch stores worldwide starting March 1, 2025, priced at $270.

In the Grips platform, you can see this impact on their revenue, generating $711k in just one day.

Design and Features

The MoonSwatch 1965 draws inspiration from the original 1965 Speedmaster ST105.003, featuring a white dial encased in a gray Bioceramic case. Notable design elements include:

• Unique chronograph counters: The 10 o’clock sub-dial displays ’19’, and the 2 o’clock sub-dial shows ’65’, honoring the milestone year.
• Black Bioceramic bezel with a white tachymeter scale.
• Gray VELCRO® strap with light gray stitching and a Bioceramic loop.
• Vintage OMEGA logo and subtle nods to NASA’s flight qualification.

Availability

The MoonSwatch 1965 is a non-limited edition, ensuring enthusiasts worldwide have the opportunity to own this piece of horological history. It will be available exclusively at select Swatch stores starting March 1, 2025.

Data Insights from Grips

The surge in interest for the MoonSwatch 1965 is highlighted by data from Grips, a leading e-commerce intelligence platform that tracks daily revenue and product sales for top e-commerce stores. Grips provides real-time insights into market trends, offering invaluable data on major product launches like the MoonSwatch 1965. We also have insights on other top watch brands, including Swatch, OMEGA, Longines, and Tissot.