Super Bowl ads are the most expensive single advertising investment a brand can make with the average 30-second spot costing and estimated $7 million this year.
While viewers can expect to see ads from the typical players ranging from beer companies to auto manufacturers to snack brands, this year’s advertisers include multiple brands whose primary audience is women, including NYX Professional Makeup and Etsy which are making their Super Bowl debuts this year as well as returning advertiser Elf Beauty.
With our daily revenue tracking available for thousands of e-commerce sites and refreshed first thing every morning, Grips will be among the first to see if the super-sized investments that these brands are making have resulted in any measurable ROI.
Keep reading to learn about three Super Bowl advertisers this year that Grips will be keeping our eye on and check back often for updates. Be sure to sign up to be notified whenever Grips has updates to share on this and other e-commerce topics.