Memorial Day 2025: Revenue jumps for Ace Hardware, Leslie's Pools, Weber & Mattress Firm

This year’s Memorial Day weekend marked an impressive uptick in sales across various e-commerce platforms, showcasing a dynamic consumer landscape eager to capitalize on holiday promotions. Retailers implemented strategic discounts and marketing campaigns to drive customer engagement and sales volumes, aligning perfectly with the heightened consumer enthusiasm during this significant retail event.

This report draws on Grips Intelligence’s daily monitoring of SKU-level sales across leading brands, marketplaces, and retailers, providing a data-backed perspective on the latest eCommerce trends.

AceHardware.com — May 26, 2025
Ace Hardware’s Memorial Day Savings Event, running from May 13 through May 26, 2025, propelled the brand to a notable sales increase. With substantial discounts on grills, tools, and outdoor furniture, the promotion attracted both online shoppers and in-store visitors. Ace Hardware also strengthened its community presence by continuing its tradition of distributing 1 million American flags in partnership with Veterans of Foreign Wars, further enhancing its brand goodwill.

Their top selling product — looking at offline sales — on May 26, 2025 was the EGO Power+ Z6 ZT4204L 42 in. 56 V Battery Zero Turn Riding Mower Kit:

LesliesPool.com — May 26, 2025
Leslie’s Pool Supplies tapped into the Memorial Day shopping spirit by slashing prices on pool accessories and cleaning equipment, perfectly aligning with the season’s demand. As Memorial Day heralds the start of summer, Leslie’s strategic timing fostered a noticeable increase in sales activity.

Their top selling product — beyond pool cleaning chemicals — on May 26, 2025 was the Polaris – VRX iQ+ Robotic Pool Cleaner with iAquaLink Control:

JCrew.com — May 26, 2025
J.Crew’s Summer Kickoff Event, offering up to 50% off thousands of styles during Memorial Day weekend, led to a significant boost in sales. The event was highlighted by major national media, placing J.Crew alongside other top apparel brands in consumer holiday shopping lists. This well-timed campaign ensured that J.Crew captured consumer attention and spending during a peak shopping weekend.

MattressFirm.com — May 26, 2025
Mattress Firm’s Memorial Day Sale highlighted some of its best deals of the year, contributing to a marked sales spike. The promotion featured deep discounts on top-rated mattresses and the offer of a free adjustable base with qualifying purchases, encouraging consumers to invest in comfort.

Weber.com — May 26, 2025
Weber capitalized on the peak grilling season with strategic Memorial Day promotions, offering compelling discounts and new product lineups. The brand’s deals on grills and accessories were designed to attract outdoor cooking enthusiasts preparing for summer festivities. By introducing fresh product innovations alongside attractive offers, Weber succeeded in capturing significant consumer interest and boosting its sales performance.

This summary encapsulates the impactful sales dynamics observed across these prominent e-commerce platforms during the Memorial Day weekend of 2025. Each brand strategically harnessed the potential of this retail milestone through tailored promotions and marketing initiatives, reflecting the ongoing importance of such holidays in the e-commerce landscape. These insights are part of Grips Intelligence’s comprehensive eCommerce competitor monitoring, providing an in-depth look at this week’s retail performance highlights.