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Sep 2024
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Home/Insights/Retailers/smashbox.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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264.4K
Revenue
109.4K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for smashbox.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Smashbox.com is an online store offering beauty products. The website sells a wide range of makeup and skincare items, including foundations, concealers, lipsticks, eyeshadows, primers, brushes, and more. Customers can browse and purchase these cosmetic products conveniently from the comfort of their homes.

smashbox.com’s revenueOVER TIME
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Over the past three months, smashbox.com revenue has experienced decline of 1.2%, compared to the preceding three months.

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smashbox.com revenue decline for last six months
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OVERVIEW
In September 2024, smashbox.com in the BEAUTY AND COSMETICS industry had a revenue of $264,358, conversion rate of 2.00-2.50%, AOV of $100-125, and 109,364 sessions. The median revenue in the category was $53,315, with the largest online store being ulta.com at $114,902,798. High conversion rates in the industry reached 4.62% while low rates were at 1.45%. Similarly, high AOV was $191 and low AOV was $49. The store with the highest sessions was sephora.com at 41,256,765, while the median sessions in the industry were 22,216.
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smashbox.com competitors

smashbox.com, with a revenue of $264,358 and 2,575 transactions from 109,364 sessions in September 2024, faces tough competition from its rivals in the cosmetics industry. Too Faced (toofaced.com) outperformed Smashbox with a revenue of $769,612 from 9,543 transactions and 262,586 sessions, boasting a higher conversion rate of 3.50-4.00%. Frends Beauty (frendsbeauty.com) recorded $80,497 in revenue from 732 transactions and 17,858 sessions, with a conversion rate of 4.00-4.50%. Belle and Blush (belleandblush.com) had a revenue of $20,663 from 136 transactions and 13,444 sessions, with a higher AOV of 150-175 but a lower conversion rate of 1.00-1.50%. Camera Ready Cosmetics (camerareadycosmetics.com) generated $155,984 in revenue from 2,009 transactions and 138,923 sessions, while Cover FX (coverfx.com) saw a revenue of $316,473 from 6,884 transactions and 115,677 sessions, with the highest conversion rate of 5.50-6.00% among the competitors.

#1 belleandblush.com
20.7K
Revenue
13.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 frendsbeauty.com
80.5K
Revenue
17.9K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#3 toofaced.com
769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 camerareadycosmetics.com
156K
Revenue
138.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#5 coverfx.com
316.5K
Revenue
115.7K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
smashbox.com vs top market performers
smashbox.com
top retailers
conversion rate vs average order value for smashbox.com and its competitors
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smashbox.com brandsby revenue

smashbox.com categoriesby revenue

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brands overtime comparison

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smashbox.com channels

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smashbox.com Google Ads spend

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smashbox.com devices

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smashbox.com top markets

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smashbox.com country & global rank

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