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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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353.1K
Revenue
134.8K
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for smashbox.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Smashbox.com is an online store offering beauty products. The website sells a wide range of makeup and skincare items, including foundations, concealers, lipsticks, eyeshadows, primers, brushes, and more. Customers can browse and purchase these cosmetic products conveniently from the comfort of their homes.

smashbox.com’s revenueOVER TIME
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Over the past three months, smashbox.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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smashbox.com revenue decline for last six months
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OVERVIEW
In August 2024, smashbox.com, an online BEAUTY AND COSMETICS store, reported $353,123 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $150-175. The highest conversion rate in the industry is 4.4% while the lowest is 1.36%, with a high AOV of $186 and a low AOV of $48. smashbox.com received 134,778 sessions, while the top store in the category had 40,912,844 sessions from sephora.com, and the median number of sessions was 24,118.
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smashbox.com competitors

In comparison to its competitors, smashbox.com lags behind in terms of revenue with $353,123, which is significantly lower than the top performer, toofaced.com, at $867,133. However, smashbox.com excels in conversion rate with a range of 1.50-2.00%, outperforming belleandblush.com and camerareadycosmetics.com. The average order value (AOV) for smashbox.com falls within the mid-range at $150-175, placing it ahead of coverfx.com but behind frendsbeauty.com and belleandblush.com. Despite having a moderate number of transactions at 2,128, smashbox.com's sessions of 134,778 are lower than toofaced.com and coverfx.com. Overall, smashbox.com holds its ground in terms of conversion rate and AOV but needs to focus on driving more traffic and increasing revenue to compete with the top players in the cosmetics industry.

#1 belleandblush.com
34.3K
Revenue
25.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#2 frendsbeauty.com
72K
Revenue
23.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#3 toofaced.com
867.1K
Revenue
329.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 camerareadycosmetics.com
150K
Revenue
151.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#5 coverfx.com
192.7K
Revenue
122.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
smashbox.com vs top market performers
smashbox.com
top retailers
conversion rate vs average order value for smashbox.com and its competitors
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smashbox.com brandsby revenue

smashbox.com categoriesby revenue

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brands overtime comparison

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smashbox.com channels

Identify top traffic channels that drive growth for smashbox.comand discover how performance of traffic channels has changed over time.

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smashbox.com Google Ads spend

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smashbox.com devices

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smashbox.com top markets

Explore smashbox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smashbox.com country & global rank

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