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Jul 2025
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Home/Insights/Retailers/planetbeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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556.5K
Revenue
122.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
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Planetbeauty.com is a retail website offering an assortment of beauty and skincare products. Their inventory comprises an extensive collection of cosmetics, hair care, fragrances, bath and body products, as well as tools and accessories. The site provides a convenient online platform for customers to explore and purchase a wide range of beauty essentials.

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planetbeauty.com's revenueOVER TIME
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Over the past three months, planetbeauty.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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planetbeauty.com revenue decline for last six months
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OVERVIEW
In July 2025, planetbeauty.com, a BEAUTY AND COSMETICS website, recorded online sales revenue of $556,473, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $125-150. In comparison, the industry leader themancompany.com had online sales revenue of $113,233,299 and sephora.com had the highest number of sessions at 41,064,568. The median revenue in the industry was $48,182, the highest conversion rate was 4.31%, and the highest AOV was $211. planetbeauty.com had 122,234 sessions, while the median number of sessions in the industry was 20,909.
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planetbeauty.com competitors

In July 2025, planetbeauty.com generated a revenue of $556,473 from 4,407 transactions and 122,234 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 3.50-4.00%. Compared to its competitors, planetbeauty.com falls behind saloncentric.com in terms of revenue, transactions, and sessions, with saloncentric.com leading the pack with $5,061,806 in revenue, 40,014 transactions, and 609,145 sessions. However, planetbeauty.com is on par with beautybrands.com in terms of AOV and conversion rate, both ranging from $125-150 and 6.00-6.50%, respectively. Other competitors such as beautycarechoices.com, loveamika.com, and bumbleandbumble.com have varying performance metrics, with some excelling in revenue and transactions while others lag behind in AOV and conversion rate. Overall, planetbeauty.com holds its ground among competitors in the beauty industry, offering a competitive AOV and conversion rate despite lower overall revenue and transaction numbers.

beautycarechoices.com screenshot
#1 beautycarechoices.com
171.4K
Revenue
73.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#2 beautybrands.com
2M
Revenue
232.3K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
saloncentric.com screenshot
#3 saloncentric.com
5.1M
Revenue
609.1K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
loveamika.com screenshot
#4 loveamika.com
620.5K
Revenue
285.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bumbleandbumble.com screenshot
#5 bumbleandbumble.com
593.3K
Revenue
137.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
planetbeauty.com vs top market performers
planetbeauty.com
top retailers
conversion rate vs average order value for planetbeauty.com and its competitors
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Revenue share by device at planetbeauty.com

In July large majority of sales on planetbeauty.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on planetbeauty.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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planetbeauty.com channels

Identify top traffic channels that drive growth for planetbeauty.comand discover how performance of traffic channels has changed over time.

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planetbeauty.com Google Ads spend

Evaluate planetbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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planetbeauty.com devices

Review planetbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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planetbeauty.com top markets

Explore planetbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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planetbeauty.com country & global rank

Assess the ranking of planetbeauty.com among other retailers within its primary country and worldwide.

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