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May 2025
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Home/Insights/Retailers/planetbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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659.3K
Revenue
158.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Planetbeauty.com is a retail website offering an assortment of beauty and skincare products. Their inventory comprises an extensive collection of cosmetics, hair care, fragrances, bath and body products, as well as tools and accessories. The site provides a convenient online platform for customers to explore and purchase a wide range of beauty essentials.

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planetbeauty.com's revenueOVER TIME
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Over the past three months, planetbeauty.com revenue has experienced decline of 15%, compared to the preceding three months.

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planetbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, planetbeauty.com, an online retailer in the BEAUTY AND COSMETICS industry, achieved a revenue of $659,258 with a conversion rate of 3.00-3.50% and an AOV of $100-125. With 158,735 sessions, the website's performance metrics fall within the industry's average, as the highest revenue-generating store in the category is ulta.com with $96,002,620. Despite not being a top performer, planetbeauty.com maintains steady performance within the competitive landscape of online beauty and cosmetics retailers.
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planetbeauty.com competitors

In May 2025, planetbeauty.com generated $659,258 in revenue from 5,360 transactions and 158,735 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, planetbeauty.com falls behind in revenue and transactions. beautybrands.com leads with $928,400 in revenue, 6,927 transactions, and 105,661 sessions, boasting a higher AOV of $125-150 and a conversion rate of 6.50-7.00%. saloncentric.com surpasses with a significant $5,256,441 in revenue, 39,419 transactions, and 605,983 sessions, also sharing a higher AOV of $125-150 and a conversion rate of 6.00-6.50%. While planetbeauty.com matches beautycarechoices.com in conversion rate at 3.00-3.50%, it lags in revenue and transactions. loveamika.com presents stiff competition with $1,157,837 in revenue, 12,593 transactions, and 634,040 sessions, but a lower conversion rate of 1.50-2.00%.

beautycarechoices.com screenshot
#1 beautycarechoices.com
165.2K
Revenue
74.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#2 beautybrands.com
928.4K
Revenue
105.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
saloncentric.com screenshot
#3 saloncentric.com
5.3M
Revenue
606K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
loveamika.com screenshot
#4 loveamika.com
1.2M
Revenue
634K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
paulmitchell.com screenshot
#5 paulmitchell.com
186.6K
Revenue
157.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
planetbeauty.com vs top market performers
planetbeauty.com
top retailers
conversion rate vs average order value for planetbeauty.com and its competitors
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Revenue share by device at planetbeauty.com

In May large majority of sales on planetbeauty.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on planetbeauty.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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brands overtime comparison

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planetbeauty.com channels

Identify top traffic channels that drive growth for planetbeauty.comand discover how performance of traffic channels has changed over time.

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planetbeauty.com Google Ads spend

Evaluate planetbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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planetbeauty.com devices

Review planetbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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planetbeauty.com top markets

Explore planetbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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planetbeauty.com country & global rank

Assess the ranking of planetbeauty.com among other retailers within its primary country and worldwide.

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