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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for coverfx.comcoverfx.com

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192.7K
Revenue
122.4K
Sessions
3.0-3.5%
Conversion rate
$25-50
Average order value
Online only revenue for coverfx.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Coverfx.com is a website offering a range of cosmetic products for various skin types and needs. Their collection includes foundation, concealer, primers, powders, and makeup brushes. They aim to provide a wide selection of high-quality and inclusive products suitable for different skin tones, minimizing the appearance of imperfections.

coverfx.com’s revenueOVER TIME
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Over the past three months, coverfx.com revenue has experienced growth of 23%, compared to the preceding three months.

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coverfx.com revenue growth for last six months
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OVERVIEW
In August 2024, coverfx.com, an online store in the BEAUTY AND COSMETICS industry, generated $192,671 in online sales, with a conversion rate of 3.00-3.50% and an AOV of $25-50. The highest conversion rate in the industry was 4.4%, while the lowest was 1.36%. The highest AOV was $186, while the lowest was $48. coverfx.com had 122,361 sessions, while the store with the most sessions was sephora.com at 40,912,844, and the median sessions in the industry were 24,118.
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coverfx.com competitors

coverfx.com falls behind some of its competitors in terms of revenue and sessions. While coverfx.com generated $192,671 in revenue from 3,993 transactions and 122,361 sessions with an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%, its competitor Too Faced (toofaced.com) outperformed it with revenue of $867,133, 9,356 transactions, and 329,078 sessions. Jane Iredale (janeiredale.com) also surpassed coverfx.com with revenue of $206,358, 2,803 transactions, and 222,920 sessions. However, coverfx.com had a higher conversion rate than both Jane Iredale and Too Faced. Mented Cosmetics (mentedcosmetics.com), with revenue of $191,323 and a conversion rate of 3.50-4.00%, came close to coverfx.com's performance. Elizabeth Mott (elizabethmott.com) and Smashbox (smashbox.com) had lower revenues compared to coverfx.com, with Elizabeth Mott having a lower conversion rate as well.

#1 toofaced.com
867.1K
Revenue
329.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 elizabethmott.com
22.3K
Revenue
14.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 mentedcosmetics.com
191.3K
Revenue
90K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#4 janeiredale.com
206.4K
Revenue
222.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#5 smashbox.com
353.1K
Revenue
134.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
coverfx.com vs top market performers
coverfx.com
top retailers
conversion rate vs average order value for coverfx.com and its competitors
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Top products on coverfx.comby revenue

#1 Blur the Lines Duo
$48.4
Price
$272.6K
Revenue
#2 Safer Skin SPF 30 Duo
$44
Price
$191K
Revenue
#3 Power Customized Duo
$53.5
Price
$157.4K
Revenue
#4 Blur the Lines Duo
$48.5
Price
Revenue
#5 The Acne & Redness Kit (3 PC)
$58.9
Price
Revenue
#6 The Fine Lines & Wrinkles Duo
$42.3
Price
Revenue
#7 Total Cover Cream Foundation
$29.8
Price
Revenue
#8 Supreme Skin Duo
$47.8
Price
Revenue
#9 The Discoloration Duo
$43.1
Price
Revenue
#10 Power Play Foundation
$30.4
Price
Revenue
#1 Blur the Lines Duo
$48.4
Price
$272.6K
Revenue
#2 Safer Skin SPF 30 Duo
$44
Price
$191K
Revenue
#3 Power Customized Duo
$53.5
Price
$157.4K
Revenue
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coverfx.com brandsby revenue

1
Logo for cover fxCover Fx

coverfx.com categoriesby revenue

1
Face Makeup
2
Makeup Finishing Sprays
3
Health & Beauty
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brands overtime comparison

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coverfx.com channels

Identify top traffic channels that drive growth for coverfx.comand discover how performance of traffic channels has changed over time.

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coverfx.com Google Ads spend

Evaluate coverfx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coverfx.com devices

Review coverfx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coverfx.com top markets

Explore coverfx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coverfx.com country & global rank

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