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Sep 2024
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Home/Insights/Retailers/coverfx.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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316.5K
Revenue
115.7K
Sessions
5.5-6.0%
Conversion rate
$25-50
Average order value
Online only revenue for coverfx.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Coverfx.com is a website offering a range of cosmetic products for various skin types and needs. Their collection includes foundation, concealer, primers, powders, and makeup brushes. They aim to provide a wide selection of high-quality and inclusive products suitable for different skin tones, minimizing the appearance of imperfections.

coverfx.com’s revenueOVER TIME
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Over the past three months, coverfx.com revenue has experienced growth of 84%, compared to the preceding three months.

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coverfx.com revenue growth for last six months
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OVERVIEW
In September 2024, coverfx.com in the BEAUTY AND COSMETICS industry generated $316,473 in online sales, with a conversion rate of 5.50-6.00% and an AOV of $25-50. The website had 115,677 sessions, with sephora.com leading with 41,256,765 sessions. The median revenue in the industry is $53,315, the highest online store is ulta.com with $114,902,798, the highest conversion rate is 4.62%, the highest AOV is $191, and the lowest AOV is $49, while the lowest conversion rate is 1.45% and median sessions are 22,216.
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coverfx.com competitors

coverfx.com falls in the middle range among its competitors in terms of revenue, with $316,473 in September 2024. While toofaced.com leads in revenue with $769,612, coverfx.com surpasses elizabethmott.com, which generated only $19,247. In transactions, coverfx.com ranks second with 6,884, behind toofaced.com with 9,543 transactions. However, coverfx.com has a higher conversion rate of 5.50-6.00%, beating out janeiredale.com and elizabethmott.com. In terms of average order value (AOV), coverfx.com is on par with mentedcosmetics.com at $25-50, but lower than smashbox.com at $100-125. While coverfx.com may not have the highest revenue or transactions among its competitors, its strong conversion rate demonstrates its ability to effectively convert sessions into sales.

#1 toofaced.com
769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 elizabethmott.com
19.2K
Revenue
13.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 mentedcosmetics.com
190K
Revenue
64.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
#4 janeiredale.com
235.4K
Revenue
177.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 smashbox.com
264.4K
Revenue
109.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
coverfx.com vs top market performers
coverfx.com
top retailers
conversion rate vs average order value for coverfx.com and its competitors
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Top products on coverfx.comby revenue

#1 Blur the Lines Duo
$38.7
Price
$251.1K
Revenue
#2 Safer Skin SPF 30 Duo
$40.5
Price
$201.6K
Revenue
#3 Blur the Lines Duo
$41.6
Price
$181.6K
Revenue
#4 The Acne & Redness Kit (3 PC)
$48.8
Price
Revenue
#5 The Fine Lines & Wrinkles Duo
$33.9
Price
Revenue
#6 Power Customized Duo
$47.9
Price
Revenue
#7 Total Cover Cream Foundation
$23.5
Price
Revenue
#8 Supreme Skin Duo
$30.7
Price
Revenue
#9 The Discoloration Duo
$33.8
Price
Revenue
#10 Free Full Size Gift
$45
Price
Revenue
#1 Blur the Lines Duo
$38.7
Price
$251.1K
Revenue
#2 Safer Skin SPF 30 Duo
$40.5
Price
$201.6K
Revenue
#3 Blur the Lines Duo
$41.6
Price
$181.6K
Revenue
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coverfx.com brandsby revenue

coverfx.com categoriesby revenue

1
Face Makeup
2
Makeup Finishing Sprays
3
Health & Beauty
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brands overtime comparison

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coverfx.com channels

Identify top traffic channels that drive growth for coverfx.comand discover how performance of traffic channels has changed over time.

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coverfx.com Google Ads spend

Evaluate coverfx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coverfx.com devices

Review coverfx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coverfx.com top markets

Explore coverfx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coverfx.com country & global rank

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