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Sep 2025
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Home/Insights/Retailers/janeiredale.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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308.3K
Revenue
Sep 25
249.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Janeiredale.com is a website that offers a wide range of cosmetic products. They specialize in natural and mineral-based makeup, including foundations, concealers, lip tints, and eyeshadows. The site allows customers to browse and purchase items online, providing a convenient shopping experience for those seeking quality beauty products.

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janeiredale.com Annual Revenue and Growth

janeiredale.com's annual sales on its online store amounted to $4.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
janeiredale.com revenue by year

janeiredale.com's monthly revenueOVER TIME
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Over the past three months, janeiredale.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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janeiredale.com revenue decline for last six months
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OVERVIEW
In September 2025, janeiredale.com achieved online sales revenue of $308,295, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, yet still well below ulta.com’s $93,223,020. The site’s conversion rate ranged from 1.00-1.50%, close to the low end of the industry spectrum, while the average order value (AOV) was between $75-100, notably lower than the high of $203. With 249,778 sessions, janeiredale.com outperformed the industry median of 18,928 but fell far behind sephora.com’s 45,764,193 sessions, highlighting areas for growth and competitiveness in the market.
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janeiredale.com competitors

In September 2025, janeiredale.com outperformed its competitors in terms of revenue, with a total of $308,295. healthyglowskinstore.com had the lowest revenue at $8,578, while bareminerals.com had the highest revenue at $800,452. janeiredale.com also had a higher number of transactions at 3,427 compared to its competitors. wanderbeauty.com had the highest number of transactions at 455. In terms of sessions, janeiredale.com had 249,778 sessions, with bareminerals.com having the most sessions at 787,574. The average order value (AOV) for janeiredale.com was in the range of $75-100, similar to wanderbeauty.com. Conversion rates were also comparable, with janeiredale.com and wanderbeauty.com both having a conversion rate of 1.00-1.50%. Overall, janeiredale.com performed well against its competitors in key metrics.

healthyglowskinstore.com screenshot
#1 healthyglowskinstore.com
8.6K
Revenue
2.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
renewskinsolutions.com screenshot
#2 renewskinsolutions.com
5.8K
Revenue
4.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
wanderbeauty.com screenshot
#3 wanderbeauty.com
43.5K
Revenue
34.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
daoxford.com screenshot
#4 daoxford.com
6.5K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bareminerals.com screenshot
#5 bareminerals.com
800.5K
Revenue
787.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janeiredale.com vs top market performers
janeiredale.com
top retailers
conversion rate vs average order value for janeiredale.com and its competitors
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Revenue share by device at janeiredale.com

In September large majority of sales on janeiredale.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on janeiredale.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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janeiredale.com channels

Identify top traffic channels that drive growth for janeiredale.comand discover how performance of traffic channels has changed over time.

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janeiredale.com Google Ads spend

Evaluate janeiredale.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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janeiredale.com devices

Review janeiredale.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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janeiredale.com top markets

Explore janeiredale.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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janeiredale.com country & global rank

Assess the ranking of janeiredale.com among other retailers within its primary country and worldwide.

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