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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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873.7K
Revenue
207.6K
Sessions
2.0-2.5%
Conversion rate
$200-225
Average order value
Online only revenue for lancome.fr, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

lancome.fr’s revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced decline of 14%, compared to the preceding three months.

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lancome.fr revenue decline for last six months
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OVERVIEW
In September 2024, lancome.fr, a BEAUTY AND COSMETICS industry player, achieved a revenue of $873,739 for online sales compared to the median of $53,315. With a conversion rate of 2.00-2.50% and an AOV of $200-225, they performed above the very low benchmarks. Despite their 207,594 sessions, they fell short of the industry's highest store with 41,256,765 sessions. Ultacom topped the revenue chart with $114,902,798, while sephora.com led in sessions. lancome.fr has room for improvement to reach the high conversion rate and AOV levels of $191 and sessions above the median of 22,216 in their industry.
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lancome.fr competitors

When comparing lancome.fr to its competitors, we can see that lancome-usa.com generates the highest revenue at $6,766,387, with 65,194 transactions and 1,469,200 sessions. However, their average order value (AOV) is lower at $100-125, but they have a higher conversion rate of 4.00-4.50%. L'oreal.com also outperforms lancome.fr in terms of revenue with $4,731,377, 22,074 transactions, and 1,262,868 sessions. Their AOV matches lancome.fr at $200-225, but their conversion rate is slightly lower at 1.50-2.00%. On the other hand, samparfums.es lags behind with only $83,701 in revenue, 866 transactions, and 57,488 sessions. Their AOV is lower at $75-100, but their conversion rate is comparable to lancome.fr at 1.50-2.00%. Overall, lancome.fr holds its ground among its competitors in terms of revenue, AOV, and conversion rate.

#1 samparfums.es
83.7K
Revenue
57.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 lancome-usa.com
6.8M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#3 loreal.com
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
lancome.fr vs top market performers
lancome.fr
top retailers
conversion rate vs average order value for lancome.fr and its competitors
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lancome.fr brandsby revenue

lancome.fr categoriesby revenue

1
Face Makeup
2
Lotion & Moisturizer
3
Perfume & Cologne
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brands overtime comparison

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lancome.fr channels

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lancome.fr Google Ads spend

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lancome.fr devices

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lancome.fr top markets

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lancome.fr country & global rank

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