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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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10.6B
Revenue
2.2B
Sessions
7.0-7.5%
Conversion rate
$50-75
Average order value
Online only revenue for amazon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

amazon.com’s revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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amazon.com revenue decline for last six months
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OVERVIEW
In March 2024, amazon.com, a leading e-commerce marketplace, reported online sales revenue of $10,613,508,312 with a conversion rate of 7.00-7.50% and an average order value (AOV) of $50-75. The platform had a total of 2,226,063,824 sessions, far exceeding the median in the MARKETPLACE industry of 180,160. Additionally, amazon.com showcased a high conversion rate of 4.38% and a high AOV of $285, setting it apart from its competitors in the marketplace sector.
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amazon.com competitors

amazon.com outperforms its competitors in terms of revenue, with a staggering $10.6 billion in March 2024. walmart.com follows with $2.4 billion, while ebay.com and apple.com generate $2.8 billion and $2.9 billion, respectively. However, in terms of transactions, amazon.com leads the pack with over 156 million transactions, while walmart.com has 20 million transactions, ebay.com has 30 million transactions, and apple.com has 8 million transactions. amazon.com also boasts the highest number of sessions with over 2.2 billion, compared to its closest competitor, ebay.com, with 685 million sessions. While amazon.com has a moderate Average Order Value (AOV) of $50-75, apple.com leads with an AOV of $350-375. In terms of conversion rate, amazon.com sits at 7.00-7.50%, while apple.com has the lowest conversion rate at 1.50-2.00%. Overall, amazon.com demonstrates strong performance across various metrics when compared to its competitors.

#1 ebay.com
2.8B
Revenue
685.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 walmart.com
2.4B
Revenue
368.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#3 etsy.com
586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 target.com
651.4M
Revenue
129.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 apple.com
2.9B
Revenue
456.2M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
amazon.com vs top market performers
amazon.com
top retailers
conversion rate vs average order value for amazon.com and its competitors
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amazon.com brandsby revenue

amazon.com categoriesby revenue

1
Interlocking Blocks
2
Toner & Inkjet Cartridges
3
Computer Monitors
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brands overtime comparison

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.com country & global rank

Assess the ranking of amazon.com among other retailers within its primary country and worldwide.

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