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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

amazon.com

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13.3B

Revenue

2.7B

Sessions

7.5-8.0%

Conversion rate

$50-75

Average order value

Online only revenue for amazon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

amazon.com’s revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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amazon.com revenue growth for last six months

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OVERVIEW

In September 2024, amazon.com leads the MARKETPLACE industry with a revenue of $13,324,689,296 and a conversion rate of 7.50-8.00%. Their Average Order Value (AOV) ranges from $50-75, with the highest in the category being $293 and the lowest $55. amazon.com recorded 2,653,517,446 sessions, surpassing the median of 153,430 for the industry. This giant in online sales demonstrates exceptional performance metrics, setting a high standard for revenue, conversion rate, AOV, and sessions within the MARKETPLACE category.

amazon.com competitors

When comparing amazon.com to its competitors based on September 2024 data, Amazon leads in revenue with $13,324,689,296, while Walmart follows with $2,491,377,773. In terms of transactions, Amazon has 202,207,736, outperforming eBay with 28,327,997 transactions. Amazon also has the highest number of sessions at 2,653,517,446, surpassing Apple with 546,841,389 sessions. However, Apple boasts the highest Average Order Value (AOV) at $375-$400, whereas Amazon falls in the $50-$75 range. When it comes to conversion rates, Amazon again takes the lead at 7.50-8.00%, with Etsy having the lowest at 2.00-2.50%. Overall, Amazon's dominance in revenue, transactions, and sessions sets it apart from its competitors, even though it lags behind in AOV compared to Apple.

#1 ebay.com

2.2B

Revenue

594.8M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#2 walmart.com

2.5B

Revenue

414.7M

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#3 etsy.com

638.5M

Revenue

419.4M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 target.com

866.3M

Revenue

158.1M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#5 homedepot.com

1.4B

Revenue

152.3M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.com vs top market performers

amazon.com

top retailers

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Top products on amazon.comby revenue

#1 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$123.6

Price

$57M

Revenue

#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$89.4

Price

$45.3M

Revenue

#3 Apple 2024 MacBook Air 13-inch Laptop with M3 chip: 13.6-inch Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, Backlit Keyboard, 1080p FaceTime HD Camera, Touch ID; Midnight

$1K

Price

$44.2M

Revenue

#4 Shark AV2511AE AI Robot Vacuum with XL Self-Empty Base, Bagless, 60-Day Capacity, LIDAR Navigation, Home Mapping, Silver & Black

$504.7

Price

Revenue

#5 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

$53.3

Price

Revenue

#6 iRobot Roomba j7+ (7550) Self-Emptying Robot Vacuum – Identifies and avoids obstacles like pet waste & cords, Empties itself for 60 days, Smart Mapping, Works with Alexa, Ideal for Pet Hair, Graphite

$738.7

Price

Revenue

#7 Shark NV360 Navigator Lift-Away Deluxe Upright Vacuum with Large Dust Cup Capacity, HEPA Filter, Swivel Steering, Upholstery Tool & Crevice Tool, Blue

$186.1

Price

Revenue

#8 Apple 2023 MacBook Pro Laptop M3 Pro chip with 11‑core CPU, 14‑core GPU: 14.2-inch Liquid Retina XDR Display, 18GB Unified Memory, 512GB SSD Storage. Works with iPhone/iPad; Space Black

$1.8K

Price

Revenue

#9 Apple AirPods Max Wireless Over-Ear Headphones. Active Noise Cancelling, Transparency Mode, Spatial Audio, Digital Crown for Volume Control. Bluetooth Headphones for iPhone - Space Gray

$512.2

Price

Revenue

#10 Shark Matrix Plus 2in1 Robot Vacuum & Mop with Sonic Mopping, Matrix Clean, Home Mapping, HEPA Bagless Self Empty Base, CleanEdge, for Pet Hair, Wifi, Black/Gold (AV2610WA)

$644.8

Price

Revenue

#1 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$123.6

Price

$57M

Revenue

#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$89.4

Price

$45.3M

Revenue

#3 Apple 2024 MacBook Air 13-inch Laptop with M3 chip: 13.6-inch Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, Backlit Keyboard, 1080p FaceTime HD Camera, Touch ID; Midnight

$1K

Price

$44.2M

Revenue

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amazon.com brandsby revenue

Apple

Top retailers:currys.co.uk walmart.com amazon.de

Canon

Top retailers:walmart.com amazon.de canon.com

Google

Top retailers:walmart.com backmarket.com currys.co.uk

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Top retailers:walmart.com amazon.de amazon.co.uk

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Top retailers:amazon.de walmart.com currys.co.uk

amazon.com categoriesby revenue

Laptops

Top retailers:apple.com dell.com lenovo.com

Mobile Phones

Top retailers:amazon.de walmart.com backmarket.com

Digital Cameras

Top retailers:walmart.com amazon.de canon.com

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Top retailers:bestbuy.com walmart.com samsclub.com

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Top retailers:walmart.com bestbuy.com amazon.de

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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