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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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191.3K
Revenue
90K
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for mentedcosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

MentedCosmetics.com is an online store that offers a broad range of beauty products that cater to diverse skin tones. The website features a collection of makeup items, including lipsticks, eyeshadows, blushes, and more. Its products aim to meet the needs of various individuals by providing inclusive and high-quality cosmetics.

mentedcosmetics.com’s revenueOVER TIME
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Over the past three months, mentedcosmetics.com revenue has experienced growth of 20%, compared to the preceding three months.

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mentedcosmetics.com revenue growth for last six months
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OVERVIEW
In August 2024, mentedcosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $191,323, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. This performance exceeds the industry median revenue of $55,432, with a higher conversion rate than the industry average of 4.4% but lower than the highest at 1.36%. Despite having a lower AOV compared to the highest of $186, mentedcosmetics.com had a higher number of sessions at 90,007, still below the industry high of 40,912,844 from sephora.com but above the median of 24,118 sessions.
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mentedcosmetics.com competitors

mentedcosmetics.com, with a revenue of $191,323 from 3,496 transactions and 90,007 sessions, has a competitive Average Order Value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, roxiecosmetics.co.uk has a lower revenue of $44,624 with 1,464 transactions and 58,711 sessions, along with an AOV of $25-50 and a conversion rate of 2.00-2.50%. beautybakerie.com performs better than Mented Cosmetics with a revenue of $122,410, 1,586 transactions, and 51,920 sessions, boasting a higher AOV of $75-100 and a similar conversion rate of 3.00-3.50%. Meanwhile, RMS Beauty dominates the group with a revenue of $609,287, 8,756 transactions, and 446,712 sessions, despite a comparable AOV of $50-75, its conversion rate falls at 1.50-2.00%. beautyblender.com and cupcakesandcashmere.com also demonstrate strong performances in different metrics such as AOV and conversion rate.

#1 rmsbeauty.com
609.3K
Revenue
446.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#2 roxiecosmetics.co.uk
44.6K
Revenue
58.7K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#3 beautyblender.com
228.6K
Revenue
83K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 beautybakerie.com
122.4K
Revenue
51.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 cupcakesandcashmere.com
233.7K
Revenue
112.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
mentedcosmetics.com vs top market performers
mentedcosmetics.com
top retailers
conversion rate vs average order value for mentedcosmetics.com and its competitors
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Top products on mentedcosmetics.comby revenue

#1 Skin by Mented
$30
Price
$159.7K
Revenue
#2 Skin by Mented Duo
$38.2
Price
$57.4K
Revenue
#3 High Brow Pencil
$15
Price
$57.3K
Revenue
#4 Bronzer
$22
Price
Revenue
#5 Full-Time Brightening Concealer
$18
Price
Revenue
#6 Skin Silk Loose Setting Powder
$25
Price
Revenue
#7 Color Intense Eyeshadow Sticks
$20
Price
Revenue
#8 Semi-Matte Lipsticks
$16.5
Price
Revenue
#9 Lip Liners
$12
Price
Revenue
#10 Liquid Lipstick
$20
Price
Revenue
#1 Skin by Mented
$30
Price
$159.7K
Revenue
#2 Skin by Mented Duo
$38.2
Price
$57.4K
Revenue
#3 High Brow Pencil
$15
Price
$57.3K
Revenue
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mentedcosmetics.com brandsby revenue

1
Logo for mented cosmeticsMented Cosmetics
Top retailers:ulta.com
2
Logo for mentedMented

mentedcosmetics.com categoriesby revenue

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brands overtime comparison

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mentedcosmetics.com channels

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mentedcosmetics.com Google Ads spend

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mentedcosmetics.com devices

Review mentedcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mentedcosmetics.com top markets

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mentedcosmetics.com country & global rank

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