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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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71.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for sephora.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.

sephora.com’s revenueOVER TIME
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Over the past three months, sephora.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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sephora.com revenue growth for last six months
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OVERVIEW
In March 2024, sephora.com's revenue for online sales was $71,123,345 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. With 49,703,421 sessions, it ranked highest in the BEAUTY AND COSMETICS category, surpassing the median sessions of 41,489. The highest AOV in the category was $179, while the lowest was $45. Despite falling below the industry median of $94,372, sephora.com continues to perform well in terms of sessions and AOV, showcasing its strong position within the beauty and cosmetics industry.
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sephora.com competitors

In comparison to its competitors, sephora.com falls behind in terms of revenue with $71,123,345, ranking lower than kohls.com at $204,568,823 and ulta.com at $120,940,083. However, sephora.com does have a higher conversion rate of 1.50-2.00%, which is lower than feelunique.com at 4.50-5.00% and dermstore.com at 5.00-5.50%. Additionally, sephora.com's average order value (AOV) of $75-100 is on par with ulta.com but lower than kohls.com's AOV of $150-175. Despite sephora.com having fewer transactions and sessions compared to kohls.com and ulta.com, it still maintains a competitive edge in terms of conversion rate. Moving forward, sephora.com may benefit from strategies that focus on increasing revenue and attracting more transactions and sessions to align with its key competitors.

#1 ulta.com
120.9M
Revenue
44.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 fragrancenet.com
42.4M
Revenue
17.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 feelunique.com
2.6M
Revenue
895.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#4 dermstore.com
20M
Revenue
3.3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#5 kohls.com
204.6M
Revenue
51.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sephora.com vs top market performers
sephora.com
top retailers
conversion rate vs average order value for sephora.com and its competitors
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sephora.com brandsby revenue

sephora.com categoriesby revenue

1
Perfume & Cologne
2
Health & Beauty
3
Lotion & Moisturizer
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brands overtime comparison

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sephora.com channels

Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.

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sephora.com Google Ads spend

Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.com devices

Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.com top markets

Explore sephora.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.com country & global rank

Assess the ranking of sephora.com among other retailers within its primary country and worldwide.

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