Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/sephora.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for sephora.comsephora.com

Get sephora.com updates
Book a demo
55.9M
Revenue
41.3M
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for sephora.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.

sephora.com’s revenueOVER TIME
View real-time data

Over the past three months, sephora.com revenue has experienced decline of 10%, compared to the preceding three months.

View real-time data
sephora.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
sephora.com's September 2024 performance metrics include online sales revenue of $55,872,764 (median in BEAUTY AND COSMETICS: $53,315), conversion rate of 1.50-2.00% (very high: 4.62%, very low: 1.45%), AOV of $75-100 (very high: $191, very low: $49), and sessions of 41,256,765 (highest in category, median: 22,216). sephora.com competes with ulta.com, the largest online store in the BEAUTY AND COSMETICS category with revenue of $114,902,798.
Read more

sephora.com competitors

When comparing sephora.com to its competitors, it is clear that Sephora falls behind in terms of revenue and transactions. While Sephora generated $55,872,764 in revenue from 627,681 transactions with 41,256,765 sessions, Kohl's outperformed with $210,459,162 in revenue from 1,235,250 transactions and 50,220,901 sessions. Ulta also surpassed Sephora with $114,902,798 in revenue from 1,435,350 transactions and 34,615,322 sessions. However, Sephora's Average Order Value (AOV) of $75-100 and conversion rate of 1.50-2.00% aligns with Ulta's AOV but falls short of Ulta's impressive conversion rate of 4.00-4.50%. Overall, Sephora's strong brand presence and customer loyalty help maintain its competitive edge despite lagging in revenue and transactions compared to Kohl's and Ulta. Feelunique, Fragrancenet, and Dermstore also provide tough competition in their respective domains.

#1 ulta.com
114.9M
Revenue
34.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#3 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#4 dermstore.com
6.9M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#5 kohls.com
210.5M
Revenue
50.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sephora.com vs top market performers
sephora.com
top retailers
conversion rate vs average order value for sephora.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

sephora.com brandsby revenue

sephora.com categoriesby revenue

Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

sephora.com channels

Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.

Book a demo

sephora.com Google Ads spend

Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

sephora.com devices

Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

sephora.com top markets

Explore sephora.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

sephora.com country & global rank

Assess the ranking of sephora.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard