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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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389.6M
Revenue
60.3M
Sessions
2.5-3.0%
Conversion rate
$200-225
Average order value
Online only revenue for macys.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

macys.com’s revenueOVER TIME
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Over the past three months, macys.com revenue has experienced decline of 26%, compared to the preceding three months.

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macys.com revenue decline for last six months
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OVERVIEW
macys.com in the FASHION AND APPAREL industry had a revenue of $389,616,936 with a conversion rate of 2.50-3.00% and an AOV of $200-225. It had 60,262,137 sessions in September 2024. The largest store in the industry is shein.com with a revenue of $621,844,493 and the highest sessions at 175,831,303. The median revenue in the industry is $94,472, while the very high conversion rate is 3.32% and the very low is 0.81%. The very high AOV is $399 and the very low is $79.
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macys.com competitors

When comparing macys.com to its competitors, we can see that Macy's revenue of $389,616,936 is higher than Kohl's revenue of $210,459,162, Dillard's revenue of $32,458,199, Bloomingdale's revenue of $126,506,185, JCPenney's revenue of $93,606,417, and Nordstrom's revenue of $220,790,429. In terms of transactions, Macy's has 1,736,921 transactions, which is more than most of its competitors except for Nordstrom with 839,579 transactions. Macy's also has the highest number of sessions at 60,262,137 compared to its competitors. Macy's average order value (AOV) falls within the mid-range at $200-225, similar to Bloomingdale's and JCPenney. Macy's conversion rate of 2.50-3.00% is on par with Bloomingdale's and JCPenney, while Dillard's has the highest conversion rate at 3.50-4.00%.

#1 nordstrom.com
220.8M
Revenue
42.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#2 kohls.com
210.5M
Revenue
50.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 dillards.com
32.5M
Revenue
10.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 bloomingdales.com
126.5M
Revenue
14.3M
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
#5 jcpenney.com
93.6M
Revenue
26.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
macys.com vs top market performers
macys.com
top retailers
conversion rate vs average order value for macys.com and its competitors
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macys.com brandsby revenue

macys.com categoriesby revenue

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brands overtime comparison

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macys.com channels

Identify top traffic channels that drive growth for macys.comand discover how performance of traffic channels has changed over time.

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macys.com Google Ads spend

Evaluate macys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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macys.com devices

Review macys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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macys.com top markets

Explore macys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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macys.com country & global rank

Assess the ranking of macys.com among other retailers within its primary country and worldwide.

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