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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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635.7M
Revenue
84.4M
Sessions
3.0-3.5%
Conversion rate
$200-225
Average order value
Online only revenue for macys.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

macys.com’s revenueOVER TIME
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Over the past three months, macys.com revenue has experienced decline of 25%, compared to the preceding three months.

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macys.com revenue decline for last six months
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OVERVIEW
In March 2024, macys.com, the largest online store in FASHION AND APPAREL, reported a revenue of $635,693,858 and a conversion rate of 3.00-3.50%. The average order value (AOV) ranged from $200-225, with a high of $391 and a low of $75. With a total of 84,416,501 sessions, macys.com outperformed the median sessions in the industry at 46,271. Despite a very high conversion rate and AOV, macys.com continues to attract a high volume of traffic and generate substantial revenue in the FASHION AND APPAREL category.
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macys.com competitors

When comparing macys.com to its competitors in the online retail space, it stands out with the highest revenue of $635,693,858 and the highest number of transactions at 2,844,430. In terms of sessions, Macy's also leads with 84,416,501 visits. The average order value (AOV) for Macy's falls in the range of $200-225, and its conversion rate is between 3.00-3.50%. In comparison, Kohl's, Dillard's, Bloomingdale's, JCPenney, and Nordstrom all have lower revenue, fewer transactions, and sessions than Macy's. While some competitors like Nordstrom have a higher AOV at $250-275, Macy's still maintains a competitive edge with a strong conversion rate. Overall, Macy's outperforms its competitors in terms of revenue, transactions, and sessions, showcasing its dominance in the online retail market.

#1 nordstrom.com
229.2M
Revenue
52.4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#2 kohls.com
204.6M
Revenue
51.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#3 dillards.com
43.2M
Revenue
17.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 bloomingdales.com
113.8M
Revenue
14M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
#5 jcpenney.com
102.8M
Revenue
35.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
macys.com vs top market performers
macys.com
top retailers
conversion rate vs average order value for macys.com and its competitors
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macys.com brandsby revenue

macys.com categoriesby revenue

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brands overtime comparison

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macys.com channels

Identify top traffic channels that drive growth for macys.comand discover how performance of traffic channels has changed over time.

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macys.com Google Ads spend

Evaluate macys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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macys.com devices

Review macys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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macys.com top markets

Explore macys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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macys.com country & global rank

Assess the ranking of macys.com among other retailers within its primary country and worldwide.

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