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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for monki.commonki.com

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37.1K
Revenue
Jan 26
55.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Monki.com is an online retail platform that specializes in offering a wide range of trendy clothing and accessories for women. The website features a diverse collection of fashion-forward items such as tops, dresses, trousers, outerwear, as well as shoes and seasonal accessories, catering to different styles and preferences.

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monki.com Annual Revenue and Growth

monki.com's annual sales on its online store amounted to $4.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
monki.com revenue by year

monki.com's monthly revenueOVER TIME
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Over the past three months, monki.com revenue has experienced decline of 50%, compared to the preceding three months.

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monki.com revenue decline for last six months
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OVERVIEW
In January 2026, monki.com generated $37,081 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate ranging from 0.50% to 1.00%, also underperforming against the high of 3.1%. The average order value (AOV) was $50-75, notably lower than the sector's high of $390. With 55,387 sessions, monki.com surpassed the median of 38,909 but lagged behind the top performer, shein.com, which dominated the market with $809,875,018 in revenue and 279,580,739 sessions, highlighting monki's need for improvement in both revenue generation and customer engagement.
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monki.com competitors

In January 2026, monki.com reported a revenue of $37,081 with 538 transactions and 55,387 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, monki.com falls behind in revenue with na-kd.com leading the pack at $6,433,861. na-kd.com also surpasses monki.com in transactions and sessions, with an AOV between $100-125 and a conversion rate of 2.00-2.50%. nastygal.com, misspap.com, arket.com, and stories.com also outperform monki.com in various metrics such as revenue, transactions, sessions, AOV, and conversion rate. monki.com may need to consider strategies to boost its performance in these areas in order to remain competitive in the online fashion market.

na-kd.com screenshot
#1 na-kd.com
6.4M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#2 nastygal.com
709.3K
Revenue
474K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
misspap.com screenshot
#3 misspap.com
81.5K
Revenue
58.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
arket.com screenshot
#4 arket.com
15.4M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
stories.com screenshot
#5 stories.com
12.7M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
monki.com vs top market performers
monki.com
top retailers
conversion rate vs average order value for monki.com and its competitors
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Revenue share by device at monki.com

In January large majority of sales on monki.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on monki.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monki.com channels

Identify top traffic channels that drive growth for monki.comand discover how performance of traffic channels has changed over time.

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monki.com Google Ads spend

Evaluate monki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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monki.com devices

Review monki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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monki.com top markets

Explore monki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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monki.com country & global rank

Assess the ranking of monki.com among other retailers within its primary country and worldwide.

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