monki.com
Monki.com is an online retail platform that specializes in offering a wide range of trendy clothing and accessories for women. The website features a diverse collection of fashion-forward items such as tops, dresses, trousers, outerwear, as well as shoes and seasonal accessories, catering to different styles and preferences.
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monki.com Annual Revenue and Growth
monki.com's annual sales on its online store amounted to $21.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
monki.com's monthly revenueOVER TIME
Over the past three months, monki.com revenue has experienced decline of 67%, compared to the preceding three months.
monki.com competitors
When comparing monki.com to its competitors in November 2025, it is evident that Monki falls behind in terms of revenue and transactions. monki.com generated $27,902 in revenue from 177 transactions and 19,184 sessions. In contrast, na-kd.com led the pack with $7,187,035 in revenue from 59,117 transactions and 2,931,917 sessions. Despite having a similar average order value (AOV) of $150-175, Monki's conversion rate of 0.50-1.00% is notably lower compared to na-kd.com's 2.00-2.50%. nastygal.com, misspap.com, arket.com, and stories.com also outperformed Monki in terms of revenue, transactions, and conversion rates. monki.com may need to focus on improving its conversion rate and driving more transactions to remain competitive in the online fashion market.
Revenue share by device at monki.com
In November large majority of sales on monki.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monki.com channels
Identify top traffic channels that drive growth for monki.comand discover how performance of traffic channels has changed over time.
monki.com Google Ads spend
Evaluate monki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
monki.com devices
Review monki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
