monki.com
Monki.com is an online retail platform that specializes in offering a wide range of trendy clothing and accessories for women. The website features a diverse collection of fashion-forward items such as tops, dresses, trousers, outerwear, as well as shoes and seasonal accessories, catering to different styles and preferences.
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monki.com Annual Revenue and Growth
monki.com's annual sales on its online store amounted to $21.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
monki.com's monthly revenueOVER TIME
Over the past three months, monki.com revenue has experienced decline of 80%, compared to the preceding three months.
monki.com competitors
When comparing monki.com to its competitors in September 2025, we can see that Monki's revenue of $61,324 is significantly lower than na-kd.com's revenue of $6,696,836 and arkets's revenue of $14,098,050. In terms of transactions, Monki's 517 transactions are also lower compared to na-kd.com's 56,940 transactions and arket's 89,312 transactions. However, Monki's conversion rate of 0.50-1.00% falls within the range of its competitors like nastygal.com and misspap.com with conversion rates of 1.50-2.00%. Monki's average order value (AOV) of $100-125 is on par with na-kd.com and stories.com, but lower than arket's AOV of $150-175. Despite Monki's lower revenue and transaction numbers, its conversion rate and AOV are competitive within the industry.
Revenue share by device at monki.com
In September large majority of sales on monki.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monki.com channels
Identify top traffic channels that drive growth for monki.comand discover how performance of traffic channels has changed over time.
monki.com Google Ads spend
Evaluate monki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
monki.com devices
Review monki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
