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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for monki.commonki.com

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37.3K
Revenue
Jul 26
44.5K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Monki.com is an online retail platform that specializes in offering a wide range of trendy clothing and accessories for women. The website features a diverse collection of fashion-forward items such as tops, dresses, trousers, outerwear, as well as shoes and seasonal accessories, catering to different styles and preferences.

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monki.com Annual Revenue and Growth

monki.com's annual sales on its online store amounted to $4.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
monki.com revenue by year

monki.com's monthly revenueOVER TIME
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Over the past three months, monki.com revenue has experienced decline of 24%, compared to the preceding three months.

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monki.com revenue decline for last six months
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OVERVIEW
In July 2026, monki.com, a fashion and apparel category website, generated $37,300 in online sales, while the average store in the fashion and apparel category makes around $71,300 monthly. Its conversion rate ranged from 0.50-1.00%, which is within the category's typical range of 0.66% to 3.1%. The average order value (AOV) was $100-125, also within the fashion and apparel category's typical range of $84 to $403. With 44,500 sessions, monki.com exceeded the average store in the fashion and apparel category's 28,400 sessions, though it is far from the 301.1 million sessions of shein.com.
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monki.com competitors

The competitive set for monki.com includes na-kd.com, nastygal.com, misspap.com, arket.com, and stories.com. In July 2026, monki.com generated $37,300 in revenue from 364 transactions across 44,500 sessions, yielding a conversion rate of 0.50-1.00%. In contrast, stories.com leads the pack with $14.8 million in revenue, outperforming monki.com by $14.762 million. Additionally, stories.com recorded 107,000 transactions, leaving monki.com trailing by 106,636. When it comes to traffic, stories.com dominated with 5 million sessions, surpassing monki.com by 4,955,500. Other competitors like na-kd.com and arket.com also show significantly better performance in revenue, transactions, and sessions, highlighting the challenges monki.com faces in this competitive landscape.

na-kd.com screenshot
#1 na-kd.com
6.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#2 nastygal.com
1.1M
Revenue
900.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
misspap.com screenshot
#3 misspap.com
114.3K
Revenue
71.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
arket.com screenshot
#4 arket.com
13.5M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
stories.com screenshot
#5 stories.com
14.8M
Revenue
5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
monki.com vs top market performers
monki.com
top retailers
conversion rate vs average order value for monki.com and its competitors
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Revenue share by device at monki.com

In July large majority of sales on monki.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on monki.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries monki.com operates in

monki.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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monki.com channels

Identify top traffic channels that drive growth for monki.comand discover how performance of traffic channels has changed over time.

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monki.com Google Ads spend

Evaluate monki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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monki.com devices

Review monki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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monki.com top markets

Explore monki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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monki.com country & global rank

Assess the ranking of monki.com among other retailers within its primary country and worldwide.

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