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Dec 2025
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Home/Insights/Retailers/sainsburys.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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234.1M
Revenue
Dec 25
34.2M
Sessions
Dec 25
7.5-8.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Sainsburys is an online retail platform, offering a wide range of goods including groceries, household products, clothing, electronics, furniture, and more. The website allows users to conveniently browse and purchase items, with diverse options catering to various needs. Sainsburys also provides delivery and click-and-collect services for customer convenience.

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sainsburys.co.uk Annual Revenue and Growth

sainsburys.co.uk's annual sales on its online store amounted to $2.2B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sainsburys.co.uk revenue by year

sainsburys.co.uk's monthly revenueOVER TIME
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Over the past three months, sainsburys.co.uk revenue has experienced growth of 30%, compared to the preceding three months.

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sainsburys.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, sainsburys.co.uk achieved impressive online sales revenue of $234,116,706, significantly surpassing the median of $58,922 in the FOOD AND DRINK sector, while maintaining a robust conversion rate of 7.50-8.00%, exceeding the industry average of 6.41%. The average order value ranged between $75-100, demonstrating strength against a high AOV benchmark of $182. Additionally, sainsburys.co.uk recorded 34,152,152 sessions, notably higher than the median of 19,185, yet below the leading store, kroger.com, which had 47,270,812 sessions, highlighting its strong market presence and performance metrics in a competitive landscape.
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sainsburys.co.uk competitors

When comparing sainsburys.co.uk to its competitors in December 2025, we see that Sainsbury's outperforms in revenue with $234,116,706, surpassing Tesco at $167,803,320, Asda at $183,816,653, Morrisons at $82,497,132, Iceland at $43,673,146, and Argos at $153,229,350. However, Sainsbury's falls behind Tesco in terms of sessions with 34,152,152 compared to 41,954,506. Asda leads in transactions with 2,751,812 while Sainsbury's comes in second with 2,702,091. Sainsbury's and Asda share a similar conversion rate of 7.50-8.00%, followed closely by Morrisons and Tesco. Argos lags behind in this aspect. In terms of Average Order Value (AOV), Sainsbury's, Tesco, and Iceland lead with a range of $75-100, while Asda and Morrisons fall slightly behind. Overall, Sainsbury's stands out in revenue generation, indicating a strong market presence compared to its competitors.

tesco.com screenshot
#1 tesco.com
167.8M
Revenue
42M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
asda.com screenshot
#2 asda.com
183.8M
Revenue
36.6M
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
morrisons.com screenshot
#3 morrisons.com
82.5M
Revenue
12.3M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
iceland.co.uk screenshot
#4 iceland.co.uk
43.7M
Revenue
13.2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
argos.co.uk screenshot
#5 argos.co.uk
153.2M
Revenue
57.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sainsburys.co.uk vs top market performers
sainsburys.co.uk
top retailers
conversion rate vs average order value for sainsburys.co.uk and its competitors
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Revenue share by device at sainsburys.co.uk

In December large majority of sales on sainsburys.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sainsburys.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sainsburys.co.uk channels

Identify top traffic channels that drive growth for sainsburys.co.ukand discover how performance of traffic channels has changed over time.

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sainsburys.co.uk Google Ads spend

Evaluate sainsburys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sainsburys.co.uk devices

Review sainsburys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sainsburys.co.uk top markets

Explore sainsburys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sainsburys.co.uk country & global rank

Assess the ranking of sainsburys.co.uk among other retailers within its primary country and worldwide.

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