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Home/Insights/Retailers/sainsburys.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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204.1M
Revenue
Jan 26
25.4M
Sessions
Jan 26
9.0-9.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Sainsburys is an online retail platform, offering a wide range of goods including groceries, household products, clothing, electronics, furniture, and more. The website allows users to conveniently browse and purchase items, with diverse options catering to various needs. Sainsburys also provides delivery and click-and-collect services for customer convenience.

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sainsburys.co.uk Annual Revenue and Growth

sainsburys.co.uk's annual sales on its online store amounted to $2.2B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sainsburys.co.uk revenue by year

sainsburys.co.uk's monthly revenueOVER TIME
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Over the past three months, sainsburys.co.uk revenue has experienced growth of 25%, compared to the preceding three months.

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sainsburys.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, sainsburys.co.uk reported impressive online sales revenue of $204,072,556, significantly surpassing the median of $54,450 in the FOOD AND DRINK sector. Its conversion rate, ranging from 9.00% to 9.50%, is notably higher than the category average of 5.96%. The average order value (AOV) is between $75 and $100, again outperforming the low end of the industry spectrum at $47. With 25,413,979 sessions, Sainsbury's demonstrates robust engagement, although it still trails behind the leading online store, kroger.com, which attracted 46,188,522 sessions.
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sainsburys.co.uk competitors

In January 2026, sainsburys.co.uk outperformed its competitors in terms of revenue, with a total revenue of $204,072,556. The website also had the highest conversion rate range of 9.00-9.50%. In comparison, tesco.com had a revenue of $159,459,374 and a lower conversion rate of 5.50-6.00%, while asda.com generated $174,755,864 in revenue with a similar conversion rate to Sainsbury's. morrisons.com lagged behind with a revenue of $70,446,744 and a conversion rate range of 6.00-6.50%. iceland.co.uk had a revenue of $38,210,546 and a conversion rate range of 4.50-5.00%, while argos.co.uk had a revenue of $116,190,479 and the lowest conversion rate range of 2.50-3.00%. Overall, sainsburys.co.uk showcased strong performance in revenue and conversion rate when compared to its competitors in the online retail industry.

tesco.com screenshot
#1 tesco.com
159.5M
Revenue
36.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
asda.com screenshot
#2 asda.com
174.8M
Revenue
26.6M
Sessions
9.0-9.5%
Conv. rate
$50-75
AOV
morrisons.com screenshot
#3 morrisons.com
70.4M
Revenue
10.8M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
iceland.co.uk screenshot
#4 iceland.co.uk
38.2M
Revenue
11.1M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
argos.co.uk screenshot
#5 argos.co.uk
116.2M
Revenue
43.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sainsburys.co.uk vs top market performers
sainsburys.co.uk
top retailers
conversion rate vs average order value for sainsburys.co.uk and its competitors
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Revenue share by device at sainsburys.co.uk

In January large majority of sales on sainsburys.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sainsburys.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sainsburys.co.uk channels

Identify top traffic channels that drive growth for sainsburys.co.ukand discover how performance of traffic channels has changed over time.

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sainsburys.co.uk Google Ads spend

Evaluate sainsburys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sainsburys.co.uk devices

Review sainsburys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sainsburys.co.uk top markets

Explore sainsburys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sainsburys.co.uk country & global rank

Assess the ranking of sainsburys.co.uk among other retailers within its primary country and worldwide.

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