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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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13.9M
Revenue
2.5M
Sessions
3.0-3.5%
Conversion rate
$150-175
Average order value
Online only revenue for maccosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

maccosmetics.com’s revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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maccosmetics.com revenue decline for last six months
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OVERVIEW
maccosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $13,892,164, conversion rate of 3.00-3.50%, AOV of $150-175, and 2,521,607 sessions in March 2024, with ulta.com leading in revenue at $120,940,083, a 4.22% conversion rate, $179 AOV, and 49,703,421 sessions, while sephora.com had the highest sessions at 49,703,421 and a median revenue of $94,372, 1.54% conversion rate, $45 AOV, and 41,489 sessions.
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maccosmetics.com competitors

When comparing maccosmetics.com to its competitors, we can see that maccosmetics.com stands out in terms of revenue with $13,892,164, significantly higher than most of its competitors. In terms of transactions, maccosmetics.com also leads with 79,596 transactions, showcasing a strong customer base. However, when looking at sessions, maccosmetics.com has 2,521,607 sessions, which is lower than charlottetilbury.com with 3,674,321 sessions. The Average Order Value (AOV) for maccosmetics.com falls within the range of $150-$175, which is higher compared to toofaced.com and nyxcosmetics.com. Additionally, the conversion rate for maccosmetics.com is within the competitive range of 3.00-3.50%, similar to charlottetilbury.com. Overall, maccosmetics.com demonstrates strong performance in revenue and transactions but may benefit from increasing its sessions to further boost its online presence.

#1 glambot.com
61.1K
Revenue
57.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#2 makeupforever.com
1.6M
Revenue
478.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 nyxcosmetics.com
1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#4 charlottetilbury.com
13.5M
Revenue
3.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 toofaced.com
2.2M
Revenue
747.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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maccosmetics.com brandsby revenue

2
Logo for brushes /Brushes /
5
Top retailers:douglas.de

maccosmetics.com categoriesby revenue

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brands overtime comparison

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maccosmetics.com channels

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maccosmetics.com Google Ads spend

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maccosmetics.com devices

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maccosmetics.com top markets

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maccosmetics.com country & global rank

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