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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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2.2M
Revenue
747.4K
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for toofaced.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Toofaced.com is an online platform that facilitates the purchase and exploration of beauty products. It primarily focuses on selling a range of makeup items, skincare products, and accessories from the brand Too Faced. The website serves as a shopping destination for individuals seeking a variety of cosmetic offerings.

toofaced.com’s revenueOVER TIME
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Over the past three months, toofaced.com revenue has experienced decline of 24%, compared to the preceding three months.

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toofaced.com revenue decline for last six months
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OVERVIEW
toofaced.com for March 2024 in BEAUTY AND COSMETICS: revenue $2,158,606 (median $94,372), conversion rate 3.00-3.50% (high 4.22%, low 1.54%), AOV $75-100 (high $179, low $45), sessions 747,420 (highest 49,703,421 from sephora.com, median 41,489).
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toofaced.com competitors

When comparing Too Faced with its competitors based on the provided metrics from March 2024, we see that Too Faced's revenue of $2,158,606 falls between the lower end of the range when compared to Cult Beauty at $9,086,302 and MAC Cosmetics at $13,892,164. However, Too Faced has a higher revenue than Urban Decay at $1,008,770 and Glambot at $61,116. In terms of transactions, Too Faced with 24,180 transactions is lower than Cult Beauty and MAC Cosmetics but higher than Urban Decay and Glambot. Too Faced also has a similar conversion rate to MAC Cosmetics and NARS Cosmetics at 3.00-3.50%. Too Faced's Average Order Value (AOV) falls within the range of $75-$100, which is comparable to Glambot and NARS Cosmetics but lower than Cult Beauty and MAC Cosmetics. Overall, while Too Faced may not lead in revenue and transactions, it maintains a competitive conversion rate and AOV compared to its competitors.

#1 narscosmetics.com
2.6M
Revenue
856.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 urbandecay.com
1M
Revenue
572.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 maccosmetics.com
13.9M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 cultbeauty.com
9.1M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 glambot.com
61.1K
Revenue
57.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
toofaced.com vs top market performers
toofaced.com
top retailers
conversion rate vs average order value for toofaced.com and its competitors
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toofaced.com brandsby revenue

1
Logo for too faced logoToo Faced Logo
2
Logo for brow shaper & fillerBrow Shaper & Filler
3
Logo for cocoa bold lipstickCocoa Bold Lipstick

toofaced.com categoriesby revenue

1
Face Makeup
2
Health & Beauty
3
Lip Balms & Treatments
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brands overtime comparison

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toofaced.com channels

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toofaced.com Google Ads spend

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toofaced.com devices

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toofaced.com top markets

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toofaced.com country & global rank

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