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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for toofaced.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Toofaced.com is an online platform that facilitates the purchase and exploration of beauty products. It primarily focuses on selling a range of makeup items, skincare products, and accessories from the brand Too Faced. The website serves as a shopping destination for individuals seeking a variety of cosmetic offerings.

toofaced.com’s revenueOVER TIME
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Over the past three months, toofaced.com revenue has experienced decline of 17%, compared to the preceding three months.

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toofaced.com revenue decline for last six months
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OVERVIEW
toofaced.com's performance metrics for September 2024 in the BEAUTY AND COSMETICS industry include: online sales revenue of $769,612 (median $53,315), conversion rate of 3.50-4.00% (high 4.62%, low 1.45%), AOV of $75-100 (high $191, low $49), and sessions totaling 262,586 (median 22,216). The largest online store in the category is ulta.com with revenue of $114,902,798, while sephora.com has the highest sessions at 41,256,765.
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toofaced.com competitors

In September 2024, Too Faced's website, toofaced.com, generated a revenue of $769,612 from 9,543 transactions and 262,586 sessions, with an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, glambot.com had a revenue of $49,215 from 893 transactions and 43,721 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. cultbeauty.com outperformed with a revenue of $12,817,751 from 67,057 transactions and 1,858,700 sessions, boasting an AOV of $175-200 and a conversion rate of 3.50-4.00%. MAC Cosmetics followed with $10,026,328 revenue from 47,473 transactions and 1,626,305 sessions, AOV $200-225, conversion rate 2.50-3.00%. narscosmetics.com had $2,309,174 revenue from 29,119 transactions and 781,364 sessions, with an AOV of $75-100 and a conversion rate of 3.50-4.00%. Urban Decay's revenue was $594,870 from 10,011 transactions and 352,082 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Overall, Too Faced falls in the mid-range in terms of revenue and sessions, but its conversion rate is competitive with top performers in the industry.

#1 narscosmetics.com
2.3M
Revenue
781.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 urbandecay.com
594.9K
Revenue
352.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 maccosmetics.com
10M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#4 cultbeauty.com
12.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#5 glambot.com
49.2K
Revenue
43.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
toofaced.com vs top market performers
toofaced.com
top retailers
conversion rate vs average order value for toofaced.com and its competitors
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toofaced.com brandsby revenue

1
Logo for too faced logoToo Faced Logo
2
Logo for brow shaper & fillerBrow Shaper & Filler
3
Logo for cocoa bold lipstickCocoa Bold Lipstick

toofaced.com categoriesby revenue

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brands overtime comparison

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toofaced.com channels

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toofaced.com Google Ads spend

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toofaced.com devices

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toofaced.com top markets

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toofaced.com country & global rank

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