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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.6M
Revenue
467.1K
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for makeupforever.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

makeupforever.com’s revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 15%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In September 2024, makeupforever.com in the BEAUTY AND COSMETICS industry had a revenue of $1,601,322, conversion rate of 2.50-3.00%, AOV of $125-150, and 467,112 sessions. The median revenue in the industry is $53,315, with ulta.com as the top revenue earner at $114,902,798. The highest conversion rate is 4.62% and the lowest is 1.45%. The highest AOV is $191 and the lowest is $49. The store with the most sessions is sephora.com at 41,256,765, while the median is 22,216 sessions.
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makeupforever.com competitors

In comparison to its competitors, makeupforever.com falls on the lower end in terms of revenue, with $1,601,322. Its number of transactions is also lower at 12,681, along with the number of sessions at 467,112. However, makeupforever.com boasts a slightly higher Average Order Value (AOV) range of $125-150 and a competitive conversion rate of 2.50-3.00%. When compared to its competitors, maccosmetics.com stands out with a significantly higher revenue of $10,026,328, transactions of 47,473, and sessions of 1,626,305. Other competitors like frendsbeauty.com and revolutionbeauty.us have higher conversion rates of 4.00-4.50% and 4.50-5.00% respectively, while janeiredale.com and camerareadycosmetics.com have lower AOV and conversion rates. Overall, makeupforever.com holds its own in the competitive makeup industry but has room for growth in terms of revenue and transactions.

#1 camerareadycosmetics.com
156K
Revenue
138.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 frendsbeauty.com
80.5K
Revenue
17.9K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#3 janeiredale.com
235.4K
Revenue
177.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 revolutionbeauty.us
586K
Revenue
56.8K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
#5 maccosmetics.com
10M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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makeupforever.com brandsby revenue

1
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makeupforever.com categoriesby revenue

1
Lip Makeup
2
Cosmetic Tools
3
Health & Beauty
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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