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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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5M
Revenue
2.9M
Sessions
3.5-4.0%
Conversion rate
$25-50
Average order value
Online only revenue for colourpop.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.

colourpop.com’s revenueOVER TIME
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Over the past three months, colourpop.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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colourpop.com revenue decline for last six months
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OVERVIEW
colourpop.com's revenue for online sales in March 2024 was $5,006,280, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. The site had 2,867,447 sessions during the month. In the BEAUTY AND COSMETICS industry, the median revenue was $94,372, the highest online store revenue was $120,940,083 from ulta.com, the highest conversion rate was 4.22%, the lowest conversion rate was 1.54%, the highest AOV was $179, the lowest AOV was $45, and the highest number of sessions was 49,703,421 from sephora.com.
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colourpop.com competitors

colourpop.com stands out among its competitors in the beauty industry in terms of revenue, transactions, sessions, AOV, and conversion rate. With a revenue of $5,006,280 and 110,379 transactions from 2,867,447 sessions, colourpop.com surpasses its competitors makeupforever.com, glambot.com, revolutionbeauty.us, zpalette.com, and fourthraybeauty.com in all these metrics. While makeupforever.com has a higher AOV of $125-150, colourpop.com falls within a competitive range of $25-50. Additionally, colourpop.com boasts a higher conversion rate of 3.50-4.00 compared to its competitors, indicating a stronger ability to convert sessions into transactions. Overall, colourpop.com emerges as a top performer in the beauty industry, demonstrating impressive growth and success in online sales.

#1 glambot.com
61.1K
Revenue
57.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#2 zpalette.com
40.2K
Revenue
19.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 makeupforever.com
1.6M
Revenue
478.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 revolutionbeauty.us
534K
Revenue
375.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 fourthraybeauty.com
40.1K
Revenue
31.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
colourpop.com vs top market performers
colourpop.com
top retailers
conversion rate vs average order value for colourpop.com and its competitors
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colourpop.com brandsby revenue

1
Logo for colourpopColourpop
2
Logo for sol bodySol Body
3
Logo for fourth ray beautyFourth Ray Beauty

colourpop.com categoriesby revenue

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brands overtime comparison

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colourpop.com channels

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colourpop.com Google Ads spend

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colourpop.com devices

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colourpop.com top markets

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colourpop.com country & global rank

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