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Dec 2025
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Home/Insights/Retailers/pandora.net
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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40.7M
Revenue
Dec 25
31.5M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Pandora.net is an online platform offering a wide range of jewelry products for various occasions. The website features a diverse collection of bracelets, charms, earrings, rings, and necklaces. Pandora.net provides customers with quality craftsmanship, unique designs, and personalization options. Visitors can explore a variety of jewelry styles to suit different tastes.

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pandora.net Annual Revenue and Growth

pandora.net's annual sales on its online store amounted to $284.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$284.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pandora.net revenue by year

pandora.net's monthly revenueOVER TIME
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Over the past three months, pandora.net revenue has experienced growth of 73%, compared to the preceding three months.

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pandora.net revenue growth for last six months
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OVERVIEW
In December 2025, pandora.net generated $40,675,607 in online sales with a conversion rate of 1.00-1.50%, below the industry high of 2.83%. Its average order value (AOV) ranged from $100-125, significantly lower than the top AOV of $973 in the LUXURY sector. Notably, pandora.net attracted 31,483,239 sessions, outperforming the median of 30,565, and ranking as the leading online store in its category. However, despite strong traffic, revenue and conversion metrics indicate room for growth compared to industry leaders like brilliantearth.com, which reported $94,034,501 in sales.
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pandora.net competitors

In December 2025, pandora.net outperformed its competitors in terms of revenue, with a total of $40,675,607. Among its competitors, reeds.com had the closest revenue at $6,870,311, followed by benbridge.com at $4,183,333. However, pandora.net also had the highest number of transactions, with 399,437 compared to benbridge.com's 5,627. In sessions, pandora.net led with 31,483,239, significantly higher than the closest competitor, reeds.com, with 1,527,589 sessions. In terms of average order value (AOV), pandora.net fell within the range of $100-$125, while benbridge.com had the highest AOV at $725-$750. Despite having a competitive conversion rate of 1.00-1.50%, pandora.net still maintained a strong lead over its competitors in various key metrics.

reeds.com screenshot
#1 reeds.com
6.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
benbridge.com screenshot
#2 benbridge.com
4.2M
Revenue
359.4K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
15K
Revenue
28.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
smythjewelers.com screenshot
#4 smythjewelers.com
217.6K
Revenue
47.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
kay.com screenshot
#5 kay.com
94M
Revenue
16M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
pandora.net vs top market performers
pandora.net
top retailers
conversion rate vs average order value for pandora.net and its competitors
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pandora.net channels

Identify top traffic channels that drive growth for pandora.netand discover how performance of traffic channels has changed over time.

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pandora.net Google Ads spend

Evaluate pandora.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pandora.net devices

Review pandora.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pandora.net top markets

Explore pandora.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pandora.net country & global rank

Assess the ranking of pandora.net among other retailers within its primary country and worldwide.

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