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Oct 2025
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Home/Insights/Retailers/pandora.net
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.6M
Revenue
Oct 25
13.5M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Pandora.net is an online platform offering a wide range of jewelry products for various occasions. The website features a diverse collection of bracelets, charms, earrings, rings, and necklaces. Pandora.net provides customers with quality craftsmanship, unique designs, and personalization options. Visitors can explore a variety of jewelry styles to suit different tastes.

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pandora.net Annual Revenue and Growth

pandora.net's annual sales on its online store amounted to $284.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$284.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pandora.net revenue by year

pandora.net's monthly revenueOVER TIME
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Over the past three months, pandora.net revenue has experienced decline of 23%, compared to the preceding three months.

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pandora.net revenue decline for last six months
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OVERVIEW
In October 2025, pandora.net generated $16,638,621 in online sales within the LUXURY sector, significantly higher than the median revenue of $87,805, but far below industry leader brilliantearth.com’s $77,587,430. The website achieved a conversion rate of 1.00-1.50%, below the high benchmark of 2.82%, with an average order value (AOV) of $75-100, on par with the low end of the market. Notably, pandora.net recorded an impressive 13,541,880 sessions, the highest in its category, although the median for its peers stands at 26,996.
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pandora.net competitors

In October 2025, pandora.net outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $16,638,621 and 169,326 transactions from 13,541,880 sessions, pandora.net had a competitive AOV of $75-100 and a conversion rate of 1.00-1.50%. In comparison, reeds.com had a revenue of $3,383,693 with 10,552 transactions from 605,491 sessions, and a higher AOV of $300-325, but a similar conversion rate of 1.50-2.00%. benbridge.com also fell behind pandora.net with a revenue of $3,153,567 and 4,178 transactions from 213,424 sessions, but a much higher AOV of $750-775 and a comparable conversion rate of 1.50-2.00%. Annie's Hallmark and Smyth Jewelers were even further behind in revenue, transactions, and sessions, with varying AOVs and conversion rates. Overall, pandora.net demonstrated strong performance compared to its competitors in the jewelry industry in October 2025.

reeds.com screenshot
#1 reeds.com
3.4M
Revenue
605.5K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
benbridge.com screenshot
#2 benbridge.com
3.2M
Revenue
213.4K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
8.9K
Revenue
14.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
smythjewelers.com screenshot
#4 smythjewelers.com
58.5K
Revenue
32K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
kay.com screenshot
#5 kay.com
45.8M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
pandora.net vs top market performers
pandora.net
top retailers
conversion rate vs average order value for pandora.net and its competitors
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pandora.net channels

Identify top traffic channels that drive growth for pandora.netand discover how performance of traffic channels has changed over time.

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pandora.net Google Ads spend

Evaluate pandora.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pandora.net devices

Review pandora.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pandora.net top markets

Explore pandora.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pandora.net country & global rank

Assess the ranking of pandora.net among other retailers within its primary country and worldwide.

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