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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for ulta.comulta.com

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120.9M
Revenue
44.9M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for ulta.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Ulta.com is an online retail platform offering a wide range of beauty and cosmetic products. Their inventory includes skincare, haircare, makeup, fragrances, and bath & body products from various brands. The website caters to diverse beauty needs, providing a convenient avenue for customers to explore and purchase desired items.

ulta.com’s revenueOVER TIME
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Over the past three months, ulta.com revenue has experienced decline of 27%, compared to the preceding three months.

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ulta.com revenue decline for last six months
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OVERVIEW
In March 2024, ulta.com, a BEAUTY AND COSMETICS industry giant, boasted an impressive online sales revenue of $120,940,083, with a median revenue of $94,372. Their conversion rate ranged from 3.00-3.50%, compared to a high of 4.22% and a low of 1.54% in the industry. ulta.com's average order value (AOV) fell between $75-100, with the industry highs and lows at $179 and $45, respectively. The website recorded a staggering 44,923,762 sessions, just under the top performer sephora.com with 49,703,421 sessions, while the industry median sat at 41,489 sessions.
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ulta.com competitors

When comparing ulta.com to its competitors in the beauty industry as of March 2024, ulta.com stands out in terms of revenue, transactions, and sessions. ulta.com has a revenue of $120,940,083 from 1,535,819 transactions and 44,923,762 sessions. The average order value (AOV) falls within the range of $75-100, with a conversion rate of 3.00-3.50%. In contrast, sephora.com, with a revenue of $71,123,345, 840,527 transactions, and 49,703,421 sessions, has a lower conversion rate of 1.50-2.00%. boots.com, feelunique.com, sallybeauty.com, and fragrancenet.com also fall behind ulta.com in terms of revenue and transactions, with varying AOV and conversion rates. Ultacom's strong performance in revenue, transactions, and sessions, coupled with a competitive AOV and conversion rate, positions it as a leading player in the online beauty industry.

#1 sephora.com
71.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 boots.com
77.2M
Revenue
24.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 sallybeauty.com
9.4M
Revenue
6.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#4 feelunique.com
2.6M
Revenue
895.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#5 fragrancenet.com
42.4M
Revenue
17.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for target.comtarget.com
Favicon for macys.commacys.com
Favicon for nordstrom.comnordstrom.com
Favicon for iherb.comiherb.com
Favicon for ulta.comulta.com
$120.9M
Favicon for qvc.comqvc.com
Favicon for cvs.comcvs.com
Favicon for walgreens.comwalgreens.com
Favicon for heb.comheb.com
Favicon for boots.comboots.com
TOP MARKET PERFORMERSby revenue
1
Favicon for target.comtarget.com
$651.4M
2
Favicon for macys.commacys.com
3
Favicon for nordstrom.comnordstrom.com
4
Favicon for iherb.comiherb.com
5
Favicon for ulta.comulta.com
6
Favicon for qvc.comqvc.com
7
Favicon for cvs.comcvs.com
8
Favicon for walgreens.comwalgreens.com
9
Favicon for heb.comheb.com
10
Favicon for boots.comboots.com
ulta.com vs top market performers
ulta.com
top retailers
conversion rate vs average order value for ulta.com and its competitors
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ulta.com brandsby revenue

1
Logo for locks & maneLocks & Mane
Top retailers:hsn.combloomingdales.com
2
Logo for diorDior
Top retailers:macys.comebay.comsephora.com
3
Logo for bed headBed Head
Top retailers:kohls.comwalmart.comfingerhut.com
4
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Top retailers:bergdorfgoodman.commacys.comnordstrom.com
5
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Top retailers:lovewellness.comrevolve.comebay.com

ulta.com categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comfragrancex.comamazon.com
2
Apparel & Accessories
Top retailers:asos.comtemu.comchrono24.com
3
Health & Beauty
Top retailers:ebay.comtemu.commacys.com
4
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Top retailers:amazon.deamazon.commacys.com
5
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Top retailers:amazon.deamazon.comsephora.com
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brands overtime comparison

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ulta.com channels

Identify top traffic channels that drive growth for ulta.comand discover how performance of traffic channels has changed over time.

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ulta.com Google Ads spend

Evaluate ulta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ulta.com devices

Review ulta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ulta.com top markets

Explore ulta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ulta.com country & global rank

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