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Sep 2024
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Home/Insights/Retailers/ulta.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ulta.comulta.com

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114.9M
Revenue
34.6M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for ulta.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Ulta.com is an online retail platform offering a wide range of beauty and cosmetic products. Their inventory includes skincare, haircare, makeup, fragrances, and bath & body products from various brands. The website caters to diverse beauty needs, providing a convenient avenue for customers to explore and purchase desired items.

ulta.com’s revenueOVER TIME
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Over the past three months, ulta.com revenue has experienced growth of 10%, compared to the preceding three months.

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ulta.com revenue growth for last six months
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OVERVIEW
In September 2024, ulta.com's revenue for online sales in the BEAUTY AND COSMETICS industry was $114,902,798, the largest in the category. The conversion rate ranged from 4.00-4.50%, with a high of 4.62% and a low of 1.45%. The average order value (AOV) was between $75-100, with a high of $191 and a low of $49. ulta.com had 34,615,322 sessions, below the highest store at 41,256,765 on sephora.com, but above the median of 22,216 in the industry.
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ulta.com competitors

When comparing ulta.com to its competitors in the beauty and cosmetics industry, ulta.com stands out with a significantly higher revenue of $114,902,798, the highest number of transactions at 1,435,350, and a substantial number of sessions at 34,615,322. Its average order value (AOV) falls in the range of $75-100, similar to most competitors. However, ulta.com boasts a high conversion rate of 4.00-4.50%, which is on par with feelunique.com but surpasses the others. In comparison, sephora.com has a lower revenue of $55,872,764 with a higher number of sessions, boots.com has a lower revenue and transactions, feelunique.com has a lower revenue and sessions, sallybeauty.com has lower revenue, transactions, and sessions, and fragrancenet.com falls behind in revenue, transactions, and conversion rate. ultа.com clearly leads the pack in terms of revenue, transactions, sessions, and conversion rate among its competitors.

#1 sephora.com
55.9M
Revenue
41.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 boots.com
70.5M
Revenue
26.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 sallybeauty.com
6.7M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#5 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for macys.commacys.com
Favicon for nordstrom.comnordstrom.com
Favicon for iherb.comiherb.com
Favicon for cvs.comcvs.com
Favicon for qvc.comqvc.com
Favicon for ulta.comulta.com
$114.9M
Favicon for walgreens.comwalgreens.com
Favicon for saksfifthavenue.comsaksfifthavenue.com
Favicon for boots.comboots.com
Favicon for heb.comheb.com
Favicon for sephora.comsephora.com
TOP MARKET PERFORMERSby revenue
1
Favicon for target.comtarget.com
$866.3M
2
Favicon for macys.commacys.com
3
Favicon for nordstrom.comnordstrom.com
4
Favicon for iherb.comiherb.com
5
Favicon for cvs.comcvs.com
6
Favicon for qvc.comqvc.com
7
Favicon for ulta.comulta.com
8
Favicon for walgreens.comwalgreens.com
9
Favicon for saksfifthavenue.comsaksfifthavenue.com
10
Favicon for boots.comboots.com
ulta.com vs top market performers
ulta.com
top retailers
conversion rate vs average order value for ulta.com and its competitors
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ulta.com brandsby revenue

1
Logo for diorDior
Top retailers:macys.comebay.comsephora.com
2
Logo for chanelChanel
Top retailers:macys.combergdorfgoodman.comnordstrom.com
3
Logo for bed headBed Head
Top retailers:amazon.comkohls.comwalmart.com
4
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Top retailers:kohls.comnordstrom.comjohnlewis.com
5
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Top retailers:lookfantastic.comdermstore.comflaconi.de

ulta.com categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Lotion & Moisturizer
Top retailers:amazon.comamazon.dedermstore.com
3
Face Makeup
Top retailers:next.co.ukmaccosmetics.comamazon.com
4
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Top retailers:amazon.combeachwaver.comlookfantastic.com
5
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Top retailers:cosmoprofbeauty.comamazon.comamazon.de
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brands overtime comparison

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ulta.com channels

Identify top traffic channels that drive growth for ulta.comand discover how performance of traffic channels has changed over time.

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ulta.com Google Ads spend

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ulta.com devices

Review ulta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ulta.com top markets

Explore ulta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ulta.com country & global rank

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