apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $40B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced growth of 44%, compared to the preceding three months.
apple.com competitors
In September 2025, apple.com reported a revenue of $4.2 billion with 11.7 million transactions and 579.7 million sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. In comparison, amazon.com leads the pack with a revenue of $13.5 billion, 187.7 million transactions, and 2.56 billion sessions, featuring an AOV of $50-75 and a conversion rate of 7.00-7.50%. bestbuy.com follows with $810 million in revenue, 1.8 million transactions, and 90.9 million sessions, showcasing an AOV of $450-475 and a conversion rate of 1.50-2.00%. Meanwhile, roku.com lags behind with $4.4 million in revenue, 88,847 transactions, and 24.1 million sessions, a lower AOV of $25-50, and a minimal conversion rate of 0.00-0.50%. Lastly, ebay.com brings in $2.3 billion in revenue, 27.3 million transactions, and 618.6 million sessions, with an AOV of $75-100 and a conversion rate of 4.00-4.50%.
Revenue share by device at apple.com
In September large majority of sales on apple.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
