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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for apple.comapple.com

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3.8B
Revenue
Mar 26
588.8M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$350-375
AOV
Mar 26
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Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

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apple.com Annual Revenue and Growth

apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
apple.com revenue by year

apple.com's monthly revenueOVER TIME
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Over the past three months, apple.com revenue has experienced decline of 26%, compared to the preceding three months.

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apple.com revenue decline for last six months
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OVERVIEW
In March 2026, apple.com dominated the COMPUTERS AND TECHNOLOGY industry, achieving online sales of $3,840,721,471, far exceeding the median of $207,021. With a conversion rate of 1.50-2.00%, apple.com remains competitive, though it trails the top industry rate of 3.82%. Its average order value (AOV) ranges from $350-375, significantly lower than the industry high of $860. The site recorded 588,832,273 sessions, notably higher than the median of 48,163 but still below the leading competitor, samsung.com, which had 847,890,545 sessions, reflecting its robust market presence and user engagement.
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apple.com competitors

In March 2026, apple.com reported a revenue of $3,840,721,471 with 10,727,010 transactions and 588,832,273 sessions. Their average order value (AOV) ranges from $350 to $375, and their conversion rate falls between 1.50% and 2.00%. In comparison, amazon.com leads the pack with a revenue of $12,997,088,588 and a high conversion rate of 7.00-7.50%. bestbuy.com trails behind Apple with a revenue of $671,881,566 and a similar conversion rate. roku.com lags significantly with only $3,957,525 in revenue and a conversion rate of 0.00-0.50%. Finally, ebay.com generated $2,478,129,663 in revenue, with a conversion rate of 4.50-5.00%. Despite strong competition, Apple maintains a solid revenue stream and steady conversion rate within its industry.

amazon.com screenshot
#1 amazon.com
13B
Revenue
2.5B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
bestbuy.com screenshot
#2 bestbuy.com
671.9M
Revenue
94.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
roku.com screenshot
#3 roku.com
4M
Revenue
28.5M
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
ebay.com screenshot
#4 ebay.com
2.5B
Revenue
670.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
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Revenue share by device at apple.com

In March large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

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apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

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