apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced decline of 0.54%, compared to the preceding three months.
apple.com competitors
In July 2026, apple.com boasts an impressive average order value (AOV) of $350-375, significantly higher than competitors like amazon.com with an AOV of $75-100 and roku.com at $50-75. However, apple.com ranks second overall with a revenue of $3.9 billion, trailing amazon.com by $11.6 billion. In terms of transactions, apple.com comes in third, processing 11.2 million transactions, while amazon.com leads by a substantial margin of 184.3 million transactions, totaling 195.5 million. When it comes to user engagement, apple.com records 582 million sessions, ranking third yet again, lagging behind amazon.com by 2.1 billion sessions. Despite its strong AOV, apple.com faces tough competition from amazon.com, bestbuy.com, ebay.com, and roku.com in overall metrics, highlighting the challenges it faces in scaling its operations in a competitive market.
Revenue share by device at apple.com
In July large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries apple.com operates in
apple.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
