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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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2.9B
Revenue
456.2M
Sessions
1.5-2.0%
Conversion rate
$350-375
Average order value
Online only revenue for apple.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

apple.com’s revenueOVER TIME
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Over the past three months, apple.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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apple.com revenue growth for last six months
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OVERVIEW
In March 2024, apple.com, an industry leader in COMPUTERS AND TECHNOLOGY, recorded online sales revenue of $2,857,986,858, significantly higher than the median of $299,322. The website's conversion rate ranged from 1.50-2.00%, with a very high rate of 2.75% and a low rate of 0.64% compared to others in the category. apple.com's average order value (AOV) fell between $350-375, with extremes of $870 and $99 noted. With 456,221,901 sessions, apple.com boasted the highest number of visits, far exceeding the median of 65,165 in the category.
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apple.com competitors

When comparing apple.com to its competitors, we see that Apple falls behind in revenue compared to Amazon, which leads the pack with over $10 billion in revenue. However, Apple's revenue of $2.85 billion still surpasses Best Buy and Roku. In terms of transactions, Amazon has the highest number at 156 million, followed by eBay with 30.6 million transactions, while Apple ranks third with 8.1 million transactions. Apple's average order value (AOV) ranges from $350 to $375, which is higher than eBay and Amazon but slightly lower than Best Buy. Additionally, Apple's conversion rate falls in the middle range at 1.50-2.00%, with Amazon having the highest conversion rate at 7.00-7.50%. Overall, while Apple may not lead in all metrics, it maintains a competitive position within the market.

#1 amazon.com
10.6B
Revenue
2.2B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#2 bestbuy.com
645.3M
Revenue
83.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#3 roku.com
4.7M
Revenue
20.1M
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
#4 ebay.com
2.8B
Revenue
685.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
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apple.com brandsby revenue

1
Logo for mac accessoriesMac Accessories
2
Logo for ipad proIpad Pro
3
Logo for imac 24”Imac 24”
5
Top retailers:ebay.co.uk

apple.com categoriesby revenue

1
Electronics
2
Tablet Computers
3
Laptops
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brands overtime comparison

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apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

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apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

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