apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced growth of 42%, compared to the preceding three months.
apple.com competitors
In September 2026, apple.com excels with an impressive average order value (AOV) range of $350-375, surpassing competitors like amazon.com, ebay.com, and roku.com. However, in overall revenue, apple.com ranks second with $5 billion, trailing amazon.com, which leads with $14.3 billion. In terms of transactions, apple.com achieved 14 million, placing it third behind amazon.com and ebay.com, which recorded 182.6 million and 28.2 million, respectively. With 698.8 million sessions, apple.com ranks second, well ahead of competitors like ebay.com and roku.com, but still behind the 2.6 billion sessions of amazon.com. The conversion rate for apple.com ranges from 1.50-2.00%, matching the rate of bestbuy.com, but significantly trailing amazon.com’s robust conversion rate of 7.00-7.50%. Overall, while apple.com performs strongly in AOV, it faces tough competition from amazon.com across various metrics.
Revenue share by device at apple.com
In September large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries apple.com operates in
apple.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
