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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for apple.comapple.com

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2.4B
Revenue
448M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

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apple.com's revenueOVER TIME
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Over the past three months, apple.com revenue has experienced decline of 22%, compared to the preceding three months.

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apple.com revenue decline for last six months
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OVERVIEW
In May 2025, apple.com, in the COMPUTERS AND TECHNOLOGY industry, generated online sales revenue of $2,405,019,954, with a conversion rate of 1.00-1.50% and an AOV of $350-375. The store with the highest revenue and sessions is apple.com in the category, and within the category a very high AOV is $879. The highest conversion rate is 3.83%, and the highest number of sessions is at 798,244,319 from samsung.com. The median revenue and sessions in the category are $199,360 and 43,808, respectively, with a very low AOV of $116 and a low conversion rate of 0.47%, within the category.
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apple.com competitors

In May 2025, apple.com reported a revenue of $2,405,019,954 with 6,665,248 transactions and 447,950,844 sessions, resulting in an average order value (AOV) of $350-$375 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, ebay.com generated $2,226,116,506 in revenue from 26,772,718 transactions and 648,517,086 sessions, with an AOV of $75-$100 and a conversion rate of 4.00-4.50%. amazon.com led the pack with $12,259,837,505 in revenue, 178,880,882 transactions, and 2,589,786,292 sessions, boasting an AOV of $50-$75 and a conversion rate of 6.50-7.00%. bestbuy.com followed with $645,639,613 in revenue, 1,361,741 transactions, and 91,361,230 sessions, showing an AOV of $450-$475 and a conversion rate of 1.00-1.50%. Lastly, roku.com had $3,365,483 in revenue, 70,127 transactions, and 24,237,327 sessions, with an AOV of $25-$50 and a conversion rate of 0.00-0.50%. Overall, while apple.com maintained a strong position in terms of revenue and conversion rate, it was surpassed by amazon.com in both metrics, showcasing the competitiveness of the market in May 2025.

amazon.com screenshot
#1 amazon.com
12.3B
Revenue
2.6B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
bestbuy.com screenshot
#2 bestbuy.com
645.6M
Revenue
91.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
roku.com screenshot
#3 roku.com
3.4M
Revenue
24.2M
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
ebay.com screenshot
#4 ebay.com
2.2B
Revenue
648.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
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Revenue share by device at apple.com

In May large majority of sales on apple.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on apple.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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brands overtime comparison

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apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

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apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

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