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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.2B
Revenue
546.8M
Sessions
2.5-3.0%
Conversion rate
$375-400
Average order value
Online only revenue for apple.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

apple.com’s revenueOVER TIME
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Over the past three months, apple.com revenue has experienced growth of 59%, compared to the preceding three months.

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apple.com revenue growth for last six months
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OVERVIEW
In September 2024, apple.com's performance metrics in the COMPUTERS AND TECHNOLOGY industry included online sales revenue of $5,239,917,294 (highest in category), conversion rate of 2.50-3.00% (very high: 4.04%, low: 0.61%), average order value of $375-400 (high: $862, low: $108), and total sessions of 546,841,389 (highest in category, median: 59,174).
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apple.com competitors

When comparing apple.com to its competitors in September 2024, we can see that Apple's revenue of $5,239,917,294 falls between Amazon's $13,324,689,296 and eBay's $2,160,350,609. However, Apple has a significantly higher Average Order Value (AOV) ranging from $375-400 compared to Amazon's $50-75, eBay's $75-100, and Best Buy's $475-500. Apple's conversion rate of 2.50-3.00% is lower than Amazon's 7.50-8.00% but higher than eBay's 4.50-5.00% and Best Buy's 1.50-2.00%. In terms of transactions and sessions, Apple falls in the middle with 13,886,344 transactions and 546,841,389 sessions, surpassing Best Buy and Roku but lagging behind Amazon and eBay. Overall, Apple maintains a strong position in revenue and AOV, with room for improvement in conversion rate compared to its top competitors.

#1 amazon.com
13.3B
Revenue
2.7B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#2 bestbuy.com
927.4M
Revenue
95.1M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#3 roku.com
5M
Revenue
26M
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
#4 ebay.com
2.2B
Revenue
594.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
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apple.com brandsby revenue

1
Logo for ipad proIpad Pro
2
Logo for mac accessoriesMac Accessories
3
Logo for imac 24”Imac 24”
4
Top retailers:ebay.co.uk

apple.com categoriesby revenue

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brands overtime comparison

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apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

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apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

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