apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $40B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced growth of 29%, compared to the preceding three months.
apple.com competitors
In December 2025, apple.com generated a revenue of $3,647,875,907 from 10,678,285 transactions and 537,880,930 sessions, with an average order value (AOV) ranging from $325-$350 and a conversion rate of 1.50-2.00%. Compared to its competitors, amazon.com outperformed apple.com with a revenue of $14,705,791,070 from 229,823,070 transactions and 3,099,241,882 sessions. bestbuy.com had a revenue of $1,422,119,881 from 3,109,374 transactions and 154,482,476 sessions, with an AOV of $450-$475 and a conversion rate of 2.00-2.50%. roku.com lagged behind with a revenue of $6,148,801 from 127,464 transactions and 31,510,670 sessions, having an AOV of $25-$50 and a conversion rate of 0.00-0.50%. ebay.com also performed better than apple.com with a revenue of $3,810,216,779 from 41,657,012 transactions and 710,140,251 sessions, with an AOV of $75-$100 and a conversion rate of 5.50-6.00%.
Revenue share by device at apple.com
In December large majority of sales on apple.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
