Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for apple.comapple.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.2B
Revenue
Aug 26
597.6M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$350-375
AOV
Aug 26
Loading...

Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

apple.com Annual Revenue and Growth

apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41B
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
apple.com revenue by year

apple.com's monthly revenueOVER TIME
View real-time data

Over the past three months, apple.com revenue has experienced growth of 6.8%, compared to the preceding three months.

View real-time data
apple.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2026, apple.com saw an impressive 597.6 million sessions, far exceeding the 48,100 sessions typical for an average consumer electronics store. This high traffic translated into a remarkable online revenue of $4.2 billion, while an average consumer electronics store generates around $205,000 a month. The site's conversion rate ranged from 1.50-2.00%, which is well within the typical range of 0.47% to 3.84% for the consumer electronics category. Furthermore, apple.com’s average order value (AOV) of $350-375 is also within the typical range of $120 to $906, reinforcing its strong position in the consumer electronics category.
Read more

apple.com competitors

In August 2026, apple.com stands out with a strong average order value (AOV) of $350-375, which surpasses its competitors like amazon.com and ebay.com. While apple.com generated $4.2 billion in revenue from 11.5 million transactions and 597.6 million sessions, it ranks second in revenue behind amazon.com, which led with $15.4 billion. Additionally, apple.com trails both amazon.com and ebay.com in transactions, with their figures being 197.5 million and 30.9 million, respectively. In terms of sessions, apple.com also falls behind amazon.com, which garnered 2.8 billion sessions, but it matches bestbuy.com with 135 million sessions. Both apple.com and bestbuy.com share the same conversion rate of 1.50-2.00%, while amazon.com boasts a significantly higher rate of 7.00-7.50%. Overall, while apple.com excels in AOV, it faces tough competition across other key metrics from its rivals.

amazon.com screenshot
#1 amazon.com
15.4B
Revenue
2.8B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#2 bestbuy.com
1.2B
Revenue
135M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
roku.com screenshot
#3 roku.com
5.5M
Revenue
28M
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
ebay.com screenshot
#4 ebay.com
2.6B
Revenue
700.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at apple.com

In August large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries apple.com operates in

apple.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard