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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.1B
Revenue
May 26
541.1M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$350-375
AOV
May 26
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Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.

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apple.com Annual Revenue and Growth

apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
apple.com revenue by year

apple.com's monthly revenueOVER TIME
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Over the past three months, apple.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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apple.com revenue growth for last six months
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OVERVIEW
In May 2026, apple.com generated impressive online sales revenue of $3,141,970,452, significantly surpassing the industry median of $192,424, yet trailing behind samsung.com, which achieved $3,799,079,293. The website's conversion rate ranged from 1.50% to 2.00%, notably lower than the industry's high of 4.08%. With an average order value (AOV) of $350-375, apple.com is positioned below the industry's peak AOV of $889. Furthermore, apple.com recorded a staggering 541,095,365 sessions, which, while substantial, remains below samsung.com's leading total of 718,103,717, while far exceeding the industry median of 41,291 sessions.
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apple.com competitors

In May 2026, amazon.com outperformed its competitors with a staggering revenue of $12,236,119,558 from 175,081,716 transactions and 2,668,424,650 sessions, yielding a conversion rate of 6.50-7.00%. In contrast, apple.com generated $3,141,970,452 with a conversion rate of 1.50-2.00% from 8,636,150 transactions and 541,095,365 sessions. bestbuy.com reported $601,941,607 in revenue, with higher AOV ($450-475) but a lower conversion rate of 1.00-1.50%, processing just 1,328,272 transactions. ebay.com brought in $2,133,965,891 and had a conversion rate of 4.00-4.50%, reflecting stronger performance than apple.com despite a significantly higher number of transactions at 27,120,075 from 664,927,916 sessions. Meanwhile, roku.com, with a minimal revenue of $3,407,093, lagged far behind, underscoring apple.com’s solid market presence despite fierce competition.

amazon.com screenshot
#1 amazon.com
12.2B
Revenue
2.7B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
bestbuy.com screenshot
#2 bestbuy.com
601.9M
Revenue
100.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
roku.com screenshot
#3 roku.com
3.4M
Revenue
30.5M
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
ebay.com screenshot
#4 ebay.com
2.1B
Revenue
664.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com vs top market performers
apple.com
top retailers
conversion rate vs average order value for apple.com and its competitors
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Revenue share by device at apple.com

In May large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on apple.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries apple.com operates in

apple.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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apple.com channels

Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.

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apple.com Google Ads spend

Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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apple.com devices

Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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apple.com top markets

Explore apple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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apple.com country & global rank

Assess the ranking of apple.com among other retailers within its primary country and worldwide.

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