apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $41B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced decline of 3.4%, compared to the preceding three months.
apple.com competitors
In January 2026, apple.com reported a revenue of $3,348,231,526 with 9,415,417 transactions and 530,542,795 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. When compared to its competitors, amazon.com leads the pack with a revenue of $12,297,703,393, 204,507,126 transactions, and 2,738,157,822 sessions, with an AOV of $50-75 and a conversion rate of 7.00-7.50%. bestbuy.com follows with $948,669,391 in revenue, 2,072,669 transactions, and 107,363,414 sessions, offering an AOV of $450-475 and a conversion rate of 1.50-2.00%. roku.com falls behind with $6,166,600 in revenue, 128,302 transactions, and 31,980,101 sessions, with an AOV of $25-50 and a conversion rate of 0.00-0.50%. Lastly, ebay.com stands at $3,000,588,649 in revenue, 34,990,063 transactions, and 696,801,853 sessions, showing an AOV of $75-100 and a conversion rate of 5.00-5.50%.
Revenue share by device at apple.com
In January large majority of sales on apple.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
