apple.com
Apple.com, a prominent online platform, hosts information about renowned technology company Apple Inc. The website extensively showcases and lists Apples multitude of technologically advanced products, such as iPhones, iPads, Mac computers, Apple Watches, and various accessories, inviting perusal and purchase by interested consumers.
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apple.com Annual Revenue and Growth
apple.com's annual sales on its online store amounted to $40B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
apple.com's monthly revenueOVER TIME
Over the past three months, apple.com revenue has experienced growth of 5.9%, compared to the preceding three months.
apple.com competitors
In August 2025, apple.com reported a revenue of $3,202,148,465 with 9,090,782 transactions and 469,174,076 sessions. Their average order value (AOV) ranged from $350-375, and they had a conversion rate of 1.50-2.00%. Comparing this data to its competitors, amazon.com outperformed Apple with a revenue of $13,327,172,929, 193,334,157 transactions, and 2,711,651,630 sessions. However, Amazon's AOV was lower at $50-75, but they had a higher conversion rate of 7.00-7.50%. bestbuy.com had a revenue of $868,168,776 with 1,884,354 transactions and 101,626,030 sessions, and a higher AOV of $450-475 but a similar conversion rate to Apple. roku.com and ebay.com both had lower revenues than Apple, with varying AOVs and conversion rates, indicating a diverse competitive landscape in the tech and retail sectors.
Revenue share by device at apple.com
In August large majority of sales on apple.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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apple.com channels
Identify top traffic channels that drive growth for apple.comand discover how performance of traffic channels has changed over time.
apple.com Google Ads spend
Evaluate apple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
apple.com devices
Review apple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
