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May 2024
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Home/Insights/Retailers/notino.de
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for notino.denotino.de

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8.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for notino.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

notino.de’s revenueOVER TIME
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Over the past three months, notino.de revenue has experienced growth of 7.3%, compared to the preceding three months.

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notino.de revenue growth for last six months
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OVERVIEW
In May 2024, notino.de, an online store in the BEAUTY AND COSMETICS industry, generated a revenue of $8,265,470 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. The store had 2,508,965 sessions, which is lower than the highest session count of 48,729,894 from sephora.com but higher than the median sessions of 34,605 in the same industry. Despite notino.de's strong performance, the largest online store in the category, ulta.com, generated $91,595,110 in revenue. A very high conversion rate in BEAUTY AND COSMETICS is 4.25% while a very low AOV is $44.
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notino.de competitors

notino.de falls in the middle range compared to its competitors in terms of revenue, with €8,265,470 in May 2024. Its transaction count of 90,573 is higher than pieper.de but lower than parfumdreams.de, flaconi.de, and douglas.de. In terms of sessions, notino.de has 2,508,965, which is higher than pieper.de and easycosmetic.de but lower than flaconi.de and douglas.de. The average order value (AOV) for notino.de ranges between €75-100, similar to pieper.de, parfumdreams.de, and flaconi.de, but lower than easycosmetic.de and douglas.de. notino.de's conversion rate of 3.50-4.00% is comparable to parfumdreams.de and flaconi.de, but higher than easycosmetic.de and douglas.de. Overall, notino.de maintains a competitive position within the online beauty and fragrance market in Germany.

#1 flaconi.de
14.5M
Revenue
4.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 parfumdreams.de
6.5M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 easycosmetic.de
3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 pieper.de
2.2M
Revenue
534.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 douglas.de
18.8M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for dior.comdior.com
Favicon for douglas.dedouglas.de
Favicon for flaconi.deflaconi.de
Favicon for rossmann.derossmann.de
Favicon for galeria.degaleria.de
Favicon for notino.denotino.de
$8.3M
Favicon for mueller.demueller.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for easycosmetic.deeasycosmetic.de
Favicon for pieper.depieper.de
Favicon for sephora.desephora.de
TOP MARKET PERFORMERSby revenue
1
Favicon for dior.comdior.com
$33.7M
2
Favicon for douglas.dedouglas.de
3
Favicon for flaconi.deflaconi.de
4
Favicon for rossmann.derossmann.de
5
Favicon for galeria.degaleria.de
6
Favicon for notino.denotino.de
7
Favicon for mueller.demueller.de
8
Favicon for parfumdreams.deparfumdreams.de
9
Favicon for easycosmetic.deeasycosmetic.de
10
Favicon for pieper.depieper.de
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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notino.de brandsby revenue

1
Logo for bibsBibs
Top retailers:notino.co.ukamazon.debabylist.com
2
Logo for philipsPhilips
Top retailers:lowes.comamazon.deamazon.co.uk
3
Logo for niveaNivea
Top retailers:ebay.comnotino.co.ukamazon.de
4
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Top retailers:misterspex.degorillasports.de
5
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Top retailers:letu.rusephora.plflaconi.de

notino.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comfragrancex.comamazon.com
2
Electronics
Top retailers:apple.comebay.comtemu.com
3
Curling Irons
Top retailers:ulta.comamazon.comsephora.com
4
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Top retailers:ebay.co.ukebay.comtemu.com
5
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Top retailers:ebay.comtemu.cometsy.com
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

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notino.de country & global rank

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