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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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8.5M
Revenue
Apr 26
3.2M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Flaconi.de is an online platform that offers a wide range of cosmetics and fragrances. The website provides a convenient shopping experience where customers can find various beauty products such as skincare, makeup, haircare, and perfumes from renowned brands. Users can also benefit from helpful beauty tips and recommendations on the site.

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flaconi.de Annual Revenue and Growth

flaconi.de's annual sales on its online store amounted to $173.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$173.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
flaconi.de revenue by year

flaconi.de's monthly revenueOVER TIME
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Over the past three months, flaconi.de revenue has experienced decline of 57%, compared to the preceding three months.

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flaconi.de revenue decline for last six months
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OVERVIEW
In April 2026, flaconi.de generated $8,493,124 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, although it remains far behind the leading competitor, sephora.com, at $117,760,640. The site's conversion rate ranged from 3.00-3.50%, below the industry high of 4.38% but well above the low of 1.08%. With an average order value (AOV) of $75-100, flaconi.de also stands lower than the high AOV benchmark of $195 but above the low of $45. Additionally, the store recorded 3,198,183 sessions, dwarfed by sephora.com’s 84,653,344 sessions but well above the median of 20,819.
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flaconi.de competitors

In April 2026, flaconi.de generated a revenue of $8,493,124 with 101,156 transactions across 3,198,183 sessions, achieving a conversion rate of 3.00-3.50%. Its competitor, douglas.de, outperformed with a revenue of $16,575,189, 111,463 transactions, and a lower conversion rate of 1.50-2.00%. parfumdreams.de had a revenue of $4,299,326, showing a higher conversion rate of 4.00-4.50% despite significantly lower revenue and transactions (55,508). notino.de also struggled, generating $5,681,731 from 58,734 transactions at a comparable conversion rate of 3.00-3.50%. In contrast, pieper.de reported the lowest figures with only $368,894 and a conversion rate of 1.00-1.50%. easycosmetic.de fared moderately, with a revenue of $3,480,230 and a conversion rate of 2.50-3.00%. Overall, while flaconi.de has solid metrics, it faces stiff competition, particularly from douglas.de and parfumdreams.de.

parfumdreams.de screenshot
#1 parfumdreams.de
4.3M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
douglas.de screenshot
#2 douglas.de
16.6M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
5.7M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#4 pieper.de
368.9K
Revenue
303.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.5M
Revenue
904.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
flaconi.de vs top market performers
flaconi.de
top retailers
conversion rate vs average order value for flaconi.de and its competitors
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Revenue share by device at flaconi.de

In April large majority of sales on flaconi.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on flaconi.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flaconi.de channels

Identify top traffic channels that drive growth for flaconi.deand discover how performance of traffic channels has changed over time.

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flaconi.de Google Ads spend

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flaconi.de devices

Review flaconi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flaconi.de top markets

Explore flaconi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flaconi.de country & global rank

Assess the ranking of flaconi.de among other retailers within its primary country and worldwide.

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