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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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11.7M
Revenue
May 26
3.4M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Flaconi.de is an online platform that offers a wide range of cosmetics and fragrances. The website provides a convenient shopping experience where customers can find various beauty products such as skincare, makeup, haircare, and perfumes from renowned brands. Users can also benefit from helpful beauty tips and recommendations on the site.

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flaconi.de Annual Revenue and Growth

flaconi.de's annual sales on its online store amounted to $173.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$173.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flaconi.de revenue by year

flaconi.de's monthly revenueOVER TIME
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Over the past three months, flaconi.de revenue has experienced decline of 35%, compared to the preceding three months.

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flaconi.de revenue decline for last six months
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OVERVIEW
In May 2026, flaconi.de achieved $11,699,456 in online sales, significantly higher than the BEAUTY AND COSMETICS median of $41,533, though still trailing behind ulta.com, the largest competitor at $131,310,258. The site reported a conversion rate of 3.50-4.00%, just shy of the industry high of 4.55%. With an average order value (AOV) of $75-100, flaconi's AOV remains competitive against the industry high of $205. Additionally, flaconi.de garnered 3,354,696 sessions, far below sephora.com's 60,095,887, yet above the median of 16,416 sessions in its category.
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flaconi.de competitors

In May 2026, flaconi.de generated a revenue of $11,699,456 from 131,090 transactions across 3,354,696 sessions, achieving a conversion rate of 3.50-4.00%. Competitor douglas.de led the market with $17,244,050 in revenue, but with a lower conversion rate of 1.50-2.00% and a significantly higher average order value (AOV) of $125-150. In contrast, parfumdreams.de recorded $5,381,097 in revenue, with a slightly better conversion rate of 4.00-4.50% but fewer transactions at 69,860. notino.de showed a revenue of $5,968,039 and a conversion rate of 3.00-3.50%, while easycosmetic.de's performance yielded $3,692,031 in revenue and a conversion rate of 2.00-2.50%. Lastly, pieper.de lagged behind, earning only $281,263 with the lowest transactions and conversion rates. Overall, flaconi.de positions itself competitively within a varied landscape of online fragrance retailers.

parfumdreams.de screenshot
#1 parfumdreams.de
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
douglas.de screenshot
#2 douglas.de
17.2M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
6M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
281.3K
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
flaconi.de vs top market performers
flaconi.de
top retailers
conversion rate vs average order value for flaconi.de and its competitors
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Revenue share by device at flaconi.de

In May large majority of sales on flaconi.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on flaconi.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries flaconi.de operates in

flaconi.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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flaconi.de channels

Identify top traffic channels that drive growth for flaconi.deand discover how performance of traffic channels has changed over time.

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flaconi.de Google Ads spend

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flaconi.de devices

Review flaconi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flaconi.de top markets

Explore flaconi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flaconi.de country & global rank

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