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Jul 2024
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TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

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12.8M
Revenue
3.9M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for flaconi.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Flaconi.de is an online platform that offers a wide range of cosmetics and fragrances. The website provides a convenient shopping experience where customers can find various beauty products such as skincare, makeup, haircare, and perfumes from renowned brands. Users can also benefit from helpful beauty tips and recommendations on the site.

flaconi.de’s revenueOVER TIME
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Over the past three months, flaconi.de revenue has experienced decline of 11%, compared to the preceding three months.

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flaconi.de revenue decline for last six months
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OVERVIEW
In July 2024, flaconi.de in the BEAUTY AND COSMETICS industry generated a revenue of $12,808,472, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. This places them below the industry median revenue of $56,537 and above the median AOV of $75. With 3,908,641 sessions, flaconi.de falls short of the industry-leading 40,187,527 sessions from sephora.com, but surpasses the median of 24,850 sessions. Overall, flaconi.de demonstrates strong performance metrics within its sector, with room for growth in revenue and conversion rate.
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flaconi.de competitors

flaconi.de stands out among its competitors in various performance metrics. In terms of revenue, flaconi.de leads with €12,808,472, surpassing douglas.de at €23,457,611 and notino.de at €7,569,529. However, flaconi.de's transaction count of 158,214 falls behind douglas.de with 148,298 transactions. Despite this, flaconi.de's conversion rate of 4.00-4.50% is higher than most competitors, with parfumdreams.de coming closest at 3.50-4.00%. In terms of Average Order Value (AOV), flaconi.de ranges between €75-100, similar to parfumdreams.de, but lower than easycosmetic.de and douglas.de. In terms of sessions, flaconi.de records 3,908,641, which is significantly higher than pieper.de at 532,372. Overall, flaconi.de showcases a strong performance across key metrics, establishing itself as a prominent player in the online fragrance and beauty industry.

#1 parfumdreams.de
7.3M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 douglas.de
23.5M
Revenue
8.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 notino.de
7.6M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 pieper.de
1.5M
Revenue
532.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 easycosmetic.de
5.2M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for breuninger.combreuninger.com
Favicon for dm.dedm.de
Favicon for douglas.dedouglas.de
Favicon for rituals.comrituals.com
Favicon for flaconi.deflaconi.de
$12.8M
Favicon for rossmann.derossmann.de
Favicon for mueller.demueller.de
Favicon for notino.denotino.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for galeria.degaleria.de
TOP MARKET PERFORMERSby revenue
1
Favicon for breuninger.combreuninger.com
$24.9M
2
Favicon for dm.dedm.de
3
Favicon for douglas.dedouglas.de
4
Favicon for rituals.comrituals.com
5
Favicon for flaconi.deflaconi.de
6
Favicon for rossmann.derossmann.de
7
Favicon for mueller.demueller.de
8
Favicon for notino.denotino.de
9
Favicon for parfumdreams.deparfumdreams.de
10
Favicon for galeria.degaleria.de
flaconi.de vs top market performers
flaconi.de
top retailers
conversion rate vs average order value for flaconi.de and its competitors
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flaconi.de brandsby revenue

1
Logo for lancômeLancôme
Top retailers:macys.comulta.comhsn.com
2
Logo for yves saint laurentYves Saint Laurent
Top retailers:microperfumes.commacys.comamazon.de
3
Logo for redkenRedken
Top retailers:amazon.deulta.comwalmart.com
4
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Top retailers:amazon.decettire.comhighsnobiety.com
5
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Top retailers:prada.commytheresa.comneimanmarcus.com

flaconi.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
3
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
4
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Top retailers:asos.comeurocarparts.comtemu.com
5
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Top retailers:amazon.comulta.comamazon.de
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brands overtime comparison

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flaconi.de channels

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flaconi.de Google Ads spend

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flaconi.de devices

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flaconi.de top markets

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flaconi.de country & global rank

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