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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.4M
Revenue
Oct 25
3.5M
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Flaconi.de is an online platform that offers a wide range of cosmetics and fragrances. The website provides a convenient shopping experience where customers can find various beauty products such as skincare, makeup, haircare, and perfumes from renowned brands. Users can also benefit from helpful beauty tips and recommendations on the site.

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flaconi.de Annual Revenue and Growth

flaconi.de's annual sales on its online store amounted to $175.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$175.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flaconi.de revenue by year

flaconi.de's monthly revenueOVER TIME
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Over the past three months, flaconi.de revenue has experienced growth of 11%, compared to the preceding three months.

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flaconi.de revenue growth for last six months
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OVERVIEW
In October 2025, flaconi.de, a prominent player in the lifestyle and beauty sector, generated online sales revenue of $16,422,242, significantly higher than the median of $41,294, while boasting a robust conversion rate of 5.00-5.50%, exceeding the high benchmark of 4.65%. Their average order value (AOV) ranged between $75-100, below the high of $202 in the industry, with total sessions reaching 3,505,763, though this is modest compared to the leading store's 49,510,502 sessions. Overall, flaconi.de showcases impressive performance metrics within a competitive market landscape.
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flaconi.de competitors

In October 2025, flaconi.de stands out among its competitors in terms of revenue, with a total of €16,422,242. This places it between parfumdreams.de with €5,501,719 and douglas.de with €21,411,881. In terms of transactions, flaconi.de has 181,968, placing it ahead of notino.de with 62,257 and pieper.de with 8,489 transactions. The number of sessions on flaconi.de is 3,505,763, falling between parfumdreams.de with 1,615,839 and douglas.de with 7,059,449. The average order value (AOV) on flaconi.de ranges between €75-100, similar to parfumdreams.de and notino.de. However, douglas.de and easycosmetic.de have a higher AOV ranging from €150-175. In terms of conversion rate, flaconi.de maintains a steady rate between 5.00-5.50%, outperforming pieper.de and douglas.de but falling slightly behind parfumdreams.de.

parfumdreams.de screenshot
#1 parfumdreams.de
5.5M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
douglas.de screenshot
#2 douglas.de
21.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
6.6M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
944K
Revenue
598.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.7M
Revenue
889.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
flaconi.de vs top market performers
flaconi.de
top retailers
conversion rate vs average order value for flaconi.de and its competitors
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Revenue share by device at flaconi.de

In October large majority of sales on flaconi.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on flaconi.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flaconi.de channels

Identify top traffic channels that drive growth for flaconi.deand discover how performance of traffic channels has changed over time.

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flaconi.de Google Ads spend

Evaluate flaconi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flaconi.de devices

Review flaconi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flaconi.de top markets

Explore flaconi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flaconi.de country & global rank

Assess the ranking of flaconi.de among other retailers within its primary country and worldwide.

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