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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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26.5M
Revenue
Nov 25
4.9M
Sessions
Nov 25
6.0-6.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Flaconi.de is an online platform that offers a wide range of cosmetics and fragrances. The website provides a convenient shopping experience where customers can find various beauty products such as skincare, makeup, haircare, and perfumes from renowned brands. Users can also benefit from helpful beauty tips and recommendations on the site.

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flaconi.de Annual Revenue and Growth

flaconi.de's annual sales on its online store amounted to $175.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$175.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flaconi.de revenue by year

flaconi.de's monthly revenueOVER TIME
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Over the past three months, flaconi.de revenue has experienced growth of 46%, compared to the preceding three months.

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flaconi.de revenue growth for last six months
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OVERVIEW
In November 2025, flaconi.de generated $26,522,707 in revenue from online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while maintaining a conversion rate between 6.00-6.50%, well above the high industry benchmark of 5.32%. Their average order value (AOV) ranged from $75-100, notably lower than the category’s peak of $204, and attracted 4,888,516 sessions, far exceeding the median of 19,748 but trailing behind sephora.com’s leading total of 76,114,809. Overall, flaconi.de demonstrates strong performance in a competitive market, particularly in conversion rates and revenue.
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flaconi.de competitors

In November 2025, when comparing flaconi.de to its competitors, it is evident that douglas.de leads in revenue with €33,340,622, followed by flaconi.de with €26,522,707. However, in terms of conversion rate, flaconi.de stands out with a range of 6.00-6.50%, surpassing douglas.de with 2.00-2.50%. When looking at the number of transactions, douglas.de again leads with 217,996 compared to flaconi.de's 294,664. Despite the lower revenue, parfumdreams.de has a competitive conversion rate of 4.50-5.00%, while notino.de has a higher AOV range of 100-125. In terms of sessions, douglas.de leads by a significant margin, while easycosmetic.de has a comparable conversion rate to flaconi.de. Overall, flaconi.de performs well in conversion rate compared to its competitors, showcasing its strength in driving transactions from sessions.

parfumdreams.de screenshot
#1 parfumdreams.de
9.1M
Revenue
2.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
douglas.de screenshot
#2 douglas.de
33.3M
Revenue
10.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
10.2M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
1.1M
Revenue
633.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
5.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
flaconi.de vs top market performers
flaconi.de
top retailers
conversion rate vs average order value for flaconi.de and its competitors
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Revenue share by device at flaconi.de

In November large majority of sales on flaconi.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on flaconi.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flaconi.de channels

Identify top traffic channels that drive growth for flaconi.deand discover how performance of traffic channels has changed over time.

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flaconi.de Google Ads spend

Evaluate flaconi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flaconi.de devices

Review flaconi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flaconi.de top markets

Explore flaconi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flaconi.de country & global rank

Assess the ranking of flaconi.de among other retailers within its primary country and worldwide.

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