douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
GRIPS CUSTOMERS & RESEARCH PARTNERS
douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $318.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced decline of 5.5%, compared to the preceding three months.
douglas.de competitors
In October 2025, douglas.de outperformed its competitors in terms of revenue, with a total of €21,411,881. In comparison, flaconi.de generated €16,422,242, parfumdreams.de €5,501,719, notino.de €6,631,039, easycosmetic.de €3,669,216, and pieper.de €944,029. douglas.de also had the highest number of transactions at 138,030, followed by flaconi.de with 181,968 transactions. When it comes to sessions, douglas.de led with 7,059,449, while flaconi.de had 3,505,763 sessions. In terms of average order value (AOV), douglas.de ranged between €150-175, similar to easycosmetic.de, while the other competitors ranged from €75-125. Despite having a slightly lower conversion rate than some competitors at 1.50-2.00%, douglas.de remained competitive and dominant in the online perfume market.
Revenue share by device at douglas.de
In October large majority of sales on douglas.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
