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Mar 2024
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Home/Insights/Retailers/douglas.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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26.2M
Revenue
9.5M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for douglas.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.

douglas.de’s revenueOVER TIME
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Over the past three months, douglas.de revenue has experienced decline of 27%, compared to the preceding three months.

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douglas.de revenue decline for last six months
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OVERVIEW
In March 2024, douglas.de, an online store in the BEAUTY AND COSMETICS industry, generated $26,246,016 in revenue with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The store had 9,477,121 sessions, with ulta.com leading in revenue at $120,940,083, a conversion rate of 4.22%, an AOV of $179, and the highest sessions at 49,703,421. The median revenue in the industry was $94,372, while the median sessions were 41,489. douglas.de's AOV fell within the industry range, but its revenue and conversion rate were below average compared to competitors.
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douglas.de competitors

Among douglas.de's competitors, flaconi.de stands out with the highest revenue of 14,514,971, followed by notino.de with 7,503,199. In terms of transactions, flaconi.de also leads with 170,444, while parfumdreams.de follows with 72,613. For sessions, douglas.de has the highest with 9,477,121, surpassing notino.de with 2,491,320. When it comes to Average Order Value (AOV), douglas.de and easycosmetic.de share the range of 150-175, while others like pieper.de, parfumdreams.de, flaconi.de, and notino.de fall between 75-100. In conversion rate, pieper.de has the highest at 3.50-4.00, whereas douglas.de, easycosmetic.de, parfumdreams.de, flaconi.de, and notino.de range from 1.50-2.00 to 3.50-4.00. Overall, douglas.de's performance in revenue and sessions is impressive compared to its competitors, but there are areas like AOV and conversion rate where it can improve to stay competitive in the market.

#1 flaconi.de
14.5M
Revenue
4.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 parfumdreams.de
5.8M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 notino.de
7.5M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 easycosmetic.de
5M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#5 pieper.de
2.1M
Revenue
611.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for zalando.dezalando.de
Favicon for breuninger.combreuninger.com
Favicon for shop-apotheke.comshop-apotheke.com
Favicon for douglas.dedouglas.de
$26.2M
Favicon for dm.dedm.de
Favicon for docmorris.dedocmorris.de
Favicon for flaconi.deflaconi.de
Favicon for christ.dechrist.de
Favicon for galeria.degaleria.de
Favicon for rossmann.derossmann.de
TOP MARKET PERFORMERSby revenue
1
Favicon for zalando.dezalando.de
$109.9M
2
Favicon for breuninger.combreuninger.com
3
Favicon for shop-apotheke.comshop-apotheke.com
4
Favicon for douglas.dedouglas.de
5
Favicon for dm.dedm.de
6
Favicon for docmorris.dedocmorris.de
7
Favicon for flaconi.deflaconi.de
8
Favicon for christ.dechrist.de
9
Favicon for galeria.degaleria.de
10
Favicon for rossmann.derossmann.de
douglas.de vs top market performers
douglas.de
top retailers
conversion rate vs average order value for douglas.de and its competitors
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douglas.de brandsby revenue

1
Logo for 1 million1 Million
Top retailers:fragrancedirect.co.ukparfumdreams.desephora.de
2
Logo for valentinaValentina
Top retailers:houseofcb.comebay.comwalmart.com
3
Logo for striplacStriplac
4
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5
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douglas.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comulta.comfragrancex.com
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Apparel & Accessories
Top retailers:asos.comtemu.comchrono24.com
4
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Top retailers:ebay.commacys.comtarget.com
5
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Top retailers:ebay.comtemu.commacys.com
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brands overtime comparison

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douglas.de channels

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douglas.de Google Ads spend

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douglas.de devices

Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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douglas.de top markets

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douglas.de country & global rank

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