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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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21.7M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.

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douglas.de's revenueOVER TIME
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Over the past three months, douglas.de revenue has experienced decline of 54%, compared to the preceding three months.

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douglas.de revenue decline for last six months
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OVERVIEW
douglas.de, a BEAUTY AND COSMETICS online store, had a revenue of $21,726,396 in March 2025, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The store recorded 8,624,533 sessions during the month. Compared to the industry, douglas.de's revenue is below the median of $48,465, while its conversion rate and AOV fall within the industry average. ult.com leads with a revenue of $99,198,845 and the highest number of sessions at 43,704,721. A very high conversion rate in the industry is 4.46%, and a very low AOV is $47.
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douglas.de competitors

When comparing douglas.de to its competitors in the online beauty and fragrance industry as of March 2025, we see significant variations in performance metrics. For instance, pieper.de lags behind with a revenue of 1,185,604 and a lower AOV of 100-125, while douglas.de leads with a revenue of 21,726,396 and a higher AOV of 150-175. parfumdreams.de stands out with a conversion rate of 3.50-4.00, higher than douglas.de's 1.50-2.00. easycosmetic.de has a similar AOV range to douglas.de but falls slightly behind in revenue and conversion rate. flaconi.de has a higher conversion rate but a lower AOV compared to douglas.de. notino.de falls in line with the industry average AOV and conversion rate but lags behind douglas.de in terms of revenue. Overall, douglas.de emerges as a top performer across key metrics within the competitive landscape.

flaconi.de screenshot
#1 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
notino.de screenshot
#3 notino.de
5.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#4 easycosmetic.de
3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#5 pieper.de
1.2M
Revenue
923.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de vs top market performers
douglas.de
top retailers
conversion rate vs average order value for douglas.de and its competitors
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Revenue share by device at douglas.de

In March large majority of sales on douglas.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In March large majority of sales on douglas.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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brands overtime comparison

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douglas.de channels

Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.

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douglas.de Google Ads spend

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douglas.de devices

Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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douglas.de top markets

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douglas.de country & global rank

Assess the ranking of douglas.de among other retailers within its primary country and worldwide.

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