douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
GRIPS CUSTOMERS & RESEARCH PARTNERS
douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $247.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced decline of 3.9%, compared to the preceding three months.
douglas.de competitors
In July 2026, douglas.de boasts the highest number of sessions among its competitors, with 5.3 million sessions compared to flaconi.de's 3.7 million. However, douglas.de ranks second in revenue, generating $19.8 million, trailing flaconi.de by $600,000. In terms of transactions, douglas.de also ranks second, with 110,000 transactions, falling short of flaconi.de by 67,000. While douglas.de's average order value (AOV) ranges from $175-200, which is significantly higher than flaconi.de's $100-125 AOV, it struggles with conversion rates. douglas.de's conversion rate is between 2.00-2.50%, while flaconi.de outperforms it with a conversion rate of 4.50-5.00%. Overall, douglas.de leads in traffic but must enhance its conversion metrics to capitalize on its robust visitor numbers.
Revenue share by device at douglas.de
In July large majority of sales on douglas.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Gain even more insights with the Grips app
douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
