douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
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douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $247.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced growth of 31%, compared to the preceding three months.
douglas.de competitors
In September 2026, douglas.de stands out with an impressive average order value (AOV) ranging from $175 to $200, significantly surpassing competitors like flaconi.de and rossmann.de, which have AOVs of $75 to $100 and $50 to $75, respectively. Although douglas.de generates $21.7 million in revenue, placing it second among competitors, it trails behind dm.de, which leads with $28.1 million. In terms of transactions, douglas.de records 114,000, ranking fourth, while dm.de excels with 640,000 transactions. douglas.de also boasts 5.6 million sessions, securing third place, yet remains below dm.de’s 19.3 million. Overall, while douglas.de excels in AOV, it faces challenges in total revenue, transactions, and sessions compared to its competitors.
Revenue share by device at douglas.de
In September large majority of sales on douglas.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
