douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
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douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $318.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced growth of 68%, compared to the preceding three months.
douglas.de competitors
In December 2025, douglas.de outperformed its competitors in terms of revenue, with $31,742,618 in comparison to flaconi.de ($22,410,823), parfumdreams.de ($8,732,677), notino.de ($7,634,446), easycosmetic.de ($4,729,003), and pieper.de ($986,181). However, in terms of transactions, flaconi.de led with 260,905, followed by douglas.de with 218,994. In sessions, douglas.de had the highest number at 10,654,363, surpassing all competitors. The average order value (AOV) for douglas.de ranged from $125-150, which was similar to easycosmetic.de, while flaconi.de and notino.de had lower AOV in the range of $75-100. Conversion rates were also competitive, with flaconi.de leading at 5.00-5.50%, followed by parfumdreams.de, notino.de, and easycosmetic.de, with douglas.de and pieper.de having conversion rates of 2.00-2.50% and 1.00-1.50%, respectively.
Revenue share by device at douglas.de
In December large majority of sales on douglas.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
