douglas.de
Douglas.de is an online platform that offers a wide range of beauty and hygiene products, catering to different gender preferences. The website retails items such as skincare, cosmetics, fragrances, and haircare products. It also provides advice on individual beauty routines, featuring products from various well-known brands.
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douglas.de Annual Revenue and Growth
douglas.de's annual sales on its online store amounted to $247.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
douglas.de's monthly revenueOVER TIME
Over the past three months, douglas.de revenue has experienced growth of 3.3%, compared to the preceding three months.
douglas.de competitors
In August 2026, douglas.de stands out with an average order value (AOV) ranging from $175 to $200, which surpasses all competitors. However, in terms of revenue, douglas.de ranks third with $21.8 million, trailing dm.de, which leads with $42.7 million, and flaconi.de, which follows closely at $25 million. douglas.de also ranks fourth in transactions with 119,000, behind dm.de’s impressive 673,000 and flaconi.de’s 213,000. In sessions, douglas.de secures the third position with 5.6 million, outperformed by dm.de’s 20.3 million and also trailing behind rossmann.de's 12.3 million. Finally, douglas.de's conversion rate of 2.00-2.50% is competitive but lower than flaconi.de's 4.50-5.00% and parfumdreams.de's 4.50-5.00%. Overall, while douglas.de excels in AOV, it faces stiff competition in revenue, transactions, and overall engagement.
Revenue share by device at douglas.de
In August large majority of sales on douglas.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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douglas.de channels
Identify top traffic channels that drive growth for douglas.deand discover how performance of traffic channels has changed over time.
douglas.de Google Ads spend
Evaluate douglas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
douglas.de devices
Review douglas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
