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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for amazon.deamazon.de

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2.1B
Revenue
413M
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

amazon.de’s revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 22%, compared to the preceding three months.

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amazon.de revenue decline for last six months
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OVERVIEW
In March 2024, amazon.de in the MARKETPLACE industry had online sales revenue of $2,056,226,411 with a median revenue of $603,195. The conversion rate ranged from 5.00-5.50% while the highest and lowest rates in the category were 4.38% and 1.08% respectively. The average order value (AOV) for amazon.de was $75-100, compared to a high AOV of $285 and a low AOV of $52 in the industry. The number of sessions for amazon.de was 413,041,763, with the highest sessions at 2,226,063,824 from amazon.com and a median of 180,160 sessions.
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amazon.de competitors

In March 2024, amazon.de stands out among its competitors with a revenue of 2,056,226,411 and 22,584,044 transactions from 413,041,763 sessions. Its average order value (AOV) ranges from 75-100, with a conversion rate of 5.00-5.50%. Comparing this to etsy.com, which generated a revenue of 586,902,576 from 446,393,321 sessions with an AOV of 50-75 and a conversion rate of 2.00-2.50%, amazon.de demonstrates significantly higher performance. zalando.de follows with a revenue of 109,920,901 and 1,013,493 transactions, ebay.de with 657,379,502 revenue and 6,929,741 transactions, otto.de with 261,032,768 revenue and 1,654,777 transactions, and kaufland.de with 90,263,822 revenue and 925,155 transactions. amazon.de leads in revenue, transactions, sessions, and conversion rate among these top competitors in the German e-commerce market.

#1 ebay.de
657.4M
Revenue
154.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 etsy.com
586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 otto.de
261M
Revenue
49.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 kaufland.de
90.3M
Revenue
30.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 zalando.de
109.9M
Revenue
29.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for apple.comapple.com
Favicon for amazon.deamazon.de
$2.1B
Favicon for ebay.deebay.de
Favicon for etsy.cometsy.com
Favicon for otto.deotto.de
Favicon for zalando.dezalando.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for obi.deobi.de
Favicon for hornbach.dehornbach.de
TOP MARKET PERFORMERSby revenue
1
Favicon for apple.comapple.com
$2.9B
2
Favicon for amazon.deamazon.de
3
Favicon for ebay.deebay.de
4
Favicon for etsy.cometsy.com
5
Favicon for otto.deotto.de
6
Favicon for zalando.dezalando.de
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for obi.deobi.de
10
Favicon for hornbach.dehornbach.de
amazon.de vs top market performers
amazon.de
top retailers
conversion rate vs average order value for amazon.de and its competitors
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amazon.de brandsby revenue

1
Logo for philipsPhilips
Top retailers:amazon.comlowes.commediamarkt.de
2
Logo for appleApple
Top retailers:currys.co.ukwalmart.comebay.com
3
Logo for boschBosch
Top retailers:lowes.comcurrys.co.ukamazon.com
4
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Top retailers:walmart.comcurrys.co.ukebay.com
5
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Top retailers:nintendo.comwalmart.commediamarkt.de

amazon.de categoriesby revenue

1
Pet Hair Dryers
Top retailers:walmart.comk-9dryers.competco.com
2
Kitchen Appliances
Top retailers:amazon.comkeurig.comnespresso.com
3
Vitamins & Supplements
Top retailers:iherb.comvitacost.comamazon.com
4
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Top retailers:currys.co.ukjohnlewis.comapple.com
5
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Top retailers:amazon.comdyson.comsharkclean.com
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brands overtime comparison

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

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amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.de country & global rank

Assess the ranking of amazon.de among other retailers within its primary country and worldwide.

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