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Apr 2025

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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

amazon.de

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1.9B

Revenue

388.8M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

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amazon.de's revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 28%, compared to the preceding three months.

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amazon.de revenue decline for last six months

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OVERVIEW

In April 2025, amazon.de in the MARKETPLACE industry reported a revenue of $1,903,042,383, conversion rate of 5.00-5.50%, AOV of $75-100, and sessions totaling 388,828,993. Compared to the category median revenue of $335,672, the largest online store, amazon.com, had revenue of $11,959,925,387 and the highest sessions at 2,469,035,864. A very high conversion rate in the category is 4.24% and a very low is 0.92%. A very high AOV is $305, while a very low is $52. Median sessions in the MARKETPLACE industry is 127,122.

amazon.de competitors

When comparing amazon.de to its competitors in April 2025, it is clear that Amazon's revenue of 1,903,042,383 euros surpasses that of all other similar domains. However, in terms of transactions and sessions, etsy.com comes close with 8,268,787 transactions and 389,747,621 sessions. amazon.de's average order value (AOV) falls within the range of 75-100 euros, similar to ebay.de, but lower than otto.de with an AOV of 125-150 euros. In the aspect of conversion rates, amazon.de leads with a rate of 5.00-5.50%, while ebay.de closely follows with 4.00-4.50%. zalando.de has a higher AOV of 100-125 euros compared to amazon.de, but a lower conversion rate of 3.50-4.00%. Overall, amazon.de remains a dominant player in terms of revenue and conversion rate among its competitors in the online retail market.

#1 ebay.de

439.8M

Revenue

117.8M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 etsy.com

529M

Revenue

389.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 otto.de

216.1M

Revenue

44.7M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#4 kaufland.de

76.9M

Revenue

27.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 zalando.de

121.8M

Revenue

30M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.de vs top market performers

amazon.de

top retailers

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Top products on amazon.deby revenue

#1 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management

$1.1K

Price

$15.4M

Revenue

#2 Apple iPhone 15 (128 GB) - Schwarz

$823.9

Price

$13.7M

Revenue

#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle

$585.1

Price

$12.2M

Revenue

#4 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP

$250.5

Price

Revenue

#5 ECOVACS DEEBOT T30 PRO OMNI Saugroboter mit Wischfunktion, mit TrueEdge Moppin, Zero Tangle Bürste, 11.000 PA Saugkraft mit heißem Wasser und Smart Rewash, Farbe Silber

$822.2

Price

Revenue

#6 Philips Lumea IPL Prestige, 4 Aufsätze – Haarentfernungsgerät mit Satin Compact Korrekturtrimmer (BRI949/00)

$448.1

Price

Revenue

#7 Apple AirPods Pro (2. Generation) mit MagSafe Case (USB-C)

$261

Price

Revenue

#8 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel

$79

Price

Revenue

#9 Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EU] 9,5 l Fassungsvermögen, 2 Fächer, 6 Funktionen, Kupfer, Schwarz

$173.3

Price

Revenue

#10 Braun IPL Silk Expert Pro 5 Haarentfernungsgerät Damen/Herren, dauerhaft sichtbare Haarentfernung, Venus Rasierer & Tasche, Alternative zur Laser Haarentfernung, Geschenk Frau, PL5157, weiß/gold

$424.3

Price

Revenue

#1 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management

$1.1K

Price

$15.4M

Revenue

#2 Apple iPhone 15 (128 GB) - Schwarz

$823.9

Price

$13.7M

Revenue

#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle

$585.1

Price

$12.2M

Revenue

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Revenue share by device at amazon.de

In April large majority of sales on amazon.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.