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Jun 2024
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TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

Favicon for amazon.deamazon.de

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2B
Revenue
380.9M
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

amazon.de’s revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 2.2%, compared to the preceding three months.

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amazon.de revenue decline for last six months
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OVERVIEW
In June 2024, amazon.de in the MARKETPLACE industry had a revenue of $1,985,101,308, conversion rate of 5.00-5.50%, AOV of $75-100, and sessions totaling 380,906,273. The highest revenue was from amazon.com at $10,511,735,813, the highest conversion rate was 4.2%, the highest AOV was $273, and the highest sessions were 2,219,030,896. The median revenue in the category was $519,990, median sessions were 160,496, while the lowest conversion rate was 1.07% and the lowest AOV was $57.
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amazon.de competitors

When comparing amazon.de to its competitors in June 2024, several key metrics stand out. In terms of revenue, amazon.de leads the pack with a staggering €1,985,101,308, followed by ebay.de at €625,692,429 and etsy.com at €592,527,184. Despite not having the highest revenue, zalando.de boasts the highest average order value (AOV) range of €100-125, while otto.de leads in AOV with a range of €150-175. amazon.de also outperforms its competitors in the number of transactions, with 20,361,873 compared to ebay.de's 6,609,118. In terms of conversion rate, amazon.de falls in the middle of the pack with a range of 5.00-5.50%, behind ebay.de and otto.de. Despite stiff competition, amazon.de continues to dominate the e-commerce market in Germany with impressive revenue and transaction numbers.

#1 ebay.de
573.4M
Revenue
142.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 etsy.com
592.5M
Revenue
403.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 otto.de
217.7M
Revenue
47.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 kaufland.de
89.4M
Revenue
27M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 zalando.de
107.5M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for apple.comapple.com
Favicon for amazon.deamazon.de
$2B
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for zalando.dezalando.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for obi.deobi.de
Favicon for hornbach.dehornbach.de
TOP MARKET PERFORMERSby revenue
1
Favicon for apple.comapple.com
$2.6B
2
Favicon for amazon.deamazon.de
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for otto.deotto.de
6
Favicon for zalando.dezalando.de
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for obi.deobi.de
10
Favicon for hornbach.dehornbach.de
amazon.de vs top market performers
amazon.de
top retailers
conversion rate vs average order value for amazon.de and its competitors
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Top products on amazon.deby revenue

#1 roborock S8 Pro Ultra Saugroboter mit Wischfunktion Absaugstation, Selbstwaschend/Selbsttrocknend/Selbstentleerend/Selbstnachfuillend/Selbstreinigend Roboterstaubsauge, 3D-Hindernisumgehung, 6000Pa
$1.6K
Price
$10.5M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$860.5
Price
$9.6M
Revenue
#3 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$86.2
Price
$8.5M
Revenue
#4 PlayStation®5 Standard Konsole (Slim)
$539.6
Price
Revenue
#5 AVM FRITZ!Box 7590 AX (Wi-Fi 6 Router mit 2.400 MBit/s (5GHz) & 1.200 MBit/s (2,4 GHz),bis zu 300 MBit/s mit VDSL-Supervectoring 35b,WLAN Mesh,DECT-Basis,deutschsprachige Version)
$274.8
Price
Revenue
#6 "Apple 2022 10,9"" iPad (Wi-Fi, 64 GB) - Silber (10. Generation)"
$439.6
Price
Revenue
#7 Apple iPhone 13 (128 GB) - Mitternacht
$668.4
Price
Revenue
#8 Glow25® Collagen Pulver [500g] - Weidehaltung - Bioaktives Kollagen Hydrolysat - Peptide Typ 1, 2 und 3 - Perfekte Löslichkeit - Geschmacksneutral
$35.6
Price
Revenue
#9 MAMMOTION LUBA 2 AWD 1000 Rasenmäher Roboter, Mähroboter ohne Begrenzungskabel für Rasenflächen bis 1000 m², 3D Vision+RTK Fusion-Mapping, 80% Steigung, Schnitthöhe 25-70mm, Schnittbreite 40cm
$2.4K
Price
Revenue
#10 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management
$1.1K
Price
Revenue
#1 roborock S8 Pro Ultra Saugroboter mit Wischfunktion Absaugstation, Selbstwaschend/Selbsttrocknend/Selbstentleerend/Selbstnachfuillend/Selbstreinigend Roboterstaubsauge, 3D-Hindernisumgehung, 6000Pa
$1.6K
Price
$10.5M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$860.5
Price
$9.6M
Revenue
#3 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$86.2
Price
$8.5M
Revenue
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amazon.de brandsby revenue

1
Logo for samsungSamsung
Top retailers:amazon.comwalmart.comcurrys.co.uk
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
3
Logo for legoLego
Top retailers:amazon.comwalmart.comasda.com
4
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Top retailers:amazon.comlowes.comcurrys.co.uk
5
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Top retailers:ebay.comebay.deebay.co.uk

amazon.de categoriesby revenue

1
Mobile Phones
Top retailers:amazon.comwalmart.combackmarket.com
2
Video Game Software
Top retailers:amazon.comcostco.comg2a.com
3
Speakers
Top retailers:amazon.comsonos.comcrutchfield.com
4
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Top retailers:tractorsupply.comlowes.comwalmart.com
5
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Top retailers:walmart.comamazon.comtemu.com
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brands overtime comparison

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

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amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.de country & global rank

Assess the ranking of amazon.de among other retailers within its primary country and worldwide.

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