Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Feb 2025
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TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

Favicon for amazon.deamazon.de

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1.8B
Revenue
365.6M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

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amazon.de's revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 9.8%, compared to the preceding three months.

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amazon.de revenue decline for last six months
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OVERVIEW
In February 2025, amazon.de in the MARKETPLACE industry generated $1,762,380,902 in revenue, with a conversion rate of 5.00-5.50% and an average order value (AOV) of $75-100. The total number of sessions reached 365,615,549, showcasing strong performance metrics within the category where the highest revenue was recorded by amazon.com at $11,143,625,419. A high conversion rate of 4.16% and a high AOV of $303 were observed, while the median revenue, AOV, and sessions in the MARKETPLACE stood at $409,831, $143,149, and 365,615,549, respectively.
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amazon.de competitors

When comparing amazon.de to its competitors in February 2025, we can see that amazon.de leads in terms of revenue with 1,762,380,902 euros. In terms of transactions, amazon.de also outperforms its competitors with 19,557,209 transactions. However, when looking at the conversion rate, amazon.de falls slightly behind with a range of 5.00-5.50%. Among its competitors, otto.de stands out with a higher average order value (AOV) of 125-150 euros compared to the 75-100 euros range of amazon.de and other competitors. Additionally, ebay.de has a higher conversion rate range of 3.50-4.00% compared to amazon.de. Despite facing tough competition, amazon.de maintains a strong position in terms of revenue and transactions, showcasing its continued dominance in the market.

#1 ebay.de
424.8M
Revenue
115.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 etsy.com
678.9M
Revenue
375M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 otto.de
187.4M
Revenue
41.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 kaufland.de
77.6M
Revenue
25.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 zalando.de
69.3M
Revenue
22.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
amazon.de vs top market performers
amazon.de
top retailers
conversion rate vs average order value for amazon.de and its competitors
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Top products on amazon.deby revenue

#1 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP
$252.4
Price
$13.8M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$841.5
Price
$13.8M
Revenue
#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle
$622.5
Price
$12.3M
Revenue
#4 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$81.1
Price
Revenue
#5 ECOVACS DEEBOT T30 PRO OMNI Saugroboter mit Wischfunktion, mit TrueEdge Moppin, Zero Tangle Bürste, 11.000 PA Saugkraft mit heißem Wasser und Smart Rewash, Farbe Silber
$885
Price
Revenue
#6 Philips Lumea IPL Prestige, 4 Aufsätze – Haarentfernungsgerät mit Satin Compact Korrekturtrimmer (BRI949/00)
$478.1
Price
Revenue
#7 PlayStation®5 Standard Konsole (Slim)
$575.2
Price
Revenue
#8 Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EU] 9,5 l Fassungsvermögen, 2 Fächer, 6 Funktionen, Kupfer, Schwarz
$183
Price
Revenue
#9 De'Longhi Magnifica S ECAM11.112.B, Kaffeevollautomat mit Milchaufschäumdüse für Cappuccino, mit Espresso Direktwahltasten und Drehregler, 2-Tassen-Funktion, Schwarz
$321.2
Price
Revenue
#10 Philips OneBlade Original-Ersatzklingen, 5er Pack, QP250/50
$66.8
Price
Revenue
#1 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP
$252.4
Price
$13.8M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$841.5
Price
$13.8M
Revenue
#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle
$622.5
Price
$12.3M
Revenue
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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

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amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.de country & global rank

Assess the ranking of amazon.de among other retailers within its primary country and worldwide.

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