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Sep 2024
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Home/Insights/Retailers/amazon.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for amazon.deamazon.de

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2.2B
Revenue
407.7M
Sessions
5.5-6.0%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

amazon.de’s revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced growth of 4.3%, compared to the preceding three months.

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amazon.de revenue growth for last six months
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OVERVIEW
In September 2024, amazon.de in the MARKETPLACE industry had online sales revenue of $2,237,461,947 with a median of $485,861. The conversion rate ranged from 5.50-6.00%, higher than the category's average of 4.66% and lower than the lowest rate of 1.09%. The Average Order Value (AOV) was between $75-100, exceeding the average of $293 and falling below the minimum of $55. The store attracted 407,722,503 sessions, significantly less than the highest of 2,653,517,446 from amazon.com, but above the median of 153,430 sessions in the MARKETPLACE sector.
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amazon.de competitors

In September 2024, amazon.de reported a revenue of 2,237,461,947 with 23,594,170 transactions and 407,722,503 sessions. Their average order value (AOV) falls between 75-100, with a conversion rate of 5.50-6.00%. Comparing this data to its competitors, etsy.com generated a revenue of 638,464,910 from 9,203,453 transactions and 419,432,563 sessions, with an AOV of 50-75 and a conversion rate of 2.00-2.50%. zalando.de reported revenue of 96,828,471 from 947,674 transactions and 28,382,351 sessions, with an AOV of 100-125 and a conversion rate of 3.00-3.50%. ebay.de had revenue of 602,894,455, 6,417,803 transactions, and 129,890,338 sessions, with an AOV of 75-100 and a conversion rate of 4.50-5.00%. otto.de and kaufland.de also show strong metrics in different areas, with varying AOVs and conversion rates. amazon.de stands out for its high revenue, transactions, and sessions, along with a competitive conversion rate.

#1 ebay.de
602.9M
Revenue
129.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 otto.de
241.9M
Revenue
52M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 kaufland.de
125.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#5 zalando.de
96.8M
Revenue
28.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for apple.comapple.com
Favicon for amazon.deamazon.de
$2.2B
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for zalando.dezalando.de
Favicon for saturn.desaturn.de
Favicon for hornbach.dehornbach.de
TOP MARKET PERFORMERSby revenue
1
Favicon for apple.comapple.com
$5.2B
2
Favicon for amazon.deamazon.de
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for otto.deotto.de
6
Favicon for kaufland.dekaufland.de
7
Favicon for mediamarkt.demediamarkt.de
8
Favicon for zalando.dezalando.de
9
Favicon for saturn.desaturn.de
10
Favicon for hornbach.dehornbach.de
amazon.de vs top market performers
amazon.de
top retailers
conversion rate vs average order value for amazon.de and its competitors
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Top products on amazon.deby revenue

#1 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$83.6
Price
$18.9M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$870.5
Price
$16M
Revenue
#3 "Apple 2022 10,9"" iPad (Wi-Fi, 64 GB) - Silber (10. Generation)"
$436.9
Price
$13.2M
Revenue
#4 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP
$327.4
Price
Revenue
#5 roborock S8 Pro Ultra Saugroboter mit Wischfunktion Absaugstation, Selbstwaschend/Selbsttrocknend/Selbstentleerend/Selbstnachfuillend/Selbstreinigend Roboterstaubsauge, 3D-Hindernisumgehung, 6000Pa
$1.5K
Price
Revenue
#6 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management
$1.1K
Price
Revenue
#7 dreame L10s Pro Ultra Heat Roboter Staubsauger mit Automatische Moppreinigung mit heißem Wasser, Moppverlängerung, 7.000 Pa Saugkraft, Doppelte Mopp- und Bodenreinigung, Teppicherkennung
$1K
Price
Revenue
#8 Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EU] 9,5 l Fassungsvermögen, 2 Fächer, 6 Funktionen, Kupfer, Schwarz
$229.6
Price
Revenue
#9 Ninja Creami Eismaschine [NC300EU] Eiscreme, Gelato, Milchshake, Sorbet, Smoothie-Bowls, 7 Programme, Schwarz/Silber
$192.8
Price
Revenue
#10 DJI Mini 4 Pro Fly More Combo mit DJI RC 2 Fernsteuerung (Bildschirmfernsteuerung), faltbare Mini-Drohne mit 4K-Kamera, unter 249g, 34 Minuten Flugzeit, 2 zusätzliche Akkus, Klasse-C0
$1.2K
Price
Revenue
#1 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$83.6
Price
$18.9M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$870.5
Price
$16M
Revenue
#3 "Apple 2022 10,9"" iPad (Wi-Fi, 64 GB) - Silber (10. Generation)"
$436.9
Price
$13.2M
Revenue
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amazon.de brandsby revenue

1
Logo for samsungSamsung
Top retailers:amazon.comwalmart.comcurrys.co.uk
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
3
Logo for legoLego
Top retailers:amazon.comwalmart.comasda.com
4
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Top retailers:amazon.comlowes.comcurrys.co.uk
5
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Top retailers:ebay.comebay.deebay.co.uk

amazon.de categoriesby revenue

1
Mobile Phones
Top retailers:amazon.comwalmart.combackmarket.com
2
Video Game Software
Top retailers:amazon.comcostco.comg2a.com
3
Speakers
Top retailers:amazon.comsonos.comcrutchfield.com
4
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Top retailers:tractorsupply.comlowes.comwalmart.com
5
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Top retailers:walmart.comamazon.comtemu.com
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brands overtime comparison

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

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amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.de country & global rank

Assess the ranking of amazon.de among other retailers within its primary country and worldwide.

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