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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for amazon.deamazon.de

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2.1B
Revenue
415M
Sessions
5.5-6.0%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

amazon.de’s revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced growth of 0.74%, compared to the preceding three months.

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amazon.de revenue growth for last six months
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OVERVIEW
In August 2024, amazon.de in the MARKETPLACE industry had a revenue of $2,142,047,164, a conversion rate of 5.50-6.00%, an AOV of $75-100, and 414,963,998 sessions. The median revenue in the category was $448,242, with amazon.com leading in revenue at $12,238,229,466. The highest conversion rate was 4.63%, highest AOV was $288, and highest number of sessions was 2,702,656,415. The lowest conversion rate was 1.13%, lowest AOV was $53, and median sessions were 151,662.
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amazon.de competitors

In August 2024, amazon.de generated a revenue of 2,142,047,164 euros from 23,317,694 transactions with 414,963,998 sessions. With an average order value (AOV) ranging between 75-100 euros and a conversion rate of 5.50-6.00%, amazon.de demonstrated strong performance. In comparison, etsy.com, despite having similar sessions to amazon.de at 423,096,274, had lower revenue and transactions, with an AOV of 50-75 euros and a conversion rate of 2.00-2.50%. zalando.de and ebay.de also had lower revenues and sessions but showcased higher AOVs in the range of 100-125 euros. otto.de had a higher AOV of 125-150 euros but lower revenue and sessions compared to amazon.de. kaufland.de performed similarly to Zalando and eBay with a conversion rate of 3.00-3.50%, showing competitiveness in the market.

#1 ebay.de
537.7M
Revenue
130.7M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 etsy.com
611M
Revenue
423.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 otto.de
206.6M
Revenue
50.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 kaufland.de
115.6M
Revenue
29.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 zalando.de
89.2M
Revenue
27.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for apple.comapple.com
Favicon for amazon.deamazon.de
$2.1B
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for zalando.dezalando.de
Favicon for hornbach.dehornbach.de
Favicon for obi.deobi.de
TOP MARKET PERFORMERSby revenue
1
Favicon for apple.comapple.com
$3.9B
2
Favicon for amazon.deamazon.de
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for otto.deotto.de
6
Favicon for kaufland.dekaufland.de
7
Favicon for mediamarkt.demediamarkt.de
8
Favicon for zalando.dezalando.de
9
Favicon for hornbach.dehornbach.de
10
Favicon for obi.deobi.de
amazon.de vs top market performers
amazon.de
top retailers
conversion rate vs average order value for amazon.de and its competitors
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Top products on amazon.deby revenue

#1 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$83.6
Price
$18M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$865.4
Price
$17.5M
Revenue
#3 roborock S8 Pro Ultra Saugroboter mit Wischfunktion Absaugstation, Selbstwaschend/Selbsttrocknend/Selbstentleerend/Selbstnachfuillend/Selbstreinigend Roboterstaubsauge, 3D-Hindernisumgehung, 6000Pa
$1.5K
Price
$13.5M
Revenue
#4 "Apple 2022 10,9"" iPad (Wi-Fi, 64 GB) - Silber (10. Generation)"
$436.3
Price
Revenue
#5 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP
$326.3
Price
Revenue
#6 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management
$1.1K
Price
Revenue
#7 dreame L10s Pro Ultra Heat Roboter Staubsauger mit Automatische Moppreinigung mit heißem Wasser, Moppverlängerung, 7.000 Pa Saugkraft, Doppelte Mopp- und Bodenreinigung, Teppicherkennung
$992.4
Price
Revenue
#8 PlayStation®5 Standard Konsole (Slim)
$541.6
Price
Revenue
#9 Ninja Creami Eismaschine [NC300EU] Eiscreme, Gelato, Milchshake, Sorbet, Smoothie-Bowls, 7 Programme, Schwarz/Silber
$202
Price
Revenue
#10 Philips Series 5400 Kaffeevollautomat – LatteGo Milchsystem, 12 Kaffeespezialitäten, Intuitives Display, 4 Benutzerprofile, Schwarz (EP5441/50)
$663.5
Price
Revenue
#1 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel
$83.6
Price
$18M
Revenue
#2 Apple iPhone 15 (128 GB) - Schwarz
$865.4
Price
$17.5M
Revenue
#3 roborock S8 Pro Ultra Saugroboter mit Wischfunktion Absaugstation, Selbstwaschend/Selbsttrocknend/Selbstentleerend/Selbstnachfuillend/Selbstreinigend Roboterstaubsauge, 3D-Hindernisumgehung, 6000Pa
$1.5K
Price
$13.5M
Revenue
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amazon.de brandsby revenue

1
Logo for samsungSamsung
Top retailers:amazon.comcurrys.co.uk
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.uk
3
Logo for legoLego
Top retailers:amazon.comasda.com
4
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Top retailers:amazon.comlowes.comcurrys.co.uk
5
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Top retailers:ebay.comebay.deebay.co.uk

amazon.de categoriesby revenue

1
Mobile Phones
Top retailers:amazon.combackmarket.com
2
Video Game Software
Top retailers:amazon.comcostco.comg2a.com
3
Speakers
Top retailers:amazon.comsonos.comcrutchfield.com
4
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Top retailers:tractorsupply.comlowes.com
5
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Top retailers:amazon.comtemu.com
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brands overtime comparison

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

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amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.de country & global rank

Assess the ranking of amazon.de among other retailers within its primary country and worldwide.

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