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May 2026

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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

amazon.de

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1.7B

Revenue

May 26

401.7M

Sessions

May 26

4.5-5.0%

Conv. rate

May 26

$75-100

AOV

May 26

Main country of store: GERMANY
Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

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amazon.de Annual Revenue and Growth

amazon.de's annual sales on its online store amounted to $26B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$26B

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

amazon.de's monthly revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 31%, compared to the preceding three months.

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amazon.de revenue decline for last six months

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Top products on amazon.deby revenue

#1 Remington Haarschneidemaschine Profi (selbstschärfende Keramikklingen, 10 Aufsteckkämme, Netz-/Akkubetrieb, langlebiger Lithium Akku, Alukoffer, Friseurumhang) Haarschneider, Haartrimmer, HC5811

$61.3K

Price

$1.2B

Revenue

#2 TP-Link Deco BE65 Wi-Fi 7 Mesh WLAN Set (3 Pack), Tri-Band 5760 Mbit/s (6 GHz) + 2880 Mbit/s (5 GHz) + 574 Mbit/s (2.4 GHz), 6 Streams, 4 x 2.5G Ports, 1 x USB 3.0

$840.8K

Price

$739.9M

Revenue

#3 Kasa Smartes Heizkörperthermostat KE100 KIT, thermostat heizung digital mit Hub, Energiesparen, Zeitplan, Steuerung unterwegs über APP, Alexa & Google Assistant, einfache Installation & Verwendung

$34.1K

Price

$680.6M

Revenue

#4 RESTMO extra große wasserdichte kabelbox, IP54 wasserdicht, Outdoor kabel safe box, wetterfeste Elektrobox zum Schutz von Steckdosenleiste, Timer - Steckerschutz aussen (32 x 22 x 13 cm) - Blau

$73K

Price

Revenue

#5 Wahl Pro Series High Visibility Trimmer, Tight Cutting Blade Set, Lithium-Ion, Fully Washable Beard Trimmer, Grooming Kit, Interchangeable Heads, Wireless, Tight Cutting

$180K

Price

Revenue

#6 TP-Link M7350 mobiler WLAN Router (4G/LTE bis zu 150Mbit/s Download/ 50Mbit/s Upload, Hotspot, Cat4, 2000mAh Akku, LCD Display, kompatibel mit allen europäischen SIM Karten) schwarz

$40.5K

Price

Revenue

#7 4smile Zeitschaltuhr Aussenbereich - Mechanische IP44 Zeitschaltuhr Steckdose Outdoor mit hoher Schaltleistung - Analoge Zeitschaltuhr außen, einfach bedienbar

$24.5K

Price

Revenue

#8 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel

$706.5

Price

Revenue

#9 4smile Zeitschaltuhr Aussenbereich, 3er Set - Mechanische IP44 Zeitschaltuhr Steckdose Outdoor mit hoher Schaltleistung - Analoge Zeitschaltuhr außen, einfach bedienbar

$47.6K

Price

Revenue

#10 REV – Deckenleuchte rund 50cm mit Stoff-Lampenschirm im Vintage-Look – LED Deckenlampe für Schlafzimmer & Wohnzimmer (Taupe)

$54.2K

Price

Revenue

#1 Remington Haarschneidemaschine Profi (selbstschärfende Keramikklingen, 10 Aufsteckkämme, Netz-/Akkubetrieb, langlebiger Lithium Akku, Alukoffer, Friseurumhang) Haarschneider, Haartrimmer, HC5811

$61.3K

Price

$1.2B

Revenue

#2 TP-Link Deco BE65 Wi-Fi 7 Mesh WLAN Set (3 Pack), Tri-Band 5760 Mbit/s (6 GHz) + 2880 Mbit/s (5 GHz) + 574 Mbit/s (2.4 GHz), 6 Streams, 4 x 2.5G Ports, 1 x USB 3.0

$840.8K

Price

$739.9M

Revenue

$34.1K

Price

$680.6M

Revenue

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OVERVIEW

In May 2026, amazon.de achieved impressive performance metrics with online sales revenue of $1,680,754,332, far surpassing the median of $272,090 in the e-commerce and shopping marketplace; its conversion rate ranged from 4.50% to 5.00%, exceeding the category average of 4.41%, while its average order value (AOV) fell between $75 and $100, notable against a very high AOV of $289; amazon.de recorded 401,681,316 sessions, significantly higher than the median of 122,379, although still lower than amazon.com’s 2,668,424,650 sessions, illustrating strong engagement and sales performance in a competitive market.

amazon.de competitors

In May 2026, amazon.de led the e-commerce landscape with a substantial revenue of $1,680,754,332 from 18,658,588 transactions, translating to a conversion rate of 4.50-5.00% across 401,681,316 sessions. Comparatively, ebay.de generated $454,770,231 in revenue with a conversion rate of 4.00-4.50% from 4,376,816 transactions, while etsy.com reported $576,047,220 in revenue but lagged with a lower conversion rate of 1.50-2.00%, despite higher sessions (436,906,187). otto.de, with $225,842,805 in revenue and a conversion rate of 3.00-3.50%, showcased higher average order values ($125-150) but far fewer transactions (1,589,209) than amazon.de. kaufland.de recorded $96,796,588, struggling with both lower revenue and conversion rates (3.00-3.50%) and minimal transactions (921,714). Overall, amazon.de maintained a commanding position over its competitors, marked by significantly higher traffic and revenue metrics.

#1 ebay.de

454.8M

Revenue

105.1M

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

#2 etsy.com

576M

Revenue

436.9M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 otto.de

225.8M

Revenue

51M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#4 kaufland.de

96.8M

Revenue

30.4M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#5 apple.com

3.1B

Revenue

541.1M

Sessions

1.5-2.0%

Conv. rate

$350-375

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.de vs top market performers

amazon.de

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Revenue share by device at amazon.de

In May large majority of sales on amazon.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.