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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

amazon.de

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1.9B

Revenue

394.3M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: MARKETPLACE

Amazon.de is a popular online platform offering a wide variety of consumer goods and digital products. It serves as an e-commerce destination, selling items such as electronics, books, clothing, and household items. With its extensive selection, users can find products to suit various wants and needs on the website.

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amazon.de's revenueOVER TIME
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Over the past three months, amazon.de revenue has experienced decline of 18%, compared to the preceding three months.

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amazon.de revenue decline for last six months

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Top products on amazon.deby revenue

#1 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management

$1.1K

Price

$17.2M

Revenue

#2 Apple iPhone 15 (128 GB) - Schwarz

$819.2

Price

$12M

Revenue

#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle

$581.8

Price

$9.8M

Revenue

#4 Apple AirPods Pro (2. Generation) mit MagSafe Case (USB-C)

$260.4

Price

Revenue

#5 ECOVACS DEEBOT T30 PRO OMNI Saugroboter mit Wischfunktion, mit TrueEdge Moppin, Zero Tangle Bürste, 11.000 PA Saugkraft mit heißem Wasser und Smart Rewash, Farbe Silber

$805.2

Price

Revenue

#6 Ninja Foodi MAX Dual Zone Heißluftfritteuse, 9,5L Airfryer, 2 Fächer, mit Zange, Antihaftbeschichtung, spülmaschinenfeste Körbe, 6-in-1, Amazon Exklusiv, Kupfer/Schwarz, AF400EUCP

$255.5

Price

Revenue

#7 OOONO CO-Driver NO2 [NEUES Modell 2024] - Optimierter CO-Driver fürs Auto - Warnt vor Blitzern und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel

$79.3

Price

Revenue

#8 Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EU] 9,5 l Fassungsvermögen, 2 Fächer, 6 Funktionen, Kupfer, Schwarz

$173.7

Price

Revenue

#9 JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 3er-Pack - 24233

$43.1

Price

Revenue

#10 Glow25® Collagen Pulver [500g] - Weidehaltung - Bioaktives Kollagen Hydrolysat - Peptide Typ 1, 2 und 3 - Perfekte Löslichkeit - Geschmacksneutral

$32.2

Price

Revenue

#1 Navimow i105E Mähroboter ohne Begrenzungskabel 500 m², RTK+Vision Rasenmäher Roboter, KI Automatische Kartierung, Virtuelle Begrenzung, Mehrzonen-Management

$1.1K

Price

$17.2M

Revenue

#2 Apple iPhone 15 (128 GB) - Schwarz

$819.2

Price

$12M

Revenue

#3 Meta Quest 3 512Gb– bahnbrechende Mixed Reality – leistungsstarke Technologie – Asgarth's Wrath 2 Bundle und Meta Quest+ Bundle

$581.8

Price

$9.8M

Revenue

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OVERVIEW

In May 2025, amazon.de's revenue for online sales reached $1,929,247,954 in the MARKETPLACE industry, with a conversion rate of 5.00-5.50% and an AOV of $75-100. The store had 394,336,593 sessions, surpassing the median of 140,161, but still lower than amazon.com's 2,589,786,292 sessions. amazon.de's performance metrics place it above the median revenue of $326,539 and the low AOV of $52 in the MARKETPLACE category, reflecting a strong position in the online marketplace.

amazon.de competitors

In May 2025, amazon.de generated a revenue of €1,929,247,954 from 20,791,297 transactions and 394,336,593 sessions, with an average order value (AOV) ranging from €75-100 and a conversion rate of 5.00-5.50%. Compared to its competitors, etsy.com had a revenue of €523,097,263 from 7,888,523 transactions and 405,156,580 sessions, with an AOV of €50-75 and a conversion rate of 1.50-2.00%. zalando.de had a revenue of €119,203,530 from 1,118,804 transactions and 29,425,786 sessions, with an AOV of €100-125 and a conversion rate of 3.50-4.00%. ebay.de had a revenue of €458,597,849 from 5,147,630 transactions and 116,868,194 sessions, with an AOV of €75-100 and a conversion rate of 4.00-4.50%. otto.de had a revenue of €214,124,275 from 1,503,663 transactions and 44,796,354 sessions, with an AOV of €125-150 and a conversion rate of 3.00-3.50%. kaufland.de had a revenue of €103,866,720 from 980,511 transactions and 27,292,474 sessions, with an AOV of €100-125 and a conversion rate of 3.50-4.00%.

#1 ebay.de

458.6M

Revenue

116.9M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 etsy.com

523.1M

Revenue

405.2M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 otto.de

214.1M

Revenue

44.8M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#4 kaufland.de

103.9M

Revenue

27.3M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#5 zalando.de

119.2M

Revenue

29.4M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.de vs top market performers

amazon.de

top retailers

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Revenue share by device at amazon.de

In May large majority of sales on amazon.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

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amazon.de channels

Identify top traffic channels that drive growth for amazon.deand discover how performance of traffic channels has changed over time.

amazon.de Google Ads spend

Evaluate amazon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.de devices

Review amazon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.de top markets

Explore amazon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.