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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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1.5B
Revenue
325.1M
Sessions
4.5-5.0%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

amazon.co.uk’s revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 9.5%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months
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OVERVIEW
In March 2024, amazon.co.uk in the MARKETPLACE industry generated $1,474,569,783 in online sales revenue with a conversion rate of 4.50-5.00% and an AOV of $75-100. The store had 325,102,811 sessions, ranking below amazon.com with 2,226,063,824 sessions. The median revenue in the category was $603,195, the median sessions were 180,160, the highest revenue was $10,613,508,312 from amazon.com, the highest conversion rate was 4.38%, the highest AOV was $285, and the lowest conversion rate was 1.08% with the lowest AOV being $52.
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amazon.co.uk competitors

In comparing amazon.co.uk to its competitors, we see that amazon.co.uk has a revenue of £1,474,569,783 from 15,974,306 transactions and 325,102,811 sessions with an Average Order Value (AOV) of £75-100 and a conversion rate of 4.50-5.00%. In contrast, etsy.com generates £586,902,576 in revenue from 9,067,028 transactions and 446,393,321 sessions with an AOV of £50-75 and a conversion rate of 2.00-2.50%. amazon.com, on the other hand, leads the pack with revenue of £10,613,508,312 from 156,291,382 transactions and 2,226,063,824 sessions, with an AOV of £50-75 and a conversion rate of 7.00-7.50%. ebay.co.uk follows with revenue of £706,580,219, 9,453,177 transactions, 221,359,275 sessions, and a conversion rate of 4.00-4.50%. argos.co.uk and johnlewis.com are further behind in terms of revenue, transactions, sessions, AOV, and conversion rates.

#1 ebay.co.uk
706.6M
Revenue
221.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#2 etsy.com
586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
104.2M
Revenue
36.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 johnlewis.com
85.3M
Revenue
21M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#5 amazon.com
10.6B
Revenue
2.2B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for apple.comapple.com
Favicon for amazon.co.ukamazon.co.uk
$1.5B
Favicon for ebay.co.ukebay.co.uk
Favicon for etsy.cometsy.com
Favicon for ikea.comikea.com
Favicon for currys.co.ukcurrys.co.uk
Favicon for next.co.uknext.co.uk
Favicon for marksandspencer.commarksandspencer.com
Favicon for hm.comhm.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$10.6B
2
Favicon for apple.comapple.com
3
Favicon for amazon.co.ukamazon.co.uk
4
Favicon for ebay.co.ukebay.co.uk
5
Favicon for etsy.cometsy.com
6
Favicon for ikea.comikea.com
7
Favicon for currys.co.ukcurrys.co.uk
8
Favicon for next.co.uknext.co.uk
9
Favicon for marksandspencer.commarksandspencer.com
10
Favicon for hm.comhm.com
amazon.co.uk vs top market performers
amazon.co.uk
top retailers
conversion rate vs average order value for amazon.co.uk and its competitors
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amazon.co.uk brandsby revenue

1
Logo for hpHp
Top retailers:amazon.comamazon.dewalmart.com
2
Logo for legoLego
Top retailers:amazon.comamazon.dewalmart.com
3
Logo for harringtonsHarringtons
Top retailers:therange.co.ukpet-supermarket.co.ukviovet.co.uk
4
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Top retailers:bedbathandbeyond.combissell.comamazon.de
5
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Top retailers:amazon.comchewy.comasda.com

amazon.co.uk categoriesby revenue

1
Deep Fryers
Top retailers:amazon.demacys.comlg.com
2
Interlocking Blocks
Top retailers:amazon.comlego.comamazon.de
3
Toner & Inkjet Cartridges
Top retailers:amazon.deamazon.comhp.com
4
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Top retailers:amazon.deamazon.comwalmart.com
5
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Top retailers:chewy.competco.comamazon.de
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brands overtime comparison

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.co.uk country & global rank

Assess the ranking of amazon.co.uk among other retailers within its primary country and worldwide.

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