Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Mar 2026

All countries

Home/Insights/Retailers/amazon.co.uk

TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

amazon.co.uk

Start benchmarking for free

1.6B

Revenue

Mar 26

344.9M

Sessions

Mar 26

4.5-5.0%

Conv. rate

Mar 26

$75-100

AOV

Mar 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

GRIPS CUSTOMERS & RESEARCH PARTNERS

amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

5-10%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, amazon.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data

amazon.co.uk revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

Top products on amazon.co.ukby revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$2.5K

Price

$483.9M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$519.8

Price

$366.7M

Revenue

#3 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$1.5K

Price

$159.4M

Revenue

#4 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$738.8

Price

Revenue

#5 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$1.8K

Price

Revenue

#6 Iron Tablets High Strength Tablets with Vitamin C, B12 & Folic Acid - 120 Vegan Supplements for Women and Men - 14mg Iron Vitamin for Enhanced Energy Support & Increased Absorption | UK

$732.8

Price

Revenue

#7 Amazon Basics Multi-purpose Copy Printer Paper, A4 80 gsm, 2500 Count (Pack of 5), White

$832.8

Price

Revenue

#8 Russell Hobbs Powersteam Ultra 3100 W Vertical Steam Iron 20630 - Black and Grey

$1.8K

Price

Revenue

#9 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$1.4K

Price

Revenue

#10 Finish Ultimate Infinity Shine Dishwasher Tablets, Lemon, 100 Dishwasher Tablets

$648

Price

Revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$2.5K

Price

$483.9M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$519.8

Price

$366.7M

Revenue

#3 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$1.5K

Price

$159.4M

Revenue

Get access to full product performance analysis

OVERVIEW

In March 2026, amazon.co.uk reported impressive performance metrics in the e-commerce and shopping marketplace, generating $1,572,040,059 in online sales, far exceeding the median revenue of $435,665. With a conversion rate ranging from 4.50% to 5.00%, it surpassed the very high threshold of 4.56%. The average order value (AOV) fell between $75 and $100, notably lower than the peak of $296 in the sector. The site recorded 344,908,934 sessions, a significant figure compared to the median of 156,477, although trailing behind the leader, amazon.com, which achieved 2,537,121,103 sessions.

amazon.co.uk competitors

In March 2026, amazon.co.uk generated revenue of $1,572,040,059 from 16,194,618 transactions and 344,908,934 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, ebay.co.uk had revenue of $818,024,599 from 10,235,881 transactions and 179,556,953 sessions, with a slightly higher conversion rate of 5.50-6.00%. etsy.com followed with $597,494,261 in revenue from 9,259,519 transactions and 427,657,691 sessions, but had a lower AOV and conversion rate. argos.co.uk had lower revenue at $124,862,830 with 885,443 transactions and 35,118,092 sessions, while johnlewis.com had revenue of $245,749,139 from 1,171,129 transactions and 26,459,367 sessions, with a higher AOV but similar conversion rate. amazon.com, the biggest competitor, dwarfed them all with revenue of $12,997,088,588, 190,241,501 transactions, 2,537,121,103 sessions, and the highest conversion rate at 7.00-7.50%.

#1 ebay.co.uk

818M

Revenue

179.6M

Sessions

5.5-6.0%

Conv. rate

$75-100

AOV

#2 etsy.com

597.5M

Revenue

427.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

124.9M

Revenue

35.1M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#4 johnlewis.com

245.7M

Revenue

26.5M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

13B

Revenue

2.5B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at amazon.co.uk

In March large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.