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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.8B
Revenue
381.9M
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

amazon.co.uk’s revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 7%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, amazon.co.uk, an MARKETPLACE, generated $1,849,335,024 in revenue with a conversion rate of 5.00-5.50% and an AOV of $75-100. The store recorded 381,937,606 sessions, with amazon.com leading in revenue at $13,324,689,296 and sessions at 2,653,517,446. The median revenue in the category was $485,861, with a high conversion rate of 4.66% and AOV of $293, and a low conversion rate of 1.09% and AOV of $55.
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amazon.co.uk competitors

amazon.co.uk's revenue of £1,849,335,024 and 19,457,581 transactions place it behind amazon.com, which leads the pack with revenue of £13,324,689,296 and 202,207,736 transactions. However, amazon.co.uk outperforms etsy.com, ebay.co.uk, argos.co.uk, and johnlewis.com in terms of revenue and transactions. In terms of sessions, amazon.co.uk falls behind amazon.com and etsy.com but surpasses ebay.co.uk, argos.co.uk, and johnlewis.com. The average order value (AOV) for amazon.co.uk falls in the mid-range of £75-100, similar to ebay.co.uk, while amazon.com, argos.co.uk, and johnlewis.com have higher AOVs. Additionally, amazon.co.uk's conversion rate of 5.00-5.50% is on par with ebay.co.uk, higher than etsy.com and argos.co.uk, but lower than amazon.com and johnlewis.com. Overall, amazon.co.uk remains a strong competitor in the e-commerce market, offering a balance of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

#1 ebay.co.uk
854.4M
Revenue
207.4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#2 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
123.1M
Revenue
43.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 johnlewis.com
166.8M
Revenue
25.2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#5 amazon.com
13.3B
Revenue
2.7B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
amazon.co.uk vs top market performers
amazon.co.uk
top retailers
conversion rate vs average order value for amazon.co.uk and its competitors
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Top products on amazon.co.ukby revenue

#1 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black
$323.7
Price
$15.7M
Revenue
#2 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)
$434.6
Price
$10M
Revenue
#3 Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, Up to 40 mins run-time, Flexible Vacuum Cleaner with Pet Tool, Crevice Tool & Upholstery Tool, Purple IZ202UKT
$336.3
Price
$9.8M
Revenue
#4 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C) ​​​​​​​
$293.5
Price
Revenue
#5 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$28.3
Price
Revenue
#6 PlayStation 5 Console (Slim)
$607.9
Price
Revenue
#7 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$263.5
Price
Revenue
#8 "Kindle Paperwhite | 16 GB, now with a 6.8"" display and adjustable warm light | Without ads | Black"
$205
Price
Revenue
#9 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)
$17.9
Price
Revenue
#10 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Blue (10th generation)
$442.1
Price
Revenue
#1 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black
$323.7
Price
$15.7M
Revenue
#2 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)
$434.6
Price
$10M
Revenue
#3 Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, Up to 40 mins run-time, Flexible Vacuum Cleaner with Pet Tool, Crevice Tool & Upholstery Tool, Purple IZ202UKT
$336.3
Price
$9.8M
Revenue
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amazon.co.uk brandsby revenue

amazon.co.uk categoriesby revenue

1
Animals & Pet Supplies
2
Armoires & Wardrobes
3
Baby Strollers
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brands overtime comparison

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.co.uk country & global rank

Assess the ranking of amazon.co.uk among other retailers within its primary country and worldwide.

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