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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

amazon.co.uk

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2.1B

Revenue

Jan 26

382.7M

Sessions

Jan 26

5.5-6.0%

Conv. rate

Jan 26

$75-100

AOV

Jan 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 14%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$2.1K

Price

$381.8M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$190

Price

$136.3M

Revenue

#3 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$521.1

Price

$110.1M

Revenue

#4 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$1.2K

Price

Revenue

#5 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$1.4K

Price

Revenue

#6 Skylight Digital Photo Frame - WiFi Enabled with Load from Phone Capability, Touch Screen Digital Picture Frame Display - Customizable Gift for Friends and Family - 10 Inch Black

$9.4K

Price

Revenue

#7 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$816.2

Price

Revenue

#8 Iron Tablets High Strength Tablets with Vitamin C, B12 & Folic Acid - 120 Vegan Supplements for Women and Men - 14mg Iron Vitamin for Enhanced Energy Support & Increased Absorption | UK

$553.8

Price

Revenue

#9 TV Wall Bracket Swivels Tilts Extends, Full Motion TV Wall Mount for Most 37-82 Inch Flat&Curved TVs, Holds up to 60kg, VESA 600x400mm

$3.2K

Price

Revenue

#10 Six Second Scribbles: The frantically fast and fantastically fun drawing game | A family friendly party game for children, teens and adults

$1.3K

Price

Revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$2.1K

Price

$381.8M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$190

Price

$136.3M

Revenue

#3 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$521.1

Price

$110.1M

Revenue

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OVERVIEW

In January 2026, amazon.co.uk achieved remarkable performance metrics, generating $2,061,600,988 in online sales, far surpassing the median of $529,306 in the e-commerce marketplace. With a conversion rate of 5.50-6.00%, it outperformed the industry average of 4.66%. The average order value (AOV) ranged from $75-100, higher than the low benchmark of $53, while total sessions reached an impressive 382,653,723, significantly above the median of 161,813. Although amazon.com led in revenue with $12,297,703,393 and sessions at 2,738,157,822, amazon.co.uk showcased strong metrics within the competitive e-commerce landscape.

amazon.co.uk competitors

In January 2026, amazon.co.uk reported a revenue of $2,061,600,988 with 21,611,262 transactions and 382,653,723 sessions, boasting a conversion rate of 5.50-6.00% and an average order value (AOV) of $75-100. In comparison, ebay.co.uk generated $832,129,850 in revenue from 10,617,059 transactions and 191,522,856 sessions, with similar AOV and conversion rates to amazon.co.uk. etsy.com, on the other hand, had revenue of $821,612,164 from 11,773,918 transactions and 476,528,433 sessions, with a lower AOV and conversion rate. Meanwhile, argos.co.uk and johnlewis.com had lower revenue and sessions compared to amazon.co.uk, with varying AOV and conversion rates. Notably, amazon.com outperformed all competitors with revenue of $12,297,703,393, 204,507,126 transactions, and 2,738,157,822 sessions, demonstrating a higher conversion rate and similar AOV to amazon.co.uk.

#1 ebay.co.uk

832.1M

Revenue

191.5M

Sessions

5.5-6.0%

Conv. rate

$75-100

AOV

#2 etsy.com

821.6M

Revenue

476.5M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

116.2M

Revenue

43.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 johnlewis.com

295.3M

Revenue

33.3M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

12.3B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In January large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.