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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

amazon.co.uk

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2.2B

Revenue

Dec 25

437.4M

Sessions

Dec 25

5.0-5.5%

Conv. rate

Dec 25

$75-100

AOV

Dec 25

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.8B in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$21.8B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 18%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.7K

Price

$319.3M

Revenue

#2 Skylight Digital Photo Frame - WiFi Enabled with Load from Phone Capability, Touch Screen Digital Picture Frame Display - Customizable Gift for Friends and Family - 10 Inch Black

$13.4K

Price

$95.9M

Revenue

#3 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$807.4

Price

$89.8M

Revenue

#4 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$786.7

Price

Revenue

#5 TV Wall Bracket Swivels Tilts Extends, Full Motion TV Wall Mount for Most 37-82 Inch Flat&Curved TVs, Holds up to 60kg, VESA 600x400mm

$2.4K

Price

Revenue

#6 Iron Tablets High Strength Tablets with Vitamin C, B12 & Folic Acid - 120 Vegan Supplements for Women and Men - 14mg Iron Vitamin for Enhanced Energy Support & Increased Absorption | UK

$388.3

Price

Revenue

#7 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$210.6

Price

Revenue

#8 Acnecide Face Gel 15 g, For Acne Treatment and Spot Treatment With 5 Percent Benzoyl Peroxide For Blackheads and Acne Prone Skin, 15 g (Pack of 1)

$391.7

Price

Revenue

#9 COSRX 6X Peptide Collagen Booster Toner Serum 150mL/5.07 Fl.Oz, Skin Renewal Boosting Facial Essence, Niacinamide & Hyaluronic Acid for All Skin Types, Korean Skincare, Paraben Free

$840.7

Price

Revenue

#10 Cetraben Body Cream Moisturiser Perfect For Dry Sensitive and Eczema Prone Skin, 475ml

$665.2

Price

Revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.7K

Price

$319.3M

Revenue

#2 Skylight Digital Photo Frame - WiFi Enabled with Load from Phone Capability, Touch Screen Digital Picture Frame Display - Customizable Gift for Friends and Family - 10 Inch Black

$13.4K

Price

$95.9M

Revenue

#3 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$807.4

Price

$89.8M

Revenue

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OVERVIEW

In December 2025, amazon.co.uk generated an impressive revenue of $2,186,857,047, significantly exceeding the e-commerce marketplace median of $558,585, with a conversion rate of 5.00-5.50%, well above the industry's average of 4.66%. The average order value (AOV) ranged from $75-100, while total sessions reached 437,363,196, showcasing its popularity despite being lower than amazon.com’s 3,099,241,882 sessions. This performance solidifies amazon.co.uk’s position as a leading player in the e-commerce sector, reflecting its strong market presence and customer engagement.

amazon.co.uk competitors

In December 2025, amazon.co.uk reported a revenue of $2,186,857,047 from 23,189,772 transactions and 437,363,196 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 5.00-5.50%. In comparison, ebay.co.uk generated $829,712,450 in revenue from 10,270,502 transactions and 199,284,900 sessions, with similar AOV and conversion rates. etsy.com outperformed both with $1,006,888,563 revenue, 14,337,310 transactions, and 543,456,341 sessions, but had a lower AOV of $50-75 and conversion rate of 2.50-3.00%. On the other hand, argos.co.uk and johnlewis.com had significantly lower revenues, transactions, and sessions compared to amazon.co.uk. Lastly, amazon.com led the pack with a massive revenue of $14,705,791,070, 229,823,070 transactions, and 3,099,241,882 sessions, showing a higher AOV and conversion rate than its competitors.

#1 ebay.co.uk

829.7M

Revenue

199.3M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

Revenue

543.5M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

153.2M

Revenue

57.8M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 johnlewis.com

411.9M

Revenue

49.7M

Sessions

3.5-4.0%

Conv. rate

$200-225

AOV

#5 amazon.com

14.7B

Revenue

3.1B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In December large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.