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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for amazon.co.ukamazon.co.uk

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1.8B
Revenue
Aug 25
373.1M
Sessions
Aug 25
4.5-5.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.8B in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
amazon.co.uk revenue by year

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 9.7%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months
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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made
$13.3
Price
$10.6M
Revenue
#2 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C) ​​​​​​​
$304.8
Price
$10.6M
Revenue
#3 Catsan Hygiene Cat Litter 20L
$16.8
Price
$7.8M
Revenue
#4 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$28.3
Price
Revenue
#5 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black
$230
Price
Revenue
#6 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$286.9
Price
Revenue
#7 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)
$18.2
Price
Revenue
#8 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)
$32.9
Price
Revenue
#9 BRITA MAXTRA PRO All In One Water Filter Cartridge 6 Pack - Original BRITA refill reducing impurities, chlorine, pesticides and limescale for tap water with better taste
$33.5
Price
Revenue
#10 HP 305, Black/Tri-Colour Original Ink Cartridges (6ZD17AE) (Pack of 2)
$27.7
Price
Revenue
#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made
$13.3
Price
$10.6M
Revenue
#2 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C) ​​​​​​​
$304.8
Price
$10.6M
Revenue
#3 Catsan Hygiene Cat Litter 20L
$16.8
Price
$7.8M
Revenue
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OVERVIEW
In August 2025, amazon.co.uk's performance metrics in the MARKETPLACE industry included $1,771,895,443 in online sales revenue, a conversion rate of 4.50-5.00%, an AOV of $75-100, and 373,147,042 sessions. The highest online store revenue was $13,327,172,929 from amazon.com, while the highest conversion rate was 3.94% and the highest AOV was $306. The highest number of sessions was 2,711,651,630 from amazon.com, with a median of 137,896 sessions in the MARKETPLACE category.
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amazon.co.uk competitors

In August 2025, amazon.co.uk reported a revenue of £1,771,895,443 with 18,495,776 transactions and 373,147,042 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, amazon.co.uk outperformed ebay.co.uk, etsy.com, argos.co.uk, and johnlewis.com in terms of revenue, transactions, and sessions. However, amazon.com stood out with a significantly higher revenue of $13,327,172,929, 193,334,157 transactions, and 2,711,651,630 sessions. Despite having a lower AOV and conversion rate, amazon.com dominated the market in terms of scale and revenue generation. While amazon.co.uk excelled in certain metrics, particularly compared to local competitors, amazon.com remained a formidable force on a global scale in the e-commerce industry.

ebay.co.uk screenshot
#1 ebay.co.uk
772.8M
Revenue
209.7M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
etsy.com screenshot
#2 etsy.com
569.3M
Revenue
410.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
argos.co.uk screenshot
#3 argos.co.uk
89.2M
Revenue
43.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#4 johnlewis.com
177.1M
Revenue
26M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
amazon.com screenshot
#5 amazon.com
13.3B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
amazon.co.uk vs top market performers
amazon.co.uk
top retailers
conversion rate vs average order value for amazon.co.uk and its competitors
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Revenue share by device at amazon.co.uk

In August large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.co.uk country & global rank

Assess the ranking of amazon.co.uk among other retailers within its primary country and worldwide.

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