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May 2026

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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

amazon.co.uk

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1.5B

Revenue

May 26

363.1M

Sessions

May 26

4.0-4.5%

Conv. rate

May 26

$75-100

AOV

May 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months

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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$519.8

Price

$366.8M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.5K

Price

$296.3M

Revenue

#3 Andrex Ultimate Quilts Toilet Tissue 24 Standard Toilet Rolls, Air Pocket Technology for Soft, Thick Sheets (Previously Andrex Supreme Quilts Toilet Paper) - 24 Quilted Toilet Rolls x 1 Bulk Pack

$1.2K

Price

$171.8M

Revenue

#4 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$1.6K

Price

Revenue

#5 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$884

Price

Revenue

#6 Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder, Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets), Vegan Creatine for Women and Men

$872.2

Price

Revenue

#7 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$1.3K

Price

Revenue

#8 Amazon Basics Multi-purpose Copy Printer Paper, A4 80 gsm, 2500 Count (Pack of 5), White

$987.8

Price

Revenue

#9 Russell Hobbs Powersteam Ultra 3100 W Vertical Steam Iron 20630 - Black and Grey

$1.9K

Price

Revenue

#10 Finish Ultimate Infinity Shine Dishwasher Tablets, Lemon, 100 Dishwasher Tablets

$738

Price

Revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$519.8

Price

$366.8M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.5K

Price

$296.3M

Revenue

#3 Andrex Ultimate Quilts Toilet Tissue 24 Standard Toilet Rolls, Air Pocket Technology for Soft, Thick Sheets (Previously Andrex Supreme Quilts Toilet Paper) - 24 Quilted Toilet Rolls x 1 Bulk Pack

$1.2K

Price

$171.8M

Revenue

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OVERVIEW

In May 2026, amazon.co.uk reported impressive online sales revenue of $1,482,615,533, significantly surpassing the e-commerce median of $272,090. With a conversion rate between 4.00-4.50%, it sits just below the industry high of 4.41%. The average order value (AOV) ranges from $75 to $100, while the highest AOV in the sector is $289. Furthermore, amazon.co.uk achieved a staggering 363,081,769 sessions, far exceeding the median of 122,379 sessions in its category, although trailing behind amazon.com’s 2,668,424,650 sessions, solidifying its strong presence in the competitive e-commerce marketplace.

amazon.co.uk competitors

In May 2026, amazon.co.uk outperformed competitors like ebay.co.uk and etsy.com in revenue and transactions. amazon.co.uk generated $1,482,615,533 from 14,986,854 transactions over 363,081,769 sessions, boasting a conversion rate of 4.00-4.50%. In comparison, ebay.co.uk achieved $743,156,574 in revenue with 9,141,888 transactions and a higher conversion rate of 5.00-5.50%, though with fewer sessions at 176,970,293. etsy.com lagged with $576,047,220 in revenue, 8,409,002 transactions, and a significantly lower conversion rate of 1.50-2.00%, despite the highest session count of 436,906,187. argos.co.uk and johnlewis.com showed even lower performance, with revenues of $91,811,675 and $212,696,230, respectively. Additionally, amazon.com far exceeded all, earning $12,236,119,558 across 175,081,716 transactions, demonstrating the expansive reach of the Amazon brand.

#1 ebay.co.uk

743.2M

Revenue

177M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

576M

Revenue

436.9M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

91.8M

Revenue

40.1M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 johnlewis.com

212.7M

Revenue

24.1M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

12.2B

Revenue

2.7B

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In May large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.