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Jun 2024
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TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

Favicon for amazon.co.ukamazon.co.uk

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1.5B
Revenue
319.1M
Sessions
4.5-5.0%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

amazon.co.uk’s revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 0.46%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months
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OVERVIEW
In June 2024, amazon.co.uk's online sales revenue was $1,473,083,573 with a conversion rate of 4.50-5.00% and an AOV of $75-100. The MARKETPLACE category median revenue is $519,990, while the largest store is amazon.com with $10,511,735,813. A very high conversion rate in the category is 4.2% and a very low is 1.07%. Additionally, a very high AOV is $273 and a very low is $57. amazon.co.uk had 319,063,063 sessions, compared to the highest of 2,219,030,896 from amazon.com and a median of 160,496 in the category.
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amazon.co.uk competitors

When comparing amazon.co.uk to its competitors in June 2024, some interesting insights can be seen. etsy.com, a similar domain, has a revenue of £592,527,184 with 8,236,926 transactions and 403,711,891 sessions. amazon.com, a major player in the industry, stands out with a revenue of £10,511,735,813, 161,141,048 transactions, and 2,219,030,896 sessions. ebay.co.uk, another competitor, generates £784,239,872 in revenue with 9,581,846 transactions and 211,844,439 sessions. argos.co.uk has a revenue of £93,694,072, 893,315 transactions, and 37,460,633 sessions. Lastly, johnlewis.com sees £139,457,522 in revenue, 716,736 transactions, and 19,970,474 sessions. amazon.co.uk falls within the same range as ebay.co.uk in terms of revenue, transactions, and sessions, but lags behind amazon.com in scale and etsy.com in terms of transactions and sessions.

#1 ebay.co.uk
784.2M
Revenue
211.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 etsy.com
592.5M
Revenue
403.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
93.7M
Revenue
37.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 johnlewis.com
139.5M
Revenue
20M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#5 amazon.com
10.5B
Revenue
2.2B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for apple.comapple.com
Favicon for amazon.co.ukamazon.co.uk
$1.5B
Favicon for ebay.co.ukebay.co.uk
Favicon for etsy.cometsy.com
Favicon for ikea.comikea.com
Favicon for marksandspencer.commarksandspencer.com
Favicon for next.co.uknext.co.uk
Favicon for hm.comhm.com
Favicon for tesco.comtesco.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$10.5B
2
Favicon for apple.comapple.com
3
Favicon for amazon.co.ukamazon.co.uk
4
Favicon for ebay.co.ukebay.co.uk
5
Favicon for etsy.cometsy.com
6
Favicon for ikea.comikea.com
7
Favicon for marksandspencer.commarksandspencer.com
8
Favicon for next.co.uknext.co.uk
9
Favicon for hm.comhm.com
10
Favicon for tesco.comtesco.com
amazon.co.uk vs top market performers
amazon.co.uk
top retailers
conversion rate vs average order value for amazon.co.uk and its competitors
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Top products on amazon.co.ukby revenue

#1 PlayStation 5 Console (Slim)
$590.2
Price
$9.4M
Revenue
#2 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$27.9
Price
$7.1M
Revenue
#3 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$287
Price
$6.5M
Revenue
#4 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C) ​​​​​​​
$279.5
Price
Revenue
#5 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)
$462.9
Price
Revenue
#6 Xbox Series X
$574.3
Price
Revenue
#7 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)
$17.4
Price
Revenue
#8 Apple AirPods with wired Charging Case (2nd generation)
$163.1
Price
Revenue
#9 "Kindle Paperwhite | 16 GB, now with a 6.8"" display and adjustable warm light | Without ads | Black"
$202.1
Price
Revenue
#10 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black
$336.1
Price
Revenue
#1 PlayStation 5 Console (Slim)
$590.2
Price
$9.4M
Revenue
#2 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$27.9
Price
$7.1M
Revenue
#3 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$287
Price
$6.5M
Revenue
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amazon.co.uk brandsby revenue

1
Logo for aimezoAimezo
Top retailers:amazon.com
2
Logo for flexispotFlexispot
Top retailers:amazon.comamazon.destandingdesknation.com
3
Logo for fellowesFellowes
Top retailers:amazon.comcostco.comwalmart.com
4
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Top retailers:amazon.comcurrys.co.ukwalmart.com
5
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amazon.co.uk categoriesby revenue

1
Animals & Pet Supplies
Top retailers:amazon.cometsy.comebay.com
2
Armoires & Wardrobes
Top retailers:amazon.deamazon.comotto.de
3
Baby Strollers
Top retailers:amazon.comtarget.comtemu.com
4
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Top retailers:amazon.comwayfair.comlowes.com
5
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Top retailers:amazon.comwayfair.cometsy.com
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brands overtime comparison

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.co.uk country & global rank

Assess the ranking of amazon.co.uk among other retailers within its primary country and worldwide.

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