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TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

Favicon for amazon.co.ukamazon.co.uk

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1.9B
Revenue
399.1M
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for amazon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

amazon.co.uk’s revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 6.6%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months
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OVERVIEW
In July 2024, amazon.co.uk in the MARKETPLACE industry had a revenue of $1,904,626,804, a conversion rate of 5.00-5.50%, an AOV of $75-100, and 399,140,663 sessions. The largest online store in the category was amazon.com with a revenue of $12,976,282,030 and 2,914,150,545 sessions. The highest conversion rate was 4.58% and the highest AOV was $269, while the lowest conversion rate was 1.14% and the lowest AOV was $54. The median revenue was $469,501 and the median sessions were 157,890.
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amazon.co.uk competitors

In July 2024, amazon.co.uk generated £1,904,626,804 in revenue from 20,269,037 transactions and 399,140,663 sessions, with an average order value (AOV) ranging from £75 to £100 and a conversion rate of 5.00-5.50%. Compared to its competitors, amazon.com outperformed with £12,976,282,030 in revenue, 211,946,775 transactions, and 2,914,150,545 sessions, with a similar AOV of £50-75 but a higher conversion rate of 7.00-7.50%. ebay.co.uk, on the other hand, reported £796,579,227 in revenue, 10,345,434 transactions, and 209,863,161 sessions, with a slightly higher AOV of £75-100 and a conversion rate of 4.50-5.00%. Other competitors like etsy.com, argos.co.uk, and johnlewis.com also showed varying performance metrics in revenue, transactions, sessions, AOV, and conversion rates. Overall, amazon.co.uk remains competitive in terms of revenue and conversion rate, although there are areas for improvement in AOV and transaction volume compared to some competitors.

#1 ebay.co.uk
796.6M
Revenue
209.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 etsy.com
564.6M
Revenue
413.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
103.9M
Revenue
39.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 johnlewis.com
153.8M
Revenue
22.4M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
#5 amazon.com
13B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for apple.comapple.com
Favicon for amazon.co.ukamazon.co.uk
$1.9B
Favicon for ebay.co.ukebay.co.uk
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for marksandspencer.commarksandspencer.com
Favicon for currys.co.ukcurrys.co.uk
Favicon for sainsburys.co.uksainsburys.co.uk
Favicon for hm.comhm.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13B
2
Favicon for apple.comapple.com
3
Favicon for amazon.co.ukamazon.co.uk
4
Favicon for ebay.co.ukebay.co.uk
5
Favicon for ikea.comikea.com
6
Favicon for etsy.cometsy.com
7
Favicon for marksandspencer.commarksandspencer.com
8
Favicon for currys.co.ukcurrys.co.uk
9
Favicon for sainsburys.co.uksainsburys.co.uk
10
Favicon for hm.comhm.com
amazon.co.uk vs top market performers
amazon.co.uk
top retailers
conversion rate vs average order value for amazon.co.uk and its competitors
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Top products on amazon.co.ukby revenue

#1 PlayStation 5 Console (Slim)
$590.2
Price
$9.4M
Revenue
#2 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$27.9
Price
$7.1M
Revenue
#3 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$287
Price
$6.5M
Revenue
#4 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C) ​​​​​​​
$279.5
Price
Revenue
#5 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)
$462.9
Price
Revenue
#6 Xbox Series X
$574.3
Price
Revenue
#7 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)
$17.4
Price
Revenue
#8 Apple AirPods with wired Charging Case (2nd generation)
$163.1
Price
Revenue
#9 "Kindle Paperwhite | 16 GB, now with a 6.8"" display and adjustable warm light | Without ads | Black"
$202.1
Price
Revenue
#10 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black
$336.1
Price
Revenue
#1 PlayStation 5 Console (Slim)
$590.2
Price
$9.4M
Revenue
#2 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean
$27.9
Price
$7.1M
Revenue
#3 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black
$287
Price
$6.5M
Revenue
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amazon.co.uk brandsby revenue

1
Logo for aimezoAimezo
Top retailers:amazon.com
2
Logo for flexispotFlexispot
Top retailers:amazon.comamazon.destandingdesknation.com
3
Logo for fellowesFellowes
Top retailers:amazon.comcostco.comwalmart.com
4
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Top retailers:amazon.comcurrys.co.ukwalmart.com
5
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amazon.co.uk categoriesby revenue

1
Animals & Pet Supplies
Top retailers:amazon.cometsy.comebay.com
2
Armoires & Wardrobes
Top retailers:amazon.deamazon.comotto.de
3
Baby Strollers
Top retailers:amazon.comtarget.comtemu.com
4
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Top retailers:amazon.comwayfair.comlowes.com
5
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Top retailers:amazon.comwayfair.cometsy.com
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brands overtime comparison

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.co.uk country & global rank

Assess the ranking of amazon.co.uk among other retailers within its primary country and worldwide.

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