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Jun 2026

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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

amazon.co.uk

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1.4B

Revenue

Jun 26

343.9M

Sessions

Jun 26

4.0-4.5%

Conv. rate

Jun 26

$75-100

AOV

Jun 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months

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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$516.5

Price

$366.8M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$769.1

Price

$172.7M

Revenue

#3 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$2K

Price

$158.5M

Revenue

#4 Andrex Ultimate Quilts Toilet Tissue 24 Standard Toilet Rolls, Air Pocket Technology for Soft, Thick Sheets (Previously Andrex Supreme Quilts Toilet Paper) - 24 Quilted Toilet Rolls x 1 Bulk Pack

$1.2K

Price

Revenue

#5 Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder, Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets), Vegan Creatine for Women and Men

$895.2

Price

Revenue

#6 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$700.6

Price

Revenue

#7 Amazon Basics Multi-purpose Copy Printer Paper, A4 80 gsm, 2500 Count (Pack of 5), White

$961.2

Price

Revenue

#8 Russell Hobbs Powersteam Ultra 3100 W Vertical Steam Iron 20630 - Black and Grey

$1.9K

Price

Revenue

#9 Finish Ultimate Infinity Shine Dishwasher Tablets, Lemon, 100 Dishwasher Tablets

$846

Price

Revenue

#10 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$3.7K

Price

Revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$516.5

Price

$366.8M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$769.1

Price

$172.7M

Revenue

#3 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$2K

Price

$158.5M

Revenue

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OVERVIEW

In June 2026, amazon.co.uk generated impressive online sales revenue of $1,411,454,327, significantly exceeding the e-commerce marketplace median of $288,369. The site achieved a conversion rate of 4.00-4.50%, just below the high benchmark of 4.46%, and recorded an average order value (AOV) of $75-100, which falls short of the e-commerce high of $291. With sessions totaling 343,862,495, amazon.co.uk shows substantial traffic, although still far behind amazon.com’s record of 2,710,440,039. Overall, amazon.co.uk remains a leading player in the e-commerce and shopping marketplace sector, outperforming many competitors in key metrics.

amazon.co.uk competitors

In June 2026, amazon.co.uk generated $1,411,454,327 in revenue from 14,244,984 transactions, achieving a conversion rate of 4.00-4.50% across 343,862,495 sessions. In comparison, ebay.co.uk reported a revenue of $749,123,941, with a higher conversion rate of 5.00-5.50%, but fewer sessions at 175,088,139. etsy.com lagged further behind with $582,472,331 in revenue from 8,322,977 transactions and a low conversion rate of 1.50-2.00%, despite high traffic at 427,076,721 sessions. argos.co.uk and johnlewis.com had modest revenues of $99,127,997 and $228,387,605, respectively, with conversion rates of 2.00-2.50% and 4.00-4.50%. Notably, amazon.com dwarfed the competition, generating $12,391,654,833 from 178,338,597 transactions and a conversion rate of 6.50-7.00%, indicating its dominant presence in the e-commerce market.

#1 ebay.co.uk

749.1M

Revenue

175.1M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

582.5M

Revenue

427.1M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

99.1M

Revenue

43.4M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 johnlewis.com

228.4M

Revenue

25.5M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

12.4B

Revenue

2.7B

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In June large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.