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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

amazon.co.uk

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2.1B

Revenue

Oct 25

388.4M

Sessions

Oct 25

5.5-6.0%

Conv. rate

Oct 25

$75-100

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.8B in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$21.8B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$326.8

Price

$58.2M

Revenue

#2 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$190.3

Price

$17.8M

Revenue

#3 TV Wall Bracket Swivels Tilts Extends, Full Motion TV Wall Mount for Most 37-82 Inch Flat&Curved TVs, Holds up to 60kg, VESA 600x400mm

$788.6

Price

$15.3M

Revenue

#4 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$236.6

Price

Revenue

#5 Magnesium Complex 6 in 1 (Magnesium Glycinate, Citrate, Malate, Taurate, Orotate, Lactate), 2500mg from 3 Capsule Serving, 120 Capsules (not Tablets), 40 Day Supply, with Zinc, D3 & B6, VitaBright

$219.2

Price

Revenue

#6 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$132.2

Price

Revenue

#7 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.4

Price

Revenue

#8 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$307.4

Price

Revenue

#9 Cetraben Body Cream Moisturiser Perfect For Dry Sensitive and Eczema Prone Skin, 475ml

$182.8

Price

Revenue

#10 Catsan Hygiene Cat Litter 20L

$17.3

Price

Revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$326.8

Price

$58.2M

Revenue

#2 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$190.3

Price

$17.8M

Revenue

#3 TV Wall Bracket Swivels Tilts Extends, Full Motion TV Wall Mount for Most 37-82 Inch Flat&Curved TVs, Holds up to 60kg, VESA 600x400mm

$788.6

Price

$15.3M

Revenue

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OVERVIEW

In October 2025, amazon.co.uk generated impressive online sales revenue of $2,054,513,927, far surpassing the e-commerce industry median of $373,562. With a conversion rate of 5.50-6.00%, it exceeded the industry average of 4.48%. The average order value (AOV) ranged between $75-100, while sessions reached 388,375,273, significantly higher than the median of 158,011. Despite being the second-largest in the marketplace, trailing behind amazon.com’s $15,248,613,342 in revenue and 2,778,032,849 sessions, amazon.co.uk showcases robust performance metrics in a competitive landscape.

amazon.co.uk competitors

In October 2025, amazon.co.uk outperformed its competitors in terms of revenue, with £2,054,513,927, compared to ebay.co.uk at £784,724,868, etsy.com at £613,968,787, argos.co.uk at £96,191,253, and johnlewis.com at £196,407,650. amazon.co.uk also had the highest number of transactions at 21,646,161, followed by ebay.co.uk at 10,539,663. However, etsy.com had the highest number of sessions at 416,062,470, compared to amazon.co.uk at 388,375,273. When looking at average order value (AOV), amazon.co.uk and argos.co.uk had similar ranges at £75-100, while johnlewis.com had a higher AOV at £200-225. In terms of conversion rate, amazon.co.uk was on par with its competitors at 5.50-6.00%, with amazon.com leading with a conversion rate of 7.50-8.00%.

#1 ebay.co.uk

784.7M

Revenue

196.2M

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 etsy.com

614M

Revenue

416.1M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

96.2M

Revenue

42.2M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 johnlewis.com

196.4M

Revenue

27.9M

Sessions

3.0-3.5%

Conv. rate

$200-225

AOV

#5 amazon.com

15.2B

Revenue

2.8B

Sessions

7.5-8.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In October large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.