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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

amazon.co.uk

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1.9B

Revenue

Jul 26

340.8M

Sessions

Jul 26

5.0-5.5%

Conv. rate

Jul 26

$100-125

AOV

Jul 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 1.6%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months

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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$337.9

Price

$240.1M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$449.6

Price

$111M

Revenue

#3 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$4.5K

Price

$77.8M

Revenue

#4 Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder, Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets), Vegan Creatine for Women and Men

$682.6

Price

Revenue

#5 Hillington Reusable Car Interior Dehumidifier Bag and Dashboard Mounting Anti-Slip Mat - Ideal for Use in Vehicles to Prevent Damp, Moisture, and Condensation (2 x 1KG)

$1.4K

Price

Revenue

#6 Amazon Basics Multi-purpose Copy Printer Paper, A4 80 gsm, 2500 Count (Pack of 5), White

$529.5

Price

Revenue

#7 Finish Ultimate Infinity Shine Dishwasher Tablets, Lemon, 100 Dishwasher Tablets

$492.6

Price

Revenue

#8 Russell Hobbs Powersteam Ultra 3100 W Vertical Steam Iron 20630 - Black and Grey

$1K

Price

Revenue

#9 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$669.1

Price

Revenue

#10 Earth Rated Dog Poo Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, Lavender-Scented, 270-Count

$328.6

Price

Revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$337.9

Price

$240.1M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$449.6

Price

$111M

Revenue

#3 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$4.5K

Price

$77.8M

Revenue

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OVERVIEW

amazon.co.uk's revenue for online sales reached $1.9 billion in July 2026, demonstrating strong marketplace performance. The site attracted 340.8 million sessions, significantly higher than the typical marketplace retailer's 134,000 sessions per month. Its conversion rate ranged between 5.00-5.50%, well above the typical marketplace retailer's range of 0.93% to 4.53%. With an average order value (AOV) between $100-125, amazon.co.uk is also comfortably within the typical marketplace retailer's AOV range of $61 to $308. These metrics underscore amazon.co.uk's robust standing within the marketplace category, reflecting its competitiveness and customer engagement.

amazon.co.uk competitors

In July 2026, amazon.co.uk outperformed its competitors with a substantial revenue of $1.9 billion, ranking second among all sites. In comparison, ebay.co.uk generated $1.1 billion, while etsy.com lagged at $644.3 million. However, amazon.co.uk trails amazon.com by $13.6 billion in revenue. Regarding transactions, amazon.co.uk recorded 17.3 million, significantly surpassing ebay.co.uk's 9.2 million and etsy.com’s 9.5 million. Yet, it still falls short of amazon.com, which boasts 195.5 million transactions, trailing by 178.2 million. With 340.8 million sessions, amazon.co.uk ranks third, behind amazon.com at 2.7 billion and ahead of competitors like ebay.co.uk and etsy.com. The average order value for amazon.co.uk aligns with competitors at $100-125, but its conversion rate of 5.00-5.50% is more favorable than ebay.co.uk's 4.50-5.00%. Overall, while amazon.co.uk excels in revenue and transactions, it still faces significant competition from amazon.com.

#1 ebay.co.uk

1.1B

Revenue

187.5M

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#2 etsy.com

644.3M

Revenue

458.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

96.1M

Revenue

43M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 johnlewis.com

276.4M

Revenue

28M

Sessions

4.0-4.5%

Conv. rate

$225-250

AOV

#5 amazon.com

15.5B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.