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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

amazon.co.uk

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1.9B

Revenue

Sep 25

368M

Sessions

Sep 25

5.0-5.5%

Conv. rate

Sep 25

$75-100

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.8B in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$21.8B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 28%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.4

Price

$10.3M

Revenue

#2 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$307.3

Price

$9.9M

Revenue

#3 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$232

Price

$8.1M

Revenue

#4 Catsan Hygiene Cat Litter 20L

$17.1

Price

Revenue

#5 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black

$281.9

Price

Revenue

#6 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean

$27.8

Price

Revenue

#7 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)

$18

Price

Revenue

#8 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$34.1

Price

Revenue

#9 DJI Mini 4 Pro Fly More Combo with DJI RC 2 (screen remote controller), Folding Mini-Drone with 4K HDR Video Camera for Adults, Under 0.549 lbs/249 g, 34-Min Flight Time, 2 Extra Batteries

$1.3K

Price

Revenue

#10 BRITA MAXTRA PRO All In One Water Filter Cartridge 6 Pack - Original BRITA refill reducing impurities, chlorine, pesticides and limescale for tap water with better taste

$33.6

Price

Revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.4

Price

$10.3M

Revenue

#2 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$307.3

Price

$9.9M

Revenue

#3 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$232

Price

$8.1M

Revenue

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OVERVIEW

In September 2025, amazon.co.uk generated an impressive $1,860,567,863 in online sales, significantly surpassing the e-commerce market median of $292,070. With a conversion rate of 5.00-5.50%, it stands out above the market's high average of 4.09%. The average order value (AOV) ranged from $75 to $100, positioning it favorably against the e-commerce sector's high of $309. Additionally, amazon.co.uk attracted 368,017,461 sessions, well above the median of 136,251, though still trailing behind amazon.com’s 2,561,667,744 sessions, illustrating its dominant position in the online shopping landscape.

amazon.co.uk competitors

When comparing amazon.co.uk to its competitors in September 2025, it is evident that amazon.co.uk holds a strong position in terms of revenue and transactions. With a revenue of £1,860,567,863 and 19,744,256 transactions, it outperforms ebay.co.uk, etsy.com, argos.co.uk, and johnlewis.com in these domains. amazon.co.uk also excels in sessions with 368,017,461, only falling behind etsy.com in this metric. However, when looking at the average order value (AOV) and conversion rate, amazon.co.uk is on par with ebay.co.uk and argos.co.uk, all averaging between £75-100 for AOV and 5.00-5.50% for the conversion rate. In contrast, johnlewis.com boasts a higher AOV of £200-225 but has a lower conversion rate compared to amazon.co.uk. Lastly, amazon.com, the global counterpart, dwarfs all competitors with a revenue of £13,518,439,469 and 187,707,899 transactions, showing Amazon's dominance in the e-commerce market.

#1 ebay.co.uk

790.8M

Revenue

193.8M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

575.1M

Revenue

391.6M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

90.5M

Revenue

42M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 johnlewis.com

190M

Revenue

26.4M

Sessions

3.5-4.0%

Conv. rate

$200-225

AOV

#5 amazon.com

13.5B

Revenue

2.6B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In September large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.