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Apr 2026

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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

amazon.co.uk

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1.5B

Revenue

Apr 26

354.3M

Sessions

Apr 26

4.0-4.5%

Conv. rate

Apr 26

$75-100

AOV

Apr 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 52%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months

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Top products on amazon.co.ukby revenue

#1 Puzzle Racer Kids Car Track Set,Puzzle Car Track Set with Vehicles Toy for 3-8 Year Old,Rail Car Building Toys Puzzle Car Race Track Toys Montessori Toy Preschool Gifts for 4 5 6 7 Year Old Boys Girls

$2.7K

Price

$430.8M

Revenue

#2 Mirka 8111202596 Mirlon Total Abrasive Materials 2500, 115 x 230 mm, 25 per Pack

$627.5

Price

$365.1M

Revenue

#3 Honeywell QuietSet Whole Room Tower Fan-Black, HYF290B

$1.6K

Price

$159.3M

Revenue

#4 JMIATRY Unbreakable Champagne Flutes Set of 6, 165ml/5.8oz Premium Plastic Champagne Flutes, Classy Champagne Glasses Great for Wedding, Christmas, Birthday Party and Daily Use

$892.6

Price

Revenue

#5 IP68 CABLE CONNECTOR FOR 6MM TO 10MM DIAMETER CABLE - BLACK - 3 POLE

$2K

Price

Revenue

#6 Varilight Primed Ready to Paint Flat Plate Screwless 2 Gang 13 Amp Switched Plug Socket - White Inserts

$927.2

Price

Revenue

#7 Aedcbaide Mini Steel Tongue Drum 3 Inch (8 cm) 6 Note Tongue Drum with Drumstick Hand Drum Percussion,Music Book,Mallet,Handpan Drum for Musical Education Concert Yoga Beginners Adult Kids(gold)

$1.1K

Price

Revenue

#8 Tomie Kawakami Junji Ito anime Painting wall Art Canvas for Living room home bedroom study dorm decoration prints -60X90cm_unframed

$2.2K

Price

Revenue

#9 Claire's Exclusive Disney Sleeping Stitch Backpack - Kids Valentines Gift, Sky Blue Stylish, & Practical Childrens Backpack for Girls Age 3-6 - Adjustable Straps, PU Material

$747.8

Price

Revenue

#10 MOBICOOL MV26, Portable Electric Cool Box, Blue Car Cooler, 25 l, Mini Fridge for Car, Truck, Boat, Motorhome and Power Socket

$2K

Price

Revenue

$2.7K

Price

$430.8M

Revenue

#2 Mirka 8111202596 Mirlon Total Abrasive Materials 2500, 115 x 230 mm, 25 per Pack

$627.5

Price

$365.1M

Revenue

#3 Honeywell QuietSet Whole Room Tower Fan-Black, HYF290B

$1.6K

Price

$159.3M

Revenue

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OVERVIEW

In April 2026, amazon.co.uk generated $1,538,883,664 in online sales, significantly surpassing the e-commerce marketplace median of $370,530. Its conversion rate ranged between 4.00-4.50%, exceeding the marketplace average of 4.36%. The average order value (AOV) was between $75-100, below the high of $300, while sessions reached 354,349,261, far exceeding the median of 143,015, though still behind amazon.com’s 2,525,357,109 sessions. Overall, these metrics illustrate amazon.co.uk’s strong performance in the competitive e-commerce landscape.

amazon.co.uk competitors

In April 2026, amazon.co.uk generated a remarkable revenue of $1,538,883,664 through 15,432,067 transactions across 354,349,261 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 4.00-4.50%. Competitors like ebay.co.uk earned $743,737,870 from 9,446,891 transactions at a conversion rate of 5.00-5.50%. etsy.com reported lower revenue at $574,001,644 with a 2.00-2.50% conversion rate. argos.co.uk had minimal revenue of $116,457,034 and a low conversion rate of 2.00-2.50%. johnlewis.com fared slightly better with $218,877,168 and a conversion rate similar to amazon.co.uk at 4.00-4.50%. However, both outperformed in terms of AOV, ranging between $200-$225. Meanwhile, amazon.com dominated the market with a staggering $12,423,430,725 revenue and a conversion rate of 7.00-7.50%, solidifying its leadership position.

#1 ebay.co.uk

743.7M

Revenue

176.9M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

574M

Revenue

418.1M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

116.5M

Revenue

35.1M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 johnlewis.com

218.9M

Revenue

23.1M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

12.4B

Revenue

2.5B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In April large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.