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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

amazon.co.uk

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1.9B

Revenue

Sep 26

323.6M

Sessions

Sep 26

5.0-5.5%

Conv. rate

Sep 26

$100-125

AOV

Sep 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 30%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 Midea MPF23MTBUK 50W Pedestal Fan, 3 Speed Settings, 7 Bionic Blades, 90° Oscillation, Adjustable Height Stand Fan, 2H Timer, AC Motor For Powerful and Quiet Operation, Black

$436

Price

$15.9M

Revenue

#2 FELIX As Good As it Looks Meaty Selection in Jelly Wet Cat Food 12x85g

$29.4

Price

$13.1M

Revenue

#3 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$34.2

Price

$9.8M

Revenue

#4 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.4

Price

Revenue

#5 Oral-B iO2 Electric Toothbrush for Adults, 1 Handle, Calm Pink - 1 Gentle Care Brush Head, Travel Case, Travel Refill Holder, Designed by Braun, UK Two Pin Plug

$72.6

Price

Revenue

#6 Samsung Galaxy S26 AI Phone, Customised AP Processor, 50 MP Camera, 12 GB Memory, 512 GB Storage, 4300 mAh Battery, Galaxy AI, Black, 3 Year Extended Warranty (UK Version)

$1.4K

Price

Revenue

#7 Shark PowerPro Pet Cordless Stick Vacuum Cleaner, Lightweight, Floor Detect Technology, Anti-Hair Wrap Technology, Anti-Allergen Complete Seal, Flexible, Handheld mode, Java Metallic, IZ380UKT

$267.8

Price

Revenue

#8 Hisense 65" 65A6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix

$380

Price

Revenue

#9 Pepsi Max No Sugar Cans, 330 ml (Pack of 24)

$10.8

Price

Revenue

#10 Catsan Hygiene Cat Litter 20L

$17.2

Price

Revenue

#1 Midea MPF23MTBUK 50W Pedestal Fan, 3 Speed Settings, 7 Bionic Blades, 90° Oscillation, Adjustable Height Stand Fan, 2H Timer, AC Motor For Powerful and Quiet Operation, Black

$436

Price

$15.9M

Revenue

#2 FELIX As Good As it Looks Meaty Selection in Jelly Wet Cat Food 12x85g

$29.4

Price

$13.1M

Revenue

#3 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$34.2

Price

$9.8M

Revenue

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OVERVIEW

amazon.co.uk's revenue for online sales reached $1.9 billion in September 2026, with 323.6 million sessions recorded. The typical marketplace retailer sees around 119,000 sessions a month. Its conversion rate stands at 5.00-5.50%, exceeding the typical marketplace retailer range of 0.9% to 4.33%. Additionally, amazon.co.uk's average order value (AOV) is $100-125, which is comfortably within the typical marketplace retailer range of $52 to $291. While the largest marketplace, amazon.com, generates $14.3 billion, amazon.co.uk leads the category with impressive metrics, solidifying its position in the competitive marketplace landscape.

amazon.co.uk competitors

In September 2026, amazon.co.uk leads its competitors in revenue, generating $1.9 billion from 17.3 million transactions. This performance surpasses ebay.co.uk, which earned $928.5 million, and outperforms etsy.com, with $618.3 million in revenue. Although amazon.co.uk ranks second in transactions, trailing only amazon.com, its conversion rate of 5.00-5.50% is on par with ebay.co.uk. While amazon.co.uk's sessions total 323.6 million, it ranks third, behind amazon.com and etsy.com, which boasts 460.8 million sessions. The average order value for amazon.co.uk is consistent with its competitors, ranging from $100-125, similar to ebay.co.uk. Overall, amazon.co.uk demonstrates robust performance across key metrics, notably in revenue and transactions, distinguishing itself effectively within the competitive landscape.

#1 ebay.co.uk

928.5M

Revenue

173.6M

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#2 etsy.com

618.3M

Revenue

460.8M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

82.3M

Revenue

44.4M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 johnlewis.com

250.6M

Revenue

27.4M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

14.3B

Revenue

2.6B

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.