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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

amazon.co.uk

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2.3B

Revenue

Nov 25

412.7M

Sessions

Nov 25

5.5-6.0%

Conv. rate

Nov 25

$75-100

AOV

Nov 25

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.8B in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$21.8B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 22%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.1K

Price

$194.8M

Revenue

#2 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$657.5

Price

$66.8M

Revenue

#3 Skylight Digital Photo Frame - WiFi Enabled with Load from Phone Capability, Touch Screen Digital Picture Frame Display - Customizable Gift for Friends and Family - 10 Inch Black

$15.5K

Price

$66.6M

Revenue

#4 TV Wall Bracket Swivels Tilts Extends, Full Motion TV Wall Mount for Most 37-82 Inch Flat&Curved TVs, Holds up to 60kg, VESA 600x400mm

$1.9K

Price

Revenue

#5 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$473.3

Price

Revenue

#6 Iron Tablets High Strength Tablets with Vitamin C, B12 & Folic Acid - 120 Vegan Supplements for Women and Men - 14mg Iron Vitamin for Enhanced Energy Support & Increased Absorption | UK

$204.9

Price

Revenue

#7 Acnecide Face Gel 15 g, For Acne Treatment and Spot Treatment With 5 Percent Benzoyl Peroxide For Blackheads and Acne Prone Skin, 15 g (Pack of 1)

$248

Price

Revenue

#8 Cetraben Body Cream Moisturiser Perfect For Dry Sensitive and Eczema Prone Skin, 475ml

$502.1

Price

Revenue

#9 Magnesium Complex 6 in 1 (Magnesium Glycinate, Citrate, Malate, Taurate, Orotate, Lactate), 2500mg from 3 Capsule Serving, 120 Capsules (not Tablets), 40 Day Supply, with Zinc, D3 & B6, VitaBright

$446.2

Price

Revenue

#10 Buster Bathroom Sink Unblocker, 300ml, Pack of 3, Unblock Hair & Sludge from Showers, Baths & Sinks – Fast-Acting Plughole Unclogger, Clears Blockages & Slow-Draining Water

$496.2

Price

Revenue

#1 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$1.1K

Price

$194.8M

Revenue

#2 Calgon 3-in-1 Water Softener Tablets l Removes Odours, Limescale & Residue | Deep Clean l Units: 75 Tablets l Size: XL Pack l

$657.5

Price

$66.8M

Revenue

#3 Skylight Digital Photo Frame - WiFi Enabled with Load from Phone Capability, Touch Screen Digital Picture Frame Display - Customizable Gift for Friends and Family - 10 Inch Black

$15.5K

Price

$66.6M

Revenue

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OVERVIEW

In November 2025, amazon.co.uk achieved remarkable performance metrics in the e-commerce and shopping marketplace, generating online sales revenue of $2,252,380,785, far exceeding the median of $470,147. With a conversion rate of 5.50-6.00%, it surpassed the high industry benchmark of 4.97%. The average order value (AOV) ranged between $75-100, below the high of $285, while total sessions reached an impressive 412,694,534, significantly above the median of 159,615. Although it trailed behind amazon.com, which had $16,336,181,110 in revenue and 2,883,966,808 sessions, amazon.co.uk demonstrated robust performance within its competitive landscape.

amazon.co.uk competitors

In November 2025, amazon.co.uk generated a revenue of $2,252,380,785 with 23,574,962 transactions and 412,694,534 sessions. The average order value (AOV) ranged from $75-100, with a conversion rate of 5.50-6.00%. Compared to its competitors, ebay.co.uk had a revenue of $866,120,228, etsy.com generated $796,268,062, argos.co.uk had $165,421,550, and johnlewis.com brought in $349,658,518. amazon.com, the global counterpart, saw a revenue of $16,336,181,110. While amazon.co.uk led in revenue, ebay.co.uk and johnlewis.com had lower conversion rates but similar AOV. etsy.com had a lower AOV and conversion rate, while argos.co.uk had the lowest revenue and conversion rate. Overall, amazon.co.uk remained a strong competitor in the e-commerce market, maintaining a solid balance between revenue, transactions, and conversion rate compared to its peers.

#1 ebay.co.uk

866.1M

Revenue

192.1M

Sessions

5.5-6.0%

Conv. rate

$75-100

AOV

#2 etsy.com

796.3M

Revenue

471.5M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

165.4M

Revenue

57.9M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 johnlewis.com

349.7M

Revenue

43.6M

Sessions

3.5-4.0%

Conv. rate

$200-225

AOV

#5 amazon.com

16.3B

Revenue

2.9B

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In November large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.