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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

amazon.co.uk

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1.5B

Revenue

350.6M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk's revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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amazon.co.uk revenue decline for last six months

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Top products on amazon.co.ukby revenue

#1 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$294

Price

$9.4M

Revenue

#2 Meta Quest 3 512GB – Breakthrough mixed reality – Powerful performance – Asgard’s Wrath 2 and Meta Quest+ bundle

$594.1

Price

$8.7M

Revenue

#3 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$12.8

Price

$8.1M

Revenue

#4 Xbox Series X

$598.1

Price

Revenue

#5 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black

$303.7

Price

Revenue

#6 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean

$28.6

Price

Revenue

#7 Catsan Hygiene Cat Litter 20L

$16.2

Price

Revenue

#8 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$32.3

Price

Revenue

#9 PlayStation 5 Console (Slim)

$587.9

Price

Revenue

#10 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)

$17.6

Price

Revenue

#1 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$294

Price

$9.4M

Revenue

#2 Meta Quest 3 512GB – Breakthrough mixed reality – Powerful performance – Asgard’s Wrath 2 and Meta Quest+ bundle

$594.1

Price

$8.7M

Revenue

#3 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$12.8

Price

$8.1M

Revenue

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OVERVIEW

In May 2025, amazon.co.uk in the MARKETPLACE industry had a revenue of $1,454,743,710 with a median revenue of $326,539. The conversion rate ranged from 4.00-4.50%, AOV from $75-100, and sessions at 350,615,388. The largest online store in the category is amazon.com with revenue of $12,259,837,505 and sessions at 2,589,786,292. The highest conversion rate was 4.13% while the lowest was 0.88%. The highest AOV was $299 and the lowest was $52. Median sessions in the category stood at 140,161.

amazon.co.uk competitors

In May 2025, amazon.co.uk generated a revenue of £1,454,743,710 from 14,971,961 transactions with 350,615,388 sessions. The average order value (AOV) ranged between £75-£100, and the conversion rate was between 4.00% to 4.50%. When compared to its competitors, amazon.com outperformed in terms of revenue with £12,259,837,505, from 178,880,882 transactions and 2,589,786,292 sessions. etsy.com had a revenue of £523,097,263 with 7,888,523 transactions and 405,156,580 sessions. ebay.co.uk recorded a revenue of £620,742,252 from 8,258,607 transactions and 192,068,873 sessions, while argos.co.uk and johnlewis.com had lower revenues and transaction numbers. Despite strong competition, amazon.co.uk remained competitive in AOV and conversion rate, similar to ebay.co.uk, showcasing its strength in attracting and converting customers.

#1 ebay.co.uk

620.7M

Revenue

192.1M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 etsy.com

523.1M

Revenue

405.2M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

86.5M

Revenue

37.5M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 johnlewis.com

169.8M

Revenue

23.3M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

#5 amazon.com

12.3B

Revenue

2.6B

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In May large majority of sales on amazon.co.uk, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.