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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

amazon.co.uk

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1.9B

Revenue

383.6M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk's revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 0.86%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$301.5

Price

$10.4M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.2

Price

$10.2M

Revenue

#3 Catsan Hygiene Cat Litter 20L

$16.7

Price

$7.5M

Revenue

#4 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean

$28.3

Price

Revenue

#5 Amazon Brand – Mama Bear Sensitive Unscented baby wipes– 56 Count (Pack of 18) (Total 1008 wipes)

$18

Price

Revenue

#6 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$32.8

Price

Revenue

#7 PlayStation 5 Console (Slim)

$605.5

Price

Revenue

#8 Meta Quest 3 512GB – Breakthrough mixed reality – Powerful performance – Asgard’s Wrath 2 and Meta Quest+ bundle

$609.5

Price

Revenue

#9 HP 305, Black/Tri-Colour Original Ink Cartridges (6ZD17AE) (Pack of 2)

$26.7

Price

Revenue

#10 BRITA MAXTRA PRO All In One Water Filter Cartridge 6 Pack - Original BRITA refill reducing impurities, chlorine, pesticides and limescale for tap water with better taste

$33.1

Price

Revenue

#1 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$301.5

Price

$10.4M

Revenue

#2 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$13.2

Price

$10.2M

Revenue

#3 Catsan Hygiene Cat Litter 20L

$16.7

Price

$7.5M

Revenue

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OVERVIEW

In July 2025, amazon.co.uk, a major player in the MARKETPLACE industry, recorded a significant online sales revenue of $1,886,993,556, dwarfing the category's median of $276,666. Notably, its conversion rate ranged between 5.00-5.50%, outperforming the very high benchmark of 3.98% within the sector. Although the Average Order Value (AOV) was positioned between $75 and $100, slightly above the low of $52, it remained below the high of $301. amazon.co.uk's web traffic was also robust with 383,558,137 sessions, though it trailed behind the category's leader, amazon.com, which logged 2,860,529,374 sessions.

amazon.co.uk competitors

In July 2025, amazon.co.uk generated £1,886,993,556 in revenue from 19,477,730 transactions and 383,558,137 sessions with an Average Order Value (AOV) of £75-100 and a conversion rate of 5.00-5.50%. Compared to its competitors, amazon.co.uk outperformed ebay.co.uk, which had £738,328,447 in revenue from 9,959,584 transactions and 202,035,971 sessions with an AOV of £50-75 and a conversion rate of 4.50-5.00%. etsy.com also fell behind amazon.co.uk with £568,137,078 in revenue from 8,320,019 transactions and 401,668,994 sessions, showing a lower conversion rate of 2.00-2.50%. Despite having a higher AOV of £75-100, argos.co.uk had significantly lower revenue at £84,639,354 with 863,223 transactions and 42,525,924 sessions, indicating a lower conversion rate of 2.00-2.50%. Meanwhile, amazon.com was the top performer with £14,197,032,099 in revenue, 203,725,373 transactions, 2,860,529,374 sessions, an AOV of £50-75, and the highest conversion rate of 7.00-7.50%.

#1 ebay.co.uk

738.3M

Revenue

202M

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#2 etsy.com

568.1M

Revenue

401.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

84.6M

Revenue

42.5M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 johnlewis.com

169.5M

Revenue

24.2M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

#5 amazon.com

14.2B

Revenue

2.9B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

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Revenue share by device at amazon.co.uk

In July large majority of sales on amazon.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.