Nov 2024

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TRANSACTION INTELLIGENCE - NOV 2024 GLOBALLY

amazon.co.uk

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Revenue

407.7M

Sessions

5.0-5.5%

Conversion rate

$75-100

Average order value

Online only revenue for amazon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

amazon.co.uk’s revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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OVERVIEW

In November 2024, amazon.co.uk's performance metrics in the MARKETPLACE industry include revenue of $2,042,680,213, conversion rate of 5.00-5.50%, AOV of $75-100, and 407,693,341 sessions. Compared to amazon.com, amazon.co.uk has significantly lower revenue and sessions, but a similar conversion rate and AOV. The industry median revenue is $532,000, with a high conversion rate of 4.96% and high AOV of $287. The lowest conversion rate and AOV in the industry are 1.09% and $54, respectively, showing amazon.co.uk's competitive position in the e-commerce market.

amazon.co.uk competitors

When comparing amazon.co.uk to its competitors in November 2024, several key metrics stand out. etsy.com generates a revenue of £737,984,287 with 10,626,424 transactions and 469,557,996 sessions, showcasing a lower AOV of £50-75 and a conversion rate of 2.00-2.50%. On the other hand, amazon.com outshines with a revenue of £14,996,055,356, 215,029,783 transactions, and 2,929,041,663 sessions, maintaining a similar AOV of £50-75 but a higher conversion rate of 7.00-7.50%. ebay.co.uk closely competes with amazon.co.uk in terms of revenue (£879,921,212), transactions (10,741,529), and sessions (203,590,134), boasting an identical AOV of £75-100 and a matching conversion rate of 5.00-5.50%. Meanwhile, argos.co.uk and johnlewis.com follow with differing AOV and conversion rates, highlighting the diverse landscape of online retail in the UK.

#1 ebay.co.uk

879.9M

Revenue

203.6M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 etsy.com

738M

Revenue

469.6M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 argos.co.uk

183M

Revenue

55.8M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#4 johnlewis.com

295.6M

Revenue

41.8M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

#5 amazon.com

15B

Revenue

2.9B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

top retailers

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Top products on amazon.co.ukby revenue

#1 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black

$321.9

Price

$32.5M

Revenue

#2 Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, Up to 40 mins run-time, Flexible Vacuum Cleaner with Pet Tool, Crevice Tool & Upholstery Tool, Purple IZ202UKT

$332

Price

$15M

Revenue

#3 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)

$423.2

Price

$12.2M

Revenue

#4 Apple AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

$295.8

Price

Revenue

#5 PlayStation 5 Console (Slim)

$606.7

Price

Revenue

#6 Ninja Foodi StaySharp Knife Block with Integrated Sharpener, 5-Piece Knife Set includes Chef Knife, Bread Knife, Slicing Knife, Utility Knife, Paring Knife, Stainless Steel K32005UK

$214

Price

Revenue

#7 PlayStation 5 Digital Console (Slim)

$497.8

Price

Revenue

#8 ghd Original - Hair Straightener, Iconic Ceramic Floating Plates with Smooth Gloss Coating for Lasting Results with No Extreme Heat, 30 Second Heat Up Time

$179.1

Price

Revenue

#9 Ninja Foodi Max Dual Zone Air Fryer [AF400UK] 2 Drawers, 6 Cooking Functions, 9.5L, Black

$239.7

Price

Revenue

#10 Andrex Coconut Fresh Fragrance Toilet Rolls - 45 Toilet Roll - Bulk Buy Toilet Rolls - Coconut Scented Toilet Rolls for a Fresh and Confident Clean

$28.5

Price

Revenue

#1 Ninja Foodi MAX Dual Zone Air Fryer [AF400UKCP] Amazon Exclusive, 9.5L, 2 Drawers, 6 Functions, Copper/Black

$321.9

Price

$32.5M

Revenue

#2 Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, Up to 40 mins run-time, Flexible Vacuum Cleaner with Pet Tool, Crevice Tool & Upholstery Tool, Purple IZ202UKT

$332

Price

$15M

Revenue

#3 Apple 2022 10.9-inch iPad (Wi-Fi, 64GB) - Silver (10th generation)

$423.2

Price

$12.2M

Revenue

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

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amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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