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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

amazon.co.uk

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Revenue

Aug 26

351.7M

Sessions

Aug 26

5.0-5.5%

Conv. rate

Aug 26

$100-125

AOV

Aug 26

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Amazon.co.uk is an online retail platform offering a vast range of consumer goods. It provides access to a diversified collection of products including books, electronics, clothing, home essentials, beauty products, and more. The website offers a convenient shopping experience and is a popular destination in the United Kingdom for online purchasing.

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amazon.co.uk Annual Revenue and Growth

amazon.co.uk's annual sales on its online store amounted to $21.4B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$21.4B

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

amazon.co.uk's monthly revenueOVER TIME
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Over the past three months, amazon.co.uk revenue has experienced growth of 15%, compared to the preceding three months.

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amazon.co.uk revenue growth for last six months

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Top products on amazon.co.ukby revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$85.2

Price

$61.4M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$213.1

Price

$57.6M

Revenue

#3 medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity, hydrating, firming and moisturising | korean skincare, 28g, 4ea

$539.7

Price

$26.9M

Revenue

#4 Ninja Foodi Dual Zone Air Fryer [AF300UK] 2 Drawers, 6 Cooking Functions, 7.6L, Black

$1.5K

Price

Revenue

#5 Women's Multivitamins and Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins, Minerals, & Botanicals - 60 Tablets | Gluten-Free & No Synthetic Fillers or Binders | UK Made by Free Soul

$298.5

Price

Revenue

#6 Garnier Micellar Cleansing Water For Sensitive Skin 700ml, Gentle Face Cleanser & Makeup Remover, Fragrance Free, Recognised By The British Skin Foundation, Use With Reusable Micellar Eco Pads

$79.5

Price

Revenue

#7 Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder, Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets), Vegan Creatine for Women and Men

$252.3

Price

Revenue

#8 Border Biscuits 100 Packs, Mini Multipacks Biscuits Box, 5 Flavour Variety Luxury Biscuits, 2 per pack, Individually Wrapped Biscuits, Bulk Biscuits and Cookies, Biscuits Gift Set

$352.2

Price

Revenue

#9 Multi-Purpose Printer Paper, 2500 Sheets, White

$369

Price

Revenue

#10 OxiPro TH1 4-in-1 Digital Baby and Adult Thermometer - Infrared Ear, Forehead, Baby Bath, Bottle & Surface Thermometer for Newborn, Child & Adults. CE Approved, NHS Supplier, Reliable Temp Readings

$358.4

Price

Revenue

#1 Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate, Citrate & Malate 90 Vegan Capsules, Triple High Absorption 384mg Elemental, UK Made

$85.2

Price

$61.4M

Revenue

#2 WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented for Sensitive Skin, 720 count (Pack of 12)

$213.1

Price

$57.6M

Revenue

#3 medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity, hydrating, firming and moisturising | korean skincare, 28g, 4ea

$539.7

Price

$26.9M

Revenue

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OVERVIEW

In August 2026, amazon.co.uk generated $2 billion in revenue from online sales. With 351.7 million sessions, it significantly outpaces the typical marketplace retailer, which sees around 153,000 sessions monthly. Its conversion rate, ranging from 5.00-5.50%, is notably higher than the typical marketplace retailer's range of 0.91% to 4.36%. The average order value (AOV) of $100-125 also falls within the typical marketplace retailer's range of $40 to $283, showcasing strong performance across key metrics in the marketplace category. Overall, amazon.co.uk demonstrates robust metrics that highlight its strong position in the marketplace category.

amazon.co.uk competitors

amazon.co.uk excels with its revenue of $2 billion, significantly surpassing its closest competitor, ebay.co.uk, which reported $869 million. In terms of transactions, amazon.co.uk also stands strong with 17.9 million, well ahead of ebay.co.uk's 9.5 million. However, in sessions, amazon.co.uk trails behind both amazon.com, with 2.8 billion sessions, and etsy.com, which achieved 468.1 million sessions in August 2026. amazon.co.uk's average order value (AOV) ranges from $100-125, compared to ebay.co.uk's $75-100, indicating a higher value per transaction. In terms of conversion rates, amazon.co.uk's 5.00-5.50% outperforms ebay.co.uk's 4.50-5.00% but lags behind the higher rates of amazon.com at 7.00-7.50%. Overall, amazon.co.uk remains a formidable player in the market, particularly in revenue and transactions.

#1 ebay.co.uk

869M

Revenue

193M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#2 etsy.com

414.8M

Revenue

468.1M

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#3 argos.co.uk

77.4M

Revenue

45.3M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 johnlewis.com

238.9M

Revenue

27.1M

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#5 amazon.com

15.4B

Revenue

2.8B

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.co.uk vs top market performers

amazon.co.uk

top retailers

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Industries amazon.co.uk operates in

amazon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Fragrance

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amazon.co.uk channels

Identify top traffic channels that drive growth for amazon.co.ukand discover how performance of traffic channels has changed over time.

amazon.co.uk Google Ads spend

Evaluate amazon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.co.uk devices

Review amazon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.co.uk top markets

Explore amazon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.