rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 46%, compared to the preceding three months.
rossmann.de competitors
In June 2026, dm.de leads the market with a revenue of $31,476,208 from 656,326 transactions, boasting a conversion rate of 3.00-3.50%. In contrast, rossmann.de generated $16,087,303 from 232,503 transactions and a conversion rate of 1.50-2.00%, indicating room for improvement. Meanwhile, shop-apotheke.com achieved $19,967,907 in revenue with 410,409 transactions, outperforming rossmann.de in both metrics while maintaining a higher conversion rate of 2.50-3.00%. müller.de, although trailing behind with $6,704,289 and 99,004 transactions, features a comparable AOV of $50-75 and a slightly better conversion rate of 2.00-2.50%. flaconi.de stands out with the highest conversion rate at 4.00-4.50% and an AOV of $75-100, despite its lower revenue of $11,944,567. douglas.de, on the other hand, offers the highest AOV at $150-175, but its revenue and transaction counts are below those of rossmann.de, reaching $14,682,658 and 96,285, respectively.
Revenue share by device at rossmann.de
In June large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
