rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $115.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced decline of 12%, compared to the preceding three months.
rossmann.de competitors
In September 2025, rossmann.de generated a revenue of 10,315,230 with 160,424 transactions and 8,089,829 sessions. With an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00, Rossmann performs solidly within the market. When compared to its competitors, rossmann.de falls behind in revenue compared to shop-apotheke.com with 24,610,407 and dm.de with 20,441,769. However, rossmann.de outperforms mueller.de in revenue, transactions, and sessions. Additionally, rossmann.de's AOV is competitive with douglas.de and flaconi.de, but lower than shop-apotheke.com. In terms of conversion rate, rossmann.de is on par with douglas.de, but lower than shop-apotheke.com and flaconi.de. Overall, rossmann.de maintains a strong position within the market, with room for growth in revenue and conversion rate to compete more closely with the top performers.
Revenue share by device at rossmann.de
In September large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
