rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $115.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 0.1%, compared to the preceding three months.
rossmann.de competitors
In August 2025, rossmann.de generated a revenue of 10,530,794 with 164,812 transactions and 8,320,229 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00. Comparatively, dm.de outperformed rossmann.de in terms of revenue, transactions, and sessions with 20,036,148 revenue, 467,355 transactions, and 16,460,593 sessions. However, rossmann.de had a higher AOV than dm.de. mueller.de had lower revenue, transactions, and sessions compared to rossmann.de, with a similar AOV but a slightly higher conversion rate. douglas.de generated more revenue than rossmann.de with fewer transactions and sessions, offering a higher AOV. shop-apotheke.com and flaconi.de both outperformed rossmann.de in terms of revenue, transactions, and sessions, with varying AOVs and significantly higher conversion rates. Overall, while rossmann.de holds its ground in certain metrics, it faces stiff competition from its rivals in the online retail sector.
Revenue share by device at rossmann.de
In August large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
