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Jul 2025
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Home/Insights/Retailers/rossmann.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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10.4M
Revenue
8.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.

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rossmann.de's revenueOVER TIME
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Over the past three months, rossmann.de revenue has experienced growth of 28%, compared to the preceding three months.

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rossmann.de revenue growth for last six months
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OVERVIEW
In July 2025, rossmann.de in the HEALTH industry had online sales revenue of $10,351,152 with a conversion rate of 1.50-2.00% and an AOV of $50-75. This puts them below the largest online store, walgreens.com, which had revenue of $144,889,389 and the highest conversion rate of 5.18% and AOV of $351. However, rossmann.de had 8,070,890 sessions, below walgreens.com's 56,141,481 but above the median of 27,953 sessions in the HEALTH category. Overall, rossmann.de is performing decently compared to industry benchmarks in terms of revenue, conversion rate, AOV, and sessions.
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rossmann.de competitors

In July 2025, rossmann.de, with a revenue of 10,351,152 Euros from 160,543 transactions and 8,070,890 sessions, has a moderate Average Order Value (AOV) ranging from 50-75 Euros and a conversion rate of 1.50-2.00%. When compared to its competitors, rossmann.de falls behind in revenue compared to shop-apotheke.com which generated 23,765,302 Euros, and douglas.de which generated 20,482,071 Euros. However, rossmann.de performs better in terms of conversion rate when compared to flaconi.de with a conversion rate of 4.50-5.00%. Additionally, rossmann.de is on par with mueller.de in terms of revenue generated, but surpasses them in terms of sessions. Overall, while rossmann.de may not lead in revenue among its competitors, it holds its own in terms of conversion rate and sessions.

dm.de screenshot
#1 dm.de
21.1M
Revenue
16.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
mueller.de screenshot
#2 mueller.de
7.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#3 douglas.de
20.5M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
shop-apotheke.com screenshot
#4 shop-apotheke.com
23.8M
Revenue
13.9M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
flaconi.de screenshot
#5 flaconi.de
13M
Revenue
2.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
rossmann.de vs top market performers
rossmann.de
top retailers
conversion rate vs average order value for rossmann.de and its competitors
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Revenue share by device at rossmann.de

In July large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels

Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.

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rossmann.de Google Ads spend

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rossmann.de devices

Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rossmann.de top markets

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rossmann.de country & global rank

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