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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

rossmann.de

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15.6M

Revenue

Sep 26

11M

Sessions

Sep 26

2.0-2.5%

Conv. rate

Sep 26

$50-75

AOV

Sep 26

Main country of store: GERMANY
Website category: HEALTH

rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.

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rossmann.de Annual Revenue and Growth

rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$131M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

rossmann.de's monthly revenueOVER TIME
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Over the past three months, rossmann.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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rossmann.de revenue growth for last six months

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OVERVIEW

In September 2026, rossmann.de attracted 11 million sessions, while the average store in the health category sees around 19,700 sessions monthly, with walgreens.com leading at 61.2 million. The site generated $15.6 million in revenue, notably higher than the average store in the health category, which earns about $70,300 a month. Its conversion rate ranged from 2.00-2.50%, within the health category's typical range of 1.25% to 5.13%, and the average order value stood between $50-75, below the category's typical range of $61 to $378.

rossmann.de competitors

In September 2026, rossmann.de trails its competitors most significantly in revenue, generating $15.6 million compared to dm.de's $28.1 million. In transactions, rossmann.de achieves 243,000, outperforming flaconi.de's 202,000 but falling short of dm.de's impressive 640,000. With 11 million sessions, rossmann.de shares the same rank as shop-apotheke.com and trails behind dm.de's 19.3 million sessions. Notably, rossmann.de's average order value (AOV) ranges between $50-75, comparable to shop-apotheke.com's AOV of $50-75. However, it lags in conversion rates, achieving 2.00-2.50% while dm.de and shop-apotheke.com lead with 3.00-3.50% and 3.50-4.00%, respectively.

#1 dm.de

28.1M

Revenue

19.3M

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#2 mueller.de

7.7M

Revenue

4.4M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 douglas.de

21.7M

Revenue

5.6M

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#4 shop-apotheke.com

27.5M

Revenue

14.3M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#5 flaconi.de

18.2M

Revenue

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

ezebra.de

hipp.de

TOP MARKET PERFORMERSby revenue

medikamente-per-klick.de

rossmann.de vs top market performers

rossmann.de

top retailers

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Revenue share by device at rossmann.de

In September large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

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rossmann.de channels

Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.

rossmann.de Google Ads spend

Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rossmann.de devices

Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rossmann.de top markets

Explore rossmann.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.