rossmann.de
rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.
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rossmann.de Annual Revenue and Growth
rossmann.de's annual sales on its online store amounted to $131M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rossmann.de's monthly revenueOVER TIME
Over the past three months, rossmann.de revenue has experienced growth of 3.3%, compared to the preceding three months.
rossmann.de competitors
In May 2026, rossmann.de generated $15,239,365 in revenue with 219,513 transactions from 11,291,795 sessions, yielding a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. In contrast, dm.de outperformed with $27,174,634 in revenue and a significantly higher conversion rate of 3.00-3.50%, indicating its stronger customer engagement despite a lower AOV of $25-50. shop-apotheke.com also showed competitive results with $22,666,618 in revenue and a conversion rate of 2.50-3.00%. Meanwhile, mueller.de had the highest AOV at $75-100, but with a lower revenue of $8,489,496 and only 99,404 transactions. flaconi.de reported $11,699,456 in revenue with the best conversion rate of 3.50-4.00%. douglas.de managed $17,244,050 in revenue with a conversion rate aligned with rossmann.de, highlighting a varied competitive landscape where AOV and conversion rates play critical roles.
Revenue share by device at rossmann.de
In May large majority of sales on rossmann.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rossmann.de channels
Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.
rossmann.de Google Ads spend
Evaluate rossmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rossmann.de devices
Review rossmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
