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Mar 2024
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Home/Insights/Retailers/rossmann.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for rossmann.derossmann.de

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10.2M
Revenue
7.7M
Sessions
1.5-2.0%
Conversion rate
$50-75
Average order value
Online only revenue for rossmann.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

rossmann.de is a German retail website that offers a wide range of goods, including personal care items, beauty products, household essentials, baby supplies, health and wellness products, as well as photo services. They have a selection of over 20,000 products that cater to various needs and preferences.

rossmann.de’s revenueOVER TIME
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Over the past three months, rossmann.de revenue has experienced decline of 35%, compared to the preceding three months.

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rossmann.de revenue decline for last six months
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OVERVIEW
In March 2024, rossmann.de in the HEALTH industry had online sales revenue of $10,151,398, a conversion rate of 1.50-2.00%, an average order value (AOV) of $50-75, and 7,749,336 sessions. Compared to the HEALTH median revenue of $157,496, a very high conversion rate of 4.6%, a very high AOV of $349, and the highest sessions at 49,167,076 from walgreens.com, rossmann.de's performance metrics show strength in revenue and sessions but fall below in conversion rate and AOV.
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rossmann.de competitors

In comparison to its competitors, rossmann.de falls behind in terms of revenue, with only 10,151,398 in revenue compared to the highest performer, shop-apotheke.com, with 30,045,438. Similarly, rossmann.de also lags in transactions and sessions, with 136,253 transactions and 7,749,336 sessions, while shop-apotheke.com leads with 610,313 transactions and 18,129,925 sessions. However, rossmann.de has a competitive average order value (AOV) in the range of 50-75, similar to dm.de and douglas.de. The conversion rate of rossmann.de at 1.50-2.00% is also on par with mueller.de and douglas.de, but lower than flaconi.de and dm.de. Overall, rossmann.de has room for improvement in increasing revenue, transactions, and sessions to compete more effectively with its top-performing competitors in the online retail industry.

#1 dm.de
19.1M
Revenue
13.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 mueller.de
6.3M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 douglas.de
26.2M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#4 shop-apotheke.com
30M
Revenue
18.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#5 flaconi.de
14.5M
Revenue
4.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for hipp.dehipp.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kaufland.dekaufland.de
$90.3M
2
Favicon for rewe.derewe.de
3
Favicon for shop-apotheke.comshop-apotheke.com
4
Favicon for medikamente-per-klick.demedikamente-per-klick.de
5
Favicon for douglas.dedouglas.de
6
Favicon for dm.dedm.de
7
Favicon for medpex.demedpex.de
8
Favicon for docmorris.dedocmorris.de
9
Favicon for flaconi.deflaconi.de
10
Favicon for rossmann.derossmann.de
rossmann.de vs top market performers
rossmann.de
top retailers
conversion rate vs average order value for rossmann.de and its competitors
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rossmann.de brandsby revenue

1
Logo for kinderkraftKinderkraft
Top retailers:babymarkt.deotto.debaby-walz.de
2
Logo for safety 1stSafety 1st
Top retailers:nordstromrack.comebay.comwalmart.com
3
Logo for babydreamBabydream
Top retailers:ebay.de
4
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Top retailers:tonies.comcurrys.co.ukamazon.de
5
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Top retailers:babymarkt.dejako-o.combaby-walz.de

rossmann.de categoriesby revenue

1
Furniture
Top retailers:ebay.commacys.comtarget.com
2
Baby & Toddler
Top retailers:temu.comebay.comtarget.com
3
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
4
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Top retailers:ebay.comtemu.comtarget.com
5
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Top retailers:potterybarnkids.comtarget.comwayfair.com
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brands overtime comparison

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rossmann.de channels

Identify top traffic channels that drive growth for rossmann.deand discover how performance of traffic channels has changed over time.

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rossmann.de Google Ads spend

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rossmann.de devices

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rossmann.de top markets

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rossmann.de country & global rank

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