Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for etsy.cometsy.com

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618.3M
Revenue
Sep 26
460.8M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com Annual Revenue and Growth

etsy.com's annual sales on its online store amounted to $7.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.5B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
etsy.com revenue by year

etsy.com's monthly revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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etsy.com revenue decline for last six months
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OVERVIEW
etsy.com, as a leading marketplace, demonstrates remarkable performance metrics compared to a typical marketplace store. In September 2026, etsy.com generated $618.3 million in online sales, significantly higher than the $234,000 a typical marketplace store generates monthly. The site achieved a conversion rate of 1.50-2.00%, which falls within the typical range of 0.9% to 4.33%. With an average order value (AOV) of $50-75, etsy.com remains within the typical marketplace AOV range of $52 to $291. Additionally, etsy.com attracted 460.8 million sessions, far exceeding the approximately 119,000 sessions seen by a typical marketplace store.
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etsy.com competitors

etsy.com excels in maintaining a conversion rate between 1.50-2.00%, showing its ability to effectively convert sessions into transactions. In September 2026, etsy.com reported revenue of $618.3 million, significantly trailing behind competitors like amazon.com, which achieved $14.3 billion, and ebay.com with $2.4 billion. Despite its strong conversion metrics, etsy.com recorded 9.1 million transactions, surpassing wayfair.com but falling short of both target.com at 8.6 million and walmart.com at 31.8 million. The site garnered 460.8 million sessions, which positions it below the levels seen by amazon.com at 2.6 billion sessions and ebay.com at 655.1 million. While etsy.com may not lead in revenue or traffic, its focused niche allows it to maintain a solid conversion rate amidst fierce competition.

ebay.com screenshot
#1 ebay.com
2.4B
Revenue
655.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
4B
Revenue
548.7M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
amazon.com screenshot
#3 amazon.com
14.3B
Revenue
2.6B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
target.com screenshot
#4 target.com
1.2B
Revenue
273M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
wayfair.com screenshot
#5 wayfair.com
1B
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Industries etsy.com operates in

etsy.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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