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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for etsy.cometsy.com

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1B
Revenue
Dec 25
543.5M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com Annual Revenue and Growth

etsy.com's annual sales on its online store amounted to $7.8B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etsy.com revenue by year

etsy.com's monthly revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced growth of 41%, compared to the preceding three months.

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etsy.com revenue growth for last six months
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OVERVIEW
In December 2025, etsy.com achieved impressive performance metrics, generating $1,006,888,563 in online sales, significantly surpassing the e-commerce marketplace median of $558,585. With a conversion rate of 2.50-3.00%, Etsy remains competitive, although below the high benchmark of 4.66%. Its average order value (AOV) ranged between $50-75, closely aligning with the low end of the marketplace spectrum. The site attracted 543,456,341 sessions, well above the median of 184,801, but notably less than Amazon's 3,099,241,882 sessions, underscoring Etsy's strong presence in the e-commerce landscape despite its relative scale.
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etsy.com competitors

etsy.com, with a revenue of $1,006,888,563 and a conversion rate of 2.50-3.00%, faces tough competition from its rivals in the e-commerce space as of December 2025. ebay.com leads the pack with a revenue of $3,810,216,779 and a conversion rate of 5.50-6.00%, followed closely by walmart.com with $4,309,617,149 in revenue and a conversion rate of 5.00-5.50%. amazon.com dominates the market with a staggering revenue of $14,705,791,070 and a conversion rate of 7.00-7.50%, while target.com and wayfair.com also outperform Etsy in terms of revenue and average order value. Despite facing fierce competition, Etsy's focus on handmade and vintage goods has helped it maintain a strong presence in the market, appealing to a niche customer base that values unique and personalized items.

ebay.com screenshot
#1 ebay.com
3.8B
Revenue
710.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
4.3B
Revenue
623.9M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
amazon.com screenshot
#3 amazon.com
14.7B
Revenue
3.1B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
1.5B
Revenue
313.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#5 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Revenue share by device at etsy.com

In December large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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