Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for etsy.cometsy.com

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523.1M
Revenue
405.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com's revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 27%, compared to the preceding three months.

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etsy.com revenue decline for last six months
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OVERVIEW
In May 2025, etsy.com, an MARKETPLACE, generated $523,097,263 in online sales with a conversion rate of 1.50-2.00% and an AOV of $50-75. The site recorded 405,156,580 sessions, ranking below amazon.com with $12,259,837,505 in revenue and 2,589,786,292 sessions. The median revenue for the MARKETPLACE category is $326,539, the median sessions are 140,161, the highest conversion rate is 4.13%, the highest AOV is $299, and the lowest AOV is $52 with a low conversion rate of 0.88%.
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etsy.com competitors

In May 2025, etsy.com, with a revenue of $523,097,263, had 7,888,523 transactions and 405,156,580 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, walmart.com leads with a revenue of $3,109,186,579, 24,927,440 transactions, and 467,795,115 sessions, with an AOV of $100-125 and a conversion rate of 5.00-5.50%. target.com follows with $881,794,779 in revenue, 5,609,080 transactions, and 168,838,166 sessions, offering an AOV of $150-175 and a conversion rate of 3.00-3.50%. ebay.com had $2,226,116,506 in revenue, 26,772,718 transactions, and 648,517,086 sessions, with an AOV of $75-100 and a conversion rate of 4.00-4.50%. amazon.com had the highest revenue at $12,259,837,505, 178,880,882 transactions, and 2,589,786,292 sessions, with an AOV of $50-75 and a conversion rate of 6.50-7.00%. Lastly, wayfair.com had a revenue of $787,297,147, 2,058,383 transactions, and 93,936,394 sessions, with an AOV of $375-400 and a conversion rate of 2.00-2.50%.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
648.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
3.1B
Revenue
467.8M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
amazon.com screenshot
#3 amazon.com
12.3B
Revenue
2.6B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
881.8M
Revenue
168.8M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#5 wayfair.com
787.3M
Revenue
93.9M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Revenue share by device at etsy.com

In May large majority of sales on etsy.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on etsy.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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