etsy.com
Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.
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etsy.com Annual Revenue and Growth
etsy.com's annual sales on its online store amounted to $7.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
etsy.com's monthly revenueOVER TIME
Over the past three months, etsy.com revenue has experienced growth of 49%, compared to the preceding three months.
etsy.com competitors
In January 2026, etsy.com generated a revenue of $821,612,164 from 11,773,918 transactions and 476,528,433 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 2.00-2.50%. In comparison, ebay.com outperformed Etsy in revenue with $3,000,588,649 from 34,990,063 transactions and 696,801,853 sessions, boasting a higher AOV of $75-100 and a conversion rate of 5.00-5.50%. amazon.com dominated the market with a staggering revenue of $12,297,703,393, driven by 204,507,126 transactions and 2,738,157,822 sessions, showcasing a similar AOV as Etsy at $50-75 but a much higher conversion rate of 7.00-7.50%. walmart.com, target.com, and wayfair.com also had varying degrees of success in revenue, transactions, sessions, AOV, and conversion rates, with each having their own unique strengths and weaknesses in the e-commerce space.
Revenue share by device at etsy.com
In January large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etsy.com channels
Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.
etsy.com Google Ads spend
Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
etsy.com devices
Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
