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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for etsy.cometsy.com

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597.5M
Revenue
Mar 26
427.7M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com Annual Revenue and Growth

etsy.com's annual sales on its online store amounted to $7.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.5B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
etsy.com revenue by year

etsy.com's monthly revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 14%, compared to the preceding three months.

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etsy.com revenue decline for last six months
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OVERVIEW
In March 2026, etsy.com generated $597,494,261 in revenue, significantly exceeding the median e-commerce revenue of $435,665, while its conversion rate ranged from 2.00% to 2.50%, below the high of 4.56%. With an average order value (AOV) between $50 and $75, Etsy's AOV was close to the lower benchmark of $52. The site attracted 427,657,691 sessions, vastly outpacing the median of 156,477 but still far behind Amazon's staggering 2,537,121,103 sessions, highlighting Etsy's unique position in the e-commerce marketplace.
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etsy.com competitors

In March 2026, etsy.com generated $597,494,261 in revenue from 9,259,519 transactions with a conversion rate of 2.00-2.50%. In comparison, ebay.com had the highest revenue at $2,478,129,663 with 31,023,116 transactions and a conversion rate of 4.50-5.00%. walmart.com followed closely with $2,636,699,449 in revenue, 24,214,509 transactions, and a conversion rate of 4.50-5.00%. amazon.com led in revenue with $12,997,088,588, 190,241,501 transactions, and a conversion rate of 7.00-7.50%. target.com had $1,016,274,824 in revenue, 6,306,371 transactions, and a conversion rate of 3.00-3.50%. wayfair.com reported $893,181,097 in revenue, 2,265,161 transactions, and a conversion rate of 2.00-2.50%. etsy.com stood out with its unique AOV range of 50-75 compared to its competitors.

ebay.com screenshot
#1 ebay.com
2.5B
Revenue
670.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
2.6B
Revenue
485M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
amazon.com screenshot
#3 amazon.com
13B
Revenue
2.5B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
1B
Revenue
201.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#5 wayfair.com
893.2M
Revenue
105M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Revenue share by device at etsy.com

In March large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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