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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for etsy.cometsy.com

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575.1M
Revenue
Sep 25
391.6M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com Annual Revenue and Growth

etsy.com's annual sales on its online store amounted to $7.8B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
etsy.com revenue by year

etsy.com's monthly revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced growth of 10%, compared to the preceding three months.

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etsy.com revenue growth for last six months
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OVERVIEW
In September 2025, etsy.com reported online sales revenue of $575,143,195, significantly exceeding the e-commerce marketplace median of $292,070, with a conversion rate between 2.00-2.50%, below the high benchmark of 4.09%. The average order value (AOV) ranged from $50-75, slightly below the category high of $309. Etsy's total sessions reached 391,552,493, markedly higher than the median of 136,251, yet dwarfed by Amazon’s impressive 2,561,667,744 sessions, reflecting Etsy's strong niche presence in the e-commerce sector.
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etsy.com competitors

In September 2025, etsy.com generated a revenue of $575,143,195 with 8,420,267 transactions and 391,552,493 sessions. Their average order value (AOV) ranged between $50-75, and they had a conversion rate of 2.00-2.50%. Compared to their competitors, Etsy falls behind in revenue when compared to giants like Amazon, Walmart, and eBay. eBay had a revenue of $2,252,894,854 with 27,281,437 transactions and 618,629,331 sessions, boasting an AOV of $75-100 and a conversion rate of 4.00-4.50%. Amazon led the pack with a revenue of $13,518,439,469, 187,707,899 transactions, and 2,561,667,744 sessions, an AOV of $50-75, and a conversion rate of 7.00-7.50%. While Etsy may not match the revenue of its competitors, its unique platform for handmade and vintage items sets it apart in the e-commerce market.

ebay.com screenshot
#1 ebay.com
2.3B
Revenue
618.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
2.9B
Revenue
478.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
amazon.com screenshot
#3 amazon.com
13.5B
Revenue
2.6B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
897.8M
Revenue
160.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#5 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Revenue share by device at etsy.com

In September large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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