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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

etsy.com

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568.1M

Revenue

401.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com's revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 3%, compared to the preceding three months.

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etsy.com revenue decline for last six months

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OVERVIEW

In July 2025, etsy.com, operating within the e-commerce and shopping/marketplace sector, reported impressive metrics. It garnered a substantial revenue of $568,137,078, far surpassing the sector's median of $276,666, highlighting its strong market presence compared to peers but still far behind Amazon's leading $14,197,032,099. With a conversion rate of 2.00-2.50%, Etsy demonstrates robust customer purchase intent, though below the sector's high of 3.98%. The site's average order value (AOV) ranged from $50-75, which, while not near the top at $301, still outperforms the lower spectrum value of $52. Etsy’s substantial traffic, quantified at 401,668,994 sessions, exceeds the median significantly but is less than Amazon's 2,860,529,374 sessions, underscoring Etsy's strong but not dominant user engagement within the marketplace.

etsy.com competitors

In July 2025, etsy.com generated a revenue of $568,137,078 from 8,320,019 transactions with 401,668,994 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was between 2.00-2.50%. When compared to its competitors, Etsy falls behind in revenue compared to Amazon ($14,197,032,099) and Walmart ($3,185,063,583). However, Etsy's conversion rate is similar to Wayfair at 2.00-2.50%. Etsy's AOV is lower than Target ($150-175) and Wayfair ($375-400) but is on par with Amazon and falls within the same range. Overall, Etsy's performance metrics are competitive, with a solid conversion rate, although it lags behind in revenue compared to larger e-commerce giants like Amazon and Walmart.

#1 ebay.com

2.5B

Revenue

678M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 walmart.com

3.2B

Revenue

516.6M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#3 amazon.com

14.2B

Revenue

2.9B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

#4 target.com

Revenue

189.9M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 wayfair.com

867.1M

Revenue

91.3M

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

etsy.com vs top market performers

etsy.com

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Revenue share by device at etsy.com

In July large majority of sales on etsy.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.