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Sep 2024
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Home/Insights/Retailers/etsy.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for etsy.cometsy.com

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638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for etsy.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

etsy.com’s revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced growth of 9%, compared to the preceding three months.

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etsy.com revenue growth for last six months
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OVERVIEW
In September 2024, etsy.com's revenue for online sales was $638,464,910, with a median revenue of $485,861 in the MARKETPLACE industry. The conversion rate ranged from 2.00-2.50%, with a high of 4.66% and a low of 1.09%. The average order value (AOV) was $50-75, with a high of $293 and a low of $55. The total sessions on etsy.com were 419,432,563, while the highest sessions were 2,653,517,446 on amazon.com in the MARKETPLACE category, with a median of 153,430 sessions.
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etsy.com competitors

etsy.com, with a revenue of $638,464,910 and 9,203,453 transactions from 419,432,563 sessions, has an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, walmart.com leads the pack with $2,491,377,773 in revenue and 22,784,513 transactions from 414,692,196 sessions, boasting an AOV of $100-125 and a conversion rate of 5.00-5.50%. target.com follows with $866,320,113 in revenue, 5,919,910 transactions, and 158,118,756 sessions, with an AOV of $125-150 and a conversion rate of 3.50-4.00%. amazon.com dominates with $13,324,689,296 in revenue, 202,207,736 transactions, and 2,653,517,446 sessions, offering an AOV of $50-75 and a conversion rate of 7.50-8.00%. etsy.com lags behind in revenue compared to its competitors but maintains a solid conversion rate within the range.

#1 ebay.com
2.2B
Revenue
594.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 walmart.com
2.5B
Revenue
414.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#3 amazon.com
13.3B
Revenue
2.7B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#4 target.com
866.3M
Revenue
158.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 wayfair.com
1.1B
Revenue
94M
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
Favicon for walmart.comwalmart.com
Favicon for ebay.comebay.com
Favicon for homedepot.comhomedepot.com
Favicon for wayfair.comwayfair.com
Favicon for target.comtarget.com
Favicon for etsy.cometsy.com
$638.5M
Favicon for lowes.comlowes.com
Favicon for macys.commacys.com
Favicon for nordstrom.comnordstrom.com
Favicon for kohls.comkohls.com
Favicon for bloomingdales.combloomingdales.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13.3B
2
Favicon for walmart.comwalmart.com
3
Favicon for ebay.comebay.com
4
Favicon for homedepot.comhomedepot.com
5
Favicon for wayfair.comwayfair.com
6
Favicon for target.comtarget.com
7
Favicon for etsy.cometsy.com
8
Favicon for lowes.comlowes.com
9
Favicon for macys.commacys.com
10
Favicon for nordstrom.comnordstrom.com
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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etsy.com brandsby revenue

1
Logo for etsyEtsy
Top retailers:gifteee.comkaiyo.comloveonhaightsf.com
2
Logo for sawdustnwhiskeySawdustnwhiskey
3
Logo for orientalmusicOrientalmusic
4
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5
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etsy.com categoriesby revenue

1
Home & Garden
Top retailers:marksandspencer.comebay.comtemu.com
2
Kitchen & Dining Room Tables
Top retailers:wayfair.comamazon.comwalmart.com
3
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.co.uk
4
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Top retailers:amazon.comwayfair.comzara.com
5
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Top retailers:sleepnumber.comwayfair.comamazon.com
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brands overtime comparison

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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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