etsy.com
Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
etsy.com Annual Revenue and Growth
etsy.com's annual sales on its online store amounted to $7.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
etsy.com's monthly revenueOVER TIME
Over the past three months, etsy.com revenue has experienced decline of 55%, compared to the preceding three months.
etsy.com competitors
In April 2026, etsy.com generated a revenue of $574,001,644 from 8,921,699 transactions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, amazon.com led the market with $12,423,430,725 in revenue, significantly outperforming all competitors with a conversion rate of 7.00-7.50%. walmart.com and ebay.com followed closely, with revenues of $2,236,674,311 and $2,188,027,348 respectively, both boasting higher conversion rates (4.50-5.00% for Walmart and 4.00-4.50% for eBay) than Etsy. target.com, with a revenue of $788,334,033 and a conversion rate of 2.50-3.00%, also surpassed Etsy. wayfair.com, although generating $860,011,783, had the lowest conversion rate at 1.50-2.00%. Overall, Etsy maintains a niche in handcrafted goods but faces fierce competition from larger e-commerce platforms.
Revenue share by device at etsy.com
In April large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries etsy.com operates in
etsy.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
etsy.com channels
Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.
etsy.com Google Ads spend
Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
etsy.com devices
Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
