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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for etsy.cometsy.com

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586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for etsy.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

etsy.com’s revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 30%, compared to the preceding three months.

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etsy.com revenue decline for last six months
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OVERVIEW
In March 2024, etsy.com, an e-commerce marketplace, generated $586,902,576 in revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The highest conversion rate in the category is 4.38%, while the lowest is 1.08%. The highest AOV is $285, and the lowest is $52. etsy.com had 446,393,321 sessions, while the top store, amazon.com, had 2,226,063,824 sessions, and the median number of sessions in the e-commerce marketplace category is 180,160.
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etsy.com competitors

When comparing etsy.com to its competitors, it is evident that each platform has its own strengths and weaknesses. walmart.com leads in terms of revenue with $2,435,221,817, while etsy.com follows with $586,902,576. However, etsy.com outperforms walmart.com in terms of conversion rate, with Etsy at 2.00-2.50% compared to Walmart's 5.00-5.50%. On the other hand, amazon.com boasts the highest revenue at $10,613,508,312, with a conversion rate of 7.00-7.50%, showcasing its dominance in the e-commerce industry. In terms of average order value (AOV), wayfair.com stands out with a range of $375-$400, whereas etsy.com falls within the $50-$75 range. Despite facing fierce competition from major players like Amazon and Walmart, etsy.com continues to maintain a strong customer base and high conversion rates within its niche market.

#1 ebay.com
2.8B
Revenue
685.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 walmart.com
2.4B
Revenue
368.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#3 amazon.com
10.6B
Revenue
2.2B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#4 target.com
651.4M
Revenue
129.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 wayfair.com
874.2M
Revenue
96.5M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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etsy.com brandsby revenue

2
Logo for spongywonderbikeseatSpongywonderbikeseat
3
Logo for baseboardsbydesignBaseboardsbydesign

etsy.com categoriesby revenue

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brands overtime comparison

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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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