Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for etsy.cometsy.com

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644.3M
Revenue
Jul 26
458.7M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.

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etsy.com Annual Revenue and Growth

etsy.com's annual sales on its online store amounted to $7.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.5B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
etsy.com revenue by year

etsy.com's monthly revenueOVER TIME
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Over the past three months, etsy.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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etsy.com revenue decline for last six months
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OVERVIEW
etsy.com significantly outperforms a typical marketplace store in several key performance metrics. For the month of July 2026, etsy.com generated $644.3 million in online sales, while a typical marketplace store generates around $286,000 monthly. Additionally, etsy.com recorded 458.7 million sessions, far exceeding the approximately 134,000 sessions seen by a typical marketplace store. Its conversion rate of 2.00-2.50% falls within the category's typical range of 0.93% to 4.53%. Lastly, with an average order value (AOV) of $50-75, etsy.com remains within the typical marketplace category range of $61 to $308, showcasing its strong market presence.
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etsy.com competitors

In July 2026, etsy.com excels with a solid conversion rate of 2.00-2.50%, comparable to its competitors like wayfair.com. However, etsy.com ranks last in overall revenue at $644.3 million, trailing significantly behind amazon.com by $14.9 billion. While etsy.com achieved 9.5 million transactions, it still falls short of amazon.com by 186 million transactions. The site's 458.7 million sessions also lag behind amazon.com, which boasts 2.7 billion sessions. Competitors like ebay.com and walmart.com not only outperform etsy.com in revenue but also in transaction volume and sessions, indicating a more substantial market presence. Despite its niche appeal and decent average order value of $50-75, etsy.com struggles to compete against the giants in the e-commerce landscape.

ebay.com screenshot
#1 ebay.com
2.6B
Revenue
700.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
3.8B
Revenue
578M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
amazon.com screenshot
#3 amazon.com
15.5B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
target.com screenshot
#4 target.com
1.5B
Revenue
267M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#5 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
etsy.com vs top market performers
etsy.com
top retailers
conversion rate vs average order value for etsy.com and its competitors
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Industries etsy.com operates in

etsy.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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etsy.com channels

Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.

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etsy.com Google Ads spend

Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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etsy.com devices

Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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etsy.com top markets

Explore etsy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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etsy.com country & global rank

Assess the ranking of etsy.com among other retailers within its primary country and worldwide.

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