etsy.com
Etsy.com is an e-commerce platform that provides a marketplace for sellers to offer a wide range of handmade, vintage, and craft supplies products. The website facilitates transactions between buyers and sellers, offering a unique shopping experience for individuals seeking one-of-a-kind items, art, clothing, accessories, home decor, jewelry, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
etsy.com Annual Revenue and Growth
etsy.com's annual sales on its online store amounted to $7.8B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
etsy.com's monthly revenueOVER TIME
Over the past three months, etsy.com revenue has experienced growth of 11%, compared to the preceding three months.
etsy.com competitors
In October 2025, etsy.com generated a revenue of $613,968,787 with 9,244,165 transactions and 416,062,470 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, Etsy falls behind in terms of revenue and transactions, with eBay leading the pack at $2,186,148,075 in revenue and 29,662,223 transactions. Walmart and Amazon also outperform Etsy in revenue, transactions, and conversion rate. Target surpasses Etsy in AOV, while Wayfair has a significantly higher AOV and a comparable conversion rate. Despite facing tough competition from established e-commerce giants, Etsy remains competitive with its unique marketplace offering, catering to a niche audience of independent sellers and buyers looking for handmade and vintage items.
Revenue share by device at etsy.com
In October large majority of sales on etsy.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
etsy.com channels
Identify top traffic channels that drive growth for etsy.comand discover how performance of traffic channels has changed over time.
etsy.com Google Ads spend
Evaluate etsy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
etsy.com devices
Review etsy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
