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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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21M
Revenue
3.1M
Sessions
1.5-2.0%
Conversion rate
$375-400
Average order value
Online only revenue for fragrancex.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.

fragrancex.com’s revenueOVER TIME
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Over the past three months, fragrancex.com revenue has experienced decline of 9.8%, compared to the preceding three months.

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fragrancex.com revenue decline for last six months
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OVERVIEW
fragrancex.com in the BEAUTY AND COSMETICS industry had a revenue of $21,037,505 in online sales for March 2024, with a conversion rate of 1.50-2.00% and an AOV of $375-400. The highest sessions recorded were 3,075,566, while the industry's highest revenue was $120,940,083 from ulta.com. The median revenue in the industry is $94,372, with a very high conversion rate of 4.22% and a very high AOV of $179. The highest sessions were from sephora.com at 49,703,421, and the median sessions in the industry were 41,489.
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fragrancex.com competitors

When comparing fragrancex.com to its competitors, fragrancex.com stands out with a revenue of $21,037,505 from 55,116 transactions and 3,075,566 sessions, with an average order value (AOV) ranging from $375 to $400 and a conversion rate of 1.50-2.00%. In contrast, fragranceoutlet.com has a much lower revenue of $287,260 from 2,941 transactions and 194,316 sessions, with an AOV of $75-100 and a similar conversion rate to fragrancex.com. fragrancenet.com leads the pack with a revenue of $42,406,673 from 425,642 transactions and 17,080,259 sessions, boasting a higher conversion rate of 2.00-2.50% and a comparable AOV to fragranceoutlet.com. microperfumes.com follows fragrancex.com closely in revenue at $14,089,357 with 27,109 transactions and 1,342,899 sessions, offering a higher AOV of $500-525 and a conversion rate matching fragrancex.com. Overall, fragrancex.com holds its ground against competitors in terms of revenue, transactions, and conversion rate, although there are variations in AOV across the industry.

#1 fragrancenet.com
42.4M
Revenue
17.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 perfumania.com
742.5K
Revenue
510.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 microperfumes.com
14.1M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
#4 bestmenscolognes.com
41.1K
Revenue
76.1K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
#5 fragranceoutlet.com
287.3K
Revenue
194.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragrancex.com vs top market performers
fragrancex.com
top retailers
conversion rate vs average order value for fragrancex.com and its competitors
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fragrancex.com brandsby revenue

fragrancex.com categoriesby revenue

1
Perfume & Cologne
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brands overtime comparison

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fragrancex.com channels

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fragrancex.com Google Ads spend

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fragrancex.com devices

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fragrancex.com top markets

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fragrancex.com country & global rank

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