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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

letu.ru

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5.3M

Revenue

4.9M

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for letu.ru, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: RUSSIA
Website category: BEAUTY AND COSMETICS

Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

letu.ru’s revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 3.4%, compared to the preceding three months.

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letu.ru revenue decline for last six months

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OVERVIEW

In September 2024, letu.ru in the BEAUTY AND COSMETICS industry had an online sales revenue of $5,292,363, with a median revenue of $53,315. The conversion rate ranged from 1.50% to 2.00%, compared to a high of 4.62% and a low of 1.45% in the industry. The average order value (AOV) was between $50 and $75, while the high and low AOV in the industry were $191 and $49 respectively. The website had a total of 4,939,122 sessions, below the highest at 41,256,765 from sephora.com, but above the median of 22,216 sessions in the industry.

letu.ru competitors

In September 2024, letu.ru reported a revenue of 5,292,363 with 76,886 transactions and 4,939,122 sessions, resulting in an Average Order Value (AOV) of 50-75 and a conversion rate of 1.50-2.00%. Comparing letu.ru to its competitors, iledebeaute.ru had a lower revenue of 1,077,960 with 9,408 transactions and 724,221 sessions, but a higher AOV of 100-125, while sbermegamarket.ru achieved a revenue of 3,598,969 with 27,563 transactions and 855,035 sessions, along with an AOV of 125-150 and a significantly higher conversion rate of 3.00-3.50%. On the other hand, eva.ua outperformed all with a revenue of 24,098,475, 272,080 transactions, and 5,561,690 sessions, showcasing an AOV of 75-100 and an impressive conversion rate of 4.50-5.00%. Overall, letu.ru falls in the mid-range in terms of revenue and performance metrics compared to its competitors.

#1 iledebeaute.ru

1.1M

Revenue

724.2K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#2 sbermegamarket.ru

3.6M

Revenue

855K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 eva.ua

24.1M

Revenue

5.6M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

letu.ru vs top market performers

letu.ru

top retailers

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letu.ru brandsby revenue

Mizuhi

L'etoile

Burberry

Top retailers:jomashop.com sunglasshut.com nordstrom.com

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Top retailers:macys.com ulta.com ebay.com

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Top retailers:sephora.pl notino.de amazon.de

letu.ru categoriesby revenue

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Perfume & Cologne

Top retailers:macys.com amazon.com nordstrom.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:macys.com thrivecausemetics.com amazon.com

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Top retailers:next.co.uk maccosmetics.com ulta.com

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letu.ru channels

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letu.ru Google Ads spend

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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