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Sep 2024
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Home/Insights/Retailers/ebay.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ebay.comebay.com

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2.2B
Revenue
594.8M
Sessions
4.5-5.0%
Conversion rate
$75-100
Average order value
Online only revenue for ebay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. Top brands, low prices & free shipping on many items.

ebay.com’s revenueOVER TIME
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Over the past three months, ebay.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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ebay.com revenue decline for last six months
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OVERVIEW
In September 2024, ebay.com's e-commerce marketplace had revenue of $2,160,350,609 with a conversion rate of 4.50-5.00% and an AOV of $75-100. The platform recorded 594,766,527 sessions, while the industry median for revenue is $485,861, the highest store revenue was $13,324,689,296 from amazon.com, the highest conversion rate was 4.66%, the highest AOV was $293, the lowest conversion rate was 1.09%, the lowest AOV was $55, and the highest sessions were at 2,653,517,446 from amazon.com with a median of 153,430 sessions in the e-commerce marketplace.
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ebay.com competitors

In comparing ebay.com to its competitors in September 2024, we see that walmart.com leads in revenue with $2,491,377,773 compared to ebay.com's $2,160,350,609. However, eBay has a higher number of transactions at 28,327,997 compared to Walmart's 22,784,513. target.com lags behind both in revenue at $866,320,113, but boasts a higher average order value (AOV) of $125-150. etsy.com falls in the middle with $638,464,910 in revenue and a lower conversion rate of 2.00-2.50%. amazon.com dominates the field in revenue with $13,324,689,296 and has a significantly higher conversion rate of 7.50-8.00%. bestbuy.com has a much higher AOV of $475-500, but its revenue of $927,446,597 is lower compared to ebay.com. Ultimately, ebay.com stands out for its balance of transactions and revenue, positioning itself competitively in the e-commerce landscape.

#1 amazon.com
13.3B
Revenue
2.7B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#2 walmart.com
2.5B
Revenue
414.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#3 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 target.com
866.3M
Revenue
158.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 homedepot.com
1.4B
Revenue
152.3M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for apple.comapple.com
Favicon for walmart.comwalmart.com
Favicon for ebay.comebay.com
$2.2B
Favicon for homedepot.comhomedepot.com
Favicon for wayfair.comwayfair.com
Favicon for bestbuy.combestbuy.com
Favicon for target.comtarget.com
Favicon for etsy.cometsy.com
Favicon for lowes.comlowes.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13.3B
2
Favicon for apple.comapple.com
3
Favicon for walmart.comwalmart.com
4
Favicon for ebay.comebay.com
5
Favicon for homedepot.comhomedepot.com
6
Favicon for wayfair.comwayfair.com
7
Favicon for bestbuy.combestbuy.com
8
Favicon for target.comtarget.com
9
Favicon for etsy.cometsy.com
10
Favicon for lowes.comlowes.com
ebay.com vs top market performers
ebay.com
top retailers
conversion rate vs average order value for ebay.com and its competitors
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ebay.com brandsby revenue

1
Logo for piabPiab
Top retailers:tsisolutions.usebay.co.ukebay.de
2
Logo for unbrandedUnbranded
Top retailers:ebay.co.ukebay.dekohls.com
3
Logo for so labsSo Labs
4
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Top retailers:ebay.co.ukebay.debonanza.com
5
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Top retailers:coolshop.deproshop.de

ebay.com categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comtemu.com
2
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.co.uk
3
Hardware
Top retailers:kroger.comuline.comtemu.com
4
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Top retailers:apple.comamazon.comwalmart.com
5
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Top retailers:apple.commagazineluiza.com.brhihonor.com
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brands overtime comparison

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ebay.com channels

Identify top traffic channels that drive growth for ebay.comand discover how performance of traffic channels has changed over time.

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ebay.com Google Ads spend

Evaluate ebay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.com devices

Review ebay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.com top markets

Explore ebay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.com country & global rank

Assess the ranking of ebay.com among other retailers within its primary country and worldwide.

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