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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for sephora.plsephora.pl

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1.3M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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sephora.pl is an online platform that offers a wide range of beauty and skincare products. It sells cosmetics, fragrances, haircare products, skincare essentials, and accessories. The website provides a diverse collection of well-known and niche brands, making it a convenient destination for beauty enthusiasts searching for various products in Poland.

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sephora.pl's revenueOVER TIME
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Over the past three months, sephora.pl revenue has experienced decline of 29%, compared to the preceding three months.

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sephora.pl revenue decline for last six months
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OVERVIEW
sephora.pl in the BEAUTY AND COSMETICS industry had a revenue of $1,260,098 for online sales in May 2025, with a median revenue of $46,882. Their conversion rate ranged from 0.50-1.00%, compared to a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) for sephora.pl was $100-125, while the industry's high AOV was $213 and low AOV was $53. sephora.pl had 1,872,169 sessions, falling short of sephora.com's 38,510,361 sessions but surpassing the median of 19,997 in the industry.
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sephora.pl competitors

In May 2025, sephora.pl, with a revenue of 1,260,098 and 11,657 transactions from 1,872,169 sessions, boasts an average order value (AOV) of 100-125 and a conversion rate of 0.50-1.00. In comparison, sephora.com leads with a revenue of 49,097,273 and 606,925 transactions from 38,510,361 sessions, with an AOV of 75-100 and a conversion rate of 1.50-2.00. ulta.com follows closely behind with a revenue of 96,002,620 and 1,174,194 transactions from 34,868,102 sessions, an AOV of 75-100, and a conversion rate of 3.00-3.50. superpharm.pl lags behind with a revenue of 2,291,508 and 75,374 transactions from 2,954,743 sessions, showcasing a lower AOV of 25-50 but a higher conversion rate of 2.50-3.00. sephora.pl may need to focus on increasing both its AOV and conversion rate to remain competitive in the beauty industry.

douglas.pl screenshot
#1 douglas.pl
18.3M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sephora.com screenshot
#2 sephora.com
49.1M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
superpharm.pl screenshot
#3 superpharm.pl
2.3M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
ulta.com screenshot
#4 ulta.com
96M
Revenue
34.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.pl vs top market performers
sephora.pl
top retailers
conversion rate vs average order value for sephora.pl and its competitors
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Revenue share by device at sephora.pl

In May large majority of sales on sephora.pl, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on sephora.pl, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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brands overtime comparison

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sephora.pl channels

Identify top traffic channels that drive growth for sephora.pland discover how performance of traffic channels has changed over time.

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sephora.pl Google Ads spend

Evaluate sephora.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.pl devices

Review sephora.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.pl top markets

Explore sephora.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.pl country & global rank

Assess the ranking of sephora.pl among other retailers within its primary country and worldwide.

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