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Sep 2025
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.4M
Revenue
Sep 25
1.6M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $82.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 1.2%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, notino.co.uk achieved online sales of $5,359,047, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, though still trailing behind ulta.com, which led the category with $93,223,020. The site recorded a conversion rate between 4.00-4.50%, just below the high of 4.54%, with sessions totaling 1,601,514, far surpassing the median of 18,928 but a fraction of sephora.com's 45,764,193. notino.co.uk's average order value (AOV) ranged from $75-100, falling short of the high AOV of $203 seen in the industry, yet still above the low of $47.
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notino.co.uk competitors

In September 2025, notino.co.uk outperformed its competitors in terms of revenue, with a total revenue of £5,359,047. The website also had a high number of transactions at 71,346, and a substantial number of sessions at 1,601,514. With an average order value (AOV) ranging from £75-100 and a conversion rate between 4.00-4.50, notino.co.uk displayed strong performance in key metrics. In comparison, theperfumeshop.com had slightly lower revenue at £4,931,484, with more transactions and sessions. On the other hand, fragrancedirect.co.uk had significantly lower revenue at £476,311, with fewer transactions and sessions. Overall, notino.co.uk emerged as a top performer in the online fragrance and beauty industry, showcasing its strong customer engagement and sales performance.

theperfumeshop.com screenshot
#1 theperfumeshop.com
4.9M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
4M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
476.3K
Revenue
227.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
13.8M
Revenue
7.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
2.6M
Revenue
962.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In September large majority of sales on notino.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on notino.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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