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May 2026
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.1M
Revenue
May 26
1.8M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $65M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$65M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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notino.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, notino.co.uk generated online sales of $4,073,659, significantly outperforming the BEAUTY AND COSMETICS median of $41,533, though far behind ulta.com’s $131,310,258. Its conversion rate ranged from 2.50-3.00%, above the low end of the industry but below the high benchmark of 4.55%. The average order value (AOV) stood between $75-100, notably lower than the high of $205, yet higher than the $50 low. With 1,821,880 sessions, notino.co.uk surpassed the median of 16,416, but lagged far behind sephora.com's impressive 60,095,887 sessions, indicating room for growth in engagement and conversion efficiency.
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notino.co.uk competitors

In May 2026, notino.co.uk achieved impressive revenue of $4,073,659 with 50,515 transactions across 1,821,880 sessions, translating to an Average Order Value (AOV) between $75-100 and a conversion rate of 2.50-3.00%. In comparison, lookfantastic.com dominated the market with $21,785,109 in revenue and a higher conversion rate of 4.00-4.50% despite a lower AOV of $50-75. thefragranceshop.co.uk closely followed notino.co.uk, generating $3,165,020 and maintaining a similar AOV but with a lower transaction count. theperfumesho.com reported $2,986,766 in revenue and a conversion rate of 2.00-2.50%, while allbeauty.com and fragrancedirect.co.uk lagged behind, achieving $2,079,940 and $274,487, respectively. Overall, notino.co.uk remains competitive within the fragrance e-commerce space, particularly against smaller rivals, yet still trails significantly behind the larger player, lookfantastic.com.

theperfumeshop.com screenshot
#1 theperfumeshop.com
3M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
3.2M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
274.5K
Revenue
124.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
21.8M
Revenue
9.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
2.1M
Revenue
785.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In May large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries notino.co.uk operates in

notino.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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