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Mar 2026
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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4.5M
Revenue
Mar 26
1.9M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $65M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$65M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced decline of 27%, compared to the preceding three months.

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notino.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, notino.co.uk, operating in the BEAUTY AND COSMETICS sector, achieved an impressive online revenue of $4,499,703, significantly surpassing the median of $47,335. With a conversion rate between 3.00-3.50%, it remains competitive, though below the high of 4.7%. The average order value (AOV) ranged from $75-100, positioned well against the sector's high of $190. The website garnered 1,933,336 sessions, vastly outpacing the median of 20,520 but still behind the leading sephora.com, which had 60,417,169 sessions, highlighting both strong performance and opportunities for growth in the competitive landscape.
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notino.co.uk competitors

In March 2026, notino.co.uk outperformed some of its competitors in terms of revenue and conversion rate. notino.co.uk generated $4,499,703 in revenue from 58,429 transactions with a conversion rate of 3.00-3.50%. In comparison, theperfumeshop.com had $3,527,549 in revenue from 57,016 transactions with a conversion rate of 2.00-2.50%, and thefragranceshop.co.uk had $3,428,647 in revenue from 47,769 transactions with a conversion rate of 2.50-3.00%. However, lookfantastic.com surpassed notino.co.uk in revenue with $19,905,206 from 373,079 transactions and a conversion rate of 4.50-5.00%. fragrancedirect.co.uk and allbeauty.com also performed well but not at the same level as notino.co.uk in terms of revenue and conversion rate.

theperfumeshop.com screenshot
#1 theperfumeshop.com
3.5M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
3.4M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
297.2K
Revenue
137.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
19.9M
Revenue
7.5M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
2.3M
Revenue
791.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In March large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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