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Aug 2025
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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4.8M
Revenue
Aug 25
1.6M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $82.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months
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OVERVIEW
In August 2025, notino.co.uk, a BEAUTY AND COSMETICS industry player, reported a revenue of $4,834,170 for online sales, with a conversion rate ranging from 4.00% to 4.50% and an average order value (AOV) of $50-75. With 1,597,752 sessions, notino.co.uk falls below the highest session count of 44,212,513 from sephora.com but surpasses the median sessions of 22,297 in the BEAUTY AND COSMETICS category. Despite not being the largest online store, notino.co.uk remains competitive in the industry based on these performance metrics.
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notino.co.uk competitors

In August 2025, notino.co.uk had a revenue of £4,834,170 with 65,082 transactions and 1,597,752 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 4.00-4.50%. Compared to its competitors, notino.co.uk outperformed fragrancedirect.co.uk, which had a revenue of £408,907, 4,592 transactions, and 201,089 sessions, with a higher AOV of £75-100 but a lower conversion rate of 2.00-2.50%. However, notino.co.uk lagged behind lookfantastic.com, which recorded a revenue of £13,184,005, 236,607 transactions, and 7,295,995 sessions, alongside a similar AOV of £50-75 but a slightly lower conversion rate of 3.00-3.50%. Overall, notino.co.uk falls in the middle range among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing a balanced performance in the online beauty and fragrance market.

theperfumeshop.com screenshot
#1 theperfumeshop.com
4.2M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
3.5M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
408.9K
Revenue
201.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
13.2M
Revenue
7.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
2.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In August large majority of sales on notino.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on notino.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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