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Jan 2026
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.7M
Revenue
Jan 26
2.2M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $65M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$65M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 30%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, notino.co.uk generated $5,685,163 in online sales, significantly outperforming the median revenue of $51,477 in the BEAUTY AND COSMETICS industry. With a conversion rate of 3.00-3.50%, notino.co.uk is positioned well above the low end of 1.19%, yet below the industry high of 4.7%. Its average order value (AOV) ranges from $75 to $100, notably lower than the industry high of $194 but above the low of $45. The website attracted 2,205,896 sessions, substantially higher than the median of 22,631 but still far behind the leading competitor, ulta.com, with 47,691,438 sessions.
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notino.co.uk competitors

notino.co.uk, with a revenue of $5,685,163 and 74,270 transactions from 2,205,896 sessions in January 2026, is performing relatively well compared to its competitors. The Perfume Shop and The Fragrance Shop have similar revenue numbers but more transactions and sessions. Fragrance Direct has significantly lower revenue at $399,317 with fewer transactions and sessions. Look Fantastic stands out with a high revenue of $19,686,662 from 332,290 transactions and 9,151,324 sessions, showing a strong performance in terms of revenue and traffic. All Beauty falls in the middle with a revenue of $2,607,633 from 29,058 transactions and 1,140,841 sessions. Overall, notino.co.uk competes well with its peers in terms of revenue and conversion rate, but could aim to increase the number of transactions and sessions to improve its overall performance.

theperfumeshop.com screenshot
#1 theperfumeshop.com
4.5M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
4.9M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
399.3K
Revenue
223K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
19.7M
Revenue
9.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
2.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In January large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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