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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

notino.co.uk

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4.9M

Revenue

1.6M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk's revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 25%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months

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OVERVIEW

In July 2025, notino.co.uk, an online BEAUTY AND COSMETICS retailer, generated $4,924,378 in revenue, with a conversion rate of 3.50-4.00% and an AOV of $75-100. The store had 1,617,490 sessions during the month. The median revenue in the industry is $48,182, the largest online store being themancompany.com with $113,233,299 in revenue. A high conversion rate in the industry is 4.31%, while a low conversion rate is 1.0%. The highest AOV in the industry is $211, and the lowest is $51. The store with the most sessions is sephora.com with 41,064,568, while the median is 20,909.

notino.co.uk competitors

In July 2025, notino.co.uk generated a revenue of £4,924,378 from 63,607 transactions and 1,617,490 sessions, with an average order value (AOV) ranging from £75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, notino.co.uk outperformed fragrancedirect.co.uk, which only generated £554,123 in revenue from 6,057 transactions and 266,416 sessions, with a similar AOV of £75-100 but a lower conversion rate of 2.00-2.50%. However, notino.co.uk fell short in revenue compared to lookfantastic.com, which had a staggering revenue of £14,666,795 from 240,169 transactions and 7,371,072 sessions, although with a lower AOV of £50-75. notino.co.uk also performed better than allbeauty.com in terms of revenue, transactions, and sessions, but with a slightly lower conversion rate of 2.50-3.00%. The Perfume Shop and The Fragrance Shop had revenue figures close to notino.co.uk, but with different transaction and session numbers, as well as AOV ranges.

#1 theperfumeshop.com

4.5M

Revenue

2.1M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#2 thefragranceshop.co.uk

3.7M

Revenue

1.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 fragrancedirect.co.uk

554.1K

Revenue

266.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 lookfantastic.com

14.7M

Revenue

7.4M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 allbeauty.com

3.3M

Revenue

1.3M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

thefragranceshop.co.uk

allbeauty.com

caretobeauty.com

TOP MARKET PERFORMERSby revenue

notino.co.uk vs top market performers

notino.co.uk

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Revenue share by device at notino.co.uk

In July large majority of sales on notino.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.