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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

notino.co.uk

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5.5M

Revenue

1.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk's revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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notino.co.uk revenue decline for last six months

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OVERVIEW

In May 2025, notino.co.uk, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $5,515,153 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. The store recorded 1,876,395 sessions during the month. The highest revenue in the industry was $96,002,620 from ulta.com, with a conversion rate of 4.51% and an AOV of $213. On the other hand, the lowest conversion rate was 1.17% and the lowest AOV was $53. The median revenue in the industry stood at $46,882 and the median sessions were 19,997, while sephora.com had the highest sessions at 38,510,361.

notino.co.uk competitors

In May 2025, notino.co.uk stands out among its competitors in terms of revenue, with a total of £5,515,153. The website also had 72,552 transactions and 1,876,395 sessions during that month, resulting in a conversion rate between 3.50-4.00% and an average order value (AOV) between £75-£100. In comparison, fragrancedirect.co.uk had significantly lower revenue at £654,822, while theperfumeshop.com had a higher revenue of £5,340,589. However, notino.co.uk surpassed both in terms of sessions and transactions. When looking at conversion rates and AOV, notino.co.uk remained competitive with its counterparts. Overall, notino.co.uk proved to be a strong player in the online fragrance and beauty market, holding its ground against major competitors like theperfumeshop.com, lookfantastic.com, and allbeauty.com.

#1 theperfumeshop.com

5.3M

Revenue

2.5M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#2 thefragranceshop.co.uk

3.7M

Revenue

1.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 fragrancedirect.co.uk

654.8K

Revenue

208.7K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 lookfantastic.com

17.9M

Revenue

8.7M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 allbeauty.com

3.7M

Revenue

1.3M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

thefragranceshop.co.uk

allbeauty.com

fenwick.co.uk

TOP MARKET PERFORMERSby revenue

notino.co.uk vs top market performers

notino.co.uk

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Revenue share by device at notino.co.uk

In May large majority of sales on notino.co.uk, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.