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Nov 2025
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.5M
Revenue
Nov 25
2.5M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $82.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 32%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, notino.co.uk generated impressive online sales revenue of $8,470,673, significantly outpacing the BEAUTY AND COSMETICS median of $52,547, although still below the category leader, ulta.com at $145,643,880. With a conversion rate of 4.00-4.50%, notino's performance is robust compared to the industry's high of 5.32% and low of 1.38%. The average order value (AOV) ranges from $75-100, notably below the high AOV of $204, while attracting 2,473,234 sessions, vastly exceeding the median of 19,748 but far behind sephora.com’s 76,114,809 sessions, highlighting notino's strong yet competitive market position.
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notino.co.uk competitors

In November 2025, notino.co.uk had a revenue of $8,470,673 from 106,843 transactions and 2,473,234 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In comparison, theperfumeshop.com generated $13,949,927 in revenue from 264,113 transactions and 5,251,578 sessions, with an AOV of $50-75 and a conversion rate of 5.00-5.50%. thefragranceshop.co.uk had revenue of $11,346,391 from 151,716 transactions and 3,494,698 sessions, with an AOV of $50-75 and a conversion rate of 4.00-4.50%. fragrancedirect.co.uk had revenue of $1,049,258 from 11,938 transactions and 255,925 sessions, with an AOV of $75-100 and a conversion rate of 4.50-5.00%. lookfantastic.com achieved $33,507,185 in revenue from 582,832 transactions and 12,506,162 sessions, with an AOV of $50-75 and a conversion rate of 4.50-5.00%. Finally, allbeauty.com had revenue of $4,504,306 from 47,288 transactions and 1,355,639 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. Overall, notino.co.uk falls within the range of its competitors in terms of revenue and transactions, with a similar

theperfumeshop.com screenshot
#1 theperfumeshop.com
13.9M
Revenue
5.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
11.3M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
1M
Revenue
255.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
33.5M
Revenue
12.5M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
4.5M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In November large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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