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Oct 2025
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Home/Insights/Retailers/notino.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.1M
Revenue
Oct 25
1.8M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Notino.co.uk is an online retailer that offers a wide range of beauty, cosmetics, and fragrance products. Their inventory includes popular brands across various categories like skincare, haircare, makeup, and personal care. Prices, discounts, and promotions may be available, catering to a diverse customer base.

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notino.co.uk Annual Revenue and Growth

notino.co.uk's annual sales on its online store amounted to $82.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
notino.co.uk revenue by year

notino.co.uk's monthly revenueOVER TIME
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Over the past three months, notino.co.uk revenue has experienced growth of 3.1%, compared to the preceding three months.

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notino.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, notino.co.uk achieved $6,143,809 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 4.00-4.50%, slightly below the sector's high of 4.65%. Its average order value (AOV) ranged from $75-100, under the industry high of $202. With 1,825,184 sessions, notino.co.uk stands out against the median of 18,156 sessions, although still far from the highest performer, sephora.com, with 49,510,502 sessions, illustrating a strong market presence despite room for growth.
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notino.co.uk competitors

In October 2025, notino.co.uk generated a revenue of £6,143,809 with 81,335 transactions and 1,825,184 sessions, boasting an average order value (AOV) between £75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, theperfumeshop.com outperformed Notino with a revenue of £6,878,716 from 127,876 transactions and 2,455,947 sessions, showcasing a lower AOV of £50-75 but a higher conversion rate of 5.00-5.50%. The Fragrance Shop and lookfantastic.com also had higher revenues than Notino, while fragrancedirect.co.uk and allbeauty.com fell behind in terms of revenue, transactions, sessions, and conversion rates. Despite facing tough competition, notino.co.uk remains a strong player in the online fragrance and beauty market with solid performance metrics in various domains.

theperfumeshop.com screenshot
#1 theperfumeshop.com
6.9M
Revenue
2.5M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
6.3M
Revenue
1.9M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
672.7K
Revenue
237.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lookfantastic.com screenshot
#4 lookfantastic.com
19.9M
Revenue
7.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#5 allbeauty.com
3.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notino.co.uk vs top market performers
notino.co.uk
top retailers
conversion rate vs average order value for notino.co.uk and its competitors
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Revenue share by device at notino.co.uk

In October large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on notino.co.uk, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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notino.co.uk channels

Identify top traffic channels that drive growth for notino.co.ukand discover how performance of traffic channels has changed over time.

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notino.co.uk Google Ads spend

Evaluate notino.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.co.uk devices

Review notino.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.co.uk top markets

Explore notino.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.co.uk country & global rank

Assess the ranking of notino.co.uk among other retailers within its primary country and worldwide.

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