mueller.de
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mueller.de Annual Revenue and Growth
mueller.de's annual sales on its online store amounted to $97M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
mueller.de's monthly revenueOVER TIME
Over the past three months, mueller.de revenue has experienced decline of 15%, compared to the preceding three months.
mueller.de competitors
In August 2026, mueller.de trails behind dm.de in all key metrics, with revenue at $7 million compared to dm.de's $42.7 million. Additionally, mueller.de records 103,000 transactions, significantly less than dm.de’s 673,000 transactions. While mueller.de garners 4.5 million sessions, it still falls short of dm.de’s impressive 20.3 million sessions, placing mueller.de fifth in session rankings. Furthermore, the average order value (AOV) for both stores is aligned at $50-75, but dm.de leads with a higher conversion rate of 3.00-3.50%, compared to mueller.de’s conversion rate of 2.00-2.50%. Other competitors, such as flaconi.de, also outperform mueller.de with a conversion rate of 4.50-5.00% and a revenue of $25 million. In summary, mueller.de ranks sixth across revenue and transactions, indicating it has considerable ground to cover to match its more successful competitors.
Revenue share by device at mueller.de
In August large majority of sales on mueller.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mueller.de channels
Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.
mueller.de Google Ads spend
Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mueller.de devices
Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
