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May 2026

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Home/Insights/Retailers/mueller.de

TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

mueller.de

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8.5M

Revenue

May 26

4.6M

Sessions

May 26

2.0-2.5%

Conv. rate

May 26

$75-100

AOV

May 26

Main country of store: GERMANY
Website category: LIFESTYLE

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mueller.de Annual Revenue and Growth

mueller.de's annual sales on its online store amounted to $97M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$97M

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 11%, compared to the preceding three months.

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mueller.de revenue decline for last six months

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OVERVIEW

In May 2026, mueller.de, the largest online store in the LIFESTYLE category, generated impressive revenue of $8,489,496, significantly surpassing the median LIFESTYLE revenue of $99,682. The website attracted 4,573,727 sessions, far exceeding the industry median of 35,801. Its conversion rate ranged from 2.00% to 2.50%, below the high LIFESTYLE average of 4.09%, while its average order value (AOV) was between $75 and $100, slightly lower than the low threshold of $92 in the industry. Overall, mueller.de's performance metrics reflect its dominant position in the LIFESTYLE e-commerce sector.

mueller.de competitors

In May 2026, mueller.de generated a revenue of $8,489,496 with a conversion rate of 2.00-2.50%, which is lower than competitors like dm.de, which led the pack with $27,174,634 and a conversion rate of 3.00-3.50%. rossmann.de also performed well with $15,239,365 in revenue and a conversion rate of 1.50-2.00%. While mueller.de's Average Order Value (AOV) is comparable to flaconi.de (75-100), flaconi.de achieved a higher revenue of $11,699,456 and a conversion rate of 3.50-4.00%. douglas.de had a high AOV (125-150) but lower revenue ($17,244,050) and conversions (1.50-2.00%). mytoys.de struggled significantly, generating only $1,629 despite a high conversion rate of 4.00-4.50%. Overall, while mueller.de shows decent metrics, it lags behind its main competitors in revenue and conversion efficiency.

#1 dm.de

27.2M

Revenue

18.3M

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#2 smythstoys.com

46.8M

Revenue

15.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 rossmann.de

15.2M

Revenue

11.3M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 douglas.de

17.2M

Revenue

6.2M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 mytoys.de

1.6K

Revenue

239.7

Sessions

4.0-4.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

mueller.de vs top market performers

mueller.de

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Revenue share by device at mueller.de

In May large majority of sales on mueller.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.