Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for mueller.demueller.de

Start benchmarking for free
Sign in with GoogleSign up with Google
11.8M
Revenue
Nov 25
5.5M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
Loading...
  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Jetzt Düfte, Naturkosmetik, Spielzeug & Multimedia online kaufen ➔ VERSANDKOSTENFREIE Lieferung in die Filiale ➔ Große Auswahl, tolle Preise, top Marken ➔ Jetzt bestellen!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

mueller.de's monthly revenueOVER TIME
View real-time data

Over the past three months, mueller.de revenue has experienced growth of 16%, compared to the preceding three months.

View real-time data
mueller.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, mueller.de, the largest online store in the LIFESTYLE category, achieved remarkable online sales of $11,807,547, far surpassing the median of $103,434. With a conversion rate between 2.00-2.50%, it remains below the high of 4.89% yet significantly above the low of 0.74%. The average order value (AOV) ranged from $75-100, aligning closely with the low end of the LIFESTYLE spectrum, while the total sessions reached an impressive 5,484,028, setting a record in the category, compared to a median of just 36,971.
Read more

mueller.de competitors

In November 2025, mueller.de lags behind some of its competitors in terms of revenue, transactions, and sessions. For example, dm.de outperforms mueller.de with significantly higher revenue, transactions, and sessions. Additionally, rossmann.de and flaconi.de also surpass mueller.de in revenue and transactions. However, mueller.de is on par with douglas.de in terms of conversion rate, and it falls within the same range as flaconi.de for average order value (AOV). Despite facing tough competition from larger players like dm.de and rossmann.de, mueller.de maintains a decent conversion rate and AOV. It may benefit from focusing on increasing its transactions and sessions to compete more effectively with its rivals in the online retail space.

dm.de screenshot
#1 dm.de
23.2M
Revenue
16.9M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
118.5M
Revenue
26.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
15.3M
Revenue
9.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
33.3M
Revenue
10.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mytoys.de screenshot
#5 mytoys.de
24.3K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at mueller.de

In November large majority of sales on mueller.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on mueller.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard