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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for mueller.demueller.de

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7.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

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mueller.de's revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced growth of 4.2%, compared to the preceding three months.

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mueller.de revenue growth for last six months
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OVERVIEW
In July 2025, mueller.de, a LIFESTYLE industry online store, reported a revenue of $7,414,136 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. This places them as the largest store in the LIFESTYLE category. The store also had a total of 4,497,140 sessions, which is the highest in the industry. Compared to the industry median revenue of $108,798, mueller.de's performance metrics showcase their dominance in the market. With a high revenue, sessions, and a competitive AOV, mueller.de is a top performer in the LIFESTYLE industry.
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mueller.de competitors

In July 2025, mueller.de generated a revenue of 7,414,136 with 104,185 transactions and 4,497,140 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50. When compared to its competitors, dm.de stands out with a revenue of 21,056,688 from 470,195 transactions and 16,667,117 sessions, boasting a higher conversion rate of 2.50-3.00. rossman.de follows with 10,351,152 in revenue from 160,543 transactions and 8,070,890 sessions, featuring a similar AOV range as mueller.de but a slightly lower conversion rate. douglas.de and flaconi.de also demonstrate strong performances with higher revenues and varied AOV ranges, indicating potential areas of improvement for mueller.de in optimizing conversions and maximizing revenue.

dm.de screenshot
#1 dm.de
21.1M
Revenue
16.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
39.9M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
10.4M
Revenue
8.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
20.5M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
flaconi.de screenshot
#5 flaconi.de
13M
Revenue
2.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In July large majority of sales on mueller.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on mueller.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

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