mueller.de
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mueller.de Annual Revenue and Growth
mueller.de's annual sales on its online store amounted to $97M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
mueller.de's monthly revenueOVER TIME
Over the past three months, mueller.de revenue has experienced decline of 1.3%, compared to the preceding three months.
mueller.de competitors
The most striking gap is in revenue, where mueller.de trails dm.de by $34.4 million. As of July 2026, mueller.de generated $7.5 million from 111,000 transactions across 4.9 million sessions, resulting in a conversion rate of 2.00-2.50%. In contrast, dm.de reported $41.9 million in revenue with 668,000 transactions from 20.2 million sessions, achieving a higher conversion rate of 3.00-3.50%. In terms of transactions, mueller.de ranks fourth among its competitors, trailing dm.de by 557,000. Additionally, mueller.de's session count falls short by 15.3 million compared to dm.de. Other competitors like douglas.de and flaconi.de also outperform mueller.de in revenue and transaction numbers. While mueller.de has a similar conversion rate to douglas.de, its overall performance is significantly weaker compared to leading sites like dm.de. Thus, mueller.de faces considerable challenges in catching up with its more successful rivals in the online market.
Revenue share by device at mueller.de
In July large majority of sales on mueller.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mueller.de channels
Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.
mueller.de Google Ads spend
Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mueller.de devices
Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
