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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for mueller.demueller.de

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6.7M
Revenue
Jun 26
4.6M
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

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mueller.de Annual Revenue and Growth

mueller.de's annual sales on its online store amounted to $97M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$97M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mueller.de revenue by year

mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 2.7%, compared to the preceding three months.

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mueller.de revenue decline for last six months
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OVERVIEW
In June 2026, mueller.de, the largest online store in the LIFESTYLE category, generated $6,704,289 in revenue, significantly surpassing the median of $122,530; its conversion rate ranged from 2.00-2.50%, below the industry high of 4.29% but above the low of 0.77%; the average order value (AOV) stood between $50-75, well below the LIFESTYLE high of $395 and slightly below the low of $92; mueller.de also recorded 4,563,082 sessions, dominating the category compared to the median of 35,642 sessions, reflecting strong consumer engagement and sales performance.
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mueller.de competitors

In June 2026, dm.de outperformed its competitors significantly, generating $31,476,208 in revenue from 656,326 transactions across 20,020,195 sessions, boasting a conversion rate of 3.00-3.50%. rossmann.de followed with $16,087,303 in revenue, recording 232,503 transactions and 11,973,117 sessions, yet its conversion rate was slightly lower at 1.50-2.00%. In comparison, mueller.de reported $6,704,289 in revenue from 99,004 transactions over 4,563,082 sessions, achieving a conversion rate of 2.00-2.50%. douglas.de and flaconi.de reported revenues of $14,682,658 and $11,944,567, respectively, with similar transaction figures but lower conversion rates at 1.50-2.00% and 4.00-4.50%. mytoys.de had minimal revenue at $14,199 despite a high conversion rate of 4.00-4.50%, highlighting the impact of traffic and average order value on performance across these domains.

dm.de screenshot
#1 dm.de
31.5M
Revenue
20M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
48.9M
Revenue
15.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
16.1M
Revenue
12M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
14.7M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mytoys.de screenshot
#5 mytoys.de
14.2K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In June large majority of sales on mueller.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In June large majority of sales on mueller.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

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