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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for mueller.demueller.de

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14.2M
Revenue
Dec 25
6.7M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

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mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced growth of 77%, compared to the preceding three months.

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mueller.de revenue growth for last six months
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OVERVIEW
In December 2025, mueller.de, the largest online store in the LIFESTYLE category, generated $14,224,325 in revenue, significantly surpassing the median LIFESTYLE revenue of $128,867, with a conversion rate between 2.00-2.50%, lower than the high benchmark of 4.68%. The average order value (AOV) ranged from $75-100, near the low end of LIFESTYLE AOVs, which peak at $376. With a remarkable 6,696,151 sessions, mueller.de outperformed the LIFESTYLE median of 49,509 sessions, indicating strong traffic and interest in its offerings despite a modest conversion performance.
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mueller.de competitors

In December 2025, mueller.de reported a revenue of $14,224,325 with 162,958 transactions and 6,696,151 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. When comparing mueller.de to its competitors, dm.de stands out with the highest revenue of $31,349,085, 741,203 transactions, and 23,634,148 sessions. Despite a lower AOV of $25-50, dm.de boasts a higher conversion rate of 3.00-3.50%. rossmann.de falls just behind mueller.de in revenue at $14,053,944 with 218,385 transactions and 10,514,578 sessions, while douglas.de surpasses them with a revenue of $31,742,618 and an AOV of $125-150. Among the competitors, mytoys.de has the highest AOV at $150-175 and conversion rate of 4.00-4.50%, whereas flaconi.de has a similar AOV and a leading conversion rate of 5.00-5.50%.

dm.de screenshot
#1 dm.de
31.3M
Revenue
23.6M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
98M
Revenue
29.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
14.1M
Revenue
10.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
31.7M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mytoys.de screenshot
#5 mytoys.de
34.3K
Revenue
5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In December large majority of sales on mueller.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on mueller.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

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