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Oct 2025
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Home/Insights/Retailers/mueller.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mueller.demueller.de

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6.6M
Revenue
Oct 25
4.7M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Jetzt Düfte, Naturkosmetik, Spielzeug & Multimedia online kaufen ➔ VERSANDKOSTENFREIE Lieferung in die Filiale ➔ Große Auswahl, tolle Preise, top Marken ➔ Jetzt bestellen!

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mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 18%, compared to the preceding three months.

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mueller.de revenue decline for last six months
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OVERVIEW
In October 2025, mueller.de, the leading online store in the LIFESTYLE category, achieved remarkable online sales revenue of $6,610,735, significantly surpassing the median LIFESTYLE revenue of $94,836, while drawing an impressive 4,742,410 sessions compared to the median of 39,452; their conversion rate ranged from 2.00% to 2.50%, below the industry high of 3.99%, and their average order value (AOV) was between $50 and $75, far lower than the LIFESTYLE sector's high of $450, reflecting strong traffic but opportunities for improved conversion and AOV strategies.
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mueller.de competitors

In October 2025, mueller.de generated a revenue of 6,610,735 with 96,338 transactions and 4,742,410 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50%. In comparison, dm.de outperformed mueller.de with a revenue of 20,028,394, 459,911 transactions, and 15,598,335 sessions. rossman.de also surpassed mueller.de with a revenue of 13,142,597, 204,307 transactions, and 8,110,698 sessions. douglas.de recorded a revenue of 21,411,881, 138,030 transactions, and 7,059,449 sessions, while mytoys.de and flaconi.de showcased revenue of 28,914 (167 transactions) and 16,422,242 (181,968 transactions), respectively. It is evident that mueller.de falls behind in terms of revenue and transactions when compared to its competitors in the industry, showcasing areas for potential improvement in order to remain competitive in the market.

dm.de screenshot
#1 dm.de
20M
Revenue
15.6M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
13.1M
Revenue
8.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
21.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mytoys.de screenshot
#5 mytoys.de
28.9K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for flaconi.deflaconi.de
Favicon for rossmann.derossmann.de
Favicon for cewe.decewe.de
Favicon for galeria.degaleria.de
Favicon for notino.denotino.de
Favicon for mueller.demueller.de
$6.6M
Favicon for parfumdreams.deparfumdreams.de
Favicon for erwinmueller.comerwinmueller.com
Favicon for easycosmetic.deeasycosmetic.de
Favicon for pieper.depieper.de
Favicon for parfumgroup.deparfumgroup.de
TOP MARKET PERFORMERSby revenue
1
Favicon for mediamarkt.demediamarkt.de
$180.5M
2
Favicon for kaufland.dekaufland.de
3
Favicon for smythstoys.comsmythstoys.com
4
Favicon for thalia.dethalia.de
5
Favicon for saturn.desaturn.de
6
Favicon for douglas.dedouglas.de
7
Favicon for dm.dedm.de
8
Favicon for flaconi.deflaconi.de
9
Favicon for rossmann.derossmann.de
10
Favicon for cewe.decewe.de
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In October large majority of sales on mueller.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on mueller.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

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