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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for mueller.demueller.de

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7.2M
Revenue
Jan 26
4.1M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

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mueller.de Annual Revenue and Growth

mueller.de's annual sales on its online store amounted to $97M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$97M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mueller.de revenue by year

mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced growth of 89%, compared to the preceding three months.

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mueller.de revenue growth for last six months
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OVERVIEW
In January 2026, mueller.de, the leading online store in the LIFESTYLE category, generated $7,217,271 in revenue from online sales, significantly surpassing the median of $113,738, with a conversion rate of 2.00-2.50%, below the category's high of 4.07%, and an average order value (AOV) ranging from $75 to $100, which is close to the lower threshold in LIFESTYLE but far from the high of $386; additionally, it recorded 4,109,646 sessions, overwhelmingly higher than the median of 54,998, underscoring its dominant online presence.
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mueller.de competitors

In January 2026, mueller.de reported a revenue of $7,217,271 from 94,039 transactions and 4,109,646 sessions with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, dm.de leads in revenue with $21,052,853, 501,194 transactions, and 16,061,782 sessions. rossman.de follows with $13,271,077 in revenue, 203,070 transactions, and 9,772,756 sessions, but boasts a higher AOV of $50-75. douglas.de reports $20,077,732 in revenue with 134,757 transactions and 6,987,748 sessions, offering a higher AOV range of $125-150 but a slightly lower conversion rate of 1.50-2.00%. Lastly, flaconi.de showcases a revenue of $14,364,113, 165,992 transactions, and 3,364,045 sessions with an AOV of $75-100 and the highest conversion rate of 4.50-5.00%.

dm.de screenshot
#1 dm.de
21.1M
Revenue
16.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
13.3M
Revenue
9.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
20.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
flaconi.de screenshot
#5 flaconi.de
14.4M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In January large majority of sales on mueller.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on mueller.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

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