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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

mueller.de

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5.3M

Revenue

Sep 25

3.9M

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: GERMANY
Website category: LIFESTYLE

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mueller.de's monthly revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 12%, compared to the preceding three months.

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mueller.de revenue decline for last six months

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OVERVIEW

In September 2025, mueller.de, the largest online store in the LIFESTYLE category, generated an impressive $5,323,740 in revenue, far surpassing the median of $77,478. It achieved a conversion rate between 2.00-2.50%, below the LIFESTYLE high of 3.51%, while its average order value (AOV) ranged from $50-75, significantly lower than the category's high of $460. With 3,907,915 sessions, mueller.de leads in traffic, dwarfed only by the median of 28,872 in the LIFESTYLE sector, highlighting its dominant presence in the market despite a conversion rate and AOV below top industry performers.

mueller.de competitors

In September 2025, mueller.de reported a revenue of 5,323,740 with 81,004 transactions and 3,907,915 sessions, boasting an average order value (AOV) between 50-75 and a conversion rate of 2.00-2.50. When compared to its competitors, dm.de stands out with a revenue of 20,441,769 from 465,285 transactions and 15,745,607 sessions, showcasing a lower AOV of 25-50 but a higher conversion rate of 2.50-3.00. rossmann.de follows closely behind with a revenue of 10,315,230, while douglas.de reported a revenue of 14,832,469 with an AOV of 150-175. Additionally, mytoys.de displayed a significantly lower revenue of 21,895 but a high conversion rate of 4.00-4.50, while flaconi.de achieved a revenue of 13,869,557 with a high conversion rate of 5.00-5.50. Despite mueller.de's strong performance, it faces tough competition in the market from these key players in the industry.

#1 dm.de

20.4M

Revenue

15.7M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 smythstoys.com

40.5M

Revenue

12.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 rossmann.de

10.3M

Revenue

8.1M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 douglas.de

14.8M

Revenue

5.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 mytoys.de

21.9K

Revenue

Sessions

4.0-4.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

mueller.de vs top market performers

mueller.de

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Revenue share by device at mueller.de

In September large majority of sales on mueller.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.