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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for mueller.demueller.de

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6.6M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Jetzt Düfte, Naturkosmetik, Spielzeug & Multimedia online kaufen ➔ VERSANDKOSTENFREIE Lieferung in die Filiale ➔ Große Auswahl, tolle Preise, top Marken ➔ Jetzt bestellen!

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mueller.de's revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 44%, compared to the preceding three months.

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mueller.de revenue decline for last six months
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OVERVIEW
mueller.de in the LIFESTYLE industry had a revenue of $6,550,359 for online sales, a conversion rate of 2.00-2.50%, an AOV of $50-75, and 4,250,818 sessions in May 2025. This performance puts mueller.de as the largest online store with the highest revenue and sessions, while maintaining a competitive conversion rate and AOV compared to industry averages.
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mueller.de competitors

In May 2025, mueller.de had a revenue of 6,550,359 with 99,455 transactions and 4,250,818 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50. Comparing this data to its competitors, mytoys.de had lower revenue and transactions but a higher AOV of 125-150 and a superior conversion rate of 4.50-5.00. flaconi.de outperformed mueller.de in revenue, transactions, and sessions with an AOV of 75-100 and a conversion rate of 4.00-4.50. Similarly, rossmann.de had higher revenue and transactions, a comparable AOV of 50-75, and the same conversion rate range. douglas.de excelled in revenue and AOV with lower transactions and sessions but a lower conversion rate. Lastly, dm.de surpassed all competitors in revenue, transactions, and sessions with a lower AOV but a higher conversion rate of 2.50-3.00.

dm.de screenshot
#1 dm.de
21.1M
Revenue
16.8M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
43.7M
Revenue
12.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
12.2M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
18.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mytoys.de screenshot
#5 mytoys.de
11.7K
Revenue
1.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In May large majority of sales on mueller.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on mueller.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

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