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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1M
Revenue
620.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Online-Parfümerie ❤ Ihr Experte für Beauty seit über 90 Jahren ❤ Top-Marken ✓ Ab 30€ frei Haus ✓ 2 Gratisproben

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pieper.de's revenueOVER TIME
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Over the past three months, pieper.de revenue has experienced decline of 24%, compared to the preceding three months.

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pieper.de revenue decline for last six months
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OVERVIEW
In May 2025, pieper.de, in the BEAUTY AND COSMETICS industry, had online sales revenue of $1,039,149 compared to a median of $46,882, with ulta.com leading at $96,002,620. Their conversion rate ranged from 1.50-2.00%, falling below the industry high of 4.51% and above the low of 1.17%. The average order value (AOV) was between $100-125, below the industry high of $213 and above the low of $53. The website had 620,286 sessions, with sephora.com having the highest at 38,510,361 and a median of 19,997 sessions in the BEAUTY AND COSMETICS sector.
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pieper.de competitors

In May 2025, pieper.de lagged behind its competitors in terms of revenue, with a total of €1,039,149. The site also recorded 9,502 transactions and 620,286 sessions, resulting in an average order value (AOV) of €100-125 and a conversion rate of 1.50-2.00%. In comparison, flaconi.de led the pack with revenue of €13,840,317, 150,592 transactions, and 3,680,453 sessions. flaconi.de boasted an AOV of €75-100 and a high conversion rate of 4.00-4.50%. Other competitors like parfumdreams.de, easycosmetic.de, and parfumgroup.de also outperformed pieper.de in various metrics such as transactions, sessions, AOV, and conversion rates. Despite its solid performance, pieper.de had room for improvement in order to compete effectively in the highly competitive online fragrance market.

flaconi.de screenshot
#1 flaconi.de
13.8M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
6M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sephora.de screenshot
#4 sephora.de
1.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#5 parfumgroup.de
894K
Revenue
400.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
pieper.de vs top market performers
pieper.de
top retailers
conversion rate vs average order value for pieper.de and its competitors
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Revenue share by device at pieper.de

In May large majority of sales on pieper.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on pieper.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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pieper.de channels

Identify top traffic channels that drive growth for pieper.deand discover how performance of traffic channels has changed over time.

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pieper.de Google Ads spend

Evaluate pieper.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pieper.de devices

Review pieper.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pieper.de top markets

Explore pieper.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pieper.de country & global rank

Assess the ranking of pieper.de among other retailers within its primary country and worldwide.

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