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Sep 2024
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Home/Insights/Retailers/pieper.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.6M
Revenue
743.1K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for pieper.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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pieper.de’s revenueOVER TIME
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Over the past three months, pieper.de revenue has experienced decline of 28%, compared to the preceding three months.

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pieper.de revenue decline for last six months
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OVERVIEW
In September 2024, pieper.de, in the BEAUTY AND COSMETICS industry, had online sales revenue of $1,605,731, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The highest conversion rate in the industry is 4.62%, while the highest AOV is $191. pieper.de had 743,054 sessions, compared to the highest of 41,256,765 from sephora.com and a median of 22,216 sessions in the industry. ulta.com leads in revenue with $114,902,798, while pieper.de's median revenue is $53,315, and the lowest AOV in the industry is $49.
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pieper.de competitors

When comparing pieper.de to its competitors in the beauty and fragrance industry, several metrics stand out. In terms of revenue, pieper.de falls behind some of its competitors like flaconi.de with a revenue of 12,669,542 and parfumdreams.de with 6,807,006. However, pieper.de performs well in terms of transactions with 15,094, although parfumdreams.de leads in this category with 81,277. In sessions, pieper.de has 743,054, whereas flaconi.de dominates with 4,233,117 sessions. The average order value (AOV) for pieper.de falls within the range of 100-125, similar to sephora.de, while easycosmetic.de boasts a higher AOV of 150-175. In terms of conversion rate, pieper.de's 2.00-2.50% is competitive with parfumgroup.de and flaconi.de, but lower than parfumdreams.de and easycosmetic.de. Overall, pieper.de holds its ground in transactions and AOV but lags behind in revenue and sessions compared to its key competitors.

#1 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 parfumdreams.de
6.8M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 easycosmetic.de
5.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 sephora.de
2.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#5 parfumgroup.de
1.3M
Revenue
341.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for notino.denotino.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for easycosmetic.deeasycosmetic.de
Favicon for sephora.desephora.de
Favicon for lookfantastic.delookfantastic.de
Favicon for pieper.depieper.de
$1.6M
Favicon for parfumgroup.deparfumgroup.de
Favicon for basler-beauty.debasler-beauty.de
Favicon for heinemann-shop.comheinemann-shop.com
Favicon for ludwigbeck.deludwigbeck.de
Favicon for parfimo.deparfimo.de
TOP MARKET PERFORMERSby revenue
1
Favicon for dior.comdior.com
$34.2M
2
Favicon for douglas.dedouglas.de
3
Favicon for rituals.comrituals.com
4
Favicon for flaconi.deflaconi.de
5
Favicon for chanel.comchanel.com
6
Favicon for notino.denotino.de
7
Favicon for parfumdreams.deparfumdreams.de
8
Favicon for easycosmetic.deeasycosmetic.de
9
Favicon for sephora.desephora.de
10
Favicon for lookfantastic.delookfantastic.de
pieper.de vs top market performers
pieper.de
top retailers
conversion rate vs average order value for pieper.de and its competitors
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pieper.de brandsby revenue

1
Logo for tom fordTom Ford
Top retailers:nordstrom.comsephora.comfragrancenet.com
2
Logo for dysonDyson
Top retailers:currys.co.ukmediamarkt.deamazon.com
3
Logo for diptyqueDiptyque
Top retailers:nordstrom.combloomingdales.comamazon.com
4
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Top retailers:microperfumes.commacys.comamazon.de
5
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Top retailers:fragrancex.commacys.comamazon.com

pieper.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Hair Dryers
Top retailers:dyson.comamazon.comcurrys.co.uk
3
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
4
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Top retailers:ebay.comkroger.comuline.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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pieper.de channels

Identify top traffic channels that drive growth for pieper.deand discover how performance of traffic channels has changed over time.

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pieper.de Google Ads spend

Evaluate pieper.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pieper.de devices

Review pieper.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pieper.de top markets

Explore pieper.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pieper.de country & global rank

Assess the ranking of pieper.de among other retailers within its primary country and worldwide.

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