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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

misterspex.de

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10.1M

Revenue

1.5M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Misterspex.de is an established website where a diverse range of eyeglasses, sunglasses, and contact lenses are sold. Customers can browse through a wide selection of popular brands and benefit from various lens options to meet their vision needs. The site also provides online eye tests and a virtual try-on feature for added convenience.

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misterspex.de's revenueOVER TIME
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Over the past three months, misterspex.de revenue has experienced growth of 49%, compared to the preceding three months.

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misterspex.de revenue growth for last six months

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OVERVIEW

misterspex.de's revenue for online sales in May 2025 was $10,141,818, with a conversion rate of 4.50-5.00% and an AOV of $125-150. This e-commerce_and_shopping site had 1,508,955 sessions during the month, performing above the median revenue of $83,973 and median sessions of 37,355 in the industry. The largest online store in the category, qvc.com, had a revenue of $120,848,035. A very high conversion rate in the industry is 3.75%, while a very low is 0.79%. The highest AOV is $349, and the lowest is $57, with boots.com having the highest number of sessions at 27,739,926.

misterspex.de competitors

In May 2025, misterspex.de generated a revenue of €10,141,818 with 71,267 transactions and 1,508,955 sessions, boasting an average order value (AOV) of €125-150 and a conversion rate of 4.50-5.00%. Compared to its competitors, misterspex.de outperformed in terms of revenue and conversion rate. fielmann.de had slightly higher revenue at €10,254,813 but with significantly more transactions and sessions, resulting in a lower AOV and conversion rate. my-spexx.de, edel-optics.de, brilledirekt.de, and apollo.de all lagged behind misterspex.de in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Despite some competitors having higher AOV, misterspex.de's strong conversion rate indicates its efficiency in converting sessions into transactions, setting it apart in the competitive landscape of online eyewear retailers.

#1 edel-optics.de

1.1M

Revenue

495K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#2 fielmann.de

10.3M

Revenue

3.3M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 apollo.de

Revenue

977.8K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#4 my-spexx.de

91.9K

Revenue

42.5K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 brilledirekt.de

141.1K

Revenue

22.8K

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

misterspex.de vs top market performers

misterspex.de

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Revenue share by device at misterspex.de

In May large majority of sales on misterspex.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

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misterspex.de channels

Identify top traffic channels that drive growth for misterspex.deand discover how performance of traffic channels has changed over time.

misterspex.de Google Ads spend

Evaluate misterspex.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

misterspex.de devices

Review misterspex.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

misterspex.de top markets

Explore misterspex.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.