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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

ebay.co.uk

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620.7M

Revenue

192.1M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: MARKETPLACE

Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.

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ebay.co.uk's revenueOVER TIME
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Over the past three months, ebay.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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ebay.co.uk revenue decline for last six months

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OVERVIEW

ebay.co.uk's revenue for online sales in May 2025 was $620,742,252, with a conversion rate of 4.00-4.50% and an AOV of $75-100. The site had a total of 192,068,873 sessions, while the highest sessions were recorded by amazon.com at 2,589,786,292. The median revenue in the MARKETPLACE category is $326,539, with a very high conversion rate of 4.13% and AOV of $299, and a very low conversion rate of 0.88% and AOV of $52.

ebay.co.uk competitors

In May 2025, ebay.co.uk generated £620,742,252 in revenue from 8,258,607 transactions with 192,068,873 sessions. With an average order value (AOV) ranging between £75-£100, ebay.co.uk maintained a solid conversion rate of 4.00-4.50%. Compared to its competitors, ebay.co.uk falls behind amazon.co.uk in terms of revenue, which stood at £1,454,743,710 from 14,971,961 transactions and 350,615,388 sessions. However, ebay.co.uk outperformed etsy.com, argos.co.uk, johnlewis.com, and next.co.uk in terms of both revenue and number of transactions. argos.co.uk had the highest AOV at £100-£125 but with a lower conversion rate of 2.00-2.50%. johnlewis.com and next.co.uk boasted higher AOVs of £175-£200, but ebay.co.uk surpassed them in revenue and transactions, showcasing its strong position in the UK online marketplace.

#1 amazon.co.uk

1.5B

Revenue

350.6M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 etsy.com

523.1M

Revenue

405.2M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 argos.co.uk

86.5M

Revenue

37.5M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 johnlewis.com

169.8M

Revenue

23.3M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

#5 next.co.uk

136.1M

Revenue

28.1M

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

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TOP MARKET PERFORMERSby revenue

ebay.co.uk vs top market performers

ebay.co.uk

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Revenue share by device at ebay.co.uk

In May large majority of sales on ebay.co.uk, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

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ebay.co.uk channels

Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.

ebay.co.uk Google Ads spend

Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ebay.co.uk devices

Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ebay.co.uk top markets

Explore ebay.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.