ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
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ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $8.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 7.7%, compared to the preceding three months.
ebay.co.uk competitors
In January 2026, ebay.co.uk generated a revenue of $832,129,850 from 10,617,059 transactions with a total of 191,522,856 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 5.50-6.00%. Comparing these metrics to its competitors, amazon.co.uk leads the pack with a revenue of $2,061,600,988, 21,611,262 transactions, 382,653,723 sessions, AOV of $75-100, and a conversion rate of 5.50-6.00%. etsy.com follows closely behind ebay.co.uk with a revenue of $821,612,164, 11,773,918 transactions, 476,528,433 sessions, AOV of $50-75, and a conversion rate of 2.00-2.50%. argos.co.uk, johnlewis.com, and next.co.uk have lower revenues, transactions, sessions, AOVs, and conversion rates compared to ebay.co.uk and its top competitors.
Revenue share by device at ebay.co.uk
In January large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
