ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
GRIPS CUSTOMERS & RESEARCH PARTNERS
ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $9.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 21%, compared to the preceding three months.
ebay.co.uk competitors
In October 2025, ebay.co.uk reported a revenue of £784,724,868 from 10,539,663 transactions and 196,231,739 sessions, with an average order value (AOV) of £50-75 and a conversion rate of 5.00-5.50%. Compared to its competitors, amazon.co.uk had the highest revenue at £2,054,513,927 from 21,646,161 transactions and 388,375,273 sessions, with an AOV of £75-100 and a conversion rate of 5.50-6.00%. etsy.com followed with a revenue of £613,968,787 from 9,244,165 transactions and 416,062,470 sessions, a lower AOV of £50-75, and a conversion rate of 2.00-2.50%. argos.co.uk, johnlewis.com, and next.co.uk also had varying revenue, transaction, session, AOV, and conversion rate metrics, positioning ebay.co.uk competitively in the market in terms of revenue and conversion rate.
Revenue share by device at ebay.co.uk
In October large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
