ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
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ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $9.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 17%, compared to the preceding three months.
ebay.co.uk competitors
In November 2025, ebay.co.uk reported a revenue of $866,120,228 from 10,783,822 transactions and 192,128,969 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 5.50-6.00%. Compared to its competitors, amazon.co.uk outperformed ebay.co.uk with a revenue of $2,252,380,785, 23,574,962 transactions, and 412,694,534 sessions, with similar AOV and conversion rate metrics. etsy.com trailed behind with a revenue of $796,268,062, 10,923,999 transactions, and 471,484,250 sessions, featuring a lower AOV and conversion rate. argos.co.uk, johnlewis.com, and next.co.uk also fell below ebay.co.uk in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, ebay.co.uk faces stiff competition from amazon.co.uk and others in the UK e-commerce market, but maintains a strong position with its consistent performance metrics.
Revenue share by device at ebay.co.uk
In November large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
