ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
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ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $9.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 24%, compared to the preceding three months.
ebay.co.uk competitors
In September 2025, ebay.co.uk reported a revenue of £790,789,584 with 9,950,769 transactions and 193,762,208 sessions, boasting a conversion rate of 5.00-5.50% and an average order value (AOV) of £75-100. Comparing this to its competitors, amazon.co.uk outperformed ebay.co.uk with a revenue of £1,860,567,863, 19,744,256 transactions, and 368,017,461 sessions, while maintaining the same AOV and conversion rate. etsy.com trailed behind ebay.co.uk with a revenue of £575,143,195, 8,420,267 transactions, and 391,552,493 sessions, showcasing a lower AOV of £50-75 and conversion rate of 2.00-2.50%. argos.co.uk, johnlewis.com, and next.co.uk also presented competitive figures in terms of revenue, transactions, sessions, AOV, and conversion rate, illustrating a diverse landscape of e-commerce competitors in the UK market in September 2025.
Revenue share by device at ebay.co.uk
In September large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
