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Jul 2024
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Home/Insights/Retailers/ebay.co.uk
TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

Favicon for ebay.co.ukebay.co.uk

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796.6M
Revenue
209.9M
Sessions
4.5-5.0%
Conversion rate
$75-100
Average order value
Online only revenue for ebay.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.

ebay.co.uk’s revenueOVER TIME
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Over the past three months, ebay.co.uk revenue has experienced growth of 9.6%, compared to the preceding three months.

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ebay.co.uk revenue growth for last six months
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OVERVIEW
In July 2024, ebay.co.uk in the MARKETPLACE industry had a revenue of $796,579,227 with a conversion rate of 4.50-5.00% and an AOV of $75-100. The number of sessions on the site was 209,863,161. In comparison, amazon.com had the highest revenue at $12,976,282,030, the highest conversion rate at 4.58%, the highest AOV at $269, and the highest number of sessions at 2,914,150,545. The median revenue in the industry was $469,501, the median conversion rate was 1.14%, the median AOV was $54, and the median number of sessions was 157,890.
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ebay.co.uk competitors

In July 2024, ebay.co.uk reported revenue of £796,579,227 from 10,345,434 transactions and 209,863,161 sessions, with an Average Order Value (AOV) of £75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, etsy.com generated £564,643,786 in revenue from 8,565,712 transactions and 413,530,398 sessions, with an AOV of £50-75 and a conversion rate of 2.00-2.50%. amazon.co.uk outperformed ebay.co.uk with revenue of £1,904,626,804 from 20,269,037 transactions and 399,140,663 sessions, a similar AOV range of £75-100, but a higher conversion rate of 5.00-5.50%. Other competitors like argos.co.uk, johnlewis.com, and next.co.uk also had varying revenue, transaction, session, AOV, and conversion rate metrics, highlighting the competitive landscape in the UK e-commerce market.

#1 amazon.co.uk
1.9B
Revenue
399.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#2 etsy.com
564.6M
Revenue
413.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
103.9M
Revenue
39.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 johnlewis.com
153.8M
Revenue
22.4M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
#5 next.co.uk
157.6M
Revenue
30.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for amazon.co.ukamazon.co.uk
Favicon for ebay.co.ukebay.co.uk
$796.6M
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for marksandspencer.commarksandspencer.com
Favicon for currys.co.ukcurrys.co.uk
Favicon for sainsburys.co.uksainsburys.co.uk
Favicon for next.co.uknext.co.uk
Favicon for johnlewis.comjohnlewis.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13B
2
Favicon for amazon.co.ukamazon.co.uk
3
Favicon for ebay.co.ukebay.co.uk
4
Favicon for ikea.comikea.com
5
Favicon for etsy.cometsy.com
6
Favicon for marksandspencer.commarksandspencer.com
7
Favicon for currys.co.ukcurrys.co.uk
8
Favicon for sainsburys.co.uksainsburys.co.uk
9
Favicon for next.co.uknext.co.uk
10
Favicon for johnlewis.comjohnlewis.com
ebay.co.uk vs top market performers
ebay.co.uk
top retailers
conversion rate vs average order value for ebay.co.uk and its competitors
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ebay.co.uk brandsby revenue

1
Logo for unbrandedUnbranded
Top retailers:ebay.comebay.dekohls.com
2
Logo for see original listingSee Original Listing
3
Logo for ebay logoEbay Logo
4
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Top retailers:simplysoundandlighting.co.uk
5
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Top retailers:amazon.co.uk

ebay.co.uk categoriesby revenue

1
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.com
2
Electronics
Top retailers:apple.commagazineluiza.com.brhihonor.com
3
Network Storage Systems
Top retailers:amazon.comamazon.co.ukamazon.de
4
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Top retailers:ebay.dethomann.desweetwater.com
5
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Top retailers:amazon.co.ukamazon.commidwayusa.com
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brands overtime comparison

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ebay.co.uk channels

Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.

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ebay.co.uk Google Ads spend

Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.co.uk devices

Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.co.uk top markets

Explore ebay.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.co.uk country & global rank

Assess the ranking of ebay.co.uk among other retailers within its primary country and worldwide.

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