ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
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ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $8.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 17%, compared to the preceding three months.
ebay.co.uk competitors
The most significant gap between ebay.co.uk and its competitors is in revenue, where ebay.co.uk trails amazon.co.uk by $800 million, earning $1.1 billion compared to amazon.co.uk's $1.9 billion in July 2026. In terms of transactions, ebay.co.uk ranks third with 9.2 million, falling behind amazon.co.uk, which boasts 17.3 million transactions—an 8.1 million difference. Despite this, ebay.co.uk maintains a competitive average order value (AOV) of $100-125, comparable to amazon.co.uk's AOV, while both outperform competitors like etsy.com, which has a lower AOV of $50-75. However, in sessions, ebay.co.uk trails etsy.com by 271.2 million, with 187.5 million sessions. Overall, while ebay.co.uk remains a strong player, it faces significant challenges from amazon.co.uk and etsy.com in terms of revenue, transactions, and user engagement.
Revenue share by device at ebay.co.uk
In July large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
