ebay.co.uk
Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.
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ebay.co.uk Annual Revenue and Growth
ebay.co.uk's annual sales on its online store amounted to $9.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
ebay.co.uk's monthly revenueOVER TIME
Over the past three months, ebay.co.uk revenue has experienced growth of 7.8%, compared to the preceding three months.
ebay.co.uk competitors
In December 2025, ebay.co.uk generated a revenue of $829,712,450 from 10,270,502 transactions with a conversion rate of 5.00-5.50%. Compared to its competitors, amazon.co.uk outperformed ebay.co.uk with a revenue of $2,186,857,047 from 23,189,772 transactions and a similar AOV and conversion rate. etsy.com also had higher revenue than ebay.co.uk, with $1,006,888,563 from 14,337,310 transactions but with a lower AOV and conversion rate. argos.co.uk, johnlewis.com, and next.co.uk had lower revenue, transactions, and sessions than ebay.co.uk, with varying AOV and conversion rates. Overall, ebay.co.uk faced stiff competition from Amazon and Etsy in terms of revenue and transaction volume, while maintaining a comparable AOV and conversion rate with its competitors.
Revenue share by device at ebay.co.uk
In December large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.co.uk channels
Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.
ebay.co.uk Google Ads spend
Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ebay.co.uk devices
Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
