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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for ebay.co.ukebay.co.uk

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743.2M
Revenue
May 26
177M
Sessions
May 26
5.0-5.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.

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ebay.co.uk Annual Revenue and Growth

ebay.co.uk's annual sales on its online store amounted to $8.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8.6B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
ebay.co.uk revenue by year

ebay.co.uk's monthly revenueOVER TIME
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Over the past three months, ebay.co.uk revenue has experienced decline of 9.3%, compared to the preceding three months.

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ebay.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, ebay.co.uk generated impressive online sales revenue of $743,156,574, significantly surpassing the e-commerce and shopping marketplace median of $272,090. Its conversion rate of 5.00-5.50% outperformed the industry average of 4.41%, while its average order value (AOV) ranged from $75 to $100, compared to the marketplace's high of $289. With 176,970,293 sessions, ebay.co.uk also maintained strong traffic, although still far below Amazon's dominance at 2,668,424,650 sessions, indicating a robust yet competitive position in the e-commerce landscape.
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ebay.co.uk competitors

In May 2026, ebay.co.uk generated $743,156,574 in revenue from 9,141,888 transactions, with a session count of 176,970,293, and a conversion rate of 5.00-5.50%. In comparison, amazon.co.uk led the market with $1,482,615,533 in revenue, driven by 14,986,854 transactions from 363,081,769 sessions, though its conversion rate was slightly lower at 4.00-4.50%. etsy.com, while smaller, reported $576,047,220 in revenue with a higher session count of 436,906,187 but a much lower conversion rate of 1.50-2.00%. argos.co.uk and next.co.uk had lower revenues at $91,811,675 and $156,216,227, respectively, with conversion rates of 2.00-2.50% and 2.50-3.00%. johnlewis.com generated $212,696,230 with a conversion rate matching amazon.co.uk at 4.00-4.50%. Overall, ebay.co.uk performs competitively, particularly in conversion metrics, against its larger rivals.

amazon.co.uk screenshot
#1 amazon.co.uk
1.5B
Revenue
363.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
etsy.com screenshot
#2 etsy.com
576M
Revenue
436.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
argos.co.uk screenshot
#3 argos.co.uk
91.8M
Revenue
40.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
johnlewis.com screenshot
#4 johnlewis.com
212.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
next.co.uk screenshot
#5 next.co.uk
156.2M
Revenue
33.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
ebay.co.uk vs top market performers
ebay.co.uk
top retailers
conversion rate vs average order value for ebay.co.uk and its competitors
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Revenue share by device at ebay.co.uk

In May large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on ebay.co.uk, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ebay.co.uk channels

Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.

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ebay.co.uk Google Ads spend

Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.co.uk devices

Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.co.uk top markets

Explore ebay.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.co.uk country & global rank

Assess the ranking of ebay.co.uk among other retailers within its primary country and worldwide.

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