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Sep 2024
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Home/Insights/Retailers/ebay.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ebay.co.ukebay.co.uk

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854.4M
Revenue
207.4M
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for ebay.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Ebay.co.uk is an online marketplace that offers a wide range of products across various categories, including electronics, fashion, home and garden, collectibles, and motors. It provides a platform for individuals and businesses to buy and sell both new and used items through auctions or fixed-price listings.

ebay.co.uk’s revenueOVER TIME
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Over the past three months, ebay.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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ebay.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, ebay.co.uk's revenue for online sales was $854,404,273, with a conversion rate of 5.00-5.50% and an average order value (AOV) of $75-100. The total sessions on ebay.co.uk were 207,372,690, with the highest sessions recorded by amazon.com at 2,653,517,446. The median revenue in the MARKETPLACE category is $485,861, while the highest AOV is $293 and the lowest AOV is $55. ebay.co.uk falls within the MARKETPLACE industry, competing with giants like amazon.com with a revenue of $13,324,689,296.
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ebay.co.uk competitors

When comparing ebay.co.uk to its competitors in September 2024, some interesting insights can be gathered. etsy.com, for example, had a revenue of £638,464,910 with 9,203,453 transactions and 419,432,563 sessions. amazon.co.uk outperformed both ebay.co.uk and Etsy with a revenue of £1,849,335,024 from 19,457,581 transactions and 381,937,606 sessions. argos.co.uk had a significantly lower revenue of £123,082,817 from 1,176,639 transactions and 43,491,468 sessions, while johnlewis.com and next.co.uk both fell in the middle ground with revenue figures of £166,808,722 and £181,521,610, respectively. In terms of Average Order Value (AOV) and conversion rate, ebay.co.uk and amazon.co.uk were the leaders with an AOV of £75-100 and a conversion rate of 5.00-5.50%. Overall, while ebay.co.uk holds its own among competitors, amazon.co.uk stands out as the top performer in the market.

#1 amazon.co.uk
1.8B
Revenue
381.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#2 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 argos.co.uk
123.1M
Revenue
43.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 johnlewis.com
166.8M
Revenue
25.2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#5 next.co.uk
181.5M
Revenue
30.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for amazon.co.ukamazon.co.uk
Favicon for ebay.co.ukebay.co.uk
$854.4M
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for currys.co.ukcurrys.co.uk
Favicon for marksandspencer.commarksandspencer.com
Favicon for next.co.uknext.co.uk
Favicon for sainsburys.co.uksainsburys.co.uk
Favicon for johnlewis.comjohnlewis.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13.3B
2
Favicon for amazon.co.ukamazon.co.uk
3
Favicon for ebay.co.ukebay.co.uk
4
Favicon for ikea.comikea.com
5
Favicon for etsy.cometsy.com
6
Favicon for currys.co.ukcurrys.co.uk
7
Favicon for marksandspencer.commarksandspencer.com
8
Favicon for next.co.uknext.co.uk
9
Favicon for sainsburys.co.uksainsburys.co.uk
10
Favicon for johnlewis.comjohnlewis.com
ebay.co.uk vs top market performers
ebay.co.uk
top retailers
conversion rate vs average order value for ebay.co.uk and its competitors
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ebay.co.uk brandsby revenue

1
Logo for unbrandedUnbranded
Top retailers:ebay.comebay.dekohls.com
2
Logo for see original listingSee Original Listing
3
Logo for ebay logoEbay Logo
4
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Top retailers:simplysoundandlighting.co.uk
5
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Top retailers:amazon.co.uk

ebay.co.uk categoriesby revenue

1
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.com
2
Electronics
Top retailers:apple.commagazineluiza.com.brhihonor.com
3
Network Storage Systems
Top retailers:amazon.comamazon.co.ukamazon.de
4
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Top retailers:ebay.dethomann.desweetwater.com
5
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Top retailers:amazon.co.ukamazon.commidwayusa.com
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brands overtime comparison

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ebay.co.uk channels

Identify top traffic channels that drive growth for ebay.co.ukand discover how performance of traffic channels has changed over time.

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ebay.co.uk Google Ads spend

Evaluate ebay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.co.uk devices

Review ebay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.co.uk top markets

Explore ebay.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.co.uk country & global rank

Assess the ranking of ebay.co.uk among other retailers within its primary country and worldwide.

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