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Sep 2024
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Home/Insights/Retailers/wayfair.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.1B
Revenue
94M
Sessions
2.5-3.0%
Conversion rate
$400-500
Average order value
Online only revenue for wayfair.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.

wayfair.com’s revenueOVER TIME
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Over the past three months, wayfair.com revenue has experienced growth of 13%, compared to the preceding three months.

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wayfair.com revenue growth for last six months
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OVERVIEW
In September 2024, wayfair.com, an e-commerce marketplace, recorded $1,128,832,325 in online sales revenue, with a conversion rate of 2.50-3.00% and an AOV of $400-425. It garnered 93,974,379 sessions, far below amazon.com's 2,653,517,446 sessions. The median revenue in the e-commerce/marketplace industry is $485,861, while the highest conversion rate is 4.66% and the highest AOV is $293. With a session count above the median of 153,430, wayfair.com demonstrates strong performance metrics in the competitive e-commerce landscape.
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wayfair.com competitors

When comparing wayfair.com to its competitors in September 2024, we see that target.com generates $866,320,113 in revenue with 5,919,910 transactions and 158,118,756 sessions, showcasing a higher conversion rate of 3.50-4.00%. lowes.com follows with $596,084,138 in revenue, 1,993,310 transactions, and 115,460,678 sessions, featuring a slightly lower AOV of 275-300 and a conversion rate of 1.50-2.00%. ikea.com falls in between with $678,149,237 in revenue, 2,261,823 transactions, and 234,650,631 sessions, but a lower conversion rate of 0.50-1.00%. bedbathandbeyond.com boasts a conversion rate of 3.00-3.50% with $92,262,874 in revenue, 774,212 transactions, and 23,014,222 sessions. Lastly, overstock.com sees $25,431,039 in revenue, 81,416 transactions, and 4,460,863 sessions, featuring a higher AOV of 300-325 but a conversion rate of 1.50-2.00%. Overall, wayfair.com stands out with $1,128,832,325 in revenue, 2,774,158 transactions, and 93,974,379 sessions, a competitive AOV of 400-425, and a solid conversion rate of 2.50-3.00%.

#1 overstock.com
25.4M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 bedbathandbeyond.com
92.3M
Revenue
23M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#3 homedepot.com
1.4B
Revenue
152.3M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
#4 lowes.com
596.1M
Revenue
115.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#5 target.com
866.3M
Revenue
158.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wayfair.com vs top market performers
wayfair.com
top retailers
conversion rate vs average order value for wayfair.com and its competitors
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wayfair.com brandsby revenue

1
Logo for latitude run®Latitude Run®
2
Logo for red barrel studio®Red Barrel Studio®
3
Logo for everly quinnEverly Quinn

wayfair.com categoriesby revenue

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brands overtime comparison

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wayfair.com channels

Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.

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wayfair.com Google Ads spend

Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wayfair.com devices

Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.com top markets

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wayfair.com country & global rank

Assess the ranking of wayfair.com among other retailers within its primary country and worldwide.

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