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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for wayfair.comwayfair.com

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874.2M
Revenue
96.5M
Sessions
2.0-2.5%
Conversion rate
$375-400
Average order value
Online only revenue for wayfair.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.

wayfair.com’s revenueOVER TIME
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Over the past three months, wayfair.com revenue has experienced decline of 17%, compared to the preceding three months.

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wayfair.com revenue decline for last six months
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OVERVIEW
wayfair.com, an e-commerce and shopping marketplace, recorded $874,242,906 in online sales revenue for March 2024, with a conversion rate of 2.00-2.50% and an AOV of $375-400. The site had 96,458,563 sessions during the month. In comparison, amazon.com leads the e-commerce and shopping marketplace with $10,613,508,312 in revenue and 2,226,063,824 sessions. The median revenue for this category is $603,195, while the median sessions stand at 180,160. High conversion rates reach 4.38%, and low rates fall to 1.08%, with AOV highs at $285 and lows at $52.
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wayfair.com competitors

When comparing wayfair.com to its competitors, we can see that wayfair.com leads in revenue with $874,242,906. However, in terms of transactions, wayfair.com falls behind target.com and lowes.com with 2,243,845 transactions compared to 4,502,130 and 2,409,177 respectively. Similarly, wayfair.com has fewer sessions than both target.com and ikea.com, with 96,458,563 sessions compared to 129,465,565 and 185,290,643. The average order value (AOV) for wayfair.com falls in the middle range at $375-400, with ikea.com having the highest AOV at $350-375. Conversion rates for wayfair.com are on par with lowes.com at 2.00-2.50%, while target.com leads with a conversion rate of 3.00-3.50%. Overall, wayfair.com performs well in revenue and AOV but lags behind in transactions and sessions compared to its competitors.

#1 overstock.com
3.1M
Revenue
562.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 bedbathandbeyond.com
115.3M
Revenue
29.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#3 lowes.com
638.5M
Revenue
116.1M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#4 target.com
651.4M
Revenue
129.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 ikea.com
553.9M
Revenue
185.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.comamazon.com
Favicon for ebay.comebay.com
Favicon for walmart.comwalmart.com
Favicon for wayfair.comwayfair.com
$874.2M
Favicon for target.comtarget.com
Favicon for bestbuy.combestbuy.com
Favicon for lowes.comlowes.com
Favicon for macys.commacys.com
Favicon for etsy.cometsy.com
Favicon for ikea.comikea.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$10.6B
2
Favicon for ebay.comebay.com
3
Favicon for walmart.comwalmart.com
4
Favicon for wayfair.comwayfair.com
5
Favicon for target.comtarget.com
6
Favicon for bestbuy.combestbuy.com
7
Favicon for lowes.comlowes.com
8
Favicon for macys.commacys.com
9
Favicon for etsy.cometsy.com
10
Favicon for ikea.comikea.com
wayfair.com vs top market performers
wayfair.com
top retailers
conversion rate vs average order value for wayfair.com and its competitors
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wayfair.com brandsby revenue

1
Logo for latitude run®Latitude Run®
2
Logo for kohlerKohler
Top retailers:build.comlowes.comebay.com
3
Logo for everly quinnEverly Quinn
4
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5
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wayfair.com categoriesby revenue

1
Sofas
Top retailers:ashleyfurniture.combiglots.comapple.com
2
Coffee Tables
Top retailers:westelm.cometsy.comxxxlutz.de
3
Vehicles & Parts
Top retailers:walmart.comebay.comebay.de
4
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Top retailers:etsy.comwalmart.comlowes.com
5
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Top retailers:costco.comlowes.comwalmart.com
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brands overtime comparison

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wayfair.com channels

Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.

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wayfair.com Google Ads spend

Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wayfair.com devices

Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.com top markets

Explore wayfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wayfair.com country & global rank

Assess the ranking of wayfair.com among other retailers within its primary country and worldwide.

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