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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for zara.comzara.com

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169.8M
Revenue
84.8M
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for zara.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

zara.com’s revenueOVER TIME
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Over the past three months, zara.com revenue has experienced decline of 15%, compared to the preceding three months.

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zara.com revenue decline for last six months
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OVERVIEW
In March 2024, zara.com in the FASHION AND APPAREL industry had online sales revenue of $169,806,495, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The website had 84,779,768 sessions, far exceeding the median of 46,271. The highest revenue in the category was $635,693,858 from macys.com, while the highest conversion rate was 2.99% and the highest AOV was $391. In contrast, the lowest conversion rate was 0.8% and the lowest AOV was $75, showcasing zara.com's solid performance metrics compared to industry benchmarks.
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zara.com competitors

When comparing zara.com to its competitors, we can see that zara.com generates the highest revenue at $169,806,495, followed by shein.com at $542,104,921. However, in terms of transactions, shein.com leads with 5,044,602 transactions compared to zara.com's 1,984,081. zara.com also has a higher conversion rate of 2.00-2.50% compared to competitors like asos.com and zalando.es, but falls behind shein.com in this metric. In average order value (AOV), zara.com falls in the mid-range at $75-100, whereas competitors like asos.com and shein.com have higher AOVs. Overall, zara.com holds its ground with a strong revenue and conversion rate, but could potentially improve in metrics like transactions and AOV to compete more effectively with the top players in the industry.

#1 hm.com
188.3M
Revenue
88.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 asos.com
112M
Revenue
56.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 zalando.es
14.2M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 shein.com
542.1M
Revenue
198.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 boohoo.com
23.3M
Revenue
11.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zara.com vs top market performers
zara.com
top retailers
conversion rate vs average order value for zara.com and its competitors
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zara.com brandsby revenue

2
Logo for zaraotherZaraother
3
Logo for blazer cruzadaBlazer Cruzada

zara.com categoriesby revenue

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brands overtime comparison

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zara.com channels

Identify top traffic channels that drive growth for zara.comand discover how performance of traffic channels has changed over time.

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zara.com Google Ads spend

Evaluate zara.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zara.com devices

Review zara.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zara.com top markets

Explore zara.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zara.com country & global rank

Assess the ranking of zara.com among other retailers within its primary country and worldwide.

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