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Home/Insights/Retailers/furniture123.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for furniture123.co.ukfurniture123.co.uk

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5.8M
Revenue
Nov 25
1.2M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Furniture123.co.uk is a website that sells a wide range of furniture items for various rooms. Their inventory includes diverse options such as sofas, beds, dining tables, and office chairs. Customers can find a selection of furniture to suit different budgets and styles, with options for delivery throughout the UK.

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furniture123.co.uk Annual Revenue and Growth

furniture123.co.uk's annual sales on its online store amounted to $45.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$45.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
furniture123.co.uk revenue by year

furniture123.co.uk's monthly revenueOVER TIME
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Over the past three months, furniture123.co.uk revenue has experienced growth of 36%, compared to the preceding three months.

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furniture123.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, furniture123.co.uk generated $5,811,976 in online sales, significantly surpassing the FURNITURE median of $161,311, but far from industry leader ikea.com's $813,186,649. The site's conversion rate ranged from 1.50-2.00%, just below the high benchmark of 2.15%, while the average order value (AOV) stood between $250-275, well below the high AOV of $1,216. With 1,227,327 sessions, furniture123.co.uk also outperformed the median of 35,904, though it still lagged behind ikea.com's dominant 239,654,083 sessions, indicating solid engagement but room for growth in overall market penetration.
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furniture123.co.uk competitors

In November 2025, furniture123.co.uk generated a revenue of $5,811,976 from 22,523 transactions with 1,227,327 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. In comparison, habitat.co.uk leads the pack with a revenue of $31,944,363 from 104,115 transactions and 2,663,547 sessions, offering an AOV of $300-325 and a conversion rate of 3.50-4.00%. furniturevillage.co.uk follows closely behind furniture123.co.uk with a revenue of $19,116,943, 18,495 transactions, and 1,340,663 sessions, while dreams.co.uk lags with a revenue of $11,778,145, 13,348 transactions, and 2,107,491 sessions. oakfurnitureland.co.uk and cotswoldco.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates in the furniture industry.

furniturevillage.co.uk screenshot
#1 furniturevillage.co.uk
19.1M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
habitat.co.uk screenshot
#2 habitat.co.uk
31.9M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
oakfurnitureland.co.uk screenshot
#3 oakfurnitureland.co.uk
15.1M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
cotswoldco.com screenshot
#4 cotswoldco.com
20.7M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
11.8M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
furniture123.co.uk vs top market performers
furniture123.co.uk
top retailers
conversion rate vs average order value for furniture123.co.uk and its competitors
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Revenue share by device at furniture123.co.uk

In November large majority of sales on furniture123.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on furniture123.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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furniture123.co.uk channels

Identify top traffic channels that drive growth for furniture123.co.ukand discover how performance of traffic channels has changed over time.

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furniture123.co.uk Google Ads spend

Evaluate furniture123.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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furniture123.co.uk devices

Review furniture123.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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furniture123.co.uk top markets

Explore furniture123.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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furniture123.co.uk country & global rank

Assess the ranking of furniture123.co.uk among other retailers within its primary country and worldwide.

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