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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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204.6M
Revenue
51.7M
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for kohls.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Kohls.com is an e-commerce platform that offers a wide range of merchandise for sale. They sell clothing, footwear, accessories, beauty products, home goods, electronics, and more. The website is known for its variety of products and convenient online shopping experience.

kohls.com’s revenueOVER TIME
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Over the past three months, kohls.com revenue has experienced decline of 43%, compared to the preceding three months.

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kohls.com revenue decline for last six months
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OVERVIEW
In March 2024, kohls.com in the MARKETPLACE industry reported online sales revenue of $204,568,823 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. The total sessions on the website reached 51,701,876. Compared to the median revenue of $603,195, kohls.com falls short of the largest online store amazon.com with revenue of $10,613,508,312. The very high conversion rate in the industry is 4.38%, while the very low conversion rate is 1.08%. A very high AOV is $285, and a very low AOV is $52, highlighting the performance metrics observed for kohls.com.
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kohls.com competitors

When comparing kohls.com to its competitors in the online retail space, we see that Kohl's falls behind in terms of revenue with $204,568,823, lower than Target at $651,427,335 and Macy's at $635,693,858. Kohl's also lags in transactions with 1,356,103 compared to Target's 4,502,130. However, Kohl's shines in terms of conversion rate, ranging from 2.50-3.00%, beating out JCPenney and Dick's Sporting Goods. In average order value (AOV), Kohl's falls in the mid-range at $150-175, below Nordstrom at $250-275 but above Macy's and JCPenney. With a healthy amount of sessions at 51,701,876, Kohl's holds its own in website traffic, although still below Target and Macy's. Overall, Kohl's faces tough competition in the online retail space, but continues to perform well in conversion rate and AOV despite lagging in revenue and transactions.

#1 macys.com
635.7M
Revenue
84.4M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
#2 jcpenney.com
102.8M
Revenue
35.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 nordstrom.com
229.2M
Revenue
52.4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#4 target.com
651.4M
Revenue
129.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 dickssportinggoods.com
96.2M
Revenue
39M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
kohls.com vs top market performers
kohls.com
top retailers
conversion rate vs average order value for kohls.com and its competitors
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kohls.com brandsby revenue

kohls.com categoriesby revenue

1
Home & Garden
2
Sporting Goods
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brands overtime comparison

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kohls.com channels

Identify top traffic channels that drive growth for kohls.comand discover how performance of traffic channels has changed over time.

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kohls.com Google Ads spend

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kohls.com devices

Review kohls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohls.com top markets

Explore kohls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohls.com country & global rank

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