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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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290.5M
Revenue
117M
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for nike.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.

nike.com’s revenueOVER TIME
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Over the past three months, nike.com revenue has experienced decline of 21%, compared to the preceding three months.

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nike.com revenue decline for last six months
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OVERVIEW
In September 2024, nike.com in the FASHION AND APPAREL industry had a revenue of $290,547,677 with a median of $94,472. The conversion rate ranged from 1.50-2.00%, while the high and low conversion rates in the category were 3.32% and 0.81% respectively. The Average Order Value (AOV) for nike.com was between $100-125, with the highest AOV in the category being $399 and the lowest being $79. The website had 117,019,384 sessions, with the highest number of sessions at 175,831,303 from shein.com and a median of 36,862 sessions in the FASHION AND APPAREL industry.
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nike.com competitors

When comparing nike.com to its competitors in the online retail space, nike.com stands out as the leader in terms of revenue, transactions, and sessions. With a revenue of $290,547,677 and over 2.3 million transactions from 117 million sessions, Nike's online platform shows strong performance. In comparison, footlocker.com, with revenue of $26,439,929 and fewer transactions and sessions, lags behind. stockx.com, while boasting higher revenue at $124,469,439, falls short in terms of transactions and sessions compared to Nike. Other competitors such as hibbett.com, finishline.com, and flightclub.com also have lower revenue and transaction numbers when compared to Nike, further highlighting Nike's dominance in the online retail market. Overall, Nike's impressive metrics demonstrate its strong position as a leading online retailer in the industry.

#1 footlocker.com
26.4M
Revenue
13.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 hibbett.com
9.1M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 stockx.com
124.5M
Revenue
27.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 finishline.com
17.1M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 flightclub.com
14.6M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nike.com vs top market performers
nike.com
top retailers
conversion rate vs average order value for nike.com and its competitors
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nike.com brandsby revenue

nike.com categoriesby revenue

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brands overtime comparison

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nike.com channels

Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.

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nike.com Google Ads spend

Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nike.com devices

Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nike.com top markets

Explore nike.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nike.com country & global rank

Assess the ranking of nike.com among other retailers within its primary country and worldwide.

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