nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $3.8B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced decline of 16%, compared to the preceding three months.
nike.com competitors
In September 2026, nike.com excels with a remarkable 237.4 million in revenue, significantly surpassing its competitors. The site also leads in transactions, achieving 1.9 million, while footlocker.com follows with 255,000 transactions, and hibbett.com trails at 174,000. nike.com also enjoys a commanding advantage in sessions, attracting 105.3 million users, compared to stockx.com’s 28.7 million and footlocker.com’s 15.7 million. In terms of average order value (AOV), both nike.com and its competitors like footlocker.com, hibbett.com, and finishline.com maintain similar ranges of 100-125. However, the conversion rates reveal a slightly varied picture, with hibbett.com reaching 2.00-2.50, while nike.com holds steady at 1.50-2.00, alongside footlocker.com and finishline.com. Overall, nike.com significantly outperforms its competition in revenue, transactions, and sessions, reinforcing its position as a market leader.
Revenue share by device at nike.com
In September large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries nike.com operates in
nike.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
