nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $4.5B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced decline of 12%, compared to the preceding three months.
nike.com competitors
In September 2025, nike.com outperformed its competitors in terms of revenue, transactions, and sessions. nike.com generated $236,076,012 in revenue from 1,880,990 transactions and had 99,991,687 sessions. The average order value (AOV) ranged from $125 to $150, with a conversion rate of 1.50-2.00%. In comparison, footlocker.com had $26,200,462 in revenue from 212,098 transactions and 13,036,986 sessions, with an AOV of $100-125 and a similar conversion rate. hibbett.com, stockx.com, finishline.com, and flightclub.com also lagged behind nike.com in revenue and sessions, with varying AOV and conversion rates. Overall, nike.com demonstrated strong performance metrics in the online retail market in September 2025, solidifying its position as a leader in the industry.
Revenue share by device at nike.com
In September large majority of sales on nike.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
