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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for nike.comnike.com

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266.3M
Revenue
Mar 26
107.8M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.

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nike.com Annual Revenue and Growth

nike.com's annual sales on its online store amounted to $3.8B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.8B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nike.com revenue by year

nike.com's monthly revenueOVER TIME
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Over the past three months, nike.com revenue has experienced decline of 25%, compared to the preceding three months.

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nike.com revenue decline for last six months
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OVERVIEW
In March 2026, nike.com generated $266,274,312 in online sales with a conversion rate of 1.50-2.00%, slightly below the FASHION AND APPAREL high of 3.14%. Its average order value (AOV) ranged from $125-150, well below the category's high of $377. nike.com attracted 107,785,546 sessions, significantly higher than the median of 36,457, but lower than shein.com's 298,145,068 sessions. Overall, nike.com performs robustly, surpassing the median revenue in its industry of $83,040, highlighting its strong position in the competitive FASHION AND APPAREL sector.
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nike.com competitors

In March 2026, nike.com leads the pack in terms of revenue with $266,274,312, significantly surpassing its competitors. In terms of transactions, nike.com also outshines its rivals with 2,093,238 transactions, a number much higher than any of its competitors. Additionally, nike.com boasts the highest number of sessions with 107,785,546, indicating a high level of user engagement on the site. While competitors like finishline.com and hibbett.com have comparable Average Order Values (AOV) and conversion rates, nike.com remains ahead in terms of overall revenue, transactions, and sessions, highlighting its strong position in the market. The data clearly shows that nike.com continues to dominate its competitors in the online retail space.

footlocker.com screenshot
#1 footlocker.com
15.6M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hibbett.com screenshot
#2 hibbett.com
20.5M
Revenue
8.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
116.9M
Revenue
30.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
finishline.com screenshot
#4 finishline.com
26.6M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
flightclub.com screenshot
#5 flightclub.com
12.6M
Revenue
4.9M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
nike.com vs top market performers
nike.com
top retailers
conversion rate vs average order value for nike.com and its competitors
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Revenue share by device at nike.com

In March large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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nike.com channels

Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.

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nike.com Google Ads spend

Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nike.com devices

Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nike.com top markets

Explore nike.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nike.com country & global rank

Assess the ranking of nike.com among other retailers within its primary country and worldwide.

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