nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
GRIPS CUSTOMERS & RESEARCH PARTNERS
nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $4.5B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced growth of 2.6%, compared to the preceding three months.
nike.com competitors
In November 2025, nike.com outperformed its competitors in terms of revenue, with $400,013,304 in comparison to footlocker.com at $47,239,778, hibbett.com at $11,503,544, stockx.com at $138,429,470, finishline.com at $34,399,969, and flightclub.com at $17,283,286. nike.com also had the highest number of transactions at 3,280,375, followed by stockx.com at 405,363. In sessions, nike.com had 147,248,640, surpassing all competitors. However, when looking at average order value (AOV), stockx.com had the highest range at $325-$350, while nike.com fell within the range of $100-$125. In terms of conversion rate, nike.com fell within the mid-range at 2.00-2.50, while finishline.com had the highest rate at 2.50-3.00. Overall, nike.com maintained a strong performance across various domains compared to its competitors in November 2025.
Revenue share by device at nike.com
In November large majority of sales on nike.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
