nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $4.5B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced decline of 12%, compared to the preceding three months.
nike.com competitors
When comparing nike.com to its competitors in October 2025, we can see that Nike dominates the market in terms of revenue, with a staggering $269,171,720 compared to Foot Locker's $32,191,383, Hibbett's $14,893,137, StockX's $91,331,147, and Flight Club's $15,122,368. Nike also leads in the number of transactions and sessions, with 2,176,731 transactions and 105,623,176 sessions. However, when it comes to average order value (AOV) and conversion rate, Nike falls within the same range as Foot Locker and Hibbett. StockX stands out with a higher AOV of $275-$300, while Flight Club falls slightly behind in both AOV and conversion rate. Overall, Nike's strong performance in revenue, transactions, and sessions solidifies its position as a leading competitor in the online retail industry.
Revenue share by device at nike.com
In October large majority of sales on nike.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
