nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $4.5B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced decline of 13%, compared to the preceding three months.
nike.com competitors
In August 2025, nike.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). nike.com generated a revenue of $294,786,529 with 2,327,924 transactions and 113,396,706 sessions, boasting an AOV between $125-150 and a conversion rate of 2.00-2.50%. In comparison, footlocker.com generated $37,297,443 in revenue with 275,946 transactions and 17,639,373 sessions, while hibbett.com had $18,775,719 in revenue with 159,108 transactions and 7,091,111 sessions. stockx.com and finishline.com also fell short of nike.com in terms of revenue and sessions. flightclub.com had a higher AOV compared to nike.com but lagged behind in revenue and sessions. Overall, nike.com demonstrated superior performance in key metrics when compared to its competitors in August 2025.
Revenue share by device at nike.com
In August large majority of sales on nike.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
