nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $3.8B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced decline of 27%, compared to the preceding three months.
nike.com competitors
In April 2026, nike.com generated an impressive revenue of $262,211,194 from 1,932,383 transactions, achieving a conversion rate between 1.50% and 2.00%. In comparison, footlocker.com earned $14,467,017 with a conversion rate of 1.00% to 1.50%, while hibbett.com reported $14,156,836 and matched Nike’s conversion rate range. stockx.com, specializing in high-demand items, had a revenue of $115,151,342 but with a lower conversion rate of 1.00% to 1.50%. finishline.com reported revenue of $21,803,344 with a conversion rate matching Nike's, and flightclub.com lagged behind with only $10,456,735 and a conversion rate of 0.50% to 1.00%. Overall, nike.com significantly outperformed its competitors in revenue, sessions (109,416,927), and transactions, demonstrating its strong market position.
Revenue share by device at nike.com
In April large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
