nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $3.8B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced growth of 17%, compared to the preceding three months.
nike.com competitors
In July 2026, nike.com stands out with the highest revenue, generating $325.3 million, significantly surpassing its closest competitor, stockx.com, by $171.1 million. Additionally, nike.com excels in transactions, achieving 2.7 million, which leads footlocker.com by a remarkable 2.3 million. nike.com also records the most sessions at 128 million, outpacing stockx.com by 95.2 million. While competitors like footlocker.com have a higher average order value (AOV) ranging from $175-200, their overall metrics fall short. For example, footlocker.com has a revenue of $82.1 million with a conversion rate of 1.50-2.00%, while hibbett.com, with $19.8 million in revenue, matches footlocker.com's conversion rate but has far fewer transactions. Overall, despite some competitors having higher AOVs, nike.com dominates the market with superior revenue, transactions, and user engagement.
Revenue share by device at nike.com
In July large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries nike.com operates in
nike.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
