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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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312.8M
Revenue
Aug 26
124.5M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.

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nike.com Annual Revenue and Growth

nike.com's annual sales on its online store amounted to $3.8B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$3.8B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
nike.com revenue by year

nike.com's monthly revenueOVER TIME
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Over the past three months, nike.com revenue has experienced growth of 0.94%, compared to the preceding three months.

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nike.com revenue growth for last six months
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OVERVIEW
In August 2026, nike.com generated $312.8 million in online sales, significantly higher than a typical store in the fashion and apparel category, which sees around $87,900 monthly. Its conversion rate ranged from 2.00-2.50%, well within the typical range of 0.65% to 3.1%. The average order value (AOV) for nike.com was $100-125, also within the typical range of $84 to $408. Additionally, nike.com had 124.5 million sessions, far exceeding the approximately 37,200 sessions seen by a typical store in the fashion and apparel category, while the most-visited, shein.com, reached 279.5 million sessions.
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nike.com competitors

In August 2026, nike.com leads its competitors in revenue, generating $312.8 million from 2.6 million transactions across 124.5 million sessions. This impressive performance is well ahead of footlocker.com, which achieved $92 million in revenue with 485,000 transactions from 23.9 million sessions. hibbett.com follows with $15.5 million in revenue and 130,000 transactions, while stockx.com earned $153.8 million with 429,000 transactions. Despite the higher average order value (AOV) of $350-375 at stockx.com, its overall figures trail nike.com significantly. finishline.com and flightclub.com are further behind, generating $26.3 million and $14.1 million, respectively. In terms of sessions, nike.com is far ahead, easily outperforming its closest competitor, footlocker.com, and leading all other competitors. Overall, nike.com’s dominance in revenue, transactions, and sessions underscores its strong market position relative to its peers.

footlocker.com screenshot
#1 footlocker.com
92M
Revenue
23.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hibbett.com screenshot
#2 hibbett.com
15.5M
Revenue
12M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
stockx.com screenshot
#3 stockx.com
153.8M
Revenue
32.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
finishline.com screenshot
#4 finishline.com
26.3M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
flightclub.com screenshot
#5 flightclub.com
14.1M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nike.com vs top market performers
nike.com
top retailers
conversion rate vs average order value for nike.com and its competitors
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Revenue share by device at nike.com

In August large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on nike.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nike.com operates in

nike.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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nike.com channels

Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.

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nike.com Google Ads spend

Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nike.com devices

Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nike.com top markets

Explore nike.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nike.com country & global rank

Assess the ranking of nike.com among other retailers within its primary country and worldwide.

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