nike.com
Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.
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nike.com Annual Revenue and Growth
nike.com's annual sales on its online store amounted to $4.5B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
nike.com's monthly revenueOVER TIME
Over the past three months, nike.com revenue has experienced growth of 27%, compared to the preceding three months.
nike.com competitors
In December 2025, nike.com dominated its competitors in terms of revenue, with $393,134,843. The closest competitor was stockx.com at $170,493,635, followed by footlocker.com at $68,334,996. nike.com also had the highest number of transactions at 3,147,533, compared to stockx.com at 470,312. In sessions, nike.com led with 128,084,815, while the closest competitor was footlocker.com with 30,742,387. In terms of Average Order Value (AOV), stockx.com had the highest range at $350-375, while nike.com fell within the $100-125 range. However, nike.com and finishline.com tied for the highest conversion rate at 2.00-2.50%. Overall, nike.com outperformed its competitors across various metrics, showcasing its strong position in the online retail market for athletic wear and footwear.
Revenue share by device at nike.com
In December large majority of sales on nike.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nike.com channels
Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.
nike.com Google Ads spend
Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nike.com devices
Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
