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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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379.9M
Revenue
126.2M
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for nike.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nike.com is an e-commerce platform that offers a wide range of athletic products. They specialize in selling apparel, footwear, and accessories for various sports and activities. The website provides a convenient shopping experience, showcasing Nikes diverse product lineup while catering to athletes of all levels and ages.

nike.com’s revenueOVER TIME
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Over the past three months, nike.com revenue has experienced decline of 32%, compared to the preceding three months.

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nike.com revenue decline for last six months
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OVERVIEW
In March 2024, nike.com's revenue for online sales was $456,747,817 in the FASHION AND APPAREL industry, with a conversion rate of 2.00-2.50% and an AOV of $150-175. The highest conversion rate in the industry was 2.99%, while the highest AOV was $391 and the lowest was $75. nike.com had 126,163,126 sessions, with the highest number of sessions at 198,149,103 from shein.com and a median of 46,271 in the FASHION AND APPAREL category.
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nike.com competitors

When comparing nike.com to its competitors, it is evident that Nike dominates in terms of revenue, transactions, sessions, and average order value (AOV). nike.com generated a revenue of $379,893,289 with 2,926,759 transactions and 126,163,126 sessions. Their AOV falls in the range of $125-150, and their conversion rate is between 2.00-2.50%. In comparison, competitors like footlocker.com, hibbett.com, and finishline.com have lower revenues, transactions, and sessions. stockx.com, known for its high-end sneaker marketplace, comes close to Nike in terms of revenue at $105,841,588 but falls behind in transactions and sessions. flightclub.com shares a similar AOV range with Nike but lags in revenue and conversion rate. Overall, nike.com outperforms its competitors across various domains, solidifying its position as a leader in the sportswear industry.

#1 footlocker.com
30.4M
Revenue
16.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 hibbett.com
14.1M
Revenue
6.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 stockx.com
105.8M
Revenue
29.3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#4 finishline.com
26M
Revenue
9.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 flightclub.com
17.7M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nike.com vs top market performers
nike.com
top retailers
conversion rate vs average order value for nike.com and its competitors
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nike.com brandsby revenue

1
Logo for nike home pageNike Home Page
2
Logo for nike homepageNike Homepage

nike.com categoriesby revenue

1
Shoes
2
Sporting Goods
3
Apparel & Accessories
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brands overtime comparison

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nike.com channels

Identify top traffic channels that drive growth for nike.comand discover how performance of traffic channels has changed over time.

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nike.com Google Ads spend

Evaluate nike.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nike.com devices

Review nike.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nike.com top markets

Explore nike.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nike.com country & global rank

Assess the ranking of nike.com among other retailers within its primary country and worldwide.

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