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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for shein.comshein.com

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731.6M
Revenue
224.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Shein.com is an online retailer that offers a wide range of clothing and accessories for women, men, and children. The website features a vast collection of trendy fashion items, including dresses, tops, bottoms, outerwear, shoes, and accessories. It provides customers worldwide with affordable options and regularly updates its inventory with new styles.

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shein.com's revenueOVER TIME
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Over the past three months, shein.com revenue has experienced growth of 23%, compared to the preceding three months.

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shein.com revenue growth for last six months
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OVERVIEW
In May 2025, shein.com led the FASHION AND APPAREL industry with a revenue of $731,622,726 and a conversion rate of 2.50-3.00%. The average order value (AOV) was $100-125, while the store achieved 224,142,058 sessions. In comparison, the median revenue in the industry was $81,783, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest number of sessions was 224,142,058, highlighting shein.com's dominance in the sector.
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shein.com competitors

In May 2025, shein.com outperformed its competitors in terms of revenue with $731,622,726. prettylittlething.us generated $8,251,153, forever21.com had $2,175,659, boohoo.com reached $14,741,068, fashionnova.com earned $58,265,420, and shein.co.uk brought in $103,297,714. shein.com also led in the number of transactions with 6,028,832, compared to its closest competitor fashionnova.com with 713,185 transactions. In sessions, shein.com had 224,142,058, while shein.co.uk followed with 30,967,237 sessions. The Average Order Value (AOV) for shein.com fell between $100-$125, similar to prettylittlething.us and shein.co.uk, but higher than forever21.com and boohoo.com. Additionally, shein.com maintained a conversion rate of 2.50-3.00%, matching most of its competitors in this metric as well.

shein.co.uk screenshot
#1 shein.co.uk
103.3M
Revenue
31M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fashionnova.com screenshot
#3 fashionnova.com
58.3M
Revenue
28.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
prettylittlething.us screenshot
#4 prettylittlething.us
8.3M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
forever21.com screenshot
#5 forever21.com
2.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
shein.com vs top market performers
shein.com
top retailers
conversion rate vs average order value for shein.com and its competitors
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Revenue share by device at shein.com

In May large majority of sales on shein.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on shein.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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shein.com channels

Identify top traffic channels that drive growth for shein.comand discover how performance of traffic channels has changed over time.

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shein.com Google Ads spend

Evaluate shein.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.com devices

Review shein.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.com top markets

Explore shein.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.com country & global rank

Assess the ranking of shein.com among other retailers within its primary country and worldwide.

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