shein.com
Shein.com is an online retailer that offers a wide range of clothing and accessories for women, men, and children. The website features a vast collection of trendy fashion items, including dresses, tops, bottoms, outerwear, shoes, and accessories. It provides customers worldwide with affordable options and regularly updates its inventory with new styles.
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shein.com Annual Revenue and Growth
shein.com's annual sales on its online store amounted to $6.9B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
shein.com's monthly revenueOVER TIME
Over the past three months, shein.com revenue has experienced growth of 19%, compared to the preceding three months.
shein.com competitors
In September 2025, shein.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. shein.com generated a revenue of $819,580,923 from 7,556,597 transactions and 297,137,690 sessions, with an AOV ranging from $100-$125 and a conversion rate of 2.50-3.00%. In comparison, its closest competitor, shein.co.uk, had a revenue of $112,661,905 from 1,039,493 transactions and 28,589,149 sessions, with a higher conversion rate of 3.50-4.00% but a lower overall revenue. Other competitors like boohoo.com, fashionnova.com, prettylittlething.us, and forever21.com had significantly lower revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, shein.com demonstrated a strong performance in the fast-fashion e-commerce industry compared to its competitors in September 2025.
Revenue share by device at shein.com
In September large majority of sales on shein.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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shein.com channels
Identify top traffic channels that drive growth for shein.comand discover how performance of traffic channels has changed over time.
shein.com Google Ads spend
Evaluate shein.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
shein.com devices
Review shein.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
