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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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621.8M
Revenue
175.8M
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for shein.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Shein.com is an online retailer that offers a wide range of clothing and accessories for women, men, and children. The website features a vast collection of trendy fashion items, including dresses, tops, bottoms, outerwear, shoes, and accessories. It provides customers worldwide with affordable options and regularly updates its inventory with new styles.

shein.com’s revenueOVER TIME
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Over the past three months, shein.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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shein.com revenue decline for last six months
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OVERVIEW
In September 2024, shein.com in the FASHION AND APPAREL industry had online sales revenue of $621,844,493, a conversion rate of 2.50-3.00%, an AOV of $125-150, and 175,831,303 sessions. The largest online store in the category, shein.com, outperformed with the highest revenue, conversion rate, AOV, and sessions compared to the median values of $94,472 revenue, 3.32% conversion rate, $399 AOV, and 36,862 sessions.
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shein.com competitors

When comparing shein.com to its competitors in the fashion e-commerce industry based on performance metrics from September 2024, shein.com stands out with a significantly higher revenue of $621,844,493 from 4,855,395 transactions and 175,831,303 sessions. The average order value (AOV) for shein.com falls between $125-150 with a conversion rate of 2.50-3.00%. In comparison, prettylittlething.us generates $10,715,120 in revenue with 99,856 transactions and 3,474,403 sessions, boasting a slightly lower AOV of $100-125. forever21.com and boohoo.com follow with revenue of $8,141,474 and $16,650,665, respectively, but have lower AOVs and conversion rates. fashionnova.com, a close competitor to shein.com, records $48,696,315 in revenue with a similar AOV range but slightly lower conversion rates. Additionally, shein.co.uk also performs well with a revenue of $72,129,156 and AOV matching that of shein.com, indicating strong competition in the market.

#1 shein.co.uk
72.1M
Revenue
21.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#2 boohoo.com
16.7M
Revenue
8.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 fashionnova.com
48.7M
Revenue
21.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 prettylittlething.us
10.7M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 forever21.com
8.1M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
shein.com vs top market performers
shein.com
top retailers
conversion rate vs average order value for shein.com and its competitors
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shein.com brandsby revenue

1
Logo for 1pc minimalist ring1pc Minimalist Ring
Top retailers:shein.co.uk
2
Logo for satin hair bonnetSatin Hair Bonnet
Top retailers:shein.co.uk

shein.com categoriesby revenue

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brands overtime comparison

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shein.com channels

Identify top traffic channels that drive growth for shein.comand discover how performance of traffic channels has changed over time.

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shein.com Google Ads spend

Evaluate shein.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.com devices

Review shein.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.com top markets

Explore shein.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.com country & global rank

Assess the ranking of shein.com among other retailers within its primary country and worldwide.

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