shein.com
Shein.com is an online retailer that offers a wide range of clothing and accessories for women, men, and children. The website features a vast collection of trendy fashion items, including dresses, tops, bottoms, outerwear, shoes, and accessories. It provides customers worldwide with affordable options and regularly updates its inventory with new styles.
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shein.com Annual Revenue and Growth
shein.com's annual sales on its online store amounted to $8.9B in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
shein.com's monthly revenueOVER TIME
Over the past three months, shein.com revenue has experienced decline of 5.6%, compared to the preceding three months.
shein.com competitors
When comparing shein.com to its competitors in January 2026, we see that shein.com leads in revenue with $809,875,018. shein.com also has the highest number of transactions at 7,044,643 and sessions at 279,580,739. The Average Order Value (AOV) for shein.com falls between $100-125, while the conversion rate is between 2.50-3.00%. In comparison, shein.co.uk follows with $95,609,873 in revenue, boohoo.com with $14,914,345, fashionnova.com with $48,257,170, prettylittlething.us with $8,788,752, and forever21.com with $729,023 in revenue. boohoo.com has the highest AOV range of $50-75, while forever21.com has the lowest conversion rate range of 0.50-1.00%. Overall, shein.com stands out as the top performer among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at shein.com
In January large majority of sales on shein.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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shein.com channels
Identify top traffic channels that drive growth for shein.comand discover how performance of traffic channels has changed over time.
shein.com Google Ads spend
Evaluate shein.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
shein.com devices
Review shein.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
