shein.com
Shein.com is an online retailer that offers a wide range of clothing and accessories for women, men, and children. The website features a vast collection of trendy fashion items, including dresses, tops, bottoms, outerwear, shoes, and accessories. It provides customers worldwide with affordable options and regularly updates its inventory with new styles.
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shein.com Annual Revenue and Growth
shein.com's annual sales on its online store amounted to $6.9B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
shein.com's monthly revenueOVER TIME
Over the past three months, shein.com revenue has experienced growth of 7.1%, compared to the preceding three months.
shein.com competitors
In December 2025, shein.com outperformed its competitors in terms of revenue, with $786,609,942 compared to shein.co.uk's $103,080,899, boohoo.com's $17,218,443, fashionnova.com's $50,996,583, prettylittlething.us's $7,603,002, and forever21.com's $911,137. shein.com also led in the number of transactions with 6,923,062, while its competitors had significantly fewer transactions ranging from 77,087 to 827,933. Additionally, shein.com had the highest number of sessions at 304,519,814, showcasing a strong online presence. Despite having a comparable average order value (AOV) of $100-$125, shein.com's conversion rate of 2.00-2.50% was on par with some competitors like prettylittlething.us but surpassed others like fashionnova.com and forever21.com. Overall, shein.com demonstrated superior performance across multiple key metrics compared to its competitors in the online fashion industry in December 2025.
Revenue share by device at shein.com
In December large majority of sales on shein.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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shein.com channels
Identify top traffic channels that drive growth for shein.comand discover how performance of traffic channels has changed over time.
shein.com Google Ads spend
Evaluate shein.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
shein.com devices
Review shein.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
