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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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498.9M
Revenue
May 26
105.9M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$150-175
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $6.7B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced decline of 23%, compared to the preceding three months.

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costco.com revenue decline for last six months
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OVERVIEW
In May 2026, costco.com generated $498,891,972 in online sales, significantly outperforming the e-commerce marketplace median of $272,090, while its conversion rate ranged from 2.50% to 3.00%, below the high benchmark of 4.41%. With an average order value (AOV) between $150 and $175, Costco’s AOV is also above the marketplace low of $54, though below the high of $289. The site attracted 105,931,038 sessions, considerably higher than the median of 122,379, but dwarfed by Amazon’s staggering 2,668,424,650 sessions, illustrating Costco's solid yet competitive presence in the e-commerce space.
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costco.com competitors

In May 2026, costco.com generated a revenue of $498,891,972 from 2,958,097 transactions and 105,931,038 sessions, with an average order value (AOV) between $150-175 and a conversion rate of 2.50-3.00%. Comparatively, samsclub.com earned $411,552,158 from 1,876,205 transactions, but boasted a higher AOV of $200-225 and a conversion rate of 3.50-4.00%. In contrast, target.com significantly outperformed with $1,977,227,855 in revenue and 12,001,901 transactions at an AOV similar to Costco's. However, its conversion rate of 4.50-5.00% was notably higher. bestbuy.com had the highest AOV at $450-475 but lagged in revenue with $601,941,607. Lastly, wayfair.com achieved $1,129,755,788 with a lower conversion rate of 2.00-2.50%, emphasizing diverse strategies within the e-commerce space.

samsclub.com screenshot
#1 samsclub.com
411.6M
Revenue
50.9M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
bestbuy.com screenshot
#2 bestbuy.com
601.9M
Revenue
100.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
2B
Revenue
246.3M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
1.1B
Revenue
118.8M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
73.7M
Revenue
20.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In May large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries costco.com operates in

costco.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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