Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for costco.comcostco.com

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467.4M
Revenue
94.5M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com's revenueOVER TIME
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Over the past three months, costco.com revenue has experienced decline of 20%, compared to the preceding three months.

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costco.com revenue decline for last six months
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OVERVIEW
In May 2025, costco.com's MARKETPLACE industry recorded a revenue of $467,383,533, with a conversion rate of 3.00-3.50% and an AOV of $150-175. In comparison, amazon.com dominated with $12,259,837,505 in revenue and the highest sessions at 2,589,786,292. The MARKETPLACE median revenue is $326,539, conversion rate is 4.13%, AOV is $299, and sessions are 140,161. Other metrics include a very low conversion rate of 0.88% and a very low AOV of $52. costo.com had 94,497,028 sessions, showcasing a strong performance in the industry.
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costco.com competitors

In May 2025, when comparing costco.com to its competitors, it is evident that Costco lags behind in terms of revenue. While costco.com generated $467,383,533 in revenue with 2,854,023 transactions and 94,497,028 sessions, target.com outperformed with $881,794,779 in revenue, 5,609,080 transactions, and 168,838,166 sessions. bestbuy.com also surpassed Costco with $645,639,613 in revenue, 1,361,741 transactions, and 91,361,230 sessions. However, costco.com had a higher average order value (AOV) of $150-$175, similar to target.com and Sam's Club. In terms of conversion rate, costco.com performed equally well with a rate of 3.00-3.50%, the same as target.com and Sam's Club, but higher than other competitors like bestbuy.com and wayfair.com. Despite lower revenue compared to some competitors, costco.com maintained a competitive AOV and conversion rate in May 2025.

samsclub.com screenshot
#1 samsclub.com
264.9M
Revenue
45.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
645.6M
Revenue
91.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
881.8M
Revenue
168.8M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
787.3M
Revenue
93.9M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
71.1M
Revenue
21M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In May large majority of sales on costco.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on costco.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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