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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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767.9M
Revenue
Dec 25
116.1M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $7.2B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.2B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 35%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
In December 2025, costco.com generated impressive online sales revenue of $767,943,868, significantly surpassing the e-commerce and shopping marketplace median of $558,585, while maintaining a strong conversion rate of 3.50-4.00%, close to the high of 4.66%. With an average order value (AOV) ranging from $150-175, Costco’s performance reflects robust consumer engagement, backed by a total of 116,114,312 sessions. While it trails behind Amazon's staggering sessions of 3,099,241,882 and revenue of $14,705,791,070, costco.com remains a formidable competitor within the e-commerce and shopping sector, showcasing growth potential and strong customer interest.
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costco.com competitors

In December 2025, costco.com generated a revenue of $767,943,868 from 4,513,136 transactions and 116,114,312 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. When compared to its competitors, Sam's Club lagged behind with $296,945,932 in revenue from 1,642,527 transactions and 51,171,141 sessions, offering an AOV of $175-200 and a conversion rate of 3.00-3.50%. Best Buy outperformed Costco with $1,422,119,881 in revenue, 3,109,374 transactions, and 154,482,476 sessions, boasting an AOV of $450-475 but a lower conversion rate of 2.00-2.50%. Target and Wayfair also surpassed Costco in revenue, transactions, and sessions, while Bed Bath and Beyond fell significantly short in all metrics. Despite some strong competitors, costco.com remains competitive with its impressive revenue and conversion rate.

samsclub.com screenshot
#1 samsclub.com
296.9M
Revenue
51.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
1.4B
Revenue
154.5M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
1.5B
Revenue
313.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
98.1M
Revenue
23.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In December large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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