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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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540.2M
Revenue
Sep 25
87.9M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $7.2B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.2B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 11%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
In September 2025, costco.com generated impressive online sales revenue of $540,206,071, significantly surpassing the median of $292,070 in the e-commerce and shopping marketplace, although still far from Amazon's dominant $13,518,439,469. With a conversion rate of 3.50-4.00%, Costco is close to the industry high of 4.09% and well above the low of 0.87%. The average order value (AOV) ranged between $150-175, lower than the marketplace's high of $309 and above the low of $53. costco.com recorded 87,941,429 sessions, substantially exceeding the median of 136,251 but trailing behind Amazon's staggering 2,561,667,744 sessions.
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costco.com competitors

When comparing costco.com to its competitors in September 2025, Costco falls behind in revenue when compared to Best Buy and Target but surpasses Sam's Club and Bed Bath and Beyond. In terms of transactions, Costco has more than Sam's Club and Bed Bath and Beyond but less than Best Buy and Target. Costco also has a higher number of sessions compared to Sam's Club and Bed Bath and Beyond but less than Best Buy and Target. Costco's average order value (AOV) falls within the same range as Sam's Club and Target but is lower than Best Buy and Wayfair. Additionally, Costco's conversion rate is on par with Target but higher than Best Buy and Sam's Club. Overall, costco.com competes well with similar retailers, especially in terms of conversion rate and AOV, but falls behind in revenue and number of transactions compared to larger competitors like Best Buy and Target.

samsclub.com screenshot
#1 samsclub.com
222.3M
Revenue
39.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
810.2M
Revenue
90.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
897.8M
Revenue
160.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
86.1M
Revenue
22.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In September large majority of sales on costco.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on costco.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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