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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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675.2M
Revenue
Jan 26
100.9M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $6.7B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 30%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
In January 2026, costco.com generated impressive online sales revenue of $675,224,553, significantly surpassing the e-commerce industry median of $529,306, with a conversion rate between 3.50-4.00%, close to the high benchmark of 4.66%. Its average order value (AOV) ranged from $150-175, below the top tier of $290 but above the low of $53. The site recorded 100,919,579 sessions, far exceeding the industry median of 161,813 but lagging behind the dominant amazon.com, which leads with 2,738,157,822 sessions, showcasing Costco's strong position in the competitive online marketplace.
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costco.com competitors

In January 2026, costco.com generated a revenue of $675,224,553 with 4,004,189 transactions and 100,919,579 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. When compared to its competitors, Sam's Club had a lower revenue of $263,355,528 with 1,463,095 transactions and 45,874,058 sessions, a higher AOV of $175-200, but a slightly lower conversion rate of 3.00-3.50%. Best Buy outperformed all with a revenue of $948,669,391, 2,072,669 transactions, and 107,363,414 sessions, with the highest AOV of $450-475 but the lowest conversion rate of 1.50-2.00%. Target and Wayfair had similar revenue numbers to costco.com, while Bed Bath and Beyond lagged behind in revenue but had a similar conversion rate. costco.com's performance puts it in a strong position among its competitors in terms of revenue, transactions, and conversion rate.

samsclub.com screenshot
#1 samsclub.com
263.4M
Revenue
45.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
948.7M
Revenue
107.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
995.9M
Revenue
201.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
950.2M
Revenue
101.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
96.3M
Revenue
21.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In January large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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