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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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616.2M
Revenue
Jul 26
113M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $6.7B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 0.02%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
costco.com operates in the marketplace category and generated $616.2 million in online sales for the month of July 2026. Its conversion rate of 2.50-3.00% falls within the typical marketplace store range of 0.93% to 4.53%. The average order value (AOV) of costco.com is $175-200, which is also within the typical marketplace category range of $61 to $308. With 113 million sessions, costco.com is slightly below a typical marketplace store, which sees around 134,000 sessions monthly, while the most-visited site, amazon.com, attracts 2.7 billion sessions.
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costco.com competitors

In July 2026, costco.com achieved a notable revenue of $616.2 million, positioning it strongly with the second-highest transaction count at 3.2 million, surpassed only by target.com. However, costco.com ranks fourth in revenue, trailing target.com by $883.8 million, and also falls behind in sessions, with 113 million compared to target.com's 267 million. While costco.com has a commendable average order value (AOV) ranging from $175-200, it is notably lower than the AOV of competitors like samsclub.com, which ranges from $250-275. In terms of conversion rates, costco.com stands at 2.50-3.00%, similar to bedbathandbeyond.com, but lower than samsclub.com and target.com, which boast rates of 3.50-4.00% and 3.00-3.50%, respectively. Overall, costco.com remains competitive but faces significant challenges against leading rivals.

samsclub.com screenshot
#1 samsclub.com
595.6M
Revenue
61.5M
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
bestbuy.com screenshot
#2 bestbuy.com
1.1B
Revenue
124.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
1.5B
Revenue
267M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
87.6M
Revenue
26M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In July large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries costco.com operates in

costco.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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