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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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755.8M
Revenue
Nov 25
115M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $7.2B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.2B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 27%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
In November 2025, costco.com generated impressive online sales revenue of $755,758,153, significantly surpassing the e-commerce and shopping marketplace median of $470,147, although it remains far behind Amazon's staggering $16,336,181,110. The site achieved a solid conversion rate of 3.50-4.00%, above the industry low of 1.13% but below the high of 4.97%. With an average order value (AOV) ranging from $150-175, costco.com outperformed the marketplace's low AOV of $55, yet still fell short of the high AOV of $285. The site attracted 115,039,732 sessions, contrasting sharply with Amazon's dominant 2,883,966,808 sessions.
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costco.com competitors

In November 2025, when comparing costco.com to its competitors, it is clear that Costco's revenue of $755,758,153 is higher than that of samsclub.com at $288,773,074, bedbathandbeyond.com at $97,601,528, and wayfair.com at $1,005,114,920. However, it falls short of bestbuy.com's revenue of $1,505,153,524 and target.com's revenue of $1,330,065,993. Costco also has a higher number of transactions (4,413,094) compared to samsclub.com and bedbathandbeyond.com. In terms of average order value (AOV), Costco's range of $150-$175 is in line with target.com, but lower than bestbuy.com and wayfair.com. Costco's conversion rate of 3.50-4.00% is higher than bestbuy.com, samsclub.com, and wayfair.com, but falls short of target.com's 3.00-3.50% conversion rate.

samsclub.com screenshot
#1 samsclub.com
288.8M
Revenue
52.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
1.5B
Revenue
170.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
1.3B
Revenue
276M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
1B
Revenue
104.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
97.6M
Revenue
20.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In November large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on costco.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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