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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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591.7M
Revenue
Oct 25
91.3M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Costco.com is an e-commerce platform that offers a vast range of products at wholesale prices. The website sells groceries, household essentials, electronics, clothing, furniture, appliances, and more. It is a membership-based platform, providing substantial savings and delivering various cost-effective options for consumers in diverse product categories.

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costco.com Annual Revenue and Growth

costco.com's annual sales on its online store amounted to $7.2B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.2B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costco.com revenue by year

costco.com's monthly revenueOVER TIME
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Over the past three months, costco.com revenue has experienced growth of 22%, compared to the preceding three months.

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costco.com revenue growth for last six months
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OVERVIEW
In October 2025, costco.com generated an impressive $591,703,110 in online sales, significantly surpassing the e-commerce marketplace median of $373,562. With a conversion rate of 3.50-4.00%, it remains competitive, though below the industry high of 4.48%. The average order value (AOV) ranged from $150 to $175, falling short of the e-commerce high of $301, while total sessions reached 91,287,004, markedly higher than the median of 158,011 but dwarfed by Amazon's 2,778,032,849 sessions, underscoring Costco's substantial presence in the e-commerce sector.
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costco.com competitors

In October 2025, costco.com boasted a revenue of $591,703,110 from 3,599,416 transactions and 91,287,004 sessions, with an Average Order Value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. Compared to its competitors, Sam's Club lagged behind with $253,481,557 in revenue from 1,446,172 transactions and 46,624,696 sessions, having a higher AOV of $175-200 but a lower conversion rate of 3.00-3.50%. Best Buy outperformed costco.com with $913,011,402 in revenue, 2,003,538 transactions, 98,089,681 sessions, a higher AOV of $450-475, but a lower conversion rate of 2.00-2.50%. Target had $1,023,867,720 in revenue, 6,762,905 transactions, 194,236,658 sessions, the same AOV as costco.com, and a similar conversion rate. Wayfair and Bed Bath and Beyond also had differing performance metrics when compared to costco.com in the same time frame.

samsclub.com screenshot
#1 samsclub.com
253.5M
Revenue
46.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bestbuy.com screenshot
#2 bestbuy.com
913M
Revenue
98.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
target.com screenshot
#3 target.com
1B
Revenue
194.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
wayfair.com screenshot
#4 wayfair.com
853M
Revenue
86.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
78.9M
Revenue
17.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
costco.com vs top market performers
costco.com
top retailers
conversion rate vs average order value for costco.com and its competitors
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Revenue share by device at costco.com

In October large majority of sales on costco.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on costco.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costco.com channels

Identify top traffic channels that drive growth for costco.comand discover how performance of traffic channels has changed over time.

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costco.com Google Ads spend

Evaluate costco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costco.com devices

Review costco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costco.com top markets

Explore costco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costco.com country & global rank

Assess the ranking of costco.com among other retailers within its primary country and worldwide.

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