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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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2.4B
Revenue
368.7M
Sessions
5.0-5.5%
Conversion rate
$100-125
Average order value
Online only revenue for walmart.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Walmart.com is an online marketplace that offers a wide range of products for sale. Their extensive inventory includes groceries, household items, electronics, clothing, and personal care products. Shoppers can find goods from various brands, both national and private-label, making it a versatile platform for purchasing everyday items conveniently from home.

walmart.com’s revenueOVER TIME
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Over the past three months, walmart.com revenue has experienced decline of 26%, compared to the preceding three months.

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walmart.com revenue decline for last six months
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OVERVIEW
walmart.com in the MARKETPLACE industry had a revenue of $2,435,221,817, a conversion rate of 5.00-5.50%, and an average order value (AOV) of $100-125 in March 2024. The highest revenue was $10,613,508,312 from amazon.com, the highest conversion rate was 4.38%, and the highest AOV was $285. walmart.com had 368,710,477 sessions, while the highest sessions were 2,226,063,824 from amazon.com, with a median of 180,160 sessions in the MARKETPLACE category.
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walmart.com competitors

When comparing walmart.com to its competitors, we can see that walmart.com generates the second-highest revenue of $2,435,221,817, just behind amazon.com at $10,613,508,312. However, in terms of transactions, walmart.com ranks third with 20,017,194 transactions, trailing behind amazon.com and ebay.com. walmart.com also falls behind in sessions with 368,710,477, ranking below amazon.com and ebay.com. The Average Order Value (AOV) for walmart.com is in the mid-range at $100-125, while bestbuy.com leads with an AOV of $400-425. Despite this, walmart.com boasts a strong conversion rate of 5.00-5.50%, surpassing target.com, ebay.com, and etsy.com. Overall, while walmart.com faces stiff competition in revenue and transactions, it excels in conversion rate when compared to its competitors.

#1 amazon.com
10.6B
Revenue
2.2B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#2 ebay.com
2.8B
Revenue
685.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 target.com
651.4M
Revenue
129.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 etsy.com
586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 bestbuy.com
645.3M
Revenue
83.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
walmart.com vs top market performers
walmart.com
top retailers
conversion rate vs average order value for walmart.com and its competitors
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walmart.com brandsby revenue

walmart.com categoriesby revenue

1
Video Game Consoles
2
Digital Cameras
3
Vehicles & Parts
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brands overtime comparison

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walmart.com channels

Identify top traffic channels that drive growth for walmart.comand discover how performance of traffic channels has changed over time.

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walmart.com Google Ads spend

Evaluate walmart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walmart.com devices

Review walmart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walmart.com top markets

Explore walmart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walmart.com country & global rank

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