hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 8.2%, compared to the preceding three months.
hm.com competitors
In October 2025, hm.com outperformed its competitors in terms of revenue, with a total of $252,353,350. asos.com had a revenue of $127,814,446, zara.com had $176,164,971, forever21.com had $855,927, boohoo.com had $15,047,373, and gap.com had $206,078,876. In the number of transactions, H&M also led with 3,458,982, while competitors such as forever21.com only had 17,025 transactions. H&M had the highest number of sessions with 106,474,601, compared to competitors like forever21.com with 1,384,453 sessions. The average order value (AOV) for H&M was between $50-$75, with a conversion rate of 3.00-3.50%, which was competitive with boohoo.com's conversion rate of 3.50-4.00%. Overall, hm.com demonstrated strong performance across revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in October 2025.
Revenue share by device at hm.com
In October large majority of sales on hm.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
