hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 45%, compared to the preceding three months.
hm.com competitors
In December 2025, hm.com generated $161,811,569 in revenue from 2,637,481 transactions with a conversion rate of 2.00-2.50% out of 115,623,082 sessions. Compared to its competitors, asos.com had $142,254,322 in revenue from 995,558 transactions with a conversion rate of 1.50-2.00% out of 60,338,504 sessions. zara.com surpassed hm.com with $208,466,333 in revenue from 2,350,951 transactions with a conversion rate of 1.50-2.00% out of 119,844,811 sessions. forever21.com lagged behind with $911,137 in revenue from 15,791 transactions with a conversion rate of 1.00-1.50% out of 1,437,205 sessions. boohoo.com achieved $17,218,443 in revenue from 287,464 transactions with a high conversion rate of 3.00-3.50% out of 9,167,885 sessions. gap.com had $200,322,623 in revenue from 1,872,890 transactions with a similar conversion rate of 2.00-2.50% out of 85,092,595 sessions. Overall, hm.com maintained a competitive position among its competitors in terms of revenue, transactions, and conversion rate.
Revenue share by device at hm.com
In December large majority of sales on hm.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
