hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com's revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 41%, compared to the preceding three months.
hm.com competitors
In May 2025, hm.com generated $201,009,880 in revenue from 2,663,858 transactions and 96,615,594 sessions with an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, asos.com had revenue of $99,695,645 from 674,560 transactions and 60,493,121 sessions with an AOV of $125-150 and a conversion rate of 1.00-1.50%. gap.com reported revenue of $181,438,260 from 1,616,662 transactions and 68,772,192 sessions with an AOV of $100-125 and a conversion rate of 2.00-2.50%. forever21.com had revenue of $2,175,659 from 40,407 transactions and 3,008,413 sessions with an AOV of $50-75 and a conversion rate of 1.00-1.50%. boohoo.com recorded revenue of $14,741,068 from 231,829 transactions and 8,486,967 sessions with an AOV of $50-75 and a conversion rate of 2.50-3.00%. zara.com achieved revenue of $210,048,851 from 2,293,629 transactions and 93,656,365 sessions with an AOV of $75-100 and a conversion rate of 2.00-2.50%. Overall, hm.com stands out with solid performance in revenue and conversion rate among its competitors in May 2025.
Revenue share by device at hm.com
In May large majority of sales on hm.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
