hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced decline of 52%, compared to the preceding three months.
hm.com competitors
When comparing hm.com to its competitors as of March 2026, we can see that zara.com has the highest revenue at $173,647,150, with a slightly lower number of transactions and sessions compared to hm.com. H&M falls in the middle in terms of revenue with $124,278,509, but leads in the number of transactions and sessions. boohoo.com has the highest conversion rate at 3.00-3.50%, while forever21.com has the lowest revenue and conversion rate. asos.com has a high average order value (AOV) of $125-150, while gap.com also performs well in revenue and has a high conversion rate of 2.50-3.00%. Overall, H&M maintains a strong position in terms of revenue and engagement metrics, competing closely with zara.com and gap.com, while excelling in transaction numbers.
Revenue share by device at hm.com
In March large majority of sales on hm.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
