hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 31%, compared to the preceding three months.
hm.com competitors
In May 2026, hm.com outperformed several competitors in the online retail space. While hm.com generated $200,682,705 in revenue with a conversion rate of 2.50-3.00% from 109,075,457 sessions, gap.com closely followed with $225,213,966 but had a lower conversion rate of 2.00-2.50%. asos.com reported $91,596,950 in revenue, reflecting a conversion rate of 1.00-1.50% from its 64,164,854 sessions, demonstrating significant room for improvement. boohoo.com achieved a conversion rate of 3.00-3.50% but only reached $14,639,620 in revenue, indicating higher efficiency in transactions at a lower revenue scale. forever21.com lagged considerably, with just $963,864 in revenue and a conversion rate of 1.00-1.50%. Overall, hm.com led not only in revenue but also maintained competitive conversion rates compared to its peers, solidifying its position in the market.
Revenue share by device at hm.com
In May large majority of sales on hm.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hm.com operates in
hm.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
