hm.com
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HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
hm.com’s revenueOVER TIME
Over the past three months, hm.com revenue has experienced decline of 12%, compared to the preceding three months.
hm.com competitors
When comparing hm.com to its competitors in the online retail fashion industry, some interesting insights emerge. H&M's revenue of $188,294,861 is surpassed only by Gap at $210,610,855, with Zara coming in close at $169,806,495. However, H&M leads in the number of transactions with 2,583,018, significantly more than its competitors. In terms of sessions, H&M's 88,751,151 falls between the lower end of Zara's 84,779,768 and the higher end of Gap's 82,282,706. H&M's average order value (AOV) of $50-$75 is in line with Forever 21 and Boohoo, while Gap and ASOS boast higher AOVs. H&M's conversion rate of 2.50-3.00% is on par with Gap and Zara, outperforming Forever 21 and ASOS but slightly behind Boohoo. Overall, H&M's strong transaction numbers indicate a loyal customer base, even in the face of varying AOVs and conversion rates among competitors.
hm.com brandsby revenue
hm.com categoriesby revenue
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
Book a demohm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
Book a demohm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
Book a demohm.com top markets
Explore hm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.
Book a demohm.com country & global rank
Assess the ranking of hm.com among other retailers within its primary country and worldwide.
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