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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for hm.comhm.com

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201.3M
Revenue
101.3M
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for hm.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.

hm.com’s revenueOVER TIME
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Over the past three months, hm.com revenue has experienced decline of 15%, compared to the preceding three months.

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hm.com revenue decline for last six months
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OVERVIEW
In September 2024, hm.com in the FASHION AND APPAREL industry had online sales revenue of $201,327,601, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The site had a total of 101,294,503 sessions. The highest revenue in the category was $621,844,493 from shein.com, while the highest conversion rate was 3.32% and the highest AOV was $399. The lowest conversion rate was 0.81% and the lowest AOV was $79. The median revenue in the industry was $94,472, and the median number of sessions was 36,862.
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hm.com competitors

When comparing hm.com to its competitors in the online retail space as of September 2024, we can see that hm.com has a revenue of $201,327,601 from 2,950,602 transactions and 101,294,503 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.50% to 3.00%. In contrast, other competitors like gap.com have a higher revenue of $223,383,806 from 1,891,870 transactions and 60,976,941 sessions, with an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. On the other hand, forever21.com has significantly lower revenue of $8,141,474 from 121,529 transactions and 7,339,560 sessions, with an AOV of $50 to $75 and a conversion rate of 1.50% to 2.00%. Overall, hm.com seems to be performing well compared to its competitors, with a solid balance of revenue, transactions, sessions, AOV, and conversion rate.

#1 asos.com
112.3M
Revenue
52.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 zara.com
171.7M
Revenue
84.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 forever21.com
8.1M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 boohoo.com
16.7M
Revenue
8.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 gap.com
223.4M
Revenue
61M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
hm.com vs top market performers
hm.com
top retailers
conversion rate vs average order value for hm.com and its competitors
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hm.com brandsby revenue

1
Logo for hm.comHm.com
2
Logo for sheer blouseSheer Blouse
3
Logo for marble knobMarble Knob

hm.com categoriesby revenue

1
Shirts & Tops
2
Furniture
3
Coats & Jackets
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brands overtime comparison

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hm.com channels

Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.

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hm.com Google Ads spend

Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hm.com devices

Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hm.com top markets

Explore hm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hm.com country & global rank

Assess the ranking of hm.com among other retailers within its primary country and worldwide.

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