hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
GRIPS CUSTOMERS & RESEARCH PARTNERS
hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 71%, compared to the preceding three months.
hm.com competitors
In June 2026, hm.com significantly outperformed its competitors, generating a revenue of $221,991,067 from 3,227,885 transactions across 112,891,885 sessions, achieving a conversion rate of 2.50-3.00%. In comparison, gap.com closely rivaled hm.com with a revenue of $227,097,166 but had a lower transaction count at 1,966,575 and fewer sessions at 93,881,443, resulting in a conversion rate of 2.00-2.50%. asos.com generated $93,892,648 with 702,924 transactions and a conversion rate of 1.00-1.50%, reflecting a significantly lower market capture. boohoo.com, while having a comparable AOV of 50-75, had a revenue of just $14,271,610 and a higher conversion rate of 3.00-3.50%. forever21.com trailed behind with only $1,096,095 in revenue, highlighting hm.com’s robust market dominance in the fashion retail space.
Revenue share by device at hm.com
In June large majority of sales on hm.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hm.com operates in
hm.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
