hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 27%, compared to the preceding three months.
hm.com competitors
In September 2026, hm.com trails its competitors in average order value (AOV), with a range of $75-100 compared to asos.com’s $125-150 and gap.com’s $100-125. However, hm.com significantly leads in revenue, generating $277.9 million and surpassing gap.com at $255.9 million and asos.com at $153.9 million. With 3.2 million transactions, hm.com also outperforms all competitors, including gap.com, which has 2.2 million transactions, and asos.com with 1.1 million. Furthermore, hm.com records the highest sessions at 119.1 million, compared to gap.com’s 92.3 million and asos.com’s 72.8 million. Notably, both hm.com and boohoo.com share a conversion rate of 2.50-3.00%, showcasing similar performance in this metric.
Revenue share by device at hm.com
In September large majority of sales on hm.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hm.com operates in
hm.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
