hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced decline of 45%, compared to the preceding three months.
hm.com competitors
In April 2026, hm.com reported revenue of $121,669,701 from 1,904,839 transactions across 98,464,033 sessions, achieving a conversion rate of 1.50-2.00%. In comparison, gap.com outperformed with $232,840,281 in revenue and a higher transaction count of 2,192,343, boasting a conversion rate of 2.00-2.50%. Meanwhile, asos.com generated $95,385,517 with 671,614 transactions, yet it had a higher average order value (AOV) of $125-150 compared to hm.com’s AOV of $50-75. boohoo.com, despite lower revenue at $10,445,010, excelled in conversion rate with 3.00-3.50%. forever21.com showed minimal figures, with $579,523 in revenue and 11,065 transactions. Overall, while hm.com is strong in traffic, competitors like gap.com and boohoo.com highlight the varying dynamics of revenue generation and conversion efficacy in the fast-fashion industry.
Revenue share by device at hm.com
In April large majority of sales on hm.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
