hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com's revenueOVER TIME
Over the past three months, hm.com revenue has experienced growth of 10%, compared to the preceding three months.
hm.com competitors
In July 2025, hm.com generated a revenue of $175,814,682 from 2,131,782 transactions and 95,303,973 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. When compared to its competitors, asos.com had a revenue of $88,730,078 with 591,249 transactions and 58,805,240 sessions, a higher AOV of $150-$175, and a lower conversion rate of 1.00-1.50%. zara.com performed similarly to H&M with a revenue of $160,101,042, 1,678,933 transactions, and 94,483,225 sessions, both having an AOV of $75-$100 but zara.com had a slightly lower conversion rate of 1.50-2.00%. boohoo.com had a revenue of $11,636,992 with 180,647 transactions and 7,193,545 sessions, a lower AOV of $50-$75, but a higher conversion rate of 2.50-3.00%. gap.com closely matched hm.com with a revenue of $140,343,972, 1,265,513 transactions, and 61,646,034 sessions, along with a similar AOV of $100-$125 and the same conversion rate of 2.00-2.50%. forever21.com trailed behind the competition with a revenue of $1,050,145, 17,972 transactions, and 1,588,240 sessions, a lower AOV of $50-$75, and a conversion rate of
Revenue share by device at hm.com
In July large majority of sales on hm.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
