hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com Annual Revenue and Growth
hm.com's annual sales on its online store amounted to $2.3B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
hm.com's monthly revenueOVER TIME
Over the past three months, hm.com revenue has experienced decline of 9.4%, compared to the preceding three months.
hm.com competitors
In September 2025, hm.com outperformed some of its competitors in terms of revenue, transactions, and sessions. While hm.com had a revenue of $200,639,994 with 2,732,442 transactions and 93,805,073 sessions, asos.com lagged behind with $106,131,166 in revenue, 757,633 transactions, and 49,719,352 sessions. zara.com came closer to hm.com with $155,685,133 in revenue, 1,706,813 transactions, and 83,041,870 sessions. forever21.com, boohoo.com, and gap.com had significantly lower revenues and transaction numbers compared to hm.com. Despite some competitors having higher average order values (AOV) and conversion rates, hm.com remained a strong player in the market based on the provided metrics.
Revenue share by device at hm.com
In September large majority of sales on hm.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
