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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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210.6M
Revenue
82.3M
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for gap.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.

gap.com’s revenueOVER TIME
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Over the past three months, gap.com revenue has experienced decline of 32%, compared to the preceding three months.

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gap.com revenue decline for last six months
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OVERVIEW
In March 2024, gap.com in the FASHION AND APPAREL industry generated $210,610,855 in online sales revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The site had a total of 82,282,706 sessions. In comparison, the largest online store in the category was macys.com with $635,693,858 in revenue, shein.com had the highest number of sessions at 198,149,103, and the median revenue and sessions were $132,853 and 46,271 respectively. The highest and lowest conversion rates in the industry were 2.99% and 0.8%, while the AOV ranged from $75 to $391.
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gap.com competitors

When comparing gap.com to its competitors in the fashion retail industry, we see that gap.com leads in terms of revenue with $210,610,855, followed closely by H&M at $188,294,861. In terms of transactions, H&M has the highest at 2,583,018, while gap.com follows with 1,973,067. gap.com also has the highest number of sessions at 82,282,706, indicating a strong online presence. However, when it comes to average order value (AOV), JCPenney leads with a range of $125-150, whereas gap.com falls in the $100-125 range. Conversion rates are relatively similar across the board, with most competitors falling in the 2.00-2.50 range. Overall, while gap.com leads in revenue and sessions, it faces stiff competition from H&M, JCPenney, and others in different metrics such as AOV and transactions.

#1 gapfactory.com
46.1M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 hm.com
188.3M
Revenue
88.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 landsend.com
73.2M
Revenue
9.7M
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
#4 nordstromrack.com
54.2M
Revenue
27.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#5 jcpenney.com
102.8M
Revenue
35.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gap.com vs top market performers
gap.com
top retailers
conversion rate vs average order value for gap.com and its competitors
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gap.com brandsby revenue

1
Logo for on logo darkOn Logo Dark
2
Logo for banana republic logoBanana Republic Logo
3
Logo for at logo darkAt Logo Dark

gap.com categoriesby revenue

1
Gift Cards & Certificates
3
Shirts & Tops
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brands overtime comparison

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gap.com channels

Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.

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gap.com Google Ads spend

Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gap.com devices

Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gap.com top markets

Explore gap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gap.com country & global rank

Assess the ranking of gap.com among other retailers within its primary country and worldwide.

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