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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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223.4M
Revenue
61M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for gap.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Gap.com is an online retail platform that offers a wide range of fashion apparel and accessories for men, women, and children. Their diverse inventory includes trendy clothing, footwear, and fashion accessories suitable for everyday wear. Shoppers can explore and buy these products conveniently through the website, enhancing their fashion choices.

gap.com’s revenueOVER TIME
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Over the past three months, gap.com revenue has experienced growth of 0.93%, compared to the preceding three months.

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gap.com revenue growth for last six months
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OVERVIEW
In September 2024, gap.com in the FASHION AND APPAREL industry had a revenue of $223,383,806 with a conversion rate of 3.00-3.50% and an AOV of $100-125. The store had 60,976,941 sessions, while shein.com led with $621,844,493 in revenue and 175,831,303 sessions. The median revenue in the industry was $94,472, the conversion rate ranged from 0.81% to 3.32%, AOV varied from $79 to $399, and the median sessions were 36,862.
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gap.com competitors

When comparing gap.com to its competitors in the retail industry, it stands out in terms of revenue, with gap.com generating $223,383,806. However, in terms of transactions, nordstromrack.com has 721,751 compared to gap.com's 1,891,870. The average order value (AOV) for gap.com falls within the range of $100-125, which is similar to both gapfactory.com and landsend.com. The conversion rate for gap.com is between 3.00-3.50%, putting it on par with nordstromrack.com and jcpenney.com. H&M, on the other hand, has a higher number of transactions at 2,950,602 but a lower AOV at $50-75. gap.com's strong revenue and conversion rate indicate a healthy performance compared to its competitors, despite differences in specific metrics like transactions and AOV.

#1 gapfactory.com
54.4M
Revenue
17.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 hm.com
201.3M
Revenue
101.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 landsend.com
76.2M
Revenue
9.8M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#4 nordstromrack.com
66.6M
Revenue
23.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 jcpenney.com
93.6M
Revenue
26.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
gap.com vs top market performers
gap.com
top retailers
conversion rate vs average order value for gap.com and its competitors
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gap.com brandsby revenue

1
Logo for on logo darkOn Logo Dark
2
Logo for banana republic logoBanana Republic Logo
3
Logo for at logo darkAt Logo Dark

gap.com categoriesby revenue

1
Gift Cards & Certificates
3
Shirts & Tops
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brands overtime comparison

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gap.com channels

Identify top traffic channels that drive growth for gap.comand discover how performance of traffic channels has changed over time.

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gap.com Google Ads spend

Evaluate gap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gap.com devices

Review gap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gap.com top markets

Explore gap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gap.com country & global rank

Assess the ranking of gap.com among other retailers within its primary country and worldwide.

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